Post Consumer Brands
Post Consumer Brands manufactures and markets over 25 branded cereals, Peter Pan peanut butter, and five pet food brands across U.S. and Canadian retail channels as a wholly-owned division of Post Holdings Inc.
- Company typePrivate
- Founded1895
- HeadquartersLakeville, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Post Consumer Brands does
Post Consumer Brands is a U.S. consumer packaged goods company that manufactures and markets branded ready-to-eat cereals, hot cereals, granola, peanut butter, and pet food products across North America. Headquartered in Lakeville, Minnesota, the company operates as a wholly-owned division of Post Holdings Inc. (NYSE:POST) and runs manufacturing facilities in Battle Creek (Michigan), Northfield (Minnesota), Lawrence (Kansas), Meadville (Pennsylvania), Niagara Falls (New York), Sparks (Nevada), and other U.S./Canadian sites, with 1,001-5,000 employees collectively. Its cereal portfolio includes 25+ iconic brands such as Grape-Nuts (1897), PEBBLES, Honey Bunches of Oats, Malt-O-Meal, Raisin Bran, Shredded Wheat, Weetabix, Great Grains, Better Oats, Honeycomb, Golden Crisp, Waffle Crisp, Coco Wheats, Mom's Best, Farina Mills, Puffins, Barbara's, Alpen Muesli, Bran Flakes, Premier Protein cereals and oatmeal, HONEY MAID S'mores, Honey Ohs, and OREO Puffs; the Peter Pan peanut butter brand; and pet food brands 9Lives, Kibbles 'n Bits, Rachael Ray Nutrish, Nature's Recipe, and Gravy Train acquired from J.M. Smucker in April 2023.
The company's revenue is generated through three primary streams: branded grocery and cereal product sales distributed through mass merchants (Walmart, Target, Costco) and grocery chains (Aldi, Cub Foods); pet food sales through pet specialty retailers and mass channels; and private label/co-manufacturing/foodservice solutions via subsidiaries 8th Avenue Food & Provisions (cereal, granola, foodservice) and Perfection Pet Foods (private label pet food), serving retailers, restaurants, schools, and institutions. Pricing is not publicly disclosed at the consumer level and is quote-based in B2B/private label channels. Underlying technical capability is anchored in patented manufacturing processes—cereal agglomeration (Canada 2,436,626), cereal ingredient application (US 6,592,920), reduced-foaming hot cereal compositions used in Better Oats (US 9,131,715; Canada 2,875,587), and nut butter spread methods (US 10,829,297; 6,982,101)—plus utility and design patents on retail shelf divider systems (US D791,524; D792,137; Canada 170,767; US 10,149,555; US 10,117,528) and Post Logo EU trademark.
Post Consumer Brands is led by President and CEO Greg Pearson (effective April 1, 2026), who joined from Compana Pet Brands with 25 years of CPG experience including prior roles at Chewy, Pretzels Inc., Conagra Brands, and General Mills. Recent corporate actions include the closure of the Sparks, Nevada cereal plant (layoffs December 2025 through March 2026, $21-23M expected annual cost savings), elimination of 71 positions at the Battle Creek plant and cessation of Honeycombs, peanut butter and granola output there, and product launches including Birthday Cake PEBBLES (55th anniversary), Kibbles 'n Bits Triple Steak Flavor, Nutrish veterinarian-reviewed reformulations, Honey Bunches of Oats Protein, and Premier Protein Oatmeal. The company also runs the fifth anniversary of its "Ingredients for Good" volunteer program (6,800+ hours, 460,000 meals donated, $1.2M in 2026), maintains a 15% absolute scope 1+2 GHG reduction versus a FY2020 baseline with a 91% landfill diversion rate, and holds 100% RSPO Mass Balanced certification on palm oil and 100% GFSI or equivalent food safety certification across owned and co-manufacturing facilities.
Post Consumer Brands firmographics
Firmographics- Name
- Post Consumer Brands
- Legal name
- Post Consumer Brands, LLC
- Website
- https://postconsumerbrands.com
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Post Consumer Brands manufactures and markets over 25 branded cereals, Peter Pan peanut butter, and five pet food brands across U.S. and Canadian retail channels as a wholly-owned division of Post Holdings Inc.
