invygo

What invygo does

Invygo is a Dubai-based car subscription platform, founded in 2018, that operates a fully digital intermediary between vehicle vendors (leasing companies and dealers) and end customers across the UAE, Saudi Arabia, and Qatar. The platform offers three core products: Monthly Plans (flexible month-to-month subscriptions starting from AED 1,199 with no deposit and bundled insurance, maintenance, and roadside assistance), Weekly/Daily Plans (short-term rentals from AED 350), and Subscribe to Own (a 36-month contract with a 0% interest, Sharia-compliant path to vehicle ownership, primarily positioned in KSA). Customers onboard entirely through a self-serve mobile app on iOS and Android, with document upload, credit checks via the Al Etihad Credit Bureau, and vehicle delivery to 15+ cities.

The underlying technology is a cloud-based subscription platform with mobile applications, web interfaces, and an integrated vendor network that handles vehicle sourcing, payment processing, and customer management. Vehicle inventory is owned by third-party vendors; invygo does not carry vehicles on its balance sheet. Notable platform features include an internal Digital Wallet for refunds, a Move Billing Date option, a Monthly Car Swap capability, and ancillary fee monetization (excess mileage at AED 0.42/km, optional CDW, traffic fine pass-throughs, and toll charges). The company reports 20,000+ active subscriptions, $100M+ cumulative GMV, a 4.0 Google rating across ~1,941 reviews, and a stated path to profitability by end of FY 2024.

Revenue is generated primarily through monthly subscription fees (shared with vendors), a recurring platform fee, and usage-based add-on charges. The customer base is fully B2C, segmented into flexibility-seeking individuals, Subscribe to Own customers in KSA seeking ownership without bank financing, and short-term renters. Distribution is direct-to-consumer and product-led, with no third-party resellers; growth has been supported by ~$25M in cumulative disclosed funding from MEVP, STV's NICE Fund, 500 Global, AlRajhi Partners, Arab Bank, and other regional investors. The June 2025 partnership with Peugeot Middle East, Yelo, and Stellantis signals a strategic pivot toward OEM-led subscription distribution across the Gulf.

Name

invygo

Legal name

Invygo Tech FZ-LLC

Website

https://invygo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Invygo is a Dubai-headquartered car subscription platform offering monthly, weekly, and 36-month Subscribe to Own plans to individual consumers across the UAE, Saudi Arabia, and Qatar via a self-serve mobile app, with 20,000+ active subscriptions and $100M+ cumulative GMV.

Ownership category

akta.pro rank

Product category

Car Subscription Services

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Flexible-Term / Month-to-Month Car Subscriptions (THADACAC)

akta.pro secondary industries

Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK), Used / Refurbished Vehicle Subscription Programs (THADACAL), OEM / Captive Car Subscription Programs (THADACAA), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)

Keywords

• Car subscription service
• Vehicle leasing platform
• Monthly car rental
• Mobility subscription app
• Auto financing alternative

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Monthly Car Subscription Fees: Recurring monthly payments from customers subscribing to vehicles on month-to-month plans. Fees are all-inclusive (covering insurance, maintenance, roadside assistance, and standard mileage allowance) and vary by vehicle model and contract length. Longer commitment periods (up to 9 months) offer lower rates. Customers pay a small starter fee at inception and monthly thereafter, with no deposit required.
2. Subscribe to Own Payments: 36-month installment plan allowing customers to ultimately own the vehicle. Customers pay a small activation fee upfront plus monthly payments that include insurance, maintenance, and roadside assistance. At contract end, they can purchase the car with one final payment. The plan is interest-free (0% financing alternative to bank loans) and cancellable anytime after month one.
3. Platform Fee: Monthly platform fee charged for access to the technology platform, covering technology updates, system security, customer support, and operational expenses. This fee is payable in advance and is non-refundable once the customer has been provided access to the vehicle.
4. Additional Fees and Add-ons: Revenue from various ancillary charges including: excess mileage fees (AED 0.42 per km beyond allowance), optional collision damage waiver (CDW), full coverage insurance upgrades, traffic fine processing fees (16% admin fee), toll/Salik charges, and fuel service charges. These represent incremental revenue streams beyond base subscription fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Invygo provides a fully digital car subscription platform that lets individual consumers access vehicles through Monthly Plans, Weekly/Daily Plans, and a 36-month Subscribe to Own program. All plans bundle insurance, maintenance, and roadside assistance into a single recurring payment with no deposit required. The platform connects end customers with a network of third-party vehicle lessors and handles sign-up, document upload, credit checks, payment processing, vehicle delivery, and mid-subscription vehicle swaps entirely through its mobile app and website.

