The House of Abhinandan Lodha

What The House of Abhinandan Lodha does

The House of Abhinandan Lodha (HoABL) is a privately held Indian branded land developer founded in 2020 by Chairman Abhinandan Lodha, operating a portfolio of premium plotted developments, serviced residences, and turnkey villas across 19 locations in five Indian states (Maharashtra, Goa, Uttar Pradesh, plus operations reaching Nagpur and Delhi NCR via campaign partnerships), with stated intent to scale to 48 cities. The company's product set centers on RERA-approved land plots priced from approximately ₹32.77 Lakh to ₹6.27 Crore, plus higher-ticket hospitality-managed inventory such as Ch\u00e2teau de Alibaug serviced duplex villas (from ₹6.27 Crore) and Gulf of Goa 3 BHK villas (₹4.23-₹4.50 Crore), all bundled with shared amenities — clubhouses managed by Miros Hotels & Resorts, a 5-acre luxury vegetarian hotel operated by The Leela at The Sarayu Ayodhya, and master planning by Broadway Malyan and Sanjay Puri. Its core technology is an end-to-end digital buying platform — described as India's first fully online housing model — comprising a self-serve website (hoabl.com), a four-step online reservation journey (explore, virtual call, online booking, relationship-manager-led paperwork), digital registration and allotment, multi-level legal due diligence, and a NRI-friendly documentation workflow; the Naigaon (Mumbai) project demonstrated this model with the digital allotment of 1,419 homes. Revenue is generated principally through one-time sales of land plots and built inventory, supplemented by the recently introduced '1% Growth Investment Plan' for Naigaon (a monthly payment scheme with buyback guarantee and bank loan tie-ups) and a managed buyback/resale program. Customer acquisition relies on a hybrid go-to-market mixing celebrity brand ambassadors (Amitabh Bachchan as Growth Mentor, Kartik Aaryan for Nagpur Marina, plus Ranbir Kapoor and Kriti Sanon endorsements), inside-sales relationship managers, attention-led OOH campaigns via OSMO's LOC8 platform, content/SEO on hoabl.com, and an experimental quick-commerce channel through Zepto for select Vrindavan campaigns. The company maintains corporate offices in Mumbai (HQ and registered) and Gurugram (regional), and is currently facing a defamation suit against an activist and Goa environmental-clearance scrutiny for its Karapur-Sarvan project.

Name

The House of Abhinandan Lodha

Legal name

House of Abhinandan Lodha Estate Holdings Pvt Ltd

Website

https://hoabl.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

The House of Abhinandan Lodha (HoABL) is India's largest branded land developer, founded in 2020, selling RERA-approved plotted developments, serviced residences and turnkey villas across 19 locations in five states via a digital-first buying platform serving HNI and aspirational retail investors.

Ownership category

akta.pro rank

Product category

Branded Residential Land Development

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312), Lessors of Residential Buildings and Dwellings (53111)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), HOA/Community Rules Management & Neighbor Relations (THAMAKAN), HOA/Condo Document & Estoppel Services (BPAJAOAK)

Keywords

• Branded land development
• Plotted real estate projects
• Luxury villa land
• Serviced residences
• Residential land sales

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Branded Land Plot Sales: Primary revenue stream: one-time sales of RERA-approved residential and leisure land plots across premium plotted developments in high-growth corridors (coastal, spiritual, infrastructure hubs). Pricing per plot ranges from ₹32.77 Lakh to ₹6.27 Crore depending on project, location and size.
2. Serviced Residences Sales: One-time sale of 1 & 2 BHK serviced residences (G.O.A.A. Premium Residences within One Goa development) starting at ₹86.50 Lakh, with Miros Hotels & Resorts handling hospitality services and projected 8% rental yield.
3. Turnkey Villa Sales: One-time sale of fully managed/turnkey 3 BHK villas (Estate Villas Gulf of Goa, Sovereign Bay Estate Villas) starting at ₹4.23 Crore and ₹4.5 Crore respectively, with Miros Hotels & Resorts servicing.
4. Buyback / Resale Program: Buyback guarantee attached to the 1% Growth Investment Plan, providing liquidity to investors.