- Ownership category
- akta.pro rank
Post Consumer Brands industry classification
Industry- Product category
- Packaged Foods (Cereal, Peanut Butter, and Pet Food Manufacturing)
- NAICS
- Food Manufacturing (311), Dog and Cat Food Manufacturing (311111), Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000), Cookies & Crackers (2052)
- akta.pro primary industry
- Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)
- akta.pro secondary industries
- Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where Post Consumer Brands is headquartered
LocationHeadquarters
- HQ city
- Lakeville
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Post Consumer Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Branded Cereal and Grocery Products: Revenue from sale of branded ready-to-eat cereals, hot cereals, granola, and peanut butter products under iconic brand names including PEBBLES, Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, and Peter Pan
- Branded Pet Food Products: Revenue from sale of pet food brands including Rachael Ray Nutrish, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Gravy Train for dogs and cats
- Private Label Manufacturing: Revenue from manufacturing and supplying private label products to retailers including Aldi, producing store-brand cereals and other food products
- Foodservice and Private Label Solutions: Revenue from foodservice operations and private label/co-manufacturing solutions for retailers, restaurants, and schools
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Post Consumer Brands product offering
Product offeringCore offering
Post Consumer Brands manufactures, markets, and distributes branded ready-to-eat cereals, hot cereals, peanut butter, and pet food products across more than 25 iconic brand names including PEBBLES, Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, Peter Pan, Rachael Ray Nutrish, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Gravy Train. The company also provides private label, co-manufacturing, and foodservice solutions for retailers, restaurants, and schools through subsidiaries such as 8th Avenue Food & Provisions and Perfection Pet Foods.
Product overview
Post Consumer Brands is a consumer packaged goods company offering a portfolio of more than 25 iconic cereal brands, peanut butter products, and pet food brands. The cereal portfolio includes ready-to-eat cereals (PEBBLES, Grape-Nuts, Honey Bunches of Oats, Honeycomb, Golden Crisp, Waffle Crisp, Shredded Wheat, Weetabix), hot cereals (Malt-O-Meal, Better Oats, Premier Protein Oatmeal, Mom's Best, Farina Mills, Coco Wheats), and protein-focused cereals (Premier Protein, Honey Bunches of Oats Protein). Pet food offerings include Rachael Ray Nutrish (premium), Nature's Recipe (grain free/natural), 9Lives, Kibbles 'n Bits, and Gravy Train for dogs and cats. The company also offers private label and foodservice solutions. Patented technologies include adjustable shelf dividers, cereal agglomeration processes, reduced-foaming hot cereal technology, and nut butter spread formulations.
Differentiator
Problem solved
Functional benefit
Brands
- PEBBLES: Ready-to-eat cereal brand featuring colorful cereal pieces, celebrating 55 years in 2026
- Grape-Nuts
- Honey Bunches of Oats
- Malt-O-Meal
- Raisin Bran
- Shredded Wheat
- Weetabix
- Honeycomb
- Golden Crisp
- Better Oats
- Great Grains
- Peter Pan Peanut Butter
- Premier Protein
- Barbara's
- Alpen Muesli
- Coco Wheats
- Farina Mills
- OreO Puffs
- Waffle Crisp
- 9Lives
- Kibbles 'n Bits
- Rachael Ray Nutrish
- Nature's Recipe
- Gravy Train
Products and services
- PEBBLES Ready-to-Eat Cereal Ready-to-eat cereal brand featuring colorful, fruity-flavored squares sold across grocery and mass channels; multiple varieties including limited-edition Birthday Cake PEBBLES commemorating the brand's 55th anniversary in 2026.
- Grape-Nuts Cereal Iconic whole-grain ready-to-eat cereal made from whole wheat and barley, valued for its distinctive crunchy texture and nutty flavor; one of the original Post brands dating to 1897.
- Honey Bunches of Oats Cereal Ready-to-eat cereal featuring toasted corn and oat clusters with real honey, available in multiple varieties including the Protein line launched January 2026 delivering 9g of protein per serving.
- Malt-O-Meal Hot Wheat Cereal Hot wheat cereal available in Original, Chocolate, and Maple & Brown Sugar varieties plus marshmallow varieties such as Fruity Dyno-Bites; produced at Post's Campbell Mill in Northfield, Minnesota.
- Premier Protein Oatmeal and Cereal High-protein cereal and oatmeal product line offering 20g protein cereals (Chocolate Almond, Mixed Berry Almond) and 13g protein oatmeal (Berries & Cream, Apple Cinnamon, Maple & Brown Sugar) launched in 2026.
