What Whereby does

Whereby AS is a Norwegian video communications technology company headquartered in Oslo, building browser-native WebRTC-based video calling infrastructure. The company operates two core products: Whereby Embedded, a developer-facing suite of APIs and SDKs (Browser, React, iOS, Android, React Native, Flutter, Core, Assistant) for embedding video calling into web and mobile applications with minimal code; and Whereby Meetings, a standalone consumer video meeting product that requires no downloads or logins. The platform supports both peer-to-peer and SFU architectures and routes users across a globally distributed router network, reflecting more than a decade of WebRTC engineering investment.

The revenue model combines a freemium tier (2,000 participant minutes per month) that drives developer adoption with paid subscription plans and usage-based billing for consumption beyond plan allocations. Enterprise customers can purchase a HIPAA compliance add-on with a Business Associate Agreement, typically on annual contracts. Go-to-market is product-led through developer documentation, SDK distribution on npm, a Discord developer community, GitHub examples, and Twilio comparison migration guides, supplemented by an enterprise field sales motion for healthcare deployments. Distribution is augmented by listings in no-code ecosystems (Squarespace, WordPress, Bubble) and an integration with Cronofy for scheduling.

Whereby has concentrated its commercial focus on telehealth, digital health, and mental health platforms. Named customers include DrDoctor (powering video consultations for 70+ NHS trusts reaching 28 million UK patients), Huli (telemedicine for 10,000+ healthcare professionals across Central America and Mexico), and a roster of US and UK mental health platforms including Wellnite, Unobravo, Tebra, Accurx, Nilo Health, and Oh My Mood. The company holds HIPAA and WCAG 2.1 Level AA certifications and uses customer-owned Amazon S3 buckets for compliant cloud recording. Headcount is in the 11-50 range, and the company has been continuously shipping product extensions including HIPAA cloud recording and SFU group rooms (July 2023), React hooks SDK (November 2023), and a lower-level SDK for VR/3D environments (December 2023).

Name

Whereby

Legal name

Whereby AS

Website

https://whereby.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Whereby is a Norwegian WebRTC video platform offering embeddable APIs and SDKs (Embedded) and standalone meetings (Meetings), with concentrated focus on serving HIPAA-compliant telehealth, digital health, and mental health platforms globally.

Ownership category

akta.pro rank

Product category

Video Conferencing / Communication APIs

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

WebRTC & In-Browser Voice/Video (HDAIAHAH)

akta.pro secondary industries

Virtual Visit & Video Conferencing APIs/SDKs (HIPAA-compliant) (HLALAKAA), Video Conferencing & Meetings (HDAIAHAI)

Keywords

• Embedded video SDK
• WebRTC video calling
• Telehealth video API
• HIPAA video conferencing
• Video conferencing platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Embedded): Tiered subscription model for Embedded product with free tier (2,000 participant minutes/month), paid plans with increased limits, and annual options. HIPAA compliant add-on available for paying customers on annual plans.
2. Usage-based Minutes: Consumption-based pricing for participant minutes beyond plan allocations. Scales with customer usage.
3. Freemium Entry Tier: Free plan enables developer adoption and product validation before conversion to paid plans. Provides full SDK access with limited participant minutes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Whereby provides embeddable video calling APIs and SDKs that allow developers to add video calling functionality to web pages and mobile applications with minimal setup time, leveraging browser-native WebRTC technology. The company offers two main products: Whereby Embedded (an API/SDK platform for developers integrating video into their applications) and Whereby Meetings (a standalone browser-based video meeting product for end users). The platform serves primarily healthcare and telehealth verticals with HIPAA-compliant configurations and a Business Associate Agreement.

Product overview

Whereby offers a unified video conferencing platform with two main products: Whereby Embedded (embeddable video API/SDK for developers) and Whereby Meetings (standalone consumer video meetings). The Embedded platform provides multiple SDK options including Browser SDK (React-based or lower-level), Web Component with pre-built UI, Native iOS/Android SDKs, React Native SDK, Flutter SDK, Core SDK for server-side operations, and Assistant SDK for AI integration. Features include video calling, AI-powered Live Captions and Transcribing, Cloud/Local Recording, Screen Sharing, File Sharing, Waiting Rooms, Breakout Groups, Dial-In, RTMP Live Streaming, Quality Insights analytics, Branding Elements, Camera Effects, and Audio Denoiser. HIPAA compliant setup is available for telehealth customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Whereby Embedded The core embeddable video call API and SDK platform that allows developers to add video calling to web pages or mobile applications with minimal setup time.
• Whereby Meetings Standalone video meeting product for users to host video meetings with no login or downloads required.
• Browser SDK React-based Browser SDK providing flexible toolkit to build fully custom video calling experiences using Whereby's APIs, components, and event system.
• Web Component and Pre-built UI Quick integration option using Whereby's web component with pre-built UI for embedding video rooms via iframe or HTML elements.
• Native iOS SDK Native SDK for adding Whereby video calling capabilities to iOS applications using either native SDK or WKWebView approach.
• Native Android SDK Native SDK for Android applications with WebView-based setup option for video calling integration.
• React Native SDK SDK for integrating Whereby video calling into React Native applications.
• Flutter SDK SDK for integrating Whereby video calling into Flutter cross-platform mobile applications.
• Core SDK Server-side SDK for managing rooms and connections programmatically on the backend.
• Assistant SDK SDK for connecting AI agents to video rooms to automate real-time interactions and stream/process audio.
• REST API REST API for creating and deleting rooms, managing meetings, accessing recordings, transcriptions, and insights data.
• HIPAA Compliant Setup HIPAA compliant video calling configuration available for telehealth customers on paid annual plans with Business Associate Agreement.

