WilsonCooke

What WilsonCooke does

WilsonCooke is a Manchester-based brand performance agency that delivers integrated digital marketing, brand strategy, and lead generation services to B2B and B2C clients primarily across the United Kingdom. Its core offerings span paid search (PPC), search engine optimisation (SEO), content marketing, social outreach, customer experience (CX), conversion rate optimisation (CRO), lead generation, marketing automation, and multi-channel campaign development. The firm operates as a professional services agency with no proprietary software platform; technology usage is limited to standard marketing tooling and analytics. WilsonCooke maintains a particular specialisation in the manufacturing sector, evidenced by a dedicated manufacturing microsite (manufacturing.wilsoncooke.agency) and a portfolio of manufacturing clients including Dudson, Engweld, Energas, Garic, Sharmans, and Keiser Corp. Additional verticals include education (Co-op Academies, Cranfield University, Connell Co-op College), housing associations (Jigsaw Homes Group), and commercial interiors (Edmund Bell, Claremont).

The company's business model is built on professional services fees via project-based engagements and ongoing retainer relationships with enterprise and mid-market clients. Pricing is custom and quote-based with no public tiers; the stated billing cadence suggests multi-year contracts. WilsonCooke sells through a consultative direct sales motion offering free discovery calls, dedicated PPC management teams, and ongoing account management. The firm is the core operating subsidiary of WilsonCooke Group, a diversified group structure, and is privately held as Wilson And Cooke Marketing Limited (Companies House no. 05698907), registered at 16 Blackfriars Street, Salford, Manchester.

WilsonCooke has been active in inorganic expansion, most notably acquiring Oxford-based branding firm Purple Frog in June 2024 to broaden its strategic service lines and access additional talent and technology capabilities. The firm secured a £250,000 loan from NPIF – Mercia Debt Finance in August 2022 to fund new contracts, team expansion, and acquisitions. Headcount is stated at 11–50 employees, and the agency reports over 25 years of operating history in the B2B digital marketing space.

Name

WilsonCooke

Legal name

Wilson And Cooke Marketing Limited

Website

https://wilsoncooke.agency

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

WilsonCooke is a Manchester-based brand performance agency offering SEO, PPC, content marketing, and brand strategy services to UK enterprise and mid-market clients, with a specialisation in the manufacturing sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: WilsonCooke generates revenue through professional services fees for brand performance, digital marketing, SEO, PPC, content marketing, and campaign development. Services are delivered through project-based engagements and ongoing retainer relationships with B2B and B2C clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

WilsonCooke is a brand performance and digital marketing agency that delivers integrated strategy, paid media, organic search, content, and customer experience services to B2B and B2C clients. Core engagements span PPC, SEO, content marketing, social outreach, conversion rate optimisation, lead generation, marketing automation, multi-channel campaigns, and brand awareness work, delivered through project-based and retainer relationships.

