Behemoth Brewing
Behemoth Brewing is a New Zealand craft brewery founded in 2013 in Auckland that produces 700+ hop-forward beers and sells them through four owned hospitality venues, a direct e-commerce store, and nationwide wholesale distribution across both islands.
- Company typePrivate
- Founded2013
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Behemoth Brewing does
Behemoth Brewing Company Limited is a privately held New Zealand craft brewery founded in 2013 by Andrew Childs and headquartered on Dominion Road in Auckland's Mt Eden. The company originated as a contract brewer across more than a dozen NZ brewery sites before a 2019-2020 crowdfunding campaign that raised ~NZ$1.1M from 700+ 'Chur-holders' funded the build of its own production brewery and Churly's Brewpub + Eatery. Over 11 years it has developed a portfolio of more than 700 unique beers across core, limited, seasonal, and collaboration ranges, including the trademarked NZ Pale Ale 'Chur', 'Hopportunity' Double IPA, 'Brain Smiles' New England Pale Ale, and the 0.0% ABV 'Responsibly' hazy IPA.
The company monetises across three coordinated streams: (1) direct-to-consumer through four owned hospitality venues - Churly's Brewpub + Eatery (Mt Eden), Churly's Rise (Titirangi), Churly's CBD Willis Lane (Wellington), and Turtle: Pizza & Pints (Greenlane) - plus an e-commerce store at shop.behemothbrewing.co.nz; (2) wholesale distribution to bars, restaurants, bottle shops, supermarkets, and grocery retailers across both North and South Island via a named internal sales team (Auckland/North Island) and distribution partner Punky Distributions (South Island); and (3) brand/community revenue through festival participation (Beervana, GABS), collaborations, and the Chur-holder crowdfunding base. It holds active off-licences through June 2027 and operates under registered trademarks for the Behemoth, Churly, and Chur brand identities, with 35 industry awards including Champion IPA at the Brewers Guild of New Zealand Awards.
The company is founder/Co-CEO led by Andrew and Hannah Childs, with a Co-CEO structure and a leadership team covering brewing, hospitality, finance, design, and sales/compliance. Headcount scaled from 8 to 60+ within roughly a year of the HQ move and currently sits in the 1-10 firmographic band per public listings (figure inconsistent with internal sources). Geographic reach remains exclusively New Zealand; no international retail presence, export programme, or AI/ML-driven product capabilities are publicly disclosed.
Behemoth Brewing firmographics
Firmographics- Name
- Behemoth Brewing
- Legal name
- Behemoth Brewing Company Limited
- Website
- https://behemothbrewing.co.nz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Behemoth Brewing is a New Zealand craft brewery founded in 2013 in Auckland that produces 700+ hop-forward beers and sells them through four owned hospitality venues, a direct e-commerce store, and nationwide wholesale distribution across both islands.
- Ownership category
- akta.pro rank
Behemoth Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Behemoth Brewing is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
Behemoth Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer (Hospitality): Revenue from own brewpub and taproom venues - Churly's Brewpub + Eatery, Churly's Rise, Churly's CBD Wellington, and Turtle Pizza & Pints
- E-commerce / Online Store: Direct online sales through shop.behemothbrewing.co.nz for canned and bottled beers
- Wholesale / Trade Distribution: Distribution of packaged beers to liquor stores, supermarkets, and hospitality venues throughout New Zealand via sales representatives and distribution partners
Go-to-market motion2 records
Distribution channels9 records
Marketing channels7 records
Behemoth Brewing product offering
Product offeringCore offering
Behemoth Brewing Company is an Auckland-based craft brewery that designs, brews, and sells its own beer portfolio of over 700 unique recipes. Products are sold on-tap and in packaged format (cans and bottles) through the company's own brewpubs and taprooms (Churly's Brewpub, Rise, CBD, Turtle Pizza & Pints), an online shop, and a nationwide wholesale network serving liquor stores, supermarkets, and hospitality venues across New Zealand.
