Trueland

What Trueland does

Trueland (legal name 珍岛信息技术（上海）股份有限公司, formerly 珍岛集团, market-facing brand Marketingforce/迈富时) is a Shanghai-headquartered, Hong Kong-listed (02556.HK, IPO 2024) enterprise AI application platform founded in 2010 by Xulong Zhao. It serves more than 210,000 enterprises across nine vertical industries — consumer/retail, automotive, finance, B2B manufacturing, government, education, HR, investment promotion, and healthcare — with AI agents, marketing and sales automation, knowledge management, and analytics software.

The company’s product architecture is organized around three core platform layers: AI-Agentforce (an enterprise agent middleware supporting 128+ production AI agents at a 99.2%+ success rate with 56K+ daily calls), KnowForce (a multimodal knowledge management platform built on graph-based retrieval), and GenAIOS (an enterprise AI-native operating system with ontology-based semantic modeling). On top of these sit a Multi-Agent System (MAS) collaboration layer, an AI-PaaS low-code development platform with MCP and SDK extensibility, and more than 40 application products spanning AI marketing (GEO, GTM Agent, content creation and distribution tools), AI sales (AI-native CRM, sales agents, coaching, SCRM, MA), AI services (intelligent customer service), AI analytics (Data Agent, AI+BI), AI organization (DHRforce HR platform), and AI government (政务智能体一体机). The portfolio is reinforced by 240+ combinable functional modules, 500+ pre-built agent applications, and 800+ patents and software copyrights.

Trueland monetizes through annual subscription contracts for enterprise AI solutions, usage-based billing for the AI-PaaS development platform, and professional services for implementation and customization. Pricing is quote-based, varies by modules selected, user count, and cloud versus on-premise deployment, and is sold via a hybrid model of direct enterprise field sales, domestic and international channel partner programs, and self-service trial and demo funnels. The company holds 650+ honors including 18 national-level recognitions, and has established offices in Shanghai (HQ), Hong Kong (regional HQ), Tokyo, Singapore, and New York.

Name

Trueland

Legal name

珍岛信息技术（上海）股份有限公司

Website

https://71360.com

Company type

Public

Founded year

2010

Operating status

Ipo

Headcount range

1,001–5,000 employees

Short description

Trueland (Marketingforce, HKEX: 02556.HK) is a Shanghai-based enterprise AI application platform serving 210,000+ customers across nine verticals with AI agents, marketing and sales automation, knowledge management, and an AI-native operating system (GenAIOS), monetized via subscriptions, usage-based PaaS billing, and professional services.

Ownership category

akta.pro rank

Product category

Enterprise AI Marketing & Sales Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Enterprise AI marketing
• AI agent platform
• Marketing automation software
• Customer data platform
• SaaS AI applications

Headquarters

HQ city

Jingan

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise AI Solutions Subscription: Subscription-based access to AI agent platforms and intelligent solutions covering marketing, sales, service, analysis, and organizational management. Pricing based on modules selected, user count, and deployment type (cloud or on-premise).
2. Professional Services: Custom implementation, consulting, and deployment services for enterprise clients requiring tailored AI solutions and integration with existing business systems.
3. AI-PaaS Platform Usage: Usage-based billing for AI-PaaS development platform enabling enterprises to build custom AI applications with low-code tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trueland (Marketingforce) sells an enterprise AI application platform consisting of the AI-Agentforce enterprise agent platform, the KnowForce AI knowledge middle platform, the GenAIOS AI-native operating system, and the AI-PaaS low-code development platform. The platform powers enterprise use cases across marketing, sales, service, analytics, HR, commerce, and government through more than 500 pre-built AI agent applications and 240+ combinable functional modules, sold primarily via annual subscriptions with custom enterprise pricing.

Product overview

Trueland (Marketingforce/迈富时) is a global leading AI application platform offering a comprehensive enterprise AI Agent ecosystem. The platform architecture consists of three core layers: AI-Agentforce智能体中台 (enterprise agent platform), KnowForce AI知识中台 (knowledge management), and GenAIOS企业级AI原生操作系统 (AI native operating system). The product portfolio covers the full business链路 including AI营销 (marketing automation with GEO, content creation, distribution tools), AI销售 (AI CRM, sales agents, coaching, SCRM), AI服务 (intelligent customer service), AI分析 (Data Agent, BI visualization), AI组织 (HR cloud platform), and AI政务 (government agents). Specialized solutions include T云 for SME marketing, Mirror World for digital simulation, and vertical agents like Eva (foreign trade) and Nora (video marketing). The platform supports 500+ AI agent applications and 240+ combinable function modules across 10+ industry solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AI-Agentforce: Enterprise-level AI Agent platform for intelligent automation and scalable AI deployment
• KnowForce
• GEO
• GTM Agent
• Mirror World
• Nora
• Eva
• T云
• DHRforce
• SCRM
• T-Shop