- Peter Pan Peanut Butter Peanut butter brand known for 'Spreading Magic' marketed across multiple varieties; formulation protected by patents including sweetened nut butter spread (Patent 6,982,101) and nut butter spread with sliced nuts (Patents 10,829,297; 10,807,791).
- Weetabix Cereal Whole-grain wheat biscuit cereal marketed as the UK's number one selling ready-to-eat cereal brand; available in North America through Post Consumer Brands distribution.
- Better Oats Oatmeal Oatmeal brand including Steel Cut, 100 Calorie, and Quick Cooking varieties with maple & brown sugar and apples & cinnamon flavors; uses patented reduced-foaming grain-based hot cereal composition technology (US 9,131,715; Canada 2,875,587).
- 9Lives Cat Food Cat food brand offering dry and wet cat food options including pâté, shreds, and senior formulas for cats of all life stages; brand acquired from J.M. Smucker Co. in April 2023.
- Kibbles 'n Bits Dog Food Dog food brand featuring savory flavors, mini bits for small breeds, oven-roasted varieties, and the May 2026 Triple Steak Flavor launch with steak-shaped pieces offering crunchy, tender and chewy textures.
- Rachael Ray Nutrish Pet Food Premium pet food brand inspired by Rachael Ray, featuring natural ingredients, dry and wet food for dogs and cats, breed-specific and life-stage formulations; acquired from J.M. Smucker Co. in April 2023.
- Nature's Recipe Pet Food Premium pet food brand offering grain-free and natural recipes for dogs and cats, including small-breed specific formulas; brand acquired from J.M. Smucker Co. in April 2023.
- Gravy Train Dog Food Dog food brand known for savory gravy-topped kibble products; brand acquired from J.M. Smucker Co. in April 2023.
- Private Label Cereal, Granola, and Pet Food Manufacturing Solutions B2B private label, co-manufacturing, and contract manufacturing of breakfast cereals, bulk granola, and pet food for retailers; operations delivered through the 8th Avenue Food & Provisions subsidiary and Perfection Pet Foods. Includes Private Label Breakfast Cereal manufacturing for retailers such as Aldi.
- Foodservice Solutions B2B foodservice supply of cereal and grocery products for schools, restaurants, and institutional food service operations, providing volume purchasing and breakfast category support.
Quantifiable outcome
- One in five cereal breakfasts in the U.S. made by Post operations team
- +5 more outcomes
Companies that use Post Consumer Brands
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Post Consumer Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Post Consumer Brands partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Char-GrillerminorKibbles 'n Bits partnered with Char-Griller for National BBQ Month 2026 to launch Triple Steak Flavor dog food. The collaboration included a joint sweepstakes promotion and marketing campaign featuring bull riding legend J.B. Mauney, with products available at Walmart and major retailers.
- The Bond BetweenminorAnimal rescue organization that Post employees have adopted pets from. The company supports pet adoption through employee benefit programs.
- Ruff Start RescueminorAnimal rescue organization partnered with for pet adoption events, including bringing puppies to Post summer kickoff party.
- Warrior Dog RescueminorMinnesota-based dog rescue organization from which employees have adopted rescue dogs.
- Lawrence Humane SocietyminorKansas-based animal shelter from which Post Lawrence facility employees have adopted pets.
- Minnesota Basset RescueminorMinnesota-based rescue organization specializing in basset hounds, from which Post employees have adopted dogs.
- Unbreakabull Pit Bull RescueminorTwin Cities nonprofit no-kill pit bull rescue organization from which Post employees have adopted dogs.
- Polar Express Dog RescueminorNonprofit organization that flies rescue dogs to safety, with Post employees participating as volunteer pilots.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Post Consumer Brands competitors and assessment
Company assessmentDirect peers
- General Mills: General Mills' Big G cereal portfolio (Cheerios, Lucky Charms, Cinnamon Toast Crunch) competes head-on with Post's 25+ cereal brands across the same retail aisles and foodservice channels. Both companies are large North American cereal manufacturers with branded dominance.
- WK Kellogg Co: WK Kellogg Co is a pure-play North American cereal manufacturer (Frosted Flakes, Froot Loops, Special K) spun off from Kellogg, directly competing with Post Consumer Brands across branded ready-to-eat cereals in grocery and convenience channels.
