Barrix Agro Sciences

What Barrix Agro Sciences does

Barrix Agro Sciences Pvt. Ltd. is a Bangalore-based agricultural technology company founded in 2011 and operating as a wholly-owned subsidiary of Sumitomo Chemical India Ltd. The company designs, manufactures, and sells pheromone-based pest management products targeting Indian agriculture, with an expanding portfolio of plant nutrition and bio-stimulant products.

Its core technology centers on proprietary pheromone synthesis (producing 99% isomer-specific molecules such as Allyl Veratrol and Pherocon QFF) combined with sustained-release delivery platforms including AVP Gel Technology, capillary impregnation methods, and cellulose matrix entrapment. The product catalog covers ~30 SKUs organized into three pillars: Agricultural Pest Management (fruit fly, vegetable fly, housefly, rhinoceros beetle, red palm weevil, pink bollworm and yellow stem borer pheromone traps, chromatic sticky sheets, and DIY glue kits); Nutritional Management (chelated micronutrients under the Nutriclik brand, silicon-based Barrix Siri, and bio-stimulants such as Bloomcharger, Rootcharger, and Plantcharger); and Cosmopolitan Pest Management (urban/rodent control). Government endorsements from bodies including the Department of Animal Husbandry, DSIR, and Atal Innovation Mission support distribution and credibility.

Commercially, Barrix operates a hybrid product-led and direct-sales go-to-market: e-commerce storefront at barrix.in with an enquiry-cart system for SMB farmers purchasing in INR domestically and USD internationally, supplemented by customer care-led enterprise sales for plantation owners, livestock operators, and large commercial farms. Pricing is unit-based with quote-driven B2B terms rather than publicly disclosed, and the recurring 90–120 day lure-replacement cycle generates repeat revenue beyond the one-time trap sale. The company employed 251–500 people as of the latest reported period and has historically raised six funding rounds from agritech investor Omnivore between 2013 and 2018, totaling approximately $3.4M.

Name

Barrix Agro Sciences

Legal name

Barrix Agro Sciences Pvt. Ltd.

Website

https://barrix.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Barrix Agro Sciences is a Bangalore-based subsidiary of Sumitomo Chemical India that designs and sells pheromone-based pest traps, chromatic sticky sheets, plant nutrients, and bio-stimulants to small and medium Indian farmers, plantations, and livestock operators.

Ownership category

akta.pro rank

Product category

Agricultural Pest Management & Crop Protection Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870), Chemicals & Allied Products (2800)

akta.pro primary industry

Integrated Pest Management Products (Pheromones, Attractants, Repellents) (AFABAAAN)

akta.pro secondary industries

Pest Control Product Supply (Fumigants, Traps, Lures, Applicator Equipment) (AFAOAIAN), Grain Protectants & Post-Harvest Insecticide Application (AFAOAIAF)

Keywords

• Pheromone pest control
• Agricultural pest management
• Plant nutrition products
• Chelated micronutrient fertilizers
• Crop protection solutions

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pheromone Traps and Lures: Sale of pheromone-based pest control products including traps, lure refills, and chromatic sticky sheets. Products like Fruit Fly Trap, Vegetable Fly Trap, Housefly Trap, and Rhinoceros Beetle traps. Lures provide sustained release for 90-120 days and are replaceable.
2. Plant Nutrition Products: Sale of plant nutrient solutions including Barrix Siri (nanofibrilar orthosilicic acid), Nutriclik micronutrient fertilizers (chelated forms of Iron, Manganese, Zinc, Copper, Boron, Molybdenum), and Barrix Bloomcharger Max biostimulant.
3. Adjuvant Products: Sale of Barrix Wetter (non-ionic surfactant with humectant) that enhances agrochemical effectiveness. Sold as liquid concentrate for mixing with sprays.
4. Replacement Lures and Accessories: Recurring sales of pheromone lure refills (Fruit Fly Lure, Vegetable Fly Lure, Housefly lure refills, RB lure refills) that need replacement every 90-120 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Barrix Agro Sciences manufactures and sells pheromone-based pest control traps and lures, chromatic sticky traps, bio-stimulants, chelated micronutrient fertilizers, and a spray adjuvant for farmers, plantation owners, livestock operators, and commercial agriculture in India and select international markets. Its products target 200+ pest species across crops (fruits, vegetables, plantation crops, cotton, paddy) and livestock facilities, leveraging patented AVP Gel Technology and 99% pure isomer-specific pheromones to deliver 90–120 day sustained pest control with reduced chemical pesticide usage.

