Ejaro

What Ejaro does

Ejaro (إيجارو) is the first licensed peer-to-peer vehicle sharing marketplace in the GCC, headquartered in Jeddah, Saudi Arabia. The platform connects individual vehicle owners, who list privately-owned cars ranging from economy (e.g., Changan Alsvin at 89 SAR/day) to luxury and electric (e.g., BMW 7 Series at 1,849 SAR/day, Lucid Air), with renters seeking short-term access to vehicles. It operates across seven Saudi cities (Jeddah, Riyadh, Khobar, Dammam, Makkah, Madinah, Dhahran) via a mobile-first marketplace (iOS and Android apps) and web platform, and within two years of operation had facilitated over 25,000 trips while generating SAR 2.5 million in extra income for vehicle owners.

The technology stack is a standard two-sided marketplace architecture: a consumer-facing app and website with search, booking, payments (Mada, Visa, Mastercard, Apple Pay), and host communication, plus a back-end verification and trust layer. A differentiated feature is the integration with Tawuniya, Saudi Arabia's largest insurance firm, providing daily motor insurance matched to rental duration, which went live in Q2 2024 and removes a major friction point in peer-to-peer rentals. The Investment Calculator is a lead-generation add-on that models owner ROI to drive supply-side acquisition. The company holds General Transport Authority regulatory approval, which constitutes its strongest competitive barrier.

Ejaro generates revenue primarily through transaction fees deducted from each booking: a disclosed per-booking service fee (e.g., 3 SAR plus 15% VAT on a BMW M4 rental, or 32.21 SAR on a Fiat 500) layered with a variable commission that funds customer support and platform maintenance. Its go-to-market is product-led and self-serve on both sides: renters browse and book without paperwork, and owners list via mobile or web. Distribution relies on organic social (Facebook, Instagram, Twitter, YouTube) and earned media in regional startup outlets. The company is privately held and venture-backed, having raised $850K from Business Innovation Mine in 2021, a Pre-Series A of SAR 12.3 million (~$3.28M) led by Tawuniya in January 2024, and additional capital from Waad Investment in November 2024, with explicit intent to expand across the MENA region.

Name

Ejaro

Legal name

Ejaro

Website

https://ejaro.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ejaro (إيجارو) is the first licensed peer-to-peer vehicle sharing marketplace in the GCC, connecting individual vehicle owners with renters across seven Saudi cities via mobile and web apps, with Tawuniya-integrated daily insurance and transaction-fee revenue.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Vehicle Rental Marketplace

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Consumer P2P Car Sharing Marketplaces (THADABAA)

akta.pro secondary industries

Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Peer-to-Peer (P2P) Carsharing (TLAFAMAC)

Keywords

• Peer-to-peer car rental
• Vehicle sharing marketplace
• Car sharing platform
• Online vehicle booking
• Mobility marketplace

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain, Others

Revenue model

1. Transaction Commission: Ejaro charges a variable service fee from each booking to fund customer support and ongoing platform maintenance. The platform facilitates peer-to-peer vehicle rentals between vehicle owners and renters, taking a percentage of each transaction.
2. Service Fees: Service fees are deducted from each booking. For example, a BMW M4 rental shows 3 SAR service fee plus 15% VAT, and a Fiat 500 rental shows 32.21 SAR service fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ejaro operates a peer-to-peer vehicle sharing marketplace that connects individual vehicle owners with people who want to rent a car. The platform, available as a mobile app (iOS and Android) and website, allows owners to list their private vehicles and renters to browse, book, and pay for daily, weekly, or monthly rentals across Saudi Arabian cities. Ejaro is the first licensed peer-to-peer vehicle sharing platform in the GCC and integrates Tawuniya insurance coverage into each booking.

Product overview

Ejaro operates as a peer-to-peer vehicle sharing marketplace consisting of a mobile app (iOS/Android), web platform, and an Investment Calculator tool. The core platform connects vehicle owners with renters, offering daily, weekly, and monthly rental options across multiple Saudi Arabian cities. The Investment Calculator serves as an add-on module for vehicle owners to estimate potential rental income. The platform is licensed by the General Transport Authority and integrates Tawuniya insurance for coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Ejaro Peer-to-Peer Vehicle Rental Marketplace

Quantifiable outcome

• Up to 40% cheaper than traditional rental companies
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TawuniyacoreStrategic or Co-development Partner · 11 March 2024Partnership with Tawuniya, Saudi Arabia's largest insurance firm, to offer daily motor insurance policies for vehicle rentals. The product is designed to match rental durations and is expected to enhance the rental experience in the Saudi Arabian market. Insurance will be provided starting in Q2 2024.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SnappCar: Leading peer-to-peer car sharing platform in the Netherlands and Belgium. Directly comparable marketplace model serving individual owners and renters with insurance bundled into bookings.
• Turo: The largest peer-to-peer car sharing marketplace globally, operating in the US, Canada, Australia, France, and the UK. Directly comparable to Ejaro in core marketplace model, two-sided audience, and transaction-fee revenue model.
• Getaround: Global peer-to-peer car sharing platform with operations in the US and Europe. Closely comparable to Ejaro on marketplace mechanics, instant booking, and integrated insurance offerings.
• Hiyacar: UK-based peer-to-peer car sharing platform connecting private vehicle owners with nearby renters. Comparable in two-sided marketplace mechanics and integrated insurance approach.
• Hyrecar: US peer-to-peer car sharing platform originally focused on rideshare and delivery drivers. Comparable marketplace model with two-sided audience (vehicle owners and renters), though with a more gig-economy-skewed customer base.

Broad incumbents

• Careem: Dubai-headquartered super-app offering ride-hailing, food delivery, and payments across the MENA region. Overlaps with Ejaro on mobility and is a potential competitor or partner if Careem adds P2P car sharing to its portfolio.
• Uber: Global mobility platform that has operated Uber Carshare in select markets. A broad incumbent with the capital and regulatory relationships to enter the Saudi P2P car sharing space if it chooses to localize the offering.
• Lyft: US-based mobility platform that acquired Getaround's US operations in 2024. A broad incumbent in shared mobility that signals continued consolidation pressure in the P2P car sharing category globally.

Regional players

• Udrive: UAE-based car rental and subscription service operating a fleet-based model in the Gulf. Comparable regional mobility player, though fleet-owned rather than peer-to-peer; a logical adjacent competitor in GCC expansion.
• ekar: UAE-based pay-per-minute car subscription and rental platform operating across the GCC. Comparable regional short-term mobility player with overlapping customer segments in tourist and intra-city use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ejaroapp
• YouTubeyoutube.com/channel/UCMjS_rF-ybOzUDSTRmm0W5g
• Facebookfacebook.com/ejaroapp
• Instagraminstagram.com/ejaro.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ejaro