TILLI
TILLI is a Paris-based B2B platform, founded in 2017 and now part of Reekom, that connects fashion and home brands to a curated network of 6,000+ certified artisans across France and Europe to deliver clothing alteration, repair, and upcycling services via in-store, at-home, and parcel channels.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What TILLI does
TILLI is a Paris-based fashion services company founded in 2017 that operates a two-sided platform for clothing alteration, repair, and upcycling. The company connects fashion brands and individual consumers to a curated network of 6,000+ certified artisans and ateliers across France and Europe, with 850 active professionals covering textile, leather goods, footwear, and embroidery crafts. Services are delivered through three channels: in-store partner locations, at-home visits, and parcel-based drop-off, with a tech platform that supports plug-and-play integration into partner brand e-commerce and retail operations.
The core product is a B2B after-sales platform sold to fashion and home brands (including Ba&sh, Faguo, American Vintage, Sessun, 5ASec, Soeur, Madura, and Maison Lemoine), enabling these brands to offer alteration and repair services to their own customers under a white-label or co-branded model. The underlying technology stack includes an omnichannel service-orchestration platform, an artisan network management system, and integration tooling tailored to brand image requirements. To date, Tilli has facilitated 181,000 repairs and alterations.
The business model combines a service-based revenue stream (per-repair/alteration fees for at-home and consumer-facing work) with a subscription/recurring B2B revenue stream from fashion brand partners. Additional programs include a Repair Bonus subsidy that lets partner brands offer repair services to customers at discounted rates. Tilli has raised approximately €1.2M (plus a 2019 round of ~$1.3M with 2050 as investor) and operates with 1-10 internal employees. In November 2025, Tilli was acquired by Reekom, a French textile recycling startup, combining Tilli's artisan-led repair platform with Reekom's industrial-scale upcycling operations under the legal entity Bleriot Reekom Factory, with stated plans for international expansion.
TILLI firmographics
Firmographics- Name
- TILLI
- Legal name
- Bleriot Reekom Factory
- Website
- https://tilli.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- TILLI is a Paris-based B2B platform, founded in 2017 and now part of Reekom, that connects fashion and home brands to a curated network of 6,000+ certified artisans across France and Europe to deliver clothing alteration, repair, and upcycling services via in-store, at-home, and parcel channels.
- Ownership category
- akta.pro rank
TILLI industry classification
Industry- Product category
- Clothing Alteration and Repair Services
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Outerwear & Leather Alterations (Coats, Jackets, Leather) (HSAJAFAL)
- akta.pro secondary industry
- Patchwork, Mending & Darning (Knitwear/Denim) (HSAJAFAI)
Keywords
Where TILLI is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
TILLI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- At-home clothes alteration and repair services: Tilli provides at-home alteration, repair, and upcycling services for fashion labels and private customers. Services are delivered through a network of artisans.
- B2B After-sales service platform: Platform services for fashion brands and e-commerce companies to manage their after-sales alteration and repair operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Repair Bonus for partner brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
TILLI product offering
Product offeringCore offering
TILLI provides at-home clothes alteration, repair, and upcycling services for private customers and fashion labels, delivered through a curated network of artisans across France and Europe. The company also operates a B2B after-sales platform that connects fashion brands and e-commerce companies to its artisan network, enabling omnichannel delivery (in-store, at-home, and parcel-based) with plug-and-play integration into partner brand systems.
Product overview
Tilli operates as a fashion tech and services company that became a subsidiary of Reekom in November 2025. The company offers a dual-sided platform: (1) an at-home and in-store clothing alteration, repair, and upcycling service for private customers and fashion brands, and (2) a B2B white-label aftercare platform for partner brands that consolidates alteration and repair operations onto a tech platform with omnichannel capabilities. The service is powered by a network of 850+ vetted artisan tailors, seamstresses, cobblers, leather workers, and embroiderers across France and Europe, with an additional network of 6,000+ total professionals available. The platform supports in-store, at-home, and parcel delivery service models for alterations and repairs across textiles, leather goods, and footwear.