Products and services

• AI-Agentforce Enterprise Agent Middle Platform (AI-Agentforce 企业级智能体中台) Enterprise-grade AI agent platform enabling efficient, secure, and scalable deployment of AI agents across business scenarios including marketing, sales, service, and operations for large organizations.
• KnowForce AI Knowledge Middle Platform (KnowForce AI 知识中台) Multimodal enterprise knowledge management platform enabling knowledge understanding, association, and reasoning through knowledge graphs and semantic search capabilities for enterprise knowledge operations.
• Multi-Agent Collaboration Platform (多智能体协同平台 MAS) Multi-agent collaboration platform enabling coordinated orchestration of multiple AI agents with intent management, task planning, task delegation, and parallel/transfer/supervisor modes for complex cross-functional workflows.
• AI-PaaS Development Platform (AI-PaaS 开发平台) Low-code component-based AI development platform enabling visual orchestration, node encapsulation, component reuse, application authentication, data masking, and behavior tracing for building custom enterprise AI applications.
• GenAIOS Enterprise AI-Native Operating System (GenAIOS 企业级AI原生操作系统) Enterprise AI-native operating system providing ontology modeling, data management, engine configuration, debugging tools, monitoring/observation, and security/audit capabilities for AI applications.
• AI Marketing Solution (AI 营销解决方案) Full-link, full-scenario enterprise marketing growth solution covering AI content creation, distribution, customer acquisition, and marketing automation for retail/FMCG/automotive and similar verticals.
• AI Sales Solution (AI 销售解决方案) AI-powered sales enablement solution replicating top performer capabilities and improving conversion rates across all sales touchpoints, covering CRM, sales agents, sales coaching, SCRM, and MA.
• AI-Native CRM (AI 原生 CRM) AI-native customer relationship management system with built-in AI capabilities for intelligent customer lifecycle management, profiling, and engagement.
• AI Sales Agent (AI 销售智能体) AI sales agent that automates sales processes, lead qualification, follow-ups, and customer engagement to improve conversion rates.
• AI Sales Coach (AI 销售陪练) AI sales coaching agent that trains sales teams by simulating customer interactions and providing performance feedback to accelerate onboarding and improve win rates.
• SCRM Private Domain Customer Asset Operations Management System (SCRM 私域客户资产运营管理系统) Social CRM system for private domain customer asset management using enterprise WeChat for customer relationship maintenance, segmentation, and recurring engagement.
• Marketing Automation (MA 营销自动化) Marketing automation platform for automated campaign orchestration, audience targeting, and lead nurturing across digital channels.
• Customer Data Platform (CDP 客户数据平台) Customer data platform for unified customer data management, dynamic tagging, profiling, behavioral analysis, and personalized marketing recommendations.
• Data Agent AI data agent enabling natural language business data analysis and intelligent decision-making based on the proprietary Ontology semantic model.
• AI+BI Visual Data Analysis (AI+BI 可视化数据分析) Combined AI and business intelligence platform for visual data analysis and interactive dashboards across enterprise data sources.
• AI Intelligent Customer Service (AI 智能客服) AI-powered intelligent customer service system providing 24/7 omnichannel support across text and voice touchpoints for enterprises.
• Government AI Agent All-in-One Machine (政务智能体一体机) Government AI agent all-in-one machine with domestic secure computing and plug-and-play deployment, covering HR, finance, and operations office automation scenarios for public-sector buyers.
• GEO Intelligent Assistant (GEO 智能助手) AI assistant for intelligent customer acquisition and market intelligence, integrated across marketing and sales workflows to enable generation-engine-optimized customer engagement.
• GTM Agent Go-to-market intelligence agent for automated market analysis and strategic market entry planning for B2B and overseas customers.
• Mirror World (AI-Native Virtual Entity Simulation Platform) AI-native virtual entity simulation platform for digital twin applications, immersive customer experiences, and multimodal virtual simulations.
• AI Foreign Trade Lead Generation Expert Eva (AI 外贸获客专家 Eva) AI agent specialized in foreign trade customer acquisition and international business development for cross-border and overseas markets.
• AI Video Marketing Expert Nora (AI 视频营销专家 Nora) Global AI video marketing expert agent for automated video content creation, distribution, and marketing optimization across global markets.
• T Cloud (T 云) Comprehensive cloud-based marketing and sales platform for SMEs providing customer acquisition and digital marketing tools through a self-serve experience.
• T-Shop Smart Store (T-Shop 智慧门店) Smart retail and store membership center solution for retail chains providing intelligent inventory, customer tracking, and operational management.
• AI Store Inspection (AI 巡店) AI-powered store inspection system for automated retail store audits and compliance monitoring, leveraging computer vision.
• Smart Badge (智能工牌) Smart badge hardware/software for sales and service personnel enabling real-time voice analysis, performance tracking, and AI sales coaching in store and field environments.
• DHRforce HR Cloud Service Platform (组织云服务平台 DHRforce) Cloud-based HR service platform integrating AI talent selection, utilization, development, and retention; co-developed the User Growth Operator National Vocational Standard (2026 Edition).
• Intelligent Content Platform CMS (智慧内容中台 CMS) Intelligent content management system for enterprise content lifecycle management and multi-channel distribution.
• Intelligent Content Platform DAM (智慧内容中台 DAM) Digital asset management platform for organizing, storing, and distributing enterprise visual and media assets across channels.
• AI Creation - Smart Writing (AI 创作-臻文) AI-powered smart writing tool for automated text content generation for marketing, sales, and communications use cases.