Product overview

WilsonCooke is a brand performance agency offering a comprehensive suite of digital marketing and brand development services. The core offering includes Paid Search (PPC), Search Engine Optimisation (SEO), Content Marketing, Social Outreach, Customer Experience (CX), Conversion Rate Optimisation (CRO), Lead Generation, Marketing Automation, Marketing Campaigns, and Brand Awareness services. The company also operates a specialized manufacturing sector microsite (manufacturing.wilsoncooke.agency) providing industry-specific digital marketing solutions. With over 25 years of experience, the agency focuses on data-driven strategies combining brand development with performance marketing to deliver measurable ROI for clients across B2B and B2C sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• WilsonCooke Brand Performance Services Comprehensive suite of brand strategy, digital marketing, and campaign development services covering SEO, PPC, content marketing, social media, customer experience, lead generation, and marketing automation for B2B and B2C clients.
• Paid Search (PPC) Paid search advertising and pay-per-click campaign management across search engines and social media platforms to drive targeted traffic and conversions for B2B and B2C clients.
• Search Engine Optimisation (SEO) Organic search optimization services covering technical SEO, local SEO, and AI-driven search (AEO) to improve website visibility and rankings in search engine results.
• Content Marketing Strategic content creation and distribution to build brand voice, engage target audiences, and support SEO performance.
• Social Outreach Social media marketing and community engagement services to build brand relationships and loyalty across platforms.
• Customer Experience (CX) Customer journey mapping and experience design services to enhance brand interactions across all touchpoints.
• Conversion Rate Optimisation (CRO) Website optimization services to increase conversion rates through user behavior analysis and tactical changes.
• Lead Generation Strategic lead generation campaigns targeting ideal customer personas to drive qualified prospects into the sales funnel.
• Marketing Automation Automated marketing workflows and personalized communication strategies to nurture prospects and customers through targeted channels.
• Marketing Campaigns Multi-channel campaign development and execution across digital, print, social, and traditional media to reinforce brand positioning and drive customer acquisition.
• Brand Awareness Brand visibility and recognition campaigns to establish market presence and connect brands with target audiences.
• Manufacturing PPC Services Pay-per-click advertising services specifically tailored for manufacturing companies, with industry case studies demonstrating revenue growth outcomes.

Quantifiable outcome

• 180% increase in online revenue (Year 1) and 300% increase (Year 2) for Engweld
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Growth CompanyminorGTM or Marketing PartnerThe Growth Company offers funding and support services for businesses including the Manufacturing Growth Fund. WilsonCooke refers manufacturing clients to The Growth Company for potential grant funding while providing marketing strategy services. This partnership supports client growth initiatives rather than WilsonCooke's own operations.

Scale indicators5 records

Broad incumbents

• WPP: Global advertising and marketing services holding company with extensive UK presence through agencies including Ogilvy, VMLY&R, and GroupM. Comparable as a broad incumbent in the same category, illustrating the scale ceiling WilsonCooke faces in enterprise pitches.
• Bray Leino: Larger UK marketing group offering brand, advertising, digital, and media services. Comparable as a broader UK marketing services incumbent with overlapping digital and brand capabilities, though at larger scale.

Direct peers

• Koozai: UK digital marketing agency offering SEO, PPC, content, and social media services to mid-market clients. Comparable as a similarly-sized UK full-service digital agency competing for the same SME/mid-market segment.
• Rise at Seven: UK SEO-led digital PR and content marketing agency with strong creative and link-building capability. Comparable as a similarly-sized UK performance and SEO agency with overlapping service offerings.
• Journey Further: Manchester-based digital marketing agency specializing in performance media, SEO, and analytics for ambitious brands. Highly comparable given shared Manchester geography, performance-marketing focus, and similar client profile.
• Croud: UK digital marketing agency offering paid media, SEO, content, and programmatic through a hybrid in-house/expert network model. Comparable as a UK-headquartered full-service digital agency serving mid-market and enterprise clients.
• Hallam Internet: UK-based digital marketing agency offering SEO, PPC, content marketing, and web design to mid-market and enterprise clients. Comparable as a similarly-sized full-service UK digital agency competing for the same B2B mid-market segment.
• Jaywing: UK-based data-driven digital marketing agency offering paid media, SEO, analytics, and creative. Comparable as a similarly-sized UK performance-marketing agency with overlapping service portfolio.
• The Unit (Manchester): Manchester-based creative and digital marketing agency offering brand, content, and performance services. Comparable as a geographically co-located Manchester full-service agency targeting similar B2B and B2C clients.

Others

• Moneypenny: Wrexham-based business services group; adjacent rather than direct — useful as a comparable for UK-headquartered professional services brand-builders with multi-vertical client reach, though in a different category.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wilsoncooke
• Facebookfacebook.com/WilsonCooke
• LinkedInlinkedin.com/company/wilsoncooke
• Instagramlinkedin.com/company/wilsoncooke

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WilsonCooke