- TreeHouse Foods: TreeHouse Foods is a leading private label food manufacturer with extensive co-manufacturing relationships with mass merchants and grocery retailers, competing directly with Post's 8th Avenue Food & Provisions private label and Perfection Pet Foods operations.
- Nestlé Purina PetCare: Nestlé Purina is the largest premium pet food manufacturer in North America (Pro Plan, Fancy Feast, Tidy Cats) and competes directly with Post's Nutrish, Nature's Recipe, 9Lives, Kibbles 'n Bits, and Gravy Train across the same retail pet food aisles.
- Mars Petcare: Mars Petcare (Pedigree, Whiskas, Royal Canin, Cesar) is a global pet food leader that competes directly with Post's acquired Smucker pet brands across price tiers, with stronger R&D, vet channel presence, and international distribution.
- B&G Foods: B&G Foods is a branded shelf-stable food company whose cereal and pantry portfolio (Cream of Wheat, Bob Evans, Ortega) overlaps with Post's cereals, peanut butter, and Better Oats product families in mid-tier grocery channels.
Broad incumbents
- The Quaker Oats Company (PepsiCo): Quaker Oats, owned by PepsiCo, competes with Post's Malt-O-Meal, Better Oats, and Mom's Best hot cereal lines as well as adjacent RTE cereal brands, with broader distribution and marketing scale through the PepsiCo snacks portfolio.
- The J.M. Smucker Co. J.M. Smucker divested its pet food portfolio (9Lives, Kibbles 'n Bits, Meow Mix, Nutrish, Nature's Recipe, Gravy Train) to Post Holdings in 2023; remaining Smucker branded food and coffee operations are broader competitors in CPG retail and foodservice channels.
- Conagra Brands: Conagra Brands is a large North American packaged food company whose portfolio (Healthy Choice, Marie Callender's, Hunt's) competes with Post across mass grocery, private label, and foodservice distribution, including overlapping headcount and scale profiles.
- The Kraft Heinz Company: Kraft Heinz is a global CPG incumbent with cereals (via various partnerships) and shelf-stable food brands that compete with Post across grocery, club, and foodservice channels and frequently jointly pursue private label contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Post Consumer Brands social profiles
Digital presencePost Consumer Brands compliance and trust
Trust signalCompliance6 records
Post Consumer Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Post Consumer Brands leadership team
Management profileNumber of profiles
Profiles8 records
Post Consumer Brands subsidiaries and ownership
Company hierarchySubsidiaries9 records
Post Consumer Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Post Consumer Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Post Consumer Brands
What does Post Consumer Brands do?
Post Consumer Brands manufactures, markets, and distributes branded ready-to-eat cereals, hot cereals, peanut butter, and pet food products across more than 25 iconic brand names including PEBBLES, Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, Peter Pan, Rachael Ray Nutrish, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Gravy Train. The company also provides private label, co-manufacturing, and foodservice solutions for retailers, restaurants, and schools through subsidiaries such as 8th Avenue Food & Provisions and Perfection Pet Foods.
Is Post Consumer Brands a public or private company?
Post Consumer Brands is a private company. It is classified as corporate owned and is currently operating.
When was Post Consumer Brands founded?
Post Consumer Brands was founded in 1895. It employs 1,001 to 5,000 people.
Where is Post Consumer Brands based?
Post Consumer Brands is headquartered in Lakeville, United States, in the North America region.
How does Post Consumer Brands make money?
Four revenue lines are on record. Branded Cereal and Grocery Products are the primary driver. The others are branded Pet Food Products, private Label Manufacturing and foodservice and Private Label Solutions.
Who are Post Consumer Brands's main competitors?
Direct peers on record are General Mills, WK Kellogg Co, TreeHouse Foods, Nestlé Purina PetCare, Mars Petcare and B&G Foods. Broad incumbents are The Quaker Oats Company (PepsiCo), The J.M. Smucker Co., Conagra Brands and The Kraft Heinz Company.
Does Post Consumer Brands have an API?
No public API is recorded for Post Consumer Brands.
What industry is Post Consumer Brands in?
Post Consumer Brands's product category is Packaged Foods (Cereal, Peanut Butter, and Pet Food Manufacturing). Its primary akta.pro industry code is AFAKABAH, Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads), with a secondary code of HLAMAHAO, Manufacturing, Private Label & Co-Manufacturing for Animal Diets. Its NAICS code is 311 and its SIC code is 2000.