Revinate
Revinate is a hospitality SaaS company offering an AI-powered customer data platform with email marketing, voice reservations, guest messaging, and reputation management modules, serving 12,500+ hotels globally across 128 countries.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Revinate firmographics
Firmographics- Name
- Revinate
- Legal name
- Revinate, LLC
- Website
- https://revinate.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Revinate is a hospitality SaaS company offering an AI-powered customer data platform with email marketing, voice reservations, guest messaging, and reputation management modules, serving 12,500+ hotels globally across 128 countries.
- Ownership category
- akta.pro rank
Revinate industry classification
Industry- Product category
- Hospitality CRM Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industries
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Revinate is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Revinate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Annual or multi-year subscription model for access to Revinate's platform including Revinate Guests, Revinate Marketing, Revinate Chat, Reservation Sales, and Guest Feedback modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Revinate product offering
Product offeringCore offering
Revinate sells a hospitality Customer Data Platform (CDP) that consolidates guest data into Rich Guest Profiles for 12,500+ hotels globally. The platform is delivered through five interconnected products: Revinate Guests (unified guest data), Revinate Marketing (email marketing automation), Revinate Chat (AI-powered guest messaging), Revinate Guest Feedback (reputation management), and Reservation Sales with RezForce (voice channel sales). Ivy AI, launched in 2026, is the AI decision intelligence layer trained on 17 years of hospitality data and 1.1 billion guest profiles that powers automation across all modules.
Product overview
Revinate is a hospitality direct booking platform organized as a platform-plus-modules architecture. At its core is a Customer Data Platform (CDP) that collects, unifies, and synthesizes guest data to power Rich Guest Profiles across 12,500+ hotels. The platform's individual products include Revinate Guests (unified guest data core), Revinate Marketing (email campaign automation), Revinate Chat (AI-powered guest messaging), Revinate Guest Feedback (reputation management), and Reservation Sales with RezForce (voice channel sales). These products are interconnected through a Data Engine and Data Ingestion layer, with the Intelligence Layer (Ivy AI) providing AI decision intelligence across all modules. Ivy AI is trained on 17 years of hospitality data and 1.1 billion Rich Guest Profiles, enabling automated guest communications, call scoring with 96% accuracy, and predictive analytics for personalization at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Revinate Guests Unified guest data platform providing a 360-degree view of guests with consolidated Rich Guest Profiles that enable hoteliers to identify and retain their highest-value guests across the portfolio.
- Revinate Marketing Hotel email marketing platform that engages guests throughout their journey to maximize direct bookings through automated campaigns, segmentation, and personalized communications. Drove $14B in email-channel revenue in 2025.
- Revinate Chat AI-powered guest messaging platform that sends personalized messages 24/7 to free up hotel staff, resolving up to 80% of routine guest questions automatically through Ivy AI integration.
- Revinate Guest Feedback Reputation management and survey solution that manages, measures, and optimizes reviews across approximately 45 sites, helping hotels track satisfaction and respond to feedback at scale.
- Reservation Sales Hotel voice channel sales solution that boosts inbound call conversion and outbound call strategy; calls drive 4x the Average Stay Value of online bookings for hotels.
- RezForce Virtual reservation agent service that extends hotel sales teams by handling overflow and after-hours reservation calls, operating as part of the Reservation Sales product.
- Ivy AI AI decision intelligence layer built across the Revinate platform, trained on 17 years of hospitality data and 1.1 billion Rich Guest Profiles, powering automated guest communications (80% routine question resolution), automated call scoring with 96% accuracy, and predictive analytics.
- Customer Data Platform (CDP) Hospitality-specific Customer Data Platform that collects, unifies, and synthesizes guest data across all touchpoints (PMS, POS, ancillary systems, behavioral channels) into Rich Guest Profiles, powering the Revinate product suite.
Quantifiable outcome
- Hotels drive $24B in direct revenue using the platform
- +4 more outcomes
Companies that use Revinate
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Revinate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature5 records
Revinate partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Ulyses PMS by Septeo HospitalitycoreIntegration between Ulyses cloud-based PMS and Revinate's direct booking platform enables hotels to build Rich Guest Profiles from operational data, personalize marketing, and increase direct bookings. Francisco Ors, Head of Ulyses PMS stated the integration was a true success for improving results and guest satisfaction.
- Book4TimecoreIntegration between Revinate and Book4Time connects hotel and spa reservation systems for enhanced guest communication and revenue management in spa resorts.
- MewscoreMews Marketplace integration. CEO Matthijs Welle states Revinate is hands down the most popular CRM solution on Mews Marketplace. Hotels can automate direct booking through seamless integration.
- Zavia ERPcoreCertified partner integration between Zavia PMS and Revinate Marketing enables seamless guest data transfer for targeted marketing campaigns based on guest preferences and behaviors.