Differentiator
Problem solved
Functional benefit
Products and services
- At-Home Clothes Alteration, Repair, and Upcycling Services
- Aftercare Platform for Business (Partner Brand Solution)
- Artisan Network (Tillistes)
- Repair Bonus Program
Companies that use TILLI
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
TILLI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TILLI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ReekomcoreReekom, a French textile recycling startup, acquired Paris-based Tilli to expand its textile care and repair operations. The acquisition connects Tilli's textile repair platform with Reekom's large-scale industrial operations, supporting sustainable textile practices and international expansion plans.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
TILLI competitors and assessment
Company assessmentEmerging players
- Recurate: B2B recommerce and take-back platform that enables fashion brands to launch peer-to-peer resale and trade-in programs. Overlaps with Tilli in the brand-after-sales circular economy layer.
- Trove: White-label B2B recommerce platform powering resale and trade-in programs for apparel brands. Compares to Tilli as a technology-enabled service that helps brands operationalize circular customer experiences.
Broad incumbents
- Eileen Fisher Renew: Brand-owned take-back, repair, and resale program operated by Eileen Fisher. Comparable to Tilli as a brand-led circular fashion initiative, though vertically integrated within a single brand rather than multi-tenant.
- Patagonia Worn Wear: Patagonia's in-house repair, reuse, and resale program. Comparable to Tilli in customer-facing repair and garment renewal, though scaled and operated within a single brand ecosystem.
- Vestiaire Collective: Global luxury resale marketplace. Comparable as a circular fashion infrastructure player addressing the same end-customer demand for garment longevity, though focused on resale rather than repair.
Direct peers
- The Renewal Workshop: US-based B2B apparel renewal and repair provider serving fashion brands with circular take-back programs. Highly comparable to Tilli in offering brand-facing aftercare and repair services for sustainability positioning.
- Reekom: Tilli's parent company and French textile recycling startup. Reekom is the closest vertical peer given the industrial-recycling complementarity with Tilli's artisan repair platform within the same corporate group.
- 5ASec: Established French textile care and alteration chain with a dense physical store network. Tilli's relationship with 5ASec as both a partner and adjacent competitor makes it the closest direct peer in the French alteration market.
- MyAlteration: French online alteration marketplace connecting consumers to tailors. Comparable to Tilli's B2C service arm in targeting individual customers with on-demand alteration services in the French market.
Regional players
- Sois Paris: Paris-based alteration and tailoring services platform. Compares to Tilli as a regional French alteration service, though with a narrower geographic footprint and less emphasis on B2B brand partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TILLI social profiles
Digital presenceTILLI financial estimates
Financial estimateRevenue estimate
Valuation estimate
TILLI leadership team
Management profileNumber of profiles
Profiles2 records
TILLI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TILLI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TILLI
What does TILLI do?
TILLI provides at-home clothes alteration, repair, and upcycling services for private customers and fashion labels, delivered through a curated network of artisans across France and Europe. The company also operates a B2B after-sales platform that connects fashion brands and e-commerce companies to its artisan network, enabling omnichannel delivery (in-store, at-home, and parcel-based) with plug-and-play integration into partner brand systems.
Is TILLI a public or private company?
TILLI is a private company. It is classified as corporate owned and is currently acquired.
When was TILLI founded?
TILLI was founded in 2017. It employs 1 to 10 people.
Where is TILLI based?
TILLI is headquartered in Paris, France, in the Europe region.
How does TILLI make money?
Two revenue lines are on record. At-home clothes alteration and repair services are the primary driver. The others are B2B After-sales service platform.
Who are TILLI's main competitors?
Emerging players on record are Recurate and Trove. Broad incumbents are Eileen Fisher Renew, Patagonia Worn Wear and Vestiaire Collective. Direct peers are The Renewal Workshop, Reekom, 5ASec and MyAlteration. Sois Paris is listed as a regional player.
Does TILLI have an API?
No public API is recorded for TILLI.
What industry is TILLI in?
TILLI's product category is Clothing Alteration and Repair Services. Its primary akta.pro industry code is HSAJAFAL, Outerwear & Leather Alterations (Coats, Jackets, Leather), with a secondary code of HSAJAFAI, Patchwork, Mending & Darning (Knitwear/Denim). Its NAICS code is 42435 and its SIC code is 5130.