minicabit
minicabit is a UK-based marketplace that aggregates 1,000+ licensed Private Hire Operators across 550+ towns, letting consumers and businesses compare and book fixed-price cab quotes online and via mobile apps.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What minicabit does
minicabit is a UK-based cab comparison and booking marketplace that aggregates over 1,000 licensed Private Hire Operators across 550+ towns and cities, covering 99% of UK railway stations and 95% of major UK airports. The platform enables consumers and business users to compare fixed-price quotes from multiple operators in real time and book via website, iOS app, or Android app, with vehicle options spanning standard saloon/estate, MPV, minibus, executive/luxury, electric, and wheelchair-accessible categories. Pricing is fixed at time of booking with no meter or surge pricing; airport transfers include meet-and-greet and up to 45 minutes of free waiting time. A white-label/embedded integration model serves B2B2C partners including Booking.com, Expedia, and four major UK airports (Heathrow, Stansted, Birmingham, Gatwick).
The company's revenue model is a marketplace transaction fee: customers pay the full fare (including a booking fee) at time of booking, and minicabit remits payment to the operator after the journey, retaining a commission. The customer base spans individual travellers (core), business travellers (~25% of bookings, served via the minicabit for Business platform with invoicing and multi-user accounts), students (via Studentbeans discount), and travel trade partners. Marketing combines SEO across 550+ city landing pages, content marketing, social media, and earned media (Dragons' Den, BBC World News, The Guardian, Telegraph, Daily Mail), with promotional campaigns including seasonal codes and cross-sell partnerships with Viator and GetYourGuide.
In March 2026, minicabit was acquired by CMAC Group, an international ground transport specialist whose portfolio includes Suntransfers.com and CoachHireComparison.co.uk, giving minicabit access to an 8,000-fleet global network and a B2B2C distribution channel into airlines, hotel chains, OTAs, and train operators. Founder Amer Hasan (former digital lead at Vodafone) continues as Managing Director. The company has earned multiple awards including Lloyds National Business Awards Digital Business of the Year (2018), Travolution Awards Best Ground Transport (2016, 2019, 2020), and Business Travel Awards Best Self Booking Tool (2018).
minicabit firmographics
Firmographics- Name
- minicabit
- Legal name
- minicabit
- Website
- https://minicabit.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- minicabit is a UK-based marketplace that aggregates 1,000+ licensed Private Hire Operators across 550+ towns, letting consumers and businesses compare and book fixed-price cab quotes online and via mobile apps.
- Ownership category
- akta.pro rank
minicabit industry classification
Industry- Product category
- Ground Transportation Marketplace
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Licensed Private Hire Vehicle (PHV) / Minicab Operators (TLAFAHAC)
- akta.pro secondary industries
- Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Ride-Hailing for Corporate & Business Accounts (THADADAE)
Keywords
Where minicabit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
minicabit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Transaction fee / marketplace commission on bookings: minicabit earns a commission on each booking made through its platform. Customers pay the full fare (which includes the booking fee) at the time of booking via credit/debit card, PayPal, Apple Pay, or Google Pay. The platform then remits payment to the cab operator after the journey is completed. This is the primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard vehicle (Saloon/Estate) — fixed per-journey pricing |
| Transaction based/ take rate | Pay-as-you-go | Executive/Luxury vehicle — fixed per-journey pricing |
| Transaction based/ take rate | Pay-as-you-go | MPV/Minivan (up to 6 passengers) — fixed per-journey pricing |
| Transaction based/ take rate | Pay-as-you-go | Minibus (up to 8-16 passengers) — fixed per-journey pricing |
| Transaction based/ take rate | Pay-as-you-go | Electric Vehicle (EV) — fixed per-journey pricing |
| Transaction based/ take rate | Pay-as-you-go | Wheelchair Accessible Vehicle — fixed per-journey pricing |
| Transaction based/ take rate | Pay-as-you-go | Heathrow to central London — indicative fixed pricing |
| Transaction based/ take rate | Pay-as-you-go | Heathrow to central London — metered black cab comparison |
| Transaction based/ take rate | Pay-as-you-go | Student discount — £5 off via Studentbeans |
| Transaction based/ take rate | Pay-as-you-go | Promotional pricing — seasonal campaigns |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels13 records
minicabit product offering
Product offeringCore offering
minicabit operates a UK cab fare comparison and fixed-price booking marketplace that aggregates over 1,000 licensed Private Hire Operators across 550+ towns and cities, allowing consumers to instantly compare and pre-book fixed-price minicab quotes. Its portfolio spans a consumer website and iOS/Android apps, the dedicated minicabit for Business platform with multi-user accounts and invoicing, and white-label B2B2C integrations embedded in airports, OTAs and other travel trade channels. Airports and 99% of UK railway stations are covered, with vehicle options ranging from saloons and MPVs to executive, luxury, EV and wheelchair-accessible vehicles.
