Gooroomee
Gooroomee is a South Korea-based AI video communication platform operator running consumer video chat, an enterprise BIZ suite, the Camstudy online study room, and the Oligo self-study tool, monetising via freemium subscriptions and virtual goods aimed primarily at Korean students and MZ-generation users.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Gooroomee does
Gooroomee Inc. is a South Korea-based, privately held company founded in 2015 and headquartered in Pangyo 2nd Techno Valley, Seongnam-si, operating a multi-product AI video communication platform. Its portfolio comprises four connected apps: the core Gooroomee consumer app offering group video calling, Chat-with-AI, Watch Party, and AR Emoji features; Gooroomee BIZ for enterprise conference, education, interview, and live-streaming use cases with OpenAPI and Microsoft Azure OpenAI/ChatGPT integration; Gooroomee Camstudy, a large online study-room platform with study-time tracking, D-day countdowns, and cumulative rankings; and Gooroomee Oligo, a 2024-launched self-study management solution for teachers and students.
The platform combines in-house video-communication infrastructure with third-party AI services (notably Azure OpenAI/ChatGPT) for NLP and computer-vision-driven features such as AR Emoji. Distribution is mobile-first via the iOS App Store and Google Play Store, supplemented by web access and Korean-market community channels including Naver Blog, Naver Cafe, Instagram, YouTube, and Facebook.
Gooroomee monetises primarily through a freemium model. The core consumer app drives engagement while Camstudy generates the bulk of disclosed revenue via tiered subscription passes (Premium Plus 7-day at 2,900 KRW through 365-day at 55,900 KRW; Premium 7-day at $1.90 through 90-day at $13.90) and virtual goods priced in an internal Gooroom currency, including study-record passes, pomodoro timers, white noise, stickers, and badges. Gooroomee BIZ targets enterprise revenue through conference, interview, education, and live-streaming subscriptions, while Oligo extends the model into education administration. The company has raised approximately $2.2M in disclosed funding (2018–2020) and acquired Smoothy in December 2021; it remains privately held under CEO Rang-Hyuck Lee (Lucas Lee) with no disclosed institutional lead post-2020.
Gooroomee firmographics
Firmographics- Name
- Gooroomee
- Legal name
- Gooroomee Inc.
- Website
- https://gooroomee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gooroomee is a South Korea-based AI video communication platform operator running consumer video chat, an enterprise BIZ suite, the Camstudy online study room, and the Oligo self-study tool, monetising via freemium subscriptions and virtual goods aimed primarily at Korean students and MZ-generation users.
- Ownership category
- akta.pro rank
Gooroomee industry classification
Industry- Product category
- Video Communication Software
- NAICS
- Software Publishers (51321)
- akta.pro primary industry
- Voice Assistants & Voice UI (VUI) (HDAAAFAD)
- akta.pro secondary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Gooroomee is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Gooroomee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscription (Camstudy): Subscription-based revenue from Camstudy online study platform with tiered pass options (Premium Plus and Premium) ranging from 7-day to 365-day durations. Prices range from 2,900 KRW (~$2) for 7-day Premium Plus to 55,900 KRW (~$55) for annual Premium Plus pass.
- Virtual Goods and Items: Sale of virtual items including study record premium passes, pomodoro timers, white noise subscriptions, character stickers, stopwatch designs, and badges using Gooroom virtual currency.
- B2B Enterprise Solutions: Gooroomee BIZ platform providing conference, education, interview, and live streaming solutions to businesses, likely with enterprise licensing or subscription models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Premium Plus 7-day pass - Entry-level premium study access |
| Subscription | Monthly | Premium Plus 30-day pass - Monthly premium study subscription |
| Subscription | Multi-year contract | Premium Plus 90-day pass - Quarterly premium study subscription |
| Subscription | Annual | Premium Plus 365-day pass - Annual premium study subscription |
| Subscription | Pay-as-you-go | Premium 7-day pass - Basic premium study access |
| Subscription | Monthly | Premium 30-day pass - Basic monthly premium study |
| Subscription | Multi-year contract | Premium 90-day pass - Basic quarterly premium study |
| Unit Pricing | Pay-as-you-go | Virtual Items (Gooroom Currency) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Gooroomee product offering
Product offeringCore offering
Gooroomee is an AI-powered video communication company that develops and operates a portfolio of mobile and web software products: a consumer video chat application with AI-powered features (group video calls, AI chat, watch parties, AR emoji), an enterprise platform (Gooroomee BIZ) for conferences, education, interviews, and live streaming, an online study room (Gooroomee Camstudy), and a self-study management platform (Gooroomee Oligo). It sells subscriptions, premium passes, and virtual items to consumers, and offers BIZ solutions and OpenAPI integration to business customers.
Product overview
Gooroomee operates a multi-product AI-powered video communication platform portfolio. The core offerings include the main Gooroomee consumer app (AI Video Communication Platform with AI Playground features), Gooroomee BIZ (enterprise video conferencing with OpenAPI), Gooroomee Camstudy (online study room), and Gooroomee Oligo (self-study solution). The company follows a freemium model with premium subscription passes (Premium Plus, Premium) and in-app items available for purchase within the Camstudy platform.
Differentiator
Problem solved
Functional benefit
Brands
- Gooroomee BIZ: Business communication platform offering conference, education, interview, and live streaming solutions with MS Azure OpenAI ChatGPT integration and mirroring solutions.
- Gooroomee Camstudy
- Gooroomee Oligo
Products and services
- Gooroomee (consumer app) Gooroomee is an AI-powered consumer video communication app positioned as Korea's No.1 AI Video Communication Platform, offering group video calls, AI chat, watch parties, and AR emoji features through an AI Playground interface. It is targeted at individual consumers in Korea who want to communicate socially via mobile and web.