- SafaracoreBooking engine integration with Safara helps hotels recover lost revenue from abandoned bookings. Storey Hospitality recovered $213K+ in direct revenue using Safara Booking Engine integrated with Revinate.
- TripteasecorePartnership announced July 2025 to increase direct bookings for hotels through combined solutions. Co-Founder Charlie Osmond discusses data importance for AI in hospitality.
- HapicoreJoint Future of Hotel Data Report reveals nearly 50% of hoteliers struggle to access critical data. Partnership enables hotels to drive direct bookings quickly and at scale.
- Dragonfly StrategistscoreAgency partner using Revinate Marketing for clients including Mr. C Miami, achieving $5M in lifetime revenue. Caryl Helsel, CEO and Founder, on Customer Advisory Board.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Revinate competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Salesforce (including Marketing Cloud and AppExchange hospitality apps like Hospitality Cloud) is a broad incumbent CRM platform competing for enterprise hotel CRM and marketing automation spend that might otherwise go to Revinate.
- HubSpot: HubSpot's CRM and marketing automation platform is increasingly used by smaller independent hotels and mid-market properties as a lower-cost alternative to dedicated hospitality CRMs like Revinate, especially for basic email and guest communications.
- Cloudbeds: Cloudbeds provides a hotel management platform spanning PMS, channel manager, booking engine, and guest engagement tools for independents and small groups — overlapping with Revinate's lower end of the market and increasingly offering CRM-adjacent functionality.
- Mews: Mews is a cloud-native PMS that has expanded into payments, POS, and adjacent guest experience capabilities, and operates a marketplace where Revinate is the most popular CRM. Mews is simultaneously Revinate's largest integration partner and a growing horizontal competitor in hospitality software.
- SiteMinder: SiteMinder is a publicly listed hotel technology platform offering channel management, booking engine, and a growing guest experience / data product suite. It serves the same hotel customers and increasingly competes in the same direct-booking and guest data territory as Revinate.
Direct peers
- Triptease: Triptease is a direct booking platform focused on reducing OTA dependency through on-site messaging, price comparison widgets, and booking engine tools — competing head-to-head with Revinate on the hotel direct-revenue proposition.
- Shiji Group: Shiji offers a broad hospitality technology platform including PMS, CRS, and guest-facing applications. It overlaps directly with Revinate in the hotel guest engagement and data layer, particularly for global hotel chains seeking integrated platforms.
- TrustYou: TrustYou is a guest feedback and reputation management platform that competes directly with Revinate Guest Feedback. It serves similar hotel customers seeking review management and survey analytics to drive direct booking conversion.
- Cendyn: Cendyn is a direct competitor in hotel CRM, email marketing, and guest data platforms, targeting the same customer base (hotel groups and independent properties) seeking to drive direct bookings and personalize guest engagement — the same core value proposition as Revinate.
Emerging players
- Lighthouse (formerly OTA Insight): Lighthouse provides hotel data, pricing, and commercial intelligence, and has expanded into guest experience and direct booking tools — making it an emerging player in the same hotel-direct-revenue category as Revinate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Revinate social profiles
Digital presenceRevinate compliance and trust
Trust signalCompliance2 records
Revinate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revinate leadership team
Management profileNumber of profiles
Profiles13 records
Revinate funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revinate M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revinate
What does Revinate do?
Revinate sells a hospitality Customer Data Platform (CDP) that consolidates guest data into Rich Guest Profiles for 12,500+ hotels globally. The platform is delivered through five interconnected products: Revinate Guests (unified guest data), Revinate Marketing (email marketing automation), Revinate Chat (AI-powered guest messaging), Revinate Guest Feedback (reputation management), and Reservation Sales with RezForce (voice channel sales). Ivy AI, launched in 2026, is the AI decision intelligence layer trained on 17 years of hospitality data and 1.1 billion guest profiles that powers automation across all modules.
Is Revinate a public or private company?
Revinate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Revinate founded?
Revinate was founded in 2009. It employs 501 to 1,000 people.
Where is Revinate based?
Revinate is headquartered in San Francisco, United States, in the North America region.
How does Revinate make money?
One revenue line is on record: software Subscriptions.
Who are Revinate's main competitors?
Broad incumbents on record are Salesforce, HubSpot, Cloudbeds, Mews and SiteMinder. Direct peers are Triptease, Shiji Group, TrustYou and Cendyn. Lighthouse (formerly OTA Insight) is listed as an emerging player.
Does Revinate have an API?
Yes. Revinate operates as a hospitality direct booking platform that powers APIs and integrations across its ecosystem. The platform's technical infrastructure enables data exchange with partner PMS systems, booking engines, and third-party tools. Developer documentation and API resources are referenced through the Trust Center and product integrations.
What industry is Revinate in?
Revinate's product category is Hospitality CRM Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 541511 and its SIC code is 7370.