Brots

What Brots does

Brots S.r.l. is an AI software company headquartered in Trento, Italy, founded in 2019 by co-founders Alessandro Marin and Lorenc Miri. The company designs and develops AI solutions integrated into existing business processes, with a stated methodology of mapping real workflows before deploying technology. Its single core product, Otello AI, is a SaaS platform targeting the hospitality sector that consolidates email, WhatsApp, chatbot, and voice communications into a unified console. The platform uses natural language processing to assist hotel staff in drafting guest responses and quotes while keeping human decision-making in control.

The company operates a subscription-based revenue model, serving over 300 active hotel properties with a typical 3-day activation time. Brots positions itself as a vertical specialist in hospitality communications, competing on workflow integration rather than AI autonomy. The company has no disclosed external funding beyond approximately $482,304 raised across four small tranches between 2020 and 2021, and operates with a small team of 1-10 employees. Its go-to-market is consultative and direct, with engagement initiated through email ([email protected]), followed by process discovery and custom solution design.

Brots's distribution is primarily domestic (Italy), delivered through self-serve SaaS onboarding. The company relies on Vercel Inc. for web infrastructure and has no disclosed strategic enterprise partnerships, acquisitions, or international expansion plans. Public-facing marketing is minimal, centered on the brots.cloud corporate site and the otello.ai product site.

Name

Brots

Legal name

Brots S.r.l.

Website

https://brots.cloud

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Brots S.r.l. is an Italian AI software company that builds Otello AI, a SaaS platform consolidating email, WhatsApp, chatbot, and voice communications for SMB hotels, serving 300+ properties with subscription-based, human-in-the-loop AI assistance.

Ownership category

akta.pro rank

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. AI Software Platform (Otello AI): Otello AI is a SaaS platform serving hotels with unified communications capabilities. The platform operates on a subscription model with over 300 active hotel properties, supporting typical activation in 3 days.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Brots is an Italian AI software company that designs and develops artificial intelligence solutions built around real business processes. Its primary commercial product, Otello AI, is a unified communications platform for hotels that consolidates email, WhatsApp, chatbot, and voice into a single console, helping hospitality teams prepare responses and quotes with AI assistance while keeping human decisions in control.

Product overview

Brots is an AI software company based in Trento, Italy, that builds AI solutions around real business processes. The company operates a single core product, Otello AI, which is a hospitality-focused communication management platform. Otello AI serves as the primary product offering, with Brots serving over 300 active properties on the platform with a typical 3-day activation time. Brots's approach centers on understanding existing workflows before applying AI, focusing on process automation and reducing repetitive tasks while keeping human oversight of decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Otello AI: AI-powered unified communication platform for the hospitality industry that consolidates email, WhatsApp, chatbot, and voice into one console, helping hotel teams prepare responses and quotes.

Products and services

• Otello AI Otello AI is a SaaS unified communications platform developed by Brots for hotels and accommodation properties. It consolidates email, WhatsApp, chatbot, and voice channels into a single console and uses AI to help hotel staff prepare guest responses and quotes, while keeping final decisions in human hands. The product is sold on a recurring subscription basis and is activated for new customers in roughly 3 days.

Quantifiable outcome

• 300+ active hotel properties using the platform
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Whistle: Whistle provides a guest messaging platform purpose-built for hotels, directly comparable to how Otello AI consolidates communications for hospitality teams. Both target unified inbox workflows for hotel staff.
• Canary Technologies: Canary Technologies delivers AI-powered guest-facing solutions for hotels, including messaging and digital check-in. It competes directly with Otello AI in hospitality AI communications.
• Revinate: Revinate is a hospitality-focused platform for guest communication, marketing, and reputation management. It overlaps directly with Otello AI's guest communication focus.
• Akia: Akia provides an AI-powered messaging and automation platform for hotels, directly comparable to Otello AI's hotel-facing communications consolidation offering.
• TrustYou: TrustYou is a hospitality AI platform focused on guest experience, reviews, and surveys. It is comparable as a vertical-AI company serving hotels' communication and insight needs.

Broad incumbents

• Cloudbeds: Cloudbeds is an established hospitality operations platform covering PMS, distribution, and guest experience. It overlaps with Otello AI as a broader suite provider to hotels, with growing AI capabilities.
• Mews: Mews is a hospitality property management system increasingly bundling guest communication features. It is comparable as an incumbent platform moving into AI guest messaging.
• Salesforce: Salesforce offers CRM, Service Cloud, and Einstein AI that can support hospitality communications. It is a broad incumbent whose suite could absorb Otello AI-style capabilities.
• Zendesk: Zendesk provides customer service and messaging software used by many hospitality and travel companies. It is comparable as a broad incumbent in customer communications software.
• HubSpot: HubSpot offers CRM, marketing, and customer service tools with AI features. It competes broadly for the communication-stack budget that Otello AI targets at SMB hotels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brotsapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brots