Product overview

Invygo operates as a digital car subscription platform offering three distinct service tiers: Monthly Plans (flexible month-to-month subscriptions with no deposit, including insurance and maintenance), Weekly/Daily Plans (short-term rentals for temporary needs), and Subscribe to Own (a 36-month interest-free ownership program). The platform acts as an intermediary between vehicle vendors and customers, providing a fully digital process from sign-up to car delivery across 15+ cities in the UAE and KSA.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Plans Month-to-month car subscription service with no deposit required, allowing customers to subscribe to a vehicle for 1-9 months (longer terms offer lower rates). Pricing starts at AED 1,199/month for budget models and includes insurance, maintenance, roadside assistance, and a standard mileage allowance. Subscribers can swap vehicles every month after the first month and cancel after the minimum commitment.
• Weekly/Daily Plans Short-term car rental service designed for business trips, visitors, tourists, expats awaiting their own vehicle, or anyone needing temporary transportation. Starts at AED 350/week for basic vehicles with instant booking, easy pickup and return, no security deposit, and book-in-minutes onboarding via the invygo app.
• Subscribe to Own 36-month ownership plan with monthly payments starting from AED 1,300 that ultimately lets the customer purchase the vehicle with a final balloon payment. Features 0% interest (no riba, no bank loans), free cancellation after the first month, insurance, maintenance, and roadside assistance included, and no guarantor or salary certificate required for eligible customers. Targeted primarily at Saudi Arabian consumers seeking a path to ownership without traditional financing.
• Invygo Mobile App Native iOS and Android application (also accessible via web) that serves as the customer-facing interface for invygo's subscription services. Customers use it to browse 500+ vehicles, complete sign-up, upload documents, manage their subscription, swap vehicles, move billing dates, and make payments. Integrates with payment processing, Al Etihad Credit Bureau checks, and the vendor network that supplies the vehicles.

Quantifiable outcome

• 20,000+ active subscriptions indicating strong market traction
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• Peugeot Middle EaststrategicOEM/ Whitelabel/ Licensing Partner · 26 June 2025Peugeot Middle East partnered with Invygo and Yelo to launch the first monthly car subscription program for Peugeot vehicles in the UAE. The program integrates Yelo's operational leasing model with Invygo's digital platform, offering customers flexible mobility without direct purchase, down payments, or long-term commitments. Stellantis (parent of Peugeot) plans to expand this model to additional markets and brands across Gulf countries.
• YelostrategicStrategic or Co-development Partner · 26 June 2025Yelo's operational leasing model is integrated with Invygo's digital platform as part of the Peugeot monthly subscription program launch. Yelo provides the backend leasing infrastructure while Invygo handles the customer-facing digital experience and mobile procedures.
• StellantisstrategicOEM/ Whitelabel/ Licensing Partner · 26 June 2025Parent company of Peugeot, working with Invygo and Yelo to enable monthly subscription programs for their brands. Plans to expand the subscription model to additional markets and brands across Gulf countries, potentially extending Invygo's partnership scope significantly.
• Vehicle Vendor NetworkcoreOthersNetwork of car leasing/rental companies and dealers ('Vendors') who own and lease vehicles through Invygo's platform. Vendors provide vehicles, handle physical handover, and maintain vehicles. Invygo acts as intermediary connecting vendors with end customers. Vendors include various UAE and KSA-based leasing companies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hertz: Established global rental brand operating across the Gulf with traditional rentals and monthly leasing products. Competes with Invygo in the month-to-month car access segment while offering broader airport and corporate distribution.
• Careem: MENA's largest mobility super-app, offering ride-hailing, food delivery, and increasingly car rental and subscription products. Competes with Invygo for the same UAE/KSA customer wallet and represents the most likely scaled entrant into car subscription if it expands its rental vertical.
• Avis Budget Group: Global car rental incumbent with presence in UAE and KSA offering short- and long-term rentals. Provides an alternative for customers considering subscription via traditional rental extensions and corporate leasing.
• Sixt: Global car rental incumbent with growing subscription and long-term rental products in MENA. Brings deep fleet access, airport distribution, and corporate accounts that compete directly with Invygo's monthly subscription offering.

Direct peers

• Ejaro: Saudi Arabia-based peer-to-peer and short-term car rental platform serving the same primary KSA market as Invygo, with overlapping customer segments (individuals needing temporary vehicle access) and similar app-based booking experience.
• Udrive: UAE-based car rental subscription platform offering monthly and weekly access to vehicles via a mobile app. Operates the same flexible, deposit-free, fully digital subscription model as Invygo and is one of its closest direct competitors in the GCC market.

Emerging players

• Kyte: US-based car subscription and delivery platform offering flexible month-to-month access with insurance and maintenance bundled. Comparable business model and digital-first customer experience, though operating in a different geographic market.
• Kinto (Toyota Mobility): Toyota's captive car subscription program offering flexible month-to-month access globally. Comparable as an OEM-led subscription model and a potential direct competitor if Toyota expands Kinto into the Gulf.
• Volvo Cars (Care by Volvo): OEM-backed monthly subscription program with all-inclusive pricing and the ability to swap vehicles — a near-identical value proposition to Invygo's monthly plans but tied to a single premium brand.
• BMW Access by BMW: BMW's subscription offering providing flexible access to multiple models on a monthly basis with insurance and maintenance included. Represents the OEM captive subscription model that competes with platform-aggregators like Invygo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/invygoapp
• Facebookfacebook.com/invygoapp
• LinkedInlinkedin.com/company/invygo-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about invygo