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Marketing channels10 records

Core offering

HoABL is India's largest branded land developer, developing and selling RERA-approved residential and leisure land plots, serviced residences, and turnkey villas across premium plotted developments in coastal, spiritual, and infrastructure-led locations. The company sells these through an end-to-end digital buying platform supported by relationship managers, with multi-level legal due diligence, branded hospitality tie-ups (The Leela, Miros Hotels & Resorts), and flexible payment plans including a 1% monthly Growth Investment Plan.

Product overview

The House of Abhinandan Lodha (HoABL), founded in 2020, is India's largest branded land developer operating a portfolio of premium plotted developments and serviced residences across 19+ locations in five states, sold and managed through a unified digital-first platform (web and mobile apps). Rather than a single product, HoABL offers a portfolio of discrete plotted/land projects, each positioned as a standalone 'branded land' product — including flagship developments such as The Sarayu (Ayodhya), Sol de Alibaug and Château de Alibaug, Nagpur Marina, Gulf of Goa, One Goa – The Vibe, G.O.A.A. Premium Residences, AeroEstate Gold (Khopoli), Golden Gateway Mumbai 3.0 (Neral), Codename S.E.Z. Vrindavan, Isle of Anjarle, and Tomorrow Land. The portfolio is underpinned by an end-to-end digital buying journey (online booking, allotment letters, virtual tours), partnerships with hotel operators (The Leela, Miros Hotels & Resorts), master planners (Broadway Malyan), and architects (Sanjay Puri), and ancillary offerings such as the '1% Growth Investment Plan' payment scheme and a Zepto-based land-sales channel.

Differentiator

Problem solved

Functional benefit

Brands

• The Sarayu: 7-star luxury villa land development on the banks of the Sarayu river in Ayodhya, Uttar Pradesh (75-acre flagship project)
• Sol de Alibaug
• Nagpur Marina
• Imperial Goa
• Mission Blue Zone
• Isle of Anjarle
• One Goa – The Vibe
• AeroEstate Gold
• The Raas Villas
• Celebration Land
• Isle of Bliss
• Cape of Bliss
• Tomorrow Land
• Golden Triangle Mumbai
• Château de Alibaug
• G.O.A.A. Premium Residences
• Golden Gateway Mumbai 3.0
• Codename S.E.Z. Vrindavan
• The Sarayu Reserve
• Sovereign Bay Estate Villas at Gulf of Goa
• Estate Villas Gulf of Goa
• Gulf of Goa

