Imetrum
- Company typePrivate
- Founded2004
- HeadquartersFlax Bourton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Imetrum firmographics
Firmographics- Name
- Imetrum
- Legal name
- Imetrum Limited
- Website
- https://imetrum.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Imetrum industry classification
Industry- Product category
- Precision Measurement Instruments
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Optical Instruments & Lenses (3827), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)
- akta.pro secondary industry
- Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)
Keywords
Where Imetrum is headquartered
LocationHeadquarters
- HQ city
- Flax Bourton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Imetrum business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware sales (extensometers and measurement heads): Primary revenue stream from one-time sale of Vector Extensometer range (U200, U70, B80), UVX3D Video Extensometers (110, 220), Mobius Measurement Heads (1000-05, 1000-12, 3000-05, 3000-12), Axiom heads, AxiomKC systems, MobiusWT systems, UVX Flexi systems, SC-4 System Controllers, and DMS systems. Bespoke MobiusWT and AxiomKC configurations are tailored to customer measurement volume, light wavelength, and installation requirements.
- Software licensing (Video Gauge™ and bundled extensions): Video Gauge™ is the core software platform across all measurement heads; governed by an End User Licence Agreement (PT1008). Software licence updates are managed through a documented System Upgrade Pathway (software licence update process).
- Support and service agreements: Recurring/contracted support agreement for Video Gauge™-based products (PT1177); warranty terms and conditions (PT1007); End of Life and product discontinuation policy. Support is delivered via the Freshdesk-based support portal with technical guides, application guides, and Video Gauge training series.
- Professional services and training: Goods and services terms (PT1006) cover installation, integration, and related services. Training series covers mechanical setup of Vector Extensometer, positioning, and integration with test frames (Instron Bluehill 2/3/Universal, Shimadzu Trapezium X/X-V, Galdabini LabTest, Horizon via Signal Conditioning Module).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for hardware, software, support, and bespoke configurations |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels7 records
Imetrum product offering
Product offeringCore offering
Imetrum designs, manufactures and sells non-contact video-based precision measurement systems (extensometers and 3D measurement heads) based on Digital Image Correlation (DIC), all unified by its Video Gauge™ software platform. Its product lines include the Vector Extensometer Range (U200, U70, B80), UVX3D video extensometers (110, 220), UVX Flexi, Mobius and Axiom stereoscopic 3D measurement heads, plus bespoke application solutions MobiusWT (wind tunnel) and AxiomKC (Kinematics & Compliance). The company sells primarily to materials testing laboratories, aerospace and motorsport wind tunnel operators, and automotive K&C facilities.
Product overview
Imetrum offers a unified non-contact measurement platform built on its Video Gauge™ software, paired with a portfolio of optical measurement heads that plug into it. The Vector Extensometer Range (U200 uniaxial, U70 uniaxial, and B80 biaxial) is the flagship next-generation material test extensometer family for ISO 9513 Class 0.5 / ASTM E83 Class B-1 tensile testing. The UVX3D range (UVX3D 110 and UVX3D 220) extends the platform to higher-frame-rate dynamic testing, while the UVX Flexi system provides a flexible camera-and-lens extensometer for lower-volume and R&D environments. For 3D displacement measurement, Imetrum sells the compact Axiom head, the larger Mobius head (plus a bespoke MobiusWT wind-tunnel variant) and the SC-4 System Controller for synchronising multiple Mobius heads. Axiom and Mobius together form AxiomKC, Imetrum's non-contact Kinematics & Compliance testing solution for automotive and motorsport. Video Gauge™ is the common software layer across all of these measurement heads, providing DIC algorithms, post-processing reanalysis, Rigid Body Motion Correction and Unified Coordinate System functionality, and exposing integration hooks for third-party test-frame software such as Instron Bluehill 2/3/Universal, Shimadzu Trapezium X / X-V and Galdabini LabTest.
Differentiator
Problem solved
Functional benefit
Brands
- Vector: Non-contact material test extensometer range (Vector U200 uniaxial, Vector U70 uniaxial, Vector B80 biaxial) developed jointly with Tinius Olsen.