Product overview
minicabit is a UK-wide taxi comparison and booking platform offering a portfolio of consumer and business-focused services. The core platform (minicabit.com) aggregates over 1,000 licensed Private Hire Operators across 550+ UK towns and cities, enabling price comparison and booking of taxis with various vehicle types including standard, executive, electric, MPV, minibus, and wheelchair-accessible options. The mobile app (iOS/Android) provides on-the-go booking with Apple Pay and Google Pay support. minicabit for Business adds corporate features including multi-user booking, invoicing, and expense management. Supporting services include a Taxi Fare Calculator for price estimation, Student Taxi and University Taxis services targeting the student segment, and partnerships with Viator and GetYourGuide for travel experiences. The platform also supports white-labeled solutions for travel trade partners and was acquired by CMAC Group in March 2026 to strengthen B2B2C ground transport offerings for airlines, hotels, and travel agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- minicabit Consumer Platform UK-wide taxi comparison and fixed-price booking platform enabling consumers to compare quotes from over 1,000 licensed Private Hire Operators across 550+ towns and cities, with vehicle options (standard, executive, EV, wheelchair-accessible), free cancellation, flight monitoring, and up to 45 minutes airport waiting time.
- minicabit Mobile App (iOS and Android) Native iOS and Android application for comparing and booking taxi rides, offering faster booking flow, Apple Pay and Google Pay, and access to app-exclusive promotional codes.
- minicabit for Business Corporate booking platform with multi-card management, team booking, booking history, custom pickup points and invoicing for SME and enterprise business travellers across banks, tech firms, charities and travel companies.
- White-label B2B2C Cab Comparison Integration Plug-and-play white-label cab comparison and booking solution that travel trade partners embed into their own booking flows to deliver first/last mile UK ground transport and unlock ancillary revenue.
Quantifiable outcome
- Pre-booked fares average 30-40% less than equivalent metered taxi fares for the same routes
- +4 more outcomes
Companies that use minicabit
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
minicabit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
minicabit partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and moderate.
- CMAC GroupcoreCMAC Group, an international ground transport specialist, acquired minicabit in March 2026 to create an unrivalled B2B2C ground transport proposition for airlines, hotel chains, OTAs, travel agents, and train operating companies. The combination brings together minicabit's aggregation technology (1,000+ operators, 550 towns/cities) and CMAC Group's global fleet network (8,000 fleets). CMAC Group's portfolio also includes Suntransfers.com (international transfers) and CoachHireComparison.co.uk (group travel). minicabit founder Amer Hasan continues as Managing Director.
- GetYourGuideminorPartnership announced December 2024 bringing a 15% discount on any GetYourGuide tour or activity for minicabit customers who book a ride. The partnership adds extra value to the travel experience by combining reliable ground transport with discounted access to tours and activities across the UK and internationally.
- ViatorminorPartnership announced November 2024 with Viator (leading marketplace for travel experiences with 300,000+ experiences). minicabit customers who book a ride receive 10% off all Viator experiences booked by 13 May 2024, with discount details received in the booking confirmation email.
- Heathrow AirportcoreHeathrow partnered with minicabit (February 2015) following a successful trial, enabling Heathrow website and mobile app users to instantly compare and book fixed minicab quotes from hundreds of licensed operators around Heathrow and across the UK. The partnership covers the 'last mile' of passenger journeys. Chris Annetts, Heathrow's Director of Commercial Passenger Services, noted the partnership extended into areas such as the Heathrow Rewards loyalty programme and new mobile innovations.
- Booking.comcoreOfficial booking partner — minicabit's cab comparison and booking service is integrated into Booking.com's platform, making it available to Booking.com's global user base for UK airport transfers and point-to-point ground transport.
- ExpediacoreOfficial booking partner — cab comparison and booking available through Expedia's travel booking flow for UK ground transport, providing access to Expedia's global traveller base.
- Stansted AirportcoreOfficial cab booking partner — minicabit's cab comparison and booking service is integrated into Stansted Airport's passenger booking channels.