Product overview
Behemoth Brewing Company is a craft brewery founded in 2013 in Auckland, New Zealand. The company produces a diverse portfolio of over 700 unique beers, primarily featuring hop-forward styles. The product lineup includes a Core Range of flagship beers (Chur NZ Pale Ale, Hopportunity Double IPA, Something Hazy NE IPA, Lid Ripper Hazy IPA, Me Time Mosaic, and others), a Beer Series of limited releases (Drink Tomorrow Imperial Stouts, Hazy Hop Buddies duo-themed IPAs, Me Time single-hop variants), Collaboration Beers brewed with partner breweries, and Seasonal/Limited releases. The company also operates four hospitality venues: Churly's Brewpub + Eatery (Auckland), Churly's Rise (Titirangi), Churly's CBD Willis Lane (Wellington), and Turtle: Pizza & Pints (Auckland). Products are available on tap, in cans (330ml and 440ml), and through online shop and stockists across New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Chur NZ Pale Ale Flagship NZ Pale Ale featuring NZ hops (Cascade, Motueka, Nelson Sauvin, Pacific Jade, Riwaka) with tropical fruit flavors and refreshing bitterness; Behemoth's signature core range beer.
- Hopportunity Double IPA New World Style Double IPA celebrating hops with massive amounts of flavors and aromas from hops around the world; core range offering.
- Hopped Up On Pils Hoppy NZ Pilsner combining the crispness of a pilsner with NZ hop flavors and aromas; positioned as approachable for craft beer newcomers. Core range offering.
- Something Hoppy American IPA American IPA made with Citra, Azacca, and El Dorado hops over a malt cushion; core range offering.
- 'Murica American Pale Ale American Pale Ale loaded with American hops (Amarillo, Centennial, Simcoe) with malty backbone; awarded Gold Medals at AIBA 2016 and Brewers Guild of NZ Beer Awards 2016. Core range offering.
- Lid Ripper Hazy IPA Hazy, unfiltered IPA using a large amount of American hops with English ale yeast; extremely juicy and aromatic. Core range offering.
- Brain Smiles NE Pale Ale New England Pale Ale with Mosaic and Citra hops, lower alcohol than typical hazy IPAs; easy drinking. Core range offering.
- Half Way Down Japanese Rice Lager Light and smashable Japanese Rice Lager brewed in ode to Behemoth's new home on Dominion Road. Core range offering.
- Something Hazy NE IPA New England IPA combining Citra, Mosaic, El Dorado and Galaxy hops for soft juicy flavors and aromas. Core range offering.
- Me Time Mosaic Hazy IPA Single hopped hazy IPA with Mosaic hops; Champion IPA winner at Brewers Guild of NZ Beer Awards 2019. Core range offering.
- Smashable Pale Ale Easy drinking, sessionable New Zealand Pale Ale; low-carb pale ale in the core range.
- Responsibly Non-Alcoholic Hazy IPA Non-alcoholic craft beer option at 0.0% ABV in a hazy IPA style; expands the range to non-drinking consumers. Core range offering.
- Drink Tomorrow Imperial Stout Series Limited release imperial stout series within the Beer Series; cellared, complex stouts released in numbered editions.
- Hazy Hop Buddies Series Limited release hazy IPAs featuring unique hop combinations named after famous duos (e.g., Ross & Rachel, Joey & Chandler, Matt & Jerry, Riggs & Murtaugh, Lily & Marshall). Part of the Beer Series.
- Me Time Single Hop Hazy IPA Variants Single-hop hazy IPA variants within the Beer Series showcasing different hop varieties (Nelson Sauvin, Mosaic, El Dorado, Strata, Nectaron).
