Sherpa
Sherpa operates Sherpa Score, an AI-driven B2B2C digital insurance advisory platform that combines behavioral science and actuarial algorithms to deliver personalized insurance guidance to consumers via insurance carriers, agencies, and bancassurance partners.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sherpa does
Sherpa (legal entity Sherpa Technology Pte Ltd) is a Singapore-incorporated B2B SaaS company that operates the Sherpa Score, an AI-driven digital insurance advisory platform combining behavioral sciences with actuarial algorithms. The platform's core product, the Sherpa Protection Score, assesses consumers across 26 risk events spanning life, non-life, and health insurance and delivers personalized, ranked recommendations. Sherpa collects materially more customer data per engagement than standard insurance purchase journeys (9X more data points), feeds this into adaptive scoring that improves with additional inputs, and packages the output via gamification tools designed to drive ongoing engagement. The company has begun repositioning under the HYKE sub-brand as a broader 'global decision support company.'
Sherpa operates a B2B2C go-to-market model, licensing the Sherpa Score platform to enterprise customers including insurance carriers, insurance groups, agencies, bancassurance partners (banks and financial institutions), and brokers. The platform is offered in three delivery tiers (Stand-Alone cloud access, White-label, and Bespoke custom integration) through an API-first architecture that enables embedding into partner ecosystems without disrupting existing technology roadmaps. Revenue is generated via enterprise subscriptions, licensing, and API integration fees, though pricing is not publicly disclosed.
The company was incorporated in Singapore in 2019 (with firmographic references to 2015), is headquartered at 101B Telok Ayer Street in Singapore, and reports a global team footprint. In March 2022, bolttech, an international insurtech unicorn, made a strategic investment to support expansion into Asian and U.S. markets, with prior capital raised from InsurTech.vc (2017) and M Venture Partners (2020). The company is GDPR compliant and is led by co-founders Greg McCafferty (CFO) and Lachlan Gillies (COO), with Tracy Seidensticker heading marketing. The company has since rebranded to HYKE while continuing to operate the Sherpa Score platform.
Sherpa firmographics
Firmographics- Name
- Sherpa
- Legal name
- Sherpa Technology Pte Ltd
- Website
- https://sherpascore.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sherpa operates Sherpa Score, an AI-driven B2B2C digital insurance advisory platform that combines behavioral science and actuarial algorithms to deliver personalized insurance guidance to consumers via insurance carriers, agencies, and bancassurance partners.
- Ownership category
- akta.pro rank
Sherpa industry classification
Industry- Product category
- InsurTech Software / Digital Insurance Advisory
- NAICS
- Credit Bureaus (56145), Credit Bureaus (561450), Insurance Carriers (5241)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320), Hospital & Medical Service Plans (6324), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Credit Scoring Models & Score Providers (FSAKAKAC)
- akta.pro secondary industry
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where Sherpa is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sherpa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- B2B SaaS Platform Licensing: Sherpa generates revenue by licensing its Sherpa Score platform to insurance companies, agencies, banks, and financial institutions. The platform is offered through multiple delivery models including Stand-Alone, White-label, and Bespoke configurations, with pricing based on modular API-driven access to the Score's capabilities.
- White-label and API Integration: Revenue is generated through white-label partnerships and API integration fees, where Sherpa's technology is embedded into partner platforms to enhance customer engagement and insurance sales conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Stand-Alone Access to Cloud |
| Subscription | Annual | White-label Extended Access |
| Hybrid | Multi-year contract | Bespoke Custom Solution |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sherpa product offering
Product offeringCore offering
Sherpa sells the Sherpa Score, an AI-driven digital insurance advisory platform that insurance carriers, agencies, banks, and financial institutions license to deliver personalized, unbiased insurance guidance to their customers. The platform assesses 26 risk events across life, non-life, and health insurance, collects 9x more customer data than standard purchase journeys, and provides adaptive, gamified recommendations via Stand-Alone, White-label, or Bespoke API integrations.
Product overview
Sherpa (now operating as HYKE) offers Sherpa Score/Sherpa Protection Score as its core digital insurance advisory platform. The product portfolio includes the main Sherpa Protection Score along with three delivery options: Stand-Alone (cloud access with business and finance tools), White-label (extended access with financial and accounting tools), and Bespoke (fully customized implementation). The platform provides AI-driven personalized insurance advice through a modular, API-driven architecture that integrates into insurance sales channels.
Differentiator
Problem solved
Functional benefit
Brands
- Sherpa Score: A full coverage, digital insurance adviser platform providing personalized insurance advice through the Sherpa Protection Score, utilizing AI-driven actuarial algorithms and behavioral sciences to assess risk and provide recommendations.
Products and services
- Sherpa Protection Score An AI-driven digital insurance advisory platform that combines behavioral sciences with actuarial algorithms to deliver a 360-degree lifetime view of a consumer's risks and needs across 26 life, non-life, and health risk events. Provides personalized, unbiased, gamified recommendations via an adaptive dashboard and is licensed to insurance carriers, agencies, banks, and financial institutions.
