FloWater
FloWater designs, sells, and services commercial water purification refill stations under a subscription model, targeting offices, schools, fitness centers, hotels, government facilities, and healthcare providers across the United States with its proprietary 7-stage purification technology.
- Company typePrivate
- Founded2013
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What FloWater does
FloWater, Inc. is a privately held U.S. company founded in 2013 by Rich "Raz" Razgaitis and headquartered in Denver, Colorado, that designs, rents, and services commercial-grade water purification refill stations under a recurring subscription model. The company's core offering is built around a proprietary 7-stage purification process — sediment filtration, carbon filtration, advanced osmosis (claimed to be 5x more efficient than traditional reverse osmosis), activated oxygen sanitization, alkaline optimization, electrolyte restoration, and coconut carbon polishing — which the company states removes up to 99.9% of contaminants including PFAS, microplastics, lead, fluoride, and pharmaceuticals. The product portfolio consists of two units: the flagship FloWater Classic for high-traffic commercial environments and the compact FloWater Essential designed for small offices of up to 25 users, both certified to NSF/ANSI 42, 53, 58, and 372 standards.
FloWater sells primarily to B2B customers across five core verticals — corporate offices and warehouses, K-12 and higher education, fitness and wellness, hospitality, and government/municipal facilities — with secondary penetration in healthcare. GTM is executed through a hybrid model combining enterprise field sales (national accounts team targeting multi-location rollouts), inside sales for mid-market accounts, a product-led motion offering free two-week trials in select regions, and a dedicated education channel that helps schools navigate federal and state funding programs. Revenue is generated through monthly rental subscriptions (billed via third-party partner Leaf Capital), recurring filter replacement and certified-technician service contracts, and hardware upgrades such as touchless foot pedals, hot water dispensing, and custom branding. Deployment scale is reported at 10,000+ locations across all 50 U.S. states, with marquee enterprise customers including Amazon, FedEx, Google, Microsoft, Nike, Whole Foods, Equinox, Marriott, Four Seasons, Ritz-Carlton, Kaiser Permanente, and the NYC Department of Education.
The company has raised approximately $22.6 million across disclosed funding rounds, the largest being a $15M round led by Bluewater Group in December 2018, which preceded a formal strategic partnership with Bluewater in 2022. Recent operating signals include the launch of the FloWater Essential product line, the appointment of a Chief Revenue Officer in 2025 to scale the national accounts team, and a partnership with Steph and Ayesha Curry's Eat. Learn. Play Foundation to expand in Oakland Unified School District. Cumulative disclosed funding, 40+ referenced investors, multiple Inc. 5000 appearances (2020, 2024), and Fast Company recognition point to a venture-backed growth-stage company positioning around ESG, water safety, and plastic-bottle elimination as its value proposition.
FloWater firmographics
Firmographics- Name
- FloWater
- Legal name
- FloWater, Inc
- Website
- https://drinkflowater.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FloWater designs, sells, and services commercial water purification refill stations under a subscription model, targeting offices, schools, fitness centers, hotels, government facilities, and healthcare providers across the United States with its proprietary 7-stage purification technology.
- Ownership category
- akta.pro rank
FloWater industry classification
Industry- Product category
- Commercial Water Dispensers
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Pitcher & Dispenser Water Filters (CRAJAJAB)
Keywords
Where FloWater is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FloWater business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental/Subscription: FloWater provides refill stations primarily through a rental model with recurring subscription fees. Customers pay monthly rental charges managed through third-party billing partner Leaf Capital. The subscription includes equipment, installation, maintenance, and filter replacements.
- Filter Replacement and Service: Ongoing revenue from filter replacement services, handled directly by FloWater (separate from Leaf Capital billing). Filters require changing every 12 months or after 12,000 gallons usage, with certified technicians performing replacements.
- Accessories and Upgrades: Additional revenue from optional upgrades such as foot pedals for touchless operation, hot water capability, custom branding (select customers), and white all-white design options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FloWater Classic - Full-featured commercial refill station |
| Subscription | Monthly | FloWater Essential - Compact unit for small offices (up to 25 people) |
| Subscription | Monthly | ROI Comparison vs Bottled Water |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
FloWater product offering
Product offeringCore offering
FloWater designs, manufactures, and rents commercial water refill stations (the FloWater Classic and FloWater Essential) that connect to municipal tap water and use a proprietary 7x Advanced Purification process to deliver chilled, hot, electrolyte-enhanced drinking water. Units are deployed primarily through monthly subscription rentals bundled with installation, filter replacement, and ongoing maintenance, eliminating the need for 5-gallon jug deliveries and single-use plastic bottles in offices, schools, gyms, hotels, and government facilities.
Product overview
FloWater offers a unified portfolio of water purification refill stations built around its proprietary 7x Advanced Purification technology. The portfolio consists of two distinct product lines: the FloWater Classic (the flagship full-featured model designed for high-traffic commercial environments) and the FloWater Essential (a compact, budget-friendly version for smaller office spaces with up to 25 users). Both products share the same 7-stage purification system and are designed to connect to standard municipal tap water lines, transforming tap water into purified, electrolyte-enhanced drinking water while eliminating single-use plastic bottles.
Differentiator
Problem solved
Functional benefit
Brands
- FloWater Classic: The ultimate Refill Station featuring 7x Advanced Purification technology that removes up to 99.9% of contaminants, including microplastics, lead, PFAS, chlorine, pharmaceuticals, and heavy metals.
