Audeara
Audeara is a Brisbane-based, ASX-listed hearing health company that designs and sells headphones and earbuds with a proprietary in-app hearing check that personalizes audio to each user's per-ear hearing profile, sold direct-to-consumer across nine country-specific storefronts and via Australian government funding programs.
- Company typePublic
- Founded2015
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Audeara does
Audeara Limited (ASX: AUA) is a Brisbane-headquartered, Australian-designed hearing health company that builds consumer headphones and earbuds integrated with a proprietary in-app hearing check and personalized sound-tailoring system. Each user runs a hearing assessment through the Audeara app, which generates a per-ear hearing profile that is then used to calibrate audio output on the company's headphones — addressing the premise that 'everyone hears differently, even between left and right ears.' The product portfolio spans true wireless earbuds (Audeara Buds), over-ear headphones (A-01 and A-02), TV-bundle variants, and supporting accessories (audio broadcasters, TV transceivers, lapel microphones, replacement cushions, chargers), with all devices engineered in Australia.
The company's revenue model is primarily direct-to-consumer hardware sales through nine country-specific e-commerce storefronts covering the US, Australia, Austria, Belgium, Germany, Spain, Hungary, the EU, and New Zealand, supplemented by a physical stockist/wholesale channel. In Australia, Audeara also sells through three government-funded hearing programs — NDIS, DVA, and the Hearing Services Program — which provide institutional access to disabled, veteran, and hearing-services-eligible customers. The core technology platform, branded AUA Technology, is being extended beyond consumer hardware into a separate B2B enterprise licensing track, with disclosed case studies in musical-instrument manufacturing (Avedis Zildjian) and medical devices (Clinico Inc.). Founded in 2015 by Alex Afflick and Dr. James Fielding and led today by Dr. Fielding as CEO and Managing Director, Audeara is a publicly listed, founder-controlled small-cap that has reached a decade of operations and a multi-region footprint without a disclosed scale-up funding event.
Audeara firmographics
Firmographics- Name
- Audeara
- Legal name
- Audeara Limited
- Website
- https://audeara.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Audeara is a Brisbane-based, ASX-listed hearing health company that designs and sells headphones and earbuds with a proprietary in-app hearing check that personalizes audio to each user's per-ear hearing profile, sold direct-to-consumer across nine country-specific storefronts and via Australian government funding programs.
- Ownership category
- akta.pro rank
Audeara industry classification
Industry- Product category
- Consumer Hearing Health Audio Devices
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)
- akta.pro secondary industries
- Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Microphones, Headsets & Audio Input Devices (HDACAFAH)
Keywords
Where Audeara is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Audeara business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of Audeara branded headphones and earbuds including Audeara Buds, A-01, A-02 models, and TV bundles. One-time hardware purchase model with associated accessories.
- Accessories: Sale of complementary accessories including replacement ear cushions, charging cables, wall chargers, and audio transceivers.
- Government Funding Programs: Revenue from government-funded healthcare schemes including NDIS (National Disability Insurance Scheme), DVA (Department of Veterans' Affairs), and HSP (Hearing Services Program) in Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing - individual products and bundles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Audeara product offering
Product offeringCore offering
Audeara designs and sells headphones and earbuds integrated with its proprietary AUA Technology hearing-check algorithm that creates personalized sound profiles for each user via a companion app. The product range spans true wireless earbuds (Audeara Buds) and over-ear headphones (A-01, A-02), offered in standard and TV-bundle variants, supported by Bluetooth broadcasters, transceivers, and accessories. All hardware is designed and engineered in Australia.
Product overview
Audeara is a hearing health company offering a portfolio of personalized audio products built around its proprietary hearing assessment and sound personalization technology. The core product line consists of two headphone form factors (true wireless earbuds and over-ear headphones) that use a hearing health-check algorithm to create individualized sound profiles. The product portfolio includes Audeara Buds and A-02/A-01 Headphones as the primary listening devices, each available in standard and TV Bundle variants for television connectivity. Supporting accessories include the BT-03 Audio Broadcaster for multi-user audio distribution, BT-01 TV Transceiver for wireless TV streaming, and an Audio Transceiver with Lapel Microphone. All products are designed and engineered in Australia, with the flagship personalization workflow involving a hearing check through the app, customization to the user's unique profile, and connection to audio experiences tailored to their hearing.
Differentiator
Problem solved
Functional benefit
Products and services
- Audeara Buds True wireless earbuds with built-in hearing health check algorithm that personalizes sound to the user's unique hearing profile, designed and engineered in Australia.
- Audeara Buds TV Bundle Bundle combining Audeara Buds with TV connectivity accessories for an enhanced personalized television listening experience.
- A-02 Headphones Over-ear headphones that tailor audio output to the user's unique hearing profile using AUA Technology hearing personalization.