- Sherpa Score Stand-Alone Stand-alone cloud access option to the Sherpa Score platform including business and finance tools for insurance advisory, sold on an annual subscription basis with pricing not publicly disclosed.
- Sherpa Score White-label White-label deployment of Sherpa Score with extended cloud access, financial tools, and accounting pro features, enabling insurance partners to embed the platform under their own brand.
- Sherpa Score Bespoke Fully customized implementation and integration of the Sherpa Score platform, mapped to a partner's product portfolio and business objectives, typically contracted on a multi-year basis with case-by-case pricing.
Quantifiable outcome
- 3X better agency lead conversion rates
- +4 more outcomes
Companies that use Sherpa
Customer profileSegments4 records
Ideal customer profiles4 records
Sherpa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Sherpa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Industry PartnerscoreSherpa works with insurance carriers, agencies, banks, and financial institutions who share the ethos of improving financial wellbeing for customers. The company develops partnerships to integrate Sherpa Score into insurance sales channels to improve customer engagement and provide personalized, unbiased insurance advice.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sherpa competitors and assessment
Company assessmentDirect peers
- EverQuote: Public online insurance marketplace that connects consumers with insurance carriers and agents, focused on improving lead conversion for carrier partners. Highly comparable in B2B2C insurance lead-generation and conversion-lift value proposition.
- Coverfox: Insurance advisory and comparison platform that helps consumers select appropriate coverage across life, health, and general insurance. Closely comparable to Sherpa Score in closing the insurance advice gap and driving personalized recommendations for end customers.
- Acko: Digital-first insurer and InsurTech selling auto, health, and life insurance through digital channels and partnerships. Comparable in leveraging AI-driven personalization and digital advisory experiences, with a similar carrier-partnership distribution motion.
- Sureify: InsurTech platform providing digital engagement, lifecycle, and analytics tools to life insurance carriers. Comparable in targeting insurance carrier buyers with engagement and advisory APIs designed to embed into carrier systems.
- bolttech: International InsurTech unicorn and Sherpa's strategic investor and distribution partner. Operates a global digital insurance ecosystem across Asia, the U.S., and other markets, overlapping directly with Sherpa Score's buyer base of carriers and distributors.
Broad incumbents
- Lemonade: Public AI-native InsurTech using behavioral economics and digital-first experience to sell insurance. Comparable to Sherpa in its AI-driven personalization thesis and mobile-first customer engagement, but operates as a direct insurer at much greater scale.
- SelectQuote: Public distribution platform that helps consumers compare and select insurance products, working with major carriers to drive lead conversion. Comparable in B2B2C insurance advisory and conversion-lift value proposition for carrier partners.
- PolicyBazaar: Large insurance marketplace and advisory platform, primarily in India, that aggregates carrier products and provides comparison and advisory tools. Comparable in consumer-facing insurance advisory, cross-sell across life/non-life/health, and B2B2C distribution to carriers.
- Hippo Insurance: InsurTech using smart-home data and digital tools to deliver a better homeowner insurance experience. Comparable in its emphasis on richer customer data, digital advisory, and improved conversion versus traditional insurance purchase journeys.
Regional players
- BIMA: InsurTech focused on providing microinsurance and digital insurance services to underserved consumers in emerging markets across Asia, Africa, and Latin America. Comparable in using mobile-first, advisory-led distribution through partnerships with carriers and mobile operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sherpa social profiles
Digital presenceSherpa compliance and trust
Trust signalCompliance1 record
Sherpa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sherpa leadership team
Management profileNumber of profiles
Profiles3 records
Sherpa funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sherpa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sherpa
What does Sherpa do?
Sherpa sells the Sherpa Score, an AI-driven digital insurance advisory platform that insurance carriers, agencies, banks, and financial institutions license to deliver personalized, unbiased insurance guidance to their customers. The platform assesses 26 risk events across life, non-life, and health insurance, collects 9x more customer data than standard purchase journeys, and provides adaptive, gamified recommendations via Stand-Alone, White-label, or Bespoke API integrations.
Is Sherpa a public or private company?
Sherpa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sherpa founded?
Sherpa was founded in 2019. It employs 11 to 50 people.
Where is Sherpa based?
Sherpa is headquartered in London, United Kingdom, in the Europe region.
How does Sherpa make money?
Two revenue lines are on record. B2B SaaS Platform Licensing is the primary driver. The others are white-label and API Integration.
Who are Sherpa's main competitors?
Direct peers on record are EverQuote, Coverfox, Acko, Sureify and bolttech. Broad incumbents are Lemonade, SelectQuote, PolicyBazaar and Hippo Insurance. BIMA is listed as a regional player.
Does Sherpa have an API?
No public API is recorded for Sherpa.
What industry is Sherpa in?
Sherpa's product category is InsurTech Software / Digital Insurance Advisory. Its primary akta.pro industry code is FSAKAKAC, Credit Scoring Models & Score Providers, with a secondary code of HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its NAICS code is 56145 and its SIC code is 7320.