- UVX3D
- UVX Flexi
- Mobius
- MobiusWT
- Axiom
- AxiomKC
- Video Gauge™
Products and services
- Vector Extensometer Range Non-contact, plug-and-play material test extensometer range based on Digital Image Correlation that integrates with any test frame and meets or exceeds ISO 9513 Class 0.5 and ASTM E83 Class B-1 accuracy. Sold to materials testing laboratories running tensile, compression, flexural, fatigue, torsion and elevated-temperature tests on metals, composites, elastomers and polymers.
- Vector U200 Uniaxial Extensometer Vector uniaxial extensometer for larger specimens: gauge length 25 to 180 mm, minimum specimen width 5 mm, operating distance 250 to 350 mm. Intended for metals and general tensile testing, including ambient and elevated-temperature applications to ASTM E21-20 / ISO 6892-2.
- Vector U70 Uniaxial Extensometer Vector uniaxial extensometer for small and delicate specimens: gauge length 10 to 50 mm, minimum specimen width 2 mm, operating distance 280 to 320 mm. Used for accurate strain control on small specimens and sheet steel repeatability testing.
- Vector B80 Biaxial Extensometer Vector biaxial extensometer for simultaneous axial and transverse strain measurement: axial gauge 7.5–70 mm, transverse gauge 6–25 mm, minimum specimen width 1.5 mm flat / 2 mm round (axial) and 10 mm flat / 12.5 mm round (transverse), operating distance 285–315 mm. Supports furnace testing and ISO 527 composite tensile testing.
- UVX3D Video Extensometer Range Range of dynamic, non-contacting video extensometers for tensile, compressive, flexural, dynamic and torsion strain measurements, compliant with ISO 9513 Class 0.5 and ASTM E83 Class B-1, with high frame rates, advanced strain-rate control, environmental-chamber compatibility and built-in lighting to reject glare and ambient light.
- UVX3D 110 Dynamic Video Extensometer Dynamic video extensometer within the UVX3D range: gauge length 10–80 mm, minimum specimen width 2.1 mm axial / 12 mm transverse, working distance 320–360 mm, ISO 9513 Class 0.5 / ASTM E83 Class B-1 verified.
- UVX3D 220 Dynamic Video Extensometer Larger-field dynamic video extensometer within the UVX3D range; specifications published in the UVX3D 220 data sheet (DS1168).
- UVX Flexi Extensometer Flexible, lower-volume material testing extensometer using interchangeable cameras and lenses, with real-time sampling from 0.1 Hz to 1,000 Hz and post-processing support for ultra-high-speed cameras up to 1,000,000 Hz. Tripod-mounted for portability between test frames and environments; aimed at R&D and lower-volume materials testing.
- Mobius 3D Measurement Head Non-contact industrial 3D Digital Image Correlation measurement head offering better than 0.1 µm accuracy at up to 500 Hz, a Unified Coordinate System across up to three heads, and Rigid Body Motion Correction, sold as a bespoke pre-calibrated unit. Used in aerospace, motorsport and Formula One wind tunnel aerodynamic testing.
- MobiusWT Wind-Tunnel Measurement Solution Tailored wind-tunnel version of Mobius providing 3D non-contact strain, deformation and displacement measurement, with TCP integration to any Wind Tunnel Control System, Rigid Body Motion Correction, Unified Coordinate System and full-field 3D compensated strain maps as standard.
- Axiom Compact Stereoscopic 3D Measurement Head Compact, pre-calibrated stereoscopic 3D displacement measurement head with better than 0.3 µm accuracy at up to 500 Hz, available in 300 mm and 500 mm cube measurement volumes, fully enclosed for use in challenging or sensitive environments.
- AxiomKC Kinematics & Compliance Testing Solution Non-contact Kinematics & Compliance testing system combining Axiom (individual wheels) and Mobius (full vehicle) heads, with resolutions up to 0.25 µm, pre-calibrated volumes for components up to approximately 750–850 mm, and TCP integration with K&C test-rig control systems. Used by automotive OEMs and motorsport teams for suspension, steering and full-vehicle K&C testing.