Products and services

• The Sarayu Ayodhya Flagship 7-star luxury villa land development on the banks of the Sarayu river in Ayodhya; 1,248 sq. ft. plots starting at ₹1.89 Crore (all-in); includes 5-acre luxury vegetarian hotel managed by The Leela; targeted at HNI buyers seeking spiritual-city land investments.
• Sol de Alibaug Alibaug's flagship 5-star branded land development; 2,691 sq. ft. starting at ₹3.75 Crore; 20+ acres with 25+ amenities and two Miros-managed clubhouses; for coastal lifestyle buyers and HNI investors.
• Nagpur Marina 78-acre luxury waterfront plotted development in South Nagpur; 1,250 sq. ft. starting at ₹65 Lakh (all-in); 2.91-acre man-made water body with Miros-serviced clubhouse; 350+ families from 10+ countries already invested.
• Château de Alibaug 4 Bed Serviced Duplex Châteaux (Garden and Terrace variants) in Prime Alibaug; from ₹6.27 Crore; private pools, gardens, terraces, and concierge services.
• Gulf of Goa Mediterranean-inspired plotted villa land estate at Vasco Da Gama, Goa; 1,507 sq. ft. from ₹1.89 Crore; 2 clubhouses, 1.5 lakh+ sq ft amenities; designed by Sanjay Puri.
• Sovereign Bay Estate Villas 3 BHK Mediterranean-inspired estate villas at Gulf of Goa; 1,416 sq. ft. at ₹4.50 Crore (all-in); serviced by Miros Hotels & Resorts.
• Estate Villas Gulf of Goa Turnkey 3 BHK villas on Goa's coastal land within the Gulf of Goa development; from ₹4.23 Crore; private pool, terrace cabana, concierge services.
• G.O.A.A. Premium Residences 1 BHK (630 sq. ft., from ₹86.50 Lakh) and 2 BHK (919 sq. ft., from ₹1.39 Crore) serviced residences within One Goa; expected 8% rental yield with Miros servicing.
• Imperial Goa Exclusive 18-acre luxury development in Bainguinim, Old Goa; boutique hotel and lifestyle amenities; delivered six months ahead of schedule.
• One Goa – The Vibe Resort-style plotted development near Mopa Airport in Bicholim, Goa; multi-tiered clubhouse and private beach access.
• AeroEstate Gold (Khopoli) 50-acre plotted development in Khopoli, 40 minutes from Navi Mumbai International Airport; 1,259 sq. ft. starting at ₹73.49 Lakh+; 30,000 sq ft hilltop resort, 50+ amenities.
• Golden Gateway Mumbai 3.0 (Neral) ESZ-protected premium plotted development at Neral near Matheran; 1,238 sq. ft. from ₹44.99 Lakh and 2,260 sq. ft. from ₹79.99 Lakh; 40+ amenities master-planned by Broadway Malyan.
• Golden Triangle Mumbai (Neral) Premium hillside plotted development at Neral near Matheran; 1,248 sq. ft. starting from ₹49 Lakh; Musical Trails, Observatory Valley, Riverfront Oasis, Wellness Valley amenities.
• Codename S.E.Z. Vrindavan 65-acre premium plotted development in Vrindavan within the Spiritual Economic Zone; 1,743 sq. ft. from ₹1.83 Crore (all-in).
• The Raas Villas (Vrindavan) Invite-only collection of 12 exclusive heritage villas in Vrindavan; 2,002 sq. ft. at ₹4.75 Crore (all-in).
• The Sarayu Reserve (Ayodhya) Landmark plotted development in Ayodhya adjacent to The Sarayu flagship; 1,250 sq. ft. starting at ₹1.59 Crore.
• Celebration Land (Neral / Matheran Foothills) Possession-ready ESZ-protected villa land at the foothills of Matheran; 800 metres of Shilar River frontage; ₹44.99 Lakh to ₹79.99 Lakh (all-in).
• Isle of Bliss (Dapoli) Ready-to-move-in coastal land in Dapoli; 1,400 sq. ft. from ₹32.77 Lakh; 23 lakh sq. ft. development with 700+ land owners.
• Cape of Bliss (Dapoli) Coastal hill station plotted development in Dapoli; 1,400 sq. ft. from ₹32.77 Lakh.
• Tomorrow Land (Anjarle) Gated beachfront community in Anjarle on the Konkan coast; 1,500 sq. ft. from ₹42.99 Lakh.
• Naigaon Residential Project (Mumbai) with 1% Growth Investment Plan 1,000-unit residential project in Naigaon, Mumbai with innovative 1% monthly payment plan during construction, buyback guarantee, and bank loan tie-ups; allotment completed digitally via India's first fully online housing model.