Product overview

Barrix Agro Sciences is an agricultural technology company (subsidiary of Sumitomo Chemical India Ltd) offering three main product categories: (1) Agricultural Pest Management Solutions using pheromone-based traps and chromatic sticky traps for organic farming, including products like Barrix Catch fruit fly/vegetable fly/housefly traps, Barrix Hunter rhinoceros beetle and red palm weevil traps, and Barrix Magic Sticker chromatic traps in yellow/blue/white colors; (2) Nutritional Management Solutions including bio-stimulants (Bloomcharger Max, Rootcharger XL, Plantcharger Gro), chelated micronutrient products (Nutriclik powder and liquid, Nutriclik Singles with Zinc EDTA and DOT Boron), and Barrix Siri nanofibrilar orthosilicic acid fertilizer; (3) Cosmopolitan Pest Management Solutions for urban/commercial pest control. The product portfolio also includes supporting products like Barrix Magic Glue DIY trap kit and Barrix Wetter surfactant for enhanced spray coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Barrix Bloomcharger Max Bio-stimulant product designed to enhance plant growth, flowering, and crop nutrition for Indian agricultural users.
• Barrix Control Plus Agricultural product in the Barrix bio-stimulant line for plant growth and nutrition enhancement.
• Barrix Rootcharger XL Bio-stimulant formulated for root development and plant growth enhancement in agricultural applications.
• Barrix Plantcharger Gro Bio-stimulant product for vegetative growth and overall plant development in crop production.
• Barrix ByeBye Rat Trap & Lure Rat trap and lure system for rodent control in urban, household, and commercial pest management contexts.
• Barrix Trapper Yellow Stem Borer Pheromone Trap & Lure Pheromone trap and lure specifically designed for yellow stem borer pest control in paddy/rice cultivation.
• Barrix Trapper Pink Bollworm Pheromone Trap & Lure Pheromone trap and lure for controlling pink bollworm (PBW) infestation in cotton crops.
• Barrix Hunter – RB Trap and Lure Combined trap and lure system for rhinoceros beetle (RB) control in coconut, oil palm, and date palm plantations, backed by DSIR endorsement.
• Barrix Hunter – RPW Trap and Lure Red palm weevil (RPW) trap and lure system engineered for palm tree protection across coconut, oil palm, and date palm estates.
• Barrix Hunter – RPW Lure (replacement) Standalone replacement lure for the Barrix Hunter red palm weevil trap; sustains pheromone release between 90 and 120 days per deployment.
• Barrix Hunter – RB Lure (replacement) Standalone replacement lure for Barrix Hunter RB trap; combines aggregate pheromone with kairomones to extend efficacy up to 120 days per deployment.
• Barrix Catch Fruit Fly Trap Set Reusable trap+lure set for fruit fly (Bactrocera dorsalis and 83 subspecies) control in mango, papaya, banana, guava, and citrus cultivation, using the Male Annihilation Technique with 99% pure Allyl Veratrol pheromone; reduces 4+ pesticide sprays per cycle.
• Barrix Catch Vegetable Fly Trap Set Reusable trap+lure set targeting vegetable fly (Bactrocera cucurbitae and 226 subspecies) in cucumber, tomato, watermelon, and gourd crops; reusable for 4–5 seasons and reduces pre-harvest losses from 57% to minimal levels.
• Barrix Catch Vegetable Fly Lure (replacement) Pherocon QFF/cue lure pheromone refill that attracts Bactrocera cucurbitae and 226 subspecies for 90 days per deployment.
• Barrix Catch – Housefly Trap Set Housefly trap set using AVP Gel Technology with synergistic pheromone and kairomone blend; endorsed by the Department of Animal Husbandry & Veterinary Services and Central Poultry Development and Training Institute for poultry, dairy, and livestock facility use.
• Barrix Catch – Housefly Trap Lure (replacement) Toxic-free, biodegradable replacement lure for the Barrix Catch housefly trap, leveraging AVP Gel Technology's pheromone+kairomone matrix.
• Barrix Magic Sticker – Chromatic Trap – Yellow Sheet Yellow chromatic sticky sheet leveraging Color Alluring Technology (500–600 nm) to attract and capture 22 types of sucking pests including aphids, white flies, leaf miners, and jassids, with demonstrated capture of 7,333 insects per trap in 15 days.
• Barrix Magic Sticker – Chromatic Trap – Yellow Roll Yellow chromatic sticky roll (6-inch height, 30-feet length) for broader-area sucking pest monitoring and control across crops, covering approximately 735 sq ft per roll.
• Barrix Magic Sticker – Chromatic Trap – Blue Sheet Blue chromatic sticky sheet using Color Alluring Technology (450–495 nm) to attract and capture thrips, leaf miners, and approximately 8,000 flies per deployment.
• Barrix Magic Sticker – Chromatic Sheet – Blue Roll Blue chromatic sticky roll (6-inch height, 30-feet length) for thrips and related pest monitoring and control across crop areas.
• Barrix Magic Sticker – Chromatic Trap – White Sheet White chromatic sticky sheet targeting 14 high-risk pests including Locust migratoria, Altica chalybea, Nezara viridula, and other sucking pests for IPM programs.
• Barrix Magic Glue (DIY Trap Kit) Cost-effective DIY pest trap kit consisting of 300 ml Barrix Magic Glue plus 40 poly covers (30 yellow + 10 blue) enabling farmers to assemble chromatic sticky traps for 27 types of sucking pests.
• Barrix Wetter Non-ionic surfactant (wetting agent) with humectant sold as a liquid concentrate to enhance agrochemical spray coverage and reduce spray volume.
• Nutriclik (Chelated Micronutrient Mixture) Chelated multi-micronutrient fertilizer available in powder and liquid forms containing Iron, Manganese, Zinc, Copper, Boron, and Molybdenum, customized for regional soil requirements.
• Nutriclik Singles – ZINC EDTA 12% Single-micronutrient chelated zinc fertilizer (Zn EDTA 12%) targeted at photosynthesis support, hormone synthesis, and enzyme activation in crops.
• Nutriclik Singles – DOT BORON 20% Single-micronutrient boron fertilizer (Di-Sodium Octaborate Tetrahydrate 20%) supporting cell wall formation, pollen development, and reproduction in crops.
• Barrix Siri (Silicon-based Fertilizer) Nanofibrilar orthosilicic acid (H4SiO4) 2% W/V liquid concentrate silicon fertilizer for cell wall reinforcement and stress tolerance in crops.