Quantifiable outcome

• 86% of customers report that Whereby made hosting video consultations simpler for end users
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core, notable, innovation and infrastructure.

• DrDoctorcoreStrategic or Co-development Partner · 1 January 2021UK's leading patient engagement platform integrated Whereby for video consultations serving 70+ NHS trusts and 28 million patients. 74% of NHS partners adopted video consultations. DrDoctor cited Whereby's data security compliance with NHS regulations and low developer overhead as key decision factors.
• HulicoreStrategic or Co-development Partner · 1 January 2020Costa Rica-based health tech company integrated Whereby Embedded for telemedicine, achieving 20x growth in video consultations over 5 years. Supports 10,000+ healthcare professionals across Central America and Mexico. Huli selected Whereby over Zoom and Amazon solutions for ease of integration and no app installation requirement.
• UnobravocoreStrategic or Co-development PartnerDigital mental health platform providing online therapy services. Partnership announced June 2022 as part of Whereby's HIPAA compliance launch for telehealth customers.
• TebracoreStrategic or Co-development PartnerDigital health platform serving mental health providers and patients. Partnership part of Whereby's telehealth platform ecosystem.
• WellnitecoreStrategic or Co-development PartnerMental health platform connecting patients with therapists via HIPAA-compliant video. One of Whereby's early HIPAA compliance partners since June 2022. Wellnite delivers hundreds of telehealth sessions daily.
• AccurxnotableStrategic or Co-development PartnerUK healthcare tech company using Whereby for video consultations in GP practices and hospitals. Rolled out video consultations rapidly during pandemic.
• Gravity SketchinnovationStrategic or Co-development Partner3D VR design platform collaborated with Whereby in a 5-hour hackathon to integrate video calls into VR environment. Built 3D floating video tiles for VR collaboration using Whereby Browser SDK. Demonstrated SDK flexibility for non-standard video integration use cases.
• TwilionotableTechnology or IntegrationWhereby provides migration guides and paths for Twilio Video SDK customers to switch to Whereby Embedded. Quick migration (pre-built UI) and custom migration (React SDK) options available.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationHIPAA-compliant cloud recording uses customer-owned Amazon S3 buckets for secure storage. Whereby provides recommended S3 bucket policies for compliance.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zoom Video SDK: Zoom's Video SDK enables developers to embed Zoom-powered video into their applications, competing directly with Whereby's Embedded offering as part of Zoom's broader UC portfolio.
• Microsoft Azure Communication Services: Azure Communication Services provides embeddable video calling SDKs as part of Microsoft's cloud communications portfolio. Direct competition for enterprise developers and significant platform advantage with Microsoft 365 integration.

Direct peers

• Daily.co: Daily.co provides embeddable video calling APIs/SDKs with a comparable pre-built UI and React SDK approach. Most direct competitor for developers embedding video into telehealth, collaboration, and consumer applications.
• Vonage Video API (formerly TokBox/OpenTok): Vonage's Video API provides embeddable WebRTC video SDKs for enterprise developers. Directly comparable in target market, technology stack, and use cases including telehealth and customer engagement.
• Agora: Agora provides real-time engagement SDKs for voice, video, and interactive streaming. Directly competes in embeddable video infrastructure for developers, with stronger presence in Asia and larger capital base.
• Twilio (Programmable Video): Twilio's Programmable Video offered embeddable WebRTC SDKs that Whereby explicitly targets for migration following Twilio's sunset announcement. Direct peer in product even as customer migration creates competitive dynamic.
• Jitsi (8x8): Jitsi is an open-source WebRTC video conferencing platform used by enterprises and developers. Competes with Whereby on embeddable video infrastructure, particularly in healthcare and education verticals.

Emerging players

• Doxy.me: Doxy.me is a telehealth-focused video platform built specifically for healthcare providers with HIPAA compliance. Comparable use case to Whereby's healthcare vertical customers though more vertical-specialized.
• Sendbird: Sendbird provides in-app communication APIs including voice and video calling SDKs. Comparable developer-first embedded communication infrastructure positioning, with stronger chat heritage.
• VSee: VSee is a telehealth video platform focused on healthcare workflows with HIPAA compliance and device integrations. Comparable vertical specialization though more end-to-end workflow than API-first.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whereby
• Facebookfacebook.com/whereby
• LinkedInlinkedin.com/company/whereby
• Instagraminstagram.com/wherebymeetings

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whereby