- Gooroomee BIZ Gooroomee BIZ is a business video communication platform providing conference, education, interview, and live streaming capabilities with mirroring solutions, OpenAPI, and MS Azure OpenAI / ChatGPT integration, designed for businesses and organizations needing enterprise-grade collaboration tools.
- Gooroomee Camstudy Gooroomee Camstudy is the world's largest online study room platform targeting students, exam takers, and self-learners, providing online study rooms, StudyWithMe sessions, D-day tracking, cumulative study time rankings, and tools to boost motivation and productivity.
- Gooroomee Oligo Gooroomee Oligo is a self-study management platform for teachers and students, providing private study pages, study progress monitoring, management efficiency tools, and habit-building features to support teacher-student communication and study accountability.
Companies that use Gooroomee
Customer profileSegments3 records
Ideal customer profiles3 records
Gooroomee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Gooroomee partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Gooroomee competitors and assessment
Company assessmentEmerging players
- Discord: Discord is a community and group-voice/video platform widely used by student and study communities (e.g., Study Together servers with hundreds of thousands of members). Its group voice rooms and community mechanics overlap with Camstudy and Gooroomee group video, and it is a primary free alternative for Korean MZ users.
Direct peers
- Forest: Stay Focused: Forest is a globally popular focus and study timer app that gamifies concentration by growing virtual trees. It is the most direct comparable to Gooroomee Camstudy on the productivity/study side, and its international reach and brand represent the competitive ceiling Camstudy must beat to defend the "world's largest study room" claim.
- Focusmate: Focusmate provides virtual co-working sessions where users are paired with accountability partners for focused work or study. Its live, two-person study sessions and accountability mechanics closely mirror Gooroomee Camstudy's StudyWithMe and study-room concepts, making it a direct international peer.
- Whereby: Whereby is a lightweight, browser-based video conferencing tool popular with SMBs and educators. It competes with Gooroomee BIZ in the small-team / education segment, and its embeddable video rooms are conceptually similar to Gooroomee's OpenAPI-driven approach.
- Jitsi Meet: Jitsi Meet is an open-source, free video conferencing platform with group video and screen sharing. It is a free, embeddable alternative to Gooroomee's group video call offering, particularly relevant for cost-sensitive consumers and small businesses in Korea.
Broad incumbents
- Zoom Video Communications: Zoom is the global leader in video conferencing and competes directly with Gooroomee BIZ in the enterprise video segment. Both offer group video calls, screen sharing, and increasingly AI-powered features (Zoom AI Companion), making Zoom the most important direct comparable for Gooroomee's B2B product.
- Microsoft Teams: Microsoft Teams is the leading enterprise collaboration suite combining chat, video, and Office integration. Like Zoom and Google Meet, it directly competes with Gooroomee BIZ, and its Copilot AI features raise the bar for AI differentiation that Gooroomee must match.
- Naver (LINE Works, Clova): Naver is Korea's largest internet company and operates adjacent products including LINE Works (enterprise collaboration) and the Clova AI platform. It is a broad Korean incumbent with overlapping capabilities in enterprise communication and AI, and a key competitive threat to Gooroomee BIZ in the domestic market.
- Google Meet: Google Meet is Google's video conferencing product, bundled into Google Workspace and freely available to consumers. It is a direct substitute for Gooroomee's core group video call feature and Gooroomee BIZ, with the advantage of deep integration into Google's productivity and AI (Gemini) stack.
Regional players
- Kakao (KakaoTalk): KakaoTalk is the dominant Korean chat and free-calling app with hundreds of millions of MAUs in Korea. Its 1:1 and group voice/video calling features overlap directly with Gooroomee's consumer group video call product, and its deep distribution in Korea makes it the most formidable local incumbent Gooroomee must displace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Gooroomee social profiles
Digital presenceGooroomee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gooroomee leadership team
Management profileNumber of profiles
Profiles1 record
Gooroomee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gooroomee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gooroomee M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gooroomee
What does Gooroomee do?
Gooroomee is an AI-powered video communication company that develops and operates a portfolio of mobile and web software products: a consumer video chat application with AI-powered features (group video calls, AI chat, watch parties, AR emoji), an enterprise platform (Gooroomee BIZ) for conferences, education, interviews, and live streaming, an online study room (Gooroomee Camstudy), and a self-study management platform (Gooroomee Oligo). It sells subscriptions, premium passes, and virtual items to consumers, and offers BIZ solutions and OpenAPI integration to business customers.
Is Gooroomee a public or private company?
Gooroomee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gooroomee founded?
Gooroomee was founded in 2015. It employs 11 to 50 people.
Where is Gooroomee based?
Gooroomee is headquartered in Seoul, South Korea, in the Asia region.
How does Gooroomee make money?
Three revenue lines are on record. Premium Subscription (Camstudy) is the primary driver. The others are virtual Goods and Items and B2B Enterprise Solutions.
Who are Gooroomee's main competitors?
Discord is listed as an emerging player. Direct peers are Forest: Stay Focused, Focusmate, Whereby and Jitsi Meet. Broad incumbents are Zoom Video Communications, Microsoft Teams, Naver (LINE Works, Clova) and Google Meet. Kakao (KakaoTalk) is listed as a regional player.
Does Gooroomee have an API?
Yes. Gooroomee BIZ offers OpenAPI capabilities, enabling developers and businesses to integrate Gooroomee's video communication features into their own applications and workflows.
What industry is Gooroomee in?
Gooroomee's product category is Video Communication Software. Its primary akta.pro industry code is HDAAAFAD, Voice Assistants & Voice UI (VUI), with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 51321.