- FloWater Essential
Products and services
- FloWater Classic Flagship commercial water refill station featuring 7x Advanced Purification that removes up to 99.9% of contaminants including PFAS, microplastics, lead, chlorine, pharmaceuticals, and heavy metals. Dispenses cold water at 42°F and hot water at approximately 185°F, available with optional touchless foot pedal accessory and custom branding. Designed for high-traffic commercial environments such as offices, gyms, schools, and hotels, and sold through monthly subscription rentals that bundle equipment, installation, maintenance, and filter replacement.
- FloWater Essential Compact, budget-conscious version of the FloWater refill station featuring the same 7x Advanced Purification technology and 5x refill capacity, designed for small offices and back-of-house spaces with up to 25 users. Offers hot and cold purified water, connects to standard municipal water lines, and is sold via monthly subscription rental targeted at small businesses and SMBs.
Quantifiable outcome
- Removes up to 99.9% of contaminants including PFAS, microplastics, lead, chlorine, bacteria, and pharmaceuticals
- +5 more outcomes
Companies that use FloWater
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles6 records
FloWater technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FloWater partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Eat. Learn. Play Foundation (Steph & Ayesha Curry)corePartnership with Steph and Ayesha Curry's Eat. Learn. Play Foundation enabled installation of additional FloWater Refill Stations in Oakland Unified School District, providing students with safe, lead-free hydration and reducing plastic waste in schools.
- BluewatercoreStrategic partnership formed in 2022 when FloWater joined forces with Bluewater, driving innovation and expansion. The partnership enabled continued growth despite global shutdowns and combined resources for accelerated market expansion in water purification sector.
- Leaf CapitalcoreLeaf Capital is FloWater's third-party billing partner that handles monthly rental billing for customers. Customers receive a link to set up AutoPay and manage electronic invoicing through the Leaf Portal.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
FloWater competitors and assessment
Company assessmentDirect peers
- Quench: Quench is a leading US provider of filtered water dispensers, coolers, and ice machines for offices and commercial facilities, often delivered via subscription and managed-service contracts — directly comparable to FloWater's rental/subscription refill station model.
- Bluewater: Bluewater is FloWater's strategic partner (and investor) and a global supplier of premium water purification and bottleless dispenser solutions. Its product portfolio and commercial channel overlap materially with FloWater Classic/Essential offerings.
- Oasis International: Oasis manufactures bottle fillers and water coolers for commercial, education, and healthcare facilities. Its bottleless dispensers and hydration stations compete directly with FloWater in schools, healthcare, and offices.
- Primo Water Corporation: Primo provides bottled water delivery, water dispensers, and filtration solutions to both residential and commercial customers — competing head-on with FloWater's alternative to 5-gallon jug delivery and a key benchmark for switching-cost conversations in B2B hydration.
- Waterlogic: Waterlogic designs and services bottled and bottleless water dispensers and purification systems for offices and commercial spaces globally — the closest international peer to FloWater's bottleless refill stations.
Emerging players
- SodaStream (PepsiCo): SodaStream, owned by PepsiCo, sells in-home carbonation and filtration systems that turn tap water into a beverage — positioning itself as an at-home alternative to bottled water and overlapping with FloWater's broader 'eliminate single-use bottles' narrative.
- Aquaverve: Aquaverve provides bottleless water coolers and filtered dispensers with subscription models targeting offices, schools, and gyms — a more focused emerging competitor to FloWater in the commercial refill-station category.
Broad incumbents
- Elkay Manufacturing: Elkay is a major US manufacturer of drinking fountains, bottle fillers, and water dispensers for commercial and institutional settings (including schools), making it a direct competitor in the education and commercial hydration market FloWater targets.
- Culligan: Culligan is a global water treatment company offering point-of-use filtration, bottleless water coolers, and commercial/industrial water solutions. Overlaps with FloWater across commercial dispensers and filtration, but operates at much broader scale and across residential, commercial, and industrial markets.
- Brita (The Clorox Company): Brita is the dominant consumer water-filtration brand under Clorox, selling pitchers, faucet-mount, and under-sink filters. While primarily consumer, it is the brand awareness benchmark in household water treatment and adjacent to FloWater's filtration technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FloWater social profiles
Digital presenceFloWater compliance and trust
Trust signalCompliance7 records
FloWater financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloWater leadership team
Management profileNumber of profiles
Profiles9 records
FloWater funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloWater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloWater
What does FloWater do?
FloWater designs, manufactures, and rents commercial water refill stations (the FloWater Classic and FloWater Essential) that connect to municipal tap water and use a proprietary 7x Advanced Purification process to deliver chilled, hot, electrolyte-enhanced drinking water. Units are deployed primarily through monthly subscription rentals bundled with installation, filter replacement, and ongoing maintenance, eliminating the need for 5-gallon jug deliveries and single-use plastic bottles in offices, schools, gyms, hotels, and government facilities.
Is FloWater a public or private company?
FloWater is a private company. It is classified as venture growth investor backed and is currently operating.
When was FloWater founded?
FloWater was founded in 2013. It employs 51 to 100 people.
Where is FloWater based?
FloWater is headquartered in Denver, United States, in the North America region.
How does FloWater make money?
Three revenue lines are on record. Equipment Rental/Subscription is the primary driver. The others are filter Replacement and Service and accessories and Upgrades.
Who are FloWater's main competitors?
Direct peers on record are Quench, Bluewater, Oasis International, Primo Water Corporation and Waterlogic. Emerging players are SodaStream (PepsiCo) and Aquaverve. Broad incumbents are Elkay Manufacturing, Culligan and Brita (The Clorox Company).
Does FloWater have an API?
No public API is recorded for FloWater.
What industry is FloWater in?
FloWater's product category is Commercial Water Dispensers. Its primary akta.pro industry code is CRAJAJAB, Pitcher & Dispenser Water Filters. Its NAICS code is 333914 and its SIC code is 3561.