Quantifiable outcome

• Reduces pesticide sprays by 4+ applications per crop cycle for fruit and vegetable fly control
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Sumitomo Chemical India Ltd.flagshipOthersBarrix Agro Sciences operates as a wholly-owned subsidiary of Sumitomo Chemical India Ltd., part of the global Sumitomo Chemical group. This parent-subsidiary relationship provides corporate backing, distribution leverage, and brand credibility in the Indian agricultural market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISCA Technologies: US-based developer of semiochemical (pheromone and kairomone) pest control solutions, with overlapping technology foundation in pheromone-kairomone synergy similar to Barrix's AVP Gel platform.
• Russell IPM: UK-based manufacturer of pheromone-based insect monitoring and control products, including traps, lures, and mating disruption systems for horticulture and stored-product pests — a direct comparable to Barrix's pheromone trap portfolio.
• SEDQ Healthy Crops: Spanish pheromone-based crop protection company specializing in mating disruption and monitoring across fruit and vine crops — comparable specialty peer with similar pheromone-only product philosophy.
• Trécé Inc. US manufacturer of pheromone-based insect monitoring and control products, including sticky traps, lures, and IPM tools targeting fruit, vegetable, and row crop pests — closely aligned with Barrix's pheromone trap and chromatic sheet offerings.

Broad incumbents

• Biobest Group: Belgian biological control and pollination specialist with a global footprint across horticulture IPM, supplying beneficial insects, biopesticides, and monitoring tools — a comparable broad IPM incumbent with deeper international reach.
• Suterra: Established US-based pheromone pest control specialist (part of Bedoukian Research), offering mating disruption and monitoring products across specialty crops — broader incumbent with deeper commercial penetration than Barrix.
• UPL Limited: Global Indian-headquartered agrochemical major with extensive crop protection, seed treatment, and biosolutions portfolios — comparable as a broad incumbent that could either acquire into or compete against Barrix's IPM niche.
• Koppert Biological Systems: Global leader in biological crop protection and natural pollination, offering a broad IPM portfolio that includes pheromone monitoring, beneficial insects, and bio-stimulants — overlapping with Barrix across both pest management and plant nutrition.
• Dhanuka Agritech: Listed Indian agrochemical company with a broad crop protection and plant nutrition portfolio that increasingly incorporates IPM and bio-stimulant lines — a domestic incumbent competing for the same Indian farmer customer base.

Emerging players

• Provivi: US-based agricultural technology company developing pheromone-based pest control for row crops such as rice, corn, and cotton — an emerging specialty peer competing in adjacent pheromone IPM categories to Barrix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BarrixAgroSci
• YouTubeyoutube.com/@barrixagrosciencespvt.ltd.441
• Facebookfacebook.com/BarrixAgroSciences

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrix Agro Sciences