- Video Gauge™ Software Platform Imetrum's common software platform powering Axiom, Mobius, MobiusWT, Flexi and Vector products. Provides point-tracking DIC, virtual measurement tools (strain, displacement, distance, rotation, shear strain, crack length, LVDT), Rigid Body Motion Correction, Unified Coordinate System, and full post-processing reanalysis of recorded video. Governed by an End User Licence Agreement (PT1008).
Quantifiable outcome
- At least 20% lab throughput increase with Vector and UVX3D vs. mechanical extensometers (Composite Test & Evaluation CTE)
- +5 more outcomes
Companies that use Imetrum
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Imetrum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature10 records
Imetrum partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Tinius OlsenflagshipJoint venture / co-development partnership to develop, sell, and integrate the Vector material test extensometer range. Tinius Olsen brings technical and application insight as a sector-specialist OEM plus commercial sales resource, enabling Vector to be offered to a wide range of OEMs and end users. Jointly created product specification meeting ASTM and ISO material test standards. Vector U200 is shown mounted to a Tinius Olsen single column test frame.
- Cal-RitecoreStrategic partnership for distribution of the Vector Extensometer range. Announced via Imetrum press posts on imetrum.com homepage.
- Universal Grip Co.corePartnership to expand U.S. distribution of the Vector Extensometer Range. Announced via Imetrum press posts on imetrum.com homepage.
- BTE EquipmentcorePartnership to distribute Mobius and Axiom; based in Denmark. Announced via Imetrum press posts on imetrum.com homepage.
- Tinius Olsen GmbHcorePartnership to distribute Mobius and Axiom in Germany. Announced via Imetrum press posts on imetrum.com homepage; distinct from the global Tinius Olsen OEM joint venture for Vector.
- HoytomcorePartnership announced to distribute the Vector range. Press post on imetrum.com homepage.
- AML InstrumentsminorCo-exhibitor with Imetrum at the Instrumentation, Analysis and Testing Exhibition.
- Instron (Bluehill 2, Bluehill 3, Bluehill Universal)coreIntegration partner — Imetrum publishes training videos and integration guides for connecting the Vector Extensometer to Instron's Bluehill 2, Bluehill 3, and Bluehill Universal test frame software.
- Shimadzu (Trapezium X and Trapezium X-V)coreIntegration partner — Imetrum publishes installation guides for integrating the Vector Extensometer with Shimadzu Trapezium X and Trapezium X-V test frame software, including strain-rate control.
- Galdabini (LabTest)coreIntegration partner — Imetrum publishes instructions for integrating the Vector Extensometer with Galdabini LabTest software.
- Newcastle University of Singapore and National University of SingaporeminorResearch collaboration — researchers used Imetrum's Flexi (DIC) System and Video Gauge™ to assess the static modulus of elasticity of concrete for structural health monitoring of large structures such as bridges and viaducts.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Imetrum competitors and assessment
Company assessmentBroad incumbents
- Tinius Olsen: US/UK-headquartered materials testing equipment OEM and Imetrum's flagship Vector joint venture partner. Sells its own mechanical extensometers and full materials testing systems alongside Imetrum's Vector, making it both a strategic partner and an adjacent incumbent in the same materials testing laboratories.
- GOM (ZEISS Industrial Quality Solutions): ZEISS-owned industrial 3D metrology and DIC measurement specialist with ATOS andARAMIS systems. Overlaps with Imetrum's Mobius and Axiom in full-field 3D strain and displacement measurement, but operates at a much broader industrial metrology scale.
- Instron (Illinois Tool Works): Global leader in materials testing machines (Bluehill Universal software, 5900/6800 series frames). Imetrum integrates with Instron's Bluehill 2/3/Universal and Horizon test software, and Instron's own clip-on extensometers are the primary competitive alternative that Vector and UVX3D displace in customer labs.