- Collaboration Beers Limited edition beers brewed in collaboration with other breweries and partners, including Threeway (with Emerson's and Funk Estate), Double Spy (with Ninja Kiwi), Aotearoa Sculpin (with Ballast Point, San Diego), Hop Kong (with Gweilo Brewing Hong Kong), These Go To Eleven (with Heart of Darkness), Portal Jump (with Culmination Brewing), Ain't No Passing Haze (with Brew on Quay), Secret Squirrel (with Clayton Hops), Bean There Hopped That (with Ozone Coffee Roasters), and Riffing & Yelling (with Dead Favours band).
- Seasonal and Limited Release Beers Seasonal and limited release beers including Fresh Hop IPA, Brave Bikkie coconut cocoa brown ale, Cheech & Chong Fresh Hop IPA, Chur-toberfest Märzen, and other special occasion releases.
- Churly's Brewpub + Eatery (Auckland HQ) Flagship brewpub at the Dominion Road HQ in Mt Eden, Auckland. Offers craft beers brewed on-site with an open brewery experience, extensive beer taps, and a full food menu.
- Churly's Rise (Titirangi) West Auckland venue in Titirangi Village, located within the Street Feast food hall, pouring Behemoth's core range and seasonal brews across six beer taps.
- Churly's CBD: Willis Lane (Wellington) Central Beer Drinkery in Wellington's CBD, located in the Willis Lane food court, offering 16 taps of fresh brews and classics alongside cocktails, wines, and coffee.
- Turtle: Pizza & Pints (Greenlane, Auckland) Detroit-style pizza restaurant at The Green in Greenlane, Auckland, with toppings named after TMNT characters, paired with Behemoth beers in a 90s nostalgia themed venue.
Companies that use Behemoth Brewing
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Behemoth Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Behemoth Brewing partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor and core.
- Food Truck CollectiveminorBusiness partnership with Food Truck Collective for event catering and collaborations
- Auckland Craft Beer & Food FestivalminorBusiness partnership with Auckland Craft Beer & Food Festival for event participation
- Street FeastcoreCollaboration with Street Feast food hall where Churly's Rise is located, providing venue for hospitality operations in West Auckland
- I AM HOPEminorMental health charity partnership. Created 'I AM HOP(E)' beer to bring awareness to mental health. Company is part of their network supporting mental health initiatives.
- Westpac Rescue HelicoptersminorCharity collaboration in 2016 to make 'Free Ride' beer in support of Westpac Rescue Helicopters
- Punky DistributionscoreSouth Island distribution partner for wholesale accounts throughout the South Island
- InStep EAPminorPeople partner providing Employee Assistance Programme support for staff wellbeing
- Diversity Works NZminorPeople partner supporting diversity and inclusion initiatives in the workplace
- Emerson's BreweryminorCollaboration brew - 'Threeway' beer created with Emerson's and Funk Estate
- Funk EstateminorCollaboration brew - 'Threeway' beer created with Emerson's and Funk Estate
- Ballast Point (San Diego)minorCollab with Ballast Point from San Diego to brew 'Aotearoa Sculpin' - their original Sculpin recipe with Nelson Sauvin and Riwaka hops
- Ninja KiwiminorCollaboration brew 'Double Spy' hazy double IPA to celebrate launch of Countersnipe game
- Culmination BrewingminorCollaboration brew - 'Portal Jump'
- Gweilo Brewing (Hong Kong)minorCollaboration brew - 'Hop Kong' session IPA with Gweilo brewing Hong Kong
- Heart of DarknessminorCollaboration brew - 'These Go To Eleven' hazy IPA
- Brew on QuayminorCollaboration brew - 'Ain't No Passing Haze' session hazy IPA made for the Lion King Musical at Spark Arena
- Clayton HopsminorCollaboration with Clayton Hops during hop harvest to create 'Secret Squirrel' hazy NZ IPA with unique hop blend
- Ozone Coffee RoastersminorCoffee supplier for 'Bean There Hopped That' coffee IPA - Alajula Costa Rica coffee roasted by Ozone
- Harpoon Cold Brew CoffeeminorCoffee supplier for 'The Dude Abides' and 'Tallinn Takeaway Coffee' beers
- Dead FavoursminorAuckland band collaboration brew 'Riffing & Yelling' hazy IPA named after their album
- The Twisted HopminorEarly contract brewing partner - Behemoth's first solo commercial brew was put down at The Twisted Hop with help from Martin and Lisa Bennett
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Behemoth Brewing competitors and assessment
Company assessmentDirect peers
- Deep Creek Brewing: Auckland craft brewery producing hop-forward beers for NZ distribution; one of the locations where Behemoth brewed under contract in its early years.