- A-02 TV Bundle Package combining A-02 headphones with TV connectivity solutions for improved personalized television audio.
- A-01 Headphones Over-ear headphones with hearing health technology that customizes sound based on individual hearing assessments.
- BT-03 Audio Broadcaster Bluetooth audio broadcasting device that transmits audio to multiple Audeara headphones simultaneously.
- BT-01 TV Transceiver Bluetooth transceiver that connects televisions to Audeara headphones for wireless TV audio streaming.
- Audio Transceiver & Lapel Microphone Wireless audio transceiver with lavalier microphone for hands-free audio capture and streaming.
- Replacement Ear Cushions Replacement ear cushion pads for Audeara headphones.
- Wall Charger Dual Port USB Dual-port USB wall charger for charging Audeara devices.
- Charging Cable Charging cable for Audeara headphones and accessories.
Quantifiable outcome
- Users report hearing sounds they haven't heard in years
Companies that use Audeara
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Audeara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Audeara partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ComputershareminorShare registry services provider maintaining Audeara's shareholder register and providing shareholder communication services.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Audeara competitors and assessment
Company assessmentBroad incumbents
- Bose: Bose is a premium consumer audio incumbent offering wireless headphones, earbuds and the SoundControl hearing aids; it competes with Audeara on premium audio quality and overlaps on the hearing-personalization axis.
- Sennheiser: Sennheiser offers premium over-ear and in-ear headphones with sound personalization features, competing with Audeara's A-01/A-02 line in the audiophile and prosumer segments.
- JBL (Harman): JBL sells a broad portfolio of wireless headphones and true-wireless earbuds across price tiers, competing with Audeara on retail-shelf presence and value-formulated personalization features.
- Apple: Apple sells AirPods and Beats headphones and embedded an FDA-cleared hearing-aid feature in AirPods Pro 2, directly intersecting with Audeara's hearing-personalization value proposition across a vastly larger installed base.
- Sony: Sony's 1000X-series headphones and WF earbuds include adaptive sound control and personalization features, putting it in direct competition with Audeara's A-02 headphones and Buds at the premium end.
- Jabra (GN Group): Jabra sells true wireless earbuds and headsets marketed partly for hearing enhancement and work calls, with the Jabra Enhance Plus hearing-enhancement earbuds being a direct substitute for Audeara's Buds.
Direct peers
- Nuheara: Nuheara (ASX: NUH) is a direct competitor in the hearable/AI-personalized audio category, selling IQbuds and related products that perform in-ear hearing assessments and personalize sound, much like Audeara's Buds.
- Eargo: Eargo sells direct-to-consumer hearing aids and hearing-enhancement devices, addressing the same hearing-loss customer persona as Audeara, albeit through regulated hearing aids rather than consumer headphones.
- Lexie Hearing: Lexie Hearing distributes OTC hearing aids online with a self-fitting model, addressing the same DIY-hearing-improvement customer as Audeara's app-driven hearing-check flow.
Emerging players
- Olive Union: Olive Union produces consumer-facing hearing-enhancement earbuds (Olive Pro) and is positioned in the same niche as Audeara, blending consumer earbuds with hearing-assist functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Audeara social profiles
Digital presenceAudeara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audeara leadership team
Management profileNumber of profiles
Profiles4 records
Audeara funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audeara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audeara
What does Audeara do?
Audeara designs and sells headphones and earbuds integrated with its proprietary AUA Technology hearing-check algorithm that creates personalized sound profiles for each user via a companion app. The product range spans true wireless earbuds (Audeara Buds) and over-ear headphones (A-01, A-02), offered in standard and TV-bundle variants, supported by Bluetooth broadcasters, transceivers, and accessories. All hardware is designed and engineered in Australia.
Is Audeara a public or private company?
Audeara is a public company. It is classified as public and is currently operating.
When was Audeara founded?
Audeara was founded in 2015. It employs 1 to 10 people.
Where is Audeara based?
Audeara is headquartered in Brisbane, Australia, in the Oceania region.
How does Audeara make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and government Funding Programs.
Who are Audeara's main competitors?
Broad incumbents on record are Bose, Sennheiser, JBL (Harman), Apple, Sony and Jabra (GN Group). Direct peers are Nuheara, Eargo and Lexie Hearing. Olive Union is listed as an emerging player.
Does Audeara have an API?
No public API is recorded for Audeara.
What industry is Audeara in?
Audeara's product category is Consumer Hearing Health Audio Devices. Its primary akta.pro industry code is CRACAIAD, Hearables (True Wireless Earbuds & Smart Headphones), with a secondary code of CRACANAB, Wireless Headphones (Over‑Ear & On‑Ear). Its NAICS code is 334310 and its SIC code is 3651.