- MTS Systems: US-based materials testing and simulation systems provider serving automotive, aerospace, and biomedical customers. Comparable in end-market materials testing labs but with a broader portfolio of mechanical test systems, load frames, and simulation software than Imetrum.
- ZwickRoell: Germany-based global manufacturer of materials testing machines and hardness testers. Sells its own clip-on and video extensometers competing directly with Imetrum's Vector and UVX3D in independent and in-house materials testing laboratories worldwide.
- Shimadzu Scientific Instruments: Japan-headquartered analytical and measuring instrument maker whose Trapezium X/X-V test software is integrated with Imetrum's Vector. Shimadzu sells competing materials testing systems and extensometers into the same lab customers that buy Vector and UVX3D.
Direct peers
- Galdabini: Italy-based specialist in materials testing machines (LabTest software platform). Direct competitor in tensile/compression testing machines for metals, composites, and elastomers, and a documented integration partner of Imetrum's Vector extensometer.
- Correlated Solutions: US-based specialist in Digital Image Correlation (DIC) and 3D motion/vibration measurement, offering VIC-2D, VIC-3D, and VIC-Snap software plus hardware. Comparable to Imetrum's Video Gauge DIC platform and Mobius/Axiom 3D heads across academic, automotive, aerospace, and materials testing customers.
- LaVision: Germany-based developer of Digital Image Correlation (DIC) and Particle Image Velocimetry (PIV) systems. LaVision is the most direct global competitor to Imetrum's Mobius, Axiom, and UVX3D video measurement heads in non-contact strain, displacement, and deformation measurement for materials testing, wind tunnel, and shock/impact applications.
Emerging players
- Trilion Quality Systems: US-based ARAMIS-derived DIC measurement specialist focused on high-speed impact, ballistic, and dynamic materials testing. Comparable niche overlap with Imetrum's UVX3D dynamic extensometers and Mobius in high-strain-rate test environments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Imetrum social profiles
Digital presenceImetrum compliance and trust
Trust signalCompliance10 records
Imetrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imetrum leadership team
Management profileNumber of profiles
Profiles1 record
Imetrum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Imetrum funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imetrum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imetrum
What does Imetrum do?
Imetrum designs, manufactures and sells non-contact video-based precision measurement systems (extensometers and 3D measurement heads) based on Digital Image Correlation (DIC), all unified by its Video Gauge™ software platform. Its product lines include the Vector Extensometer Range (U200, U70, B80), UVX3D video extensometers (110, 220), UVX Flexi, Mobius and Axiom stereoscopic 3D measurement heads, plus bespoke application solutions MobiusWT (wind tunnel) and AxiomKC (Kinematics & Compliance). The company sells primarily to materials testing laboratories, aerospace and motorsport wind tunnel operators, and automotive K&C facilities.
Is Imetrum a public or private company?
Imetrum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imetrum founded?
Imetrum was founded in 2004. It employs 11 to 50 people.
Where is Imetrum based?
Imetrum is headquartered in Flax Bourton, United Kingdom, in the Europe region.
How does Imetrum make money?
Four revenue lines are on record. Hardware sales (extensometers and measurement heads) is the primary driver. The others are software licensing (Video Gauge™ and bundled extensions), support and service agreements and professional services and training.
Who are Imetrum's main competitors?
Broad incumbents on record are Tinius Olsen, GOM (ZEISS Industrial Quality Solutions), Instron (Illinois Tool Works), MTS Systems, ZwickRoell and Shimadzu Scientific Instruments. Direct peers are Galdabini, Correlated Solutions and LaVision. Trilion Quality Systems is listed as an emerging player.
Does Imetrum have an API?
No public API is recorded for Imetrum.
What industry is Imetrum in?
Imetrum's product category is Precision Measurement Instruments. Its primary akta.pro industry code is IMAGAFAB, Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination), with a secondary code of IMAGAFAD, Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness). Its NAICS code is 334511 and its SIC code is 3812.