Quantifiable outcome

• 1,419 homes allotted in Naigaon using India's first fully online housing model (Jan 2026)
• +7 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• Miros Hotels & ResortsflagshipStrategic or Co-development Partner · 11 May 2026Manages the clubhouses and serviced residences across multiple HoABL developments, including Sol de Alibaug and Château de Alibaug (Château de Alibaug and Sol de Alibaug brands), Gulf of Goa (Club La Coral, Club La Pearl), Nagpur Marina (5-star Miros-serviced clubhouse), and G.O.A.A. Premium Residences. Provides 5-star hospitality services to owners and guests.
• Esha Deol (Actor)minorGTM or Marketing Partner · 11 May 2026Design collaboration for HoABL's luxury villa project in Alibaug, bringing her design sensibility focused on natural materials and understated aesthetics to the flagship coastal development (20+ acres, 25+ amenities).
• Kartik Aaryan (Actor)flagshipGTM or Marketing Partner · 5 March 2026Brand ambassador for HoABL's Nagpur Marina project (78-acre waterfront development in South Nagpur). Kartik Aaryan had previously purchased a 2,000 sq ft plot at the Sol-de-Alibaug project, making him both an investor-customer and a brand ambassador.
• The Leela (luxury hotel)flagshipStrategic or Co-development PartnerOperates a 5-acre luxury vegetarian hotel at The Sarayu, HoABL's flagship 75-acre riverfront project in Ayodhya on the banks of the Sarayu river. A key part of the project's amenity offering.
• Broadway Malyan (London)coreImplementation/ SI/ Consulting PartnerInternational architecture/design firm (67 years, 250+ awards) chosen by HoABL to design 40+ amenities at Golden Gateway Mumbai 3.0 (Neral) and the amenities framework for Celebration Land. Adds international design pedigree to the projects.
• Sanjay Puri (Architect)coreStrategic or Co-development PartnerWorld-renowned architect crafting the Mediterranean-inspired design for Gulf of Goa and Sovereign Bay Estate Villas at Gulf of Goa (a 23+ acre estate). Provides architectural design expertise to HoABL's Goa projects.
• Amitabh Bachchan (Actor)flagshipGTM or Marketing PartnerNamed Growth Mentor for HoABL's Naigaon (Mumbai) residential project that launched the 1% Growth Investment Plan. Also a repeat HNI customer (three land purchases in Ayodhya through AB Corp Ltd).
• ZeptocoreGTM or Marketing PartnerQuick-commerce platform partnered with HoABL to offer land parcels through the Zepto app as part of a Janmashtami campaign in Vrindavan, Delhi NCR, allowing users to explore property ownership within 10 minutes. Marks an expansion of q-commerce into high-value aspirational categories like real estate.
• OSMO (OOH advertising specialist)coreGTM or Marketing PartnerOSMO executed OOH launch campaigns for HoABL using its proprietary LOC8 attention intelligence platform that evaluates media placements based on visibility, dwell time, and audience movement — part of a shift from scale-driven visibility to attention-led planning.
• NitcominorStrategic or Co-development PartnerReportedly engaged in potential land sale and joint development agreement with HOABL in Alibaug, which could generate up to Rs 6,000 crore in revenue. Deal terms (including revenue sharing) were being finalized.
• Swapnesh Sherlekar (Activist)minorOthersHouse of Abhinandan Lodha Pvt Ltd filed a defamation suit against activist Swapnesh Sherlekar; the Bombay High Court granted him three weeks to file his reply. The court also restrained him from disseminating statements that form part of court documents until the next hearing.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Macrotech Developers (Lodha): One of India's largest listed real estate developers; the most direct comparable given the 'Lodha' brand-name overlap and shared Mumbai premium-residential focus, though Macrotech sells apartments rather than plotted land.

Broad incumbents

• DLF Limited: India's largest listed real estate developer with nationwide residential, commercial, and plotted-development exposure; broad incumbent comparable on scale, premium positioning, and Indian real-estate cycle exposure.
• Godrej Properties: Pan-India listed residential developer with strong brand recognition and premium-project positioning; comparable on premium Indian residential strategy, though concentrated in apartments.
• Prestige Group: Large listed Indian developer active across residential, retail, hospitality, and plotted projects; comparable on luxury residential, hospitality-anchored projects, and pan-India footprint.
• Sobha Limited: Listed Indian real estate developer with strong execution reputation, vertical integration, and premium positioning; comparable on quality-of-construction and luxury-residential customer base.
• Brigade Group: South-India-headquartered listed developer with diversified residential, commercial, and hospitality exposure; comparable on hospitality-anchored premium residential offerings.
• Mahindra Lifespace Developers: Listed developer of the Mahindra Group focused on premium residential projects including plotted developments; comparable on brand-led premium plotted offerings and pan-India footprint.
• Tata Housing Development Company: Tata Group's residential real estate arm with pan-India plotted and apartment projects; comparable on trust-led branded residential positioning