- Birmingham AirportcoreOfficial cab booking partner — minicabit's cab comparison and booking service is integrated into Birmingham Airport's passenger booking channels.
- Gatwick AirportmoderateOfficial cab booking partner — minicabit's cab comparison and booking service is available through Gatwick Airport's booking channels.
- Suntransfers.comminorWithin CMAC Group's portfolio, Suntransfers.com handles international transfer bookings. This sister company complements minicabit's UK domestic focus with international coverage.
- CoachHireComparison.co.ukminorWithin CMAC Group's portfolio, CoachHireComparison.co.uk handles group travel bookings (coach hire comparison). This complements minicabit's point-to-point cab services with group transport options.
Scale indicators14 records
Recent moves8 records
Expansion highlights5 records
minicabit competitors and assessment
Company assessmentDirect peers
- Kabbee: Former UK taxi comparison app that aggregated licensed minicabs in London for price comparison. Closest historical direct competitor to minicabit's comparison marketplace model.
- Uber: Global ride-hailing leader with significant UK operations. Competes directly with minicabit for both rider demand and PHV operator supply, and is the dominant app-based alternative to minicabit's comparison model.
- Bolt: European ride-hailing platform operating across UK cities. Competes with minicabit on app-based booking of licensed PHVs and on driver supply.
- FreeNow (formerly mytaxi): Multi-mobility app combining taxis, PHVs and ride-hailing in the UK and Europe. Comparable to minicabit in aggregating licensed fleets for on-demand booking.
- Addison Lee: London's largest private hire operator with its own app and corporate accounts. Competes with minicabit both as a directly bookable PHV provider and as a supplier whose inventory appears on minicabit's platform.
- Gett: UK-focused corporate ground transport and ride-hailing app. Directly comparable to minicabit for Business on enterprise booking, invoicing and pre-booked fixed-price rides.
Emerging players
- Ola: India-headquartered ride-hailing platform with UK operations. Competes for consumer ride-hailing demand in selected UK cities and overlaps with minicabit on app-based PHV booking.
- Via: Shared ride and on-demand transit platform operating with public-sector and operator partners in Europe. Adjacent competitor to minicabit on shared, pre-booked ground transport.
Broad incumbents
- Careem: Uber-owned super-app operating across the Middle East, North Africa and South Asia offering ride-hailing alongside other services. Comparable to minicabit as a ride-hailing aggregator under a broader mobility brand.
- Lyft: North American ride-hailing incumbent offering PHV aggregation and pre-booked rides. Comparable to minicabit as a multi-city, multi-operator ride-hailing platform, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
minicabit social profiles
Digital presenceminicabit financial estimates
Financial estimateRevenue estimate
Valuation estimate
minicabit leadership team
Management profileNumber of profiles
Profiles1 record
minicabit funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
minicabit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about minicabit
What does minicabit do?
minicabit operates a UK cab fare comparison and fixed-price booking marketplace that aggregates over 1,000 licensed Private Hire Operators across 550+ towns and cities, allowing consumers to instantly compare and pre-book fixed-price minicab quotes. Its portfolio spans a consumer website and iOS/Android apps, the dedicated minicabit for Business platform with multi-user accounts and invoicing, and white-label B2B2C integrations embedded in airports, OTAs and other travel trade channels. Airports and 99% of UK railway stations are covered, with vehicle options ranging from saloons and MPVs to executive, luxury, EV and wheelchair-accessible vehicles.
Is minicabit a public or private company?
minicabit is a private company. It is classified as corporate owned and is currently acquired.
When was minicabit founded?
minicabit was founded in 2011. It employs 11 to 50 people.
Where is minicabit based?
minicabit is headquartered in London, United Kingdom, in the Europe region.
How does minicabit make money?
One revenue line is on record: transaction fee / marketplace commission on bookings.
Who are minicabit's main competitors?
Direct peers on record are Kabbee, Uber, Bolt, FreeNow (formerly mytaxi), Addison Lee and Gett. Emerging players are Ola and Via. Broad incumbents are Careem and Lyft.
Does minicabit have an API?
No public API is recorded for minicabit.
What industry is minicabit in?
minicabit's product category is Ground Transportation Marketplace. Its primary akta.pro industry code is TLAFAHAC, Licensed Private Hire Vehicle (PHV) / Minicab Operators, with a secondary code of BPAMAHAA, Ridesharing & Taxi Dispatch Platforms. Its NAICS code is 485310 and its SIC code is 7510.