Quantifiable outcome

• 99.2%+ agent success rate
• +3 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 人力资源社会保障部 & 工业和信息化部coreStrategic or Co-development Partner · 1 June 2025As key drafting unit for national vocational standard 《用户增长运营师国家职业标准（2026年版）》 jointly issued by Ministry of Human Resources and Social Security and Ministry of Industry and Information Technology. Contributed AI agent-driven user growth practices to establish national professional standards for industry talent development.
• 长江商学院minorGTM or Marketing Partner · 1 June 2025Hosted Changjiang Business School Chongqing alumni delegation visit with 60+ entrepreneurs. Marketingforce VP Zhu Huiyi shared insights on AI implementation challenges and business transformation, positioning company as thought leader in AI-driven enterprise growth.
• 全球领导力培养计划minorGTM or Marketing Partner · 1 June 2025Hosted Global Leadership Training Program cohort 7 visit with entrepreneurs from energy, high-end manufacturing, engineering, finance sectors. VP Zhang Peng shared AI-driven strategy insights and company's AI-native product system and agent implementation practices.
• 合肥投促minorStrategic or Co-development Partner · 1 June 2025Collaborated with Hefei Investment Promotion Bureau to build 'Smart Investment Promotion Platform' using investment attraction AI model and AI agents to drive full-process closed-loop investment promotion.
• 沐曦股份 (MOOXI, 688802.SH)coreTechnology or Integration · 1 May 2025Strategic cooperation agreement signed between Marketingforce (02556.HK) and MOOXI (688802.SH) to jointly advance domestic GPU and enterprise AI agent integration. Collaboration focuses on computing infrastructure, enterprise-grade AI agent platform, and industry scenario deployment, promoting integrated applications of domestic computing power with enterprise-level AI agents.
• 中国信息通信研究院 (CAICT)coreStrategic or Co-development Partner · 1 May 2025Jointly published China's first CRM intelligence maturity model standard (《面向企业用户的客户关系管理系统智能化能力成熟度模型》团体标准T/ISC 0108-2026) with CAICT leadership. The standard systematically measures CRM system intelligence capabilities, filling industry gap and providing scientific basis for enterprise AI CRM evaluation and selection.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Automation Anywhere: Automation Anywhere offers AI agent and RPA platforms for enterprise automation, comparable to Trueland's AI-Agentforce and MAS multi-agent orchestration capabilities.
• Databricks: Databricks provides a unified data and AI platform with agent-building capabilities, comparable in scope to Trueland's AI-PaaS, KnowForce knowledge layer, and Data Agent for enterprise AI applications.
• Palantir Technologies: Palantir's ontology-driven enterprise AI platform (AIP) for data integration and operational AI agents parallels Trueland's Ontology semantic model and GenAIOS ontology-driven architecture.

Broad incumbents

• Salesforce: Salesforce is the global CRM and marketing cloud incumbent with its Agentforce agent platform; comparable to Trueland's AI-Agentforce and AI CRM offerings across marketing, sales, and service automation for enterprise customers.
• HubSpot: HubSpot is a leading marketing automation and CRM platform with growing AI agent features in marketing, sales, and content hubs, directly comparable to Trueland's full-link AI marketing and sales solutions.
• Adobe Experience Cloud: Adobe Experience Cloud (including Marketo Engage) provides enterprise marketing automation, content creation, and AI-driven campaign orchestration similar to Trueland's AI marketing, CMS, and DAM offerings.
• Oracle Marketing / Oracle CX: Oracle CX offers marketing automation, sales, and service cloud with embedded AI; comparable to Trueland's offerings across AI marketing, sales, and customer engagement for enterprise.
• SAP Marketing Cloud: SAP provides enterprise CRM, marketing, and AI agent capabilities within its broader ERP and business suite; comparable to Trueland's enterprise AI solutions spanning sales, service, and customer data platforms.

Direct peers

• Yonyou Network (用友网络): Yonyou is a leading Chinese enterprise software and cloud platform offering CRM, HR, marketing, and AI-driven enterprise solutions, directly comparable to Trueland's broad enterprise AI platform serving similar Chinese enterprise customers.
• Kingsoft Office (WPS): Kingsoft/WPS provides Chinese-language office productivity and enterprise cloud services with growing AI capabilities, serving a similar China enterprise and SMB base as Trueland's T Cloud platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trueland