- Tuatara Brewing: Wellington-region craft brewery with own taproom and nationwide distribution, comparable in portfolio breadth and NZ craft positioning to Behemoth.
- Hallertau Brewery (Liberty Brewing): Auckland craft brewery with brewpub and taproom operations, overlapping with Behemoth in Auckland on-premise competition and NZ hop-forward craft range.
- 8 Wired Brewing: Blenheim-based NZ craft brewery focused on hop-forward and barrel-aged beers, comparable in craft positioning and distribution model across NZ supermarkets and bottle shops.
- Panhead Custom Ales: Upper Hutt craft brewery owned by Lion (Kirin), with nationwide distribution and an experimental hop-forward range directly competing with Behemoth in NZ on-premise and retail.
- Sawmill Brewery: Matakana-based NZ craft brewery with own brewpub and restaurant, similar multi-venue brewery-plus-hospitality model and NZ craft brand positioning.
- Garage Project: Wellington-based NZ craft brewery known for experimental, hop-forward beers and own taproom. Closest direct peer to Behemoth in scale, geography, and craft-beer innovation focus.
- Emerson's Brewery: Dunedin-based NZ craft brewery (Lion-owned) with nationwide distribution and a similar craft-and-tradition positioning; partnered with Behemoth on the 'Threeway' collaboration brew.
- Three Boys Brewery: Christchurch craft brewery with own brewpub and taproom, comparable multi-venue model and craft positioning across the South Island.
Regional players
- Stone & Wood Brewing: Australian craft brewery with a comparable multi-venue, hop-forward, independent brand identity and Pacific-region craft positioning; an analogous export-market peer across the Tasman.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Behemoth Brewing social profiles
Digital presenceBehemoth Brewing compliance and trust
Trust signalCompliance2 records
Behemoth Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behemoth Brewing leadership team
Management profileNumber of profiles
Profiles10 records
Behemoth Brewing subsidiaries and ownership
Company hierarchySubsidiaries4 records
Behemoth Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behemoth Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behemoth Brewing
What does Behemoth Brewing do?
Behemoth Brewing Company is an Auckland-based craft brewery that designs, brews, and sells its own beer portfolio of over 700 unique recipes. Products are sold on-tap and in packaged format (cans and bottles) through the company's own brewpubs and taprooms (Churly's Brewpub, Rise, CBD, Turtle Pizza & Pints), an online shop, and a nationwide wholesale network serving liquor stores, supermarkets, and hospitality venues across New Zealand.
Is Behemoth Brewing a public or private company?
Behemoth Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behemoth Brewing founded?
Behemoth Brewing was founded in 2013. It employs 1 to 10 people.
Where is Behemoth Brewing based?
Behemoth Brewing is headquartered in Auckland, New Zealand, in the Oceania region.
How does Behemoth Brewing make money?
Three revenue lines are on record. Direct-to-Consumer (Hospitality) is the primary driver. The others are E-commerce / Online Store and wholesale / Trade Distribution.
Who are Behemoth Brewing's main competitors?
Direct peers on record are Deep Creek Brewing, Tuatara Brewing, Hallertau Brewery (Liberty Brewing), 8 Wired Brewing, Panhead Custom Ales, Sawmill Brewery, Garage Project, Emerson's Brewery and Three Boys Brewery. Stone & Wood Brewing is listed as a regional player.
Does Behemoth Brewing have an API?
No public API is recorded for Behemoth Brewing.
What industry is Behemoth Brewing in?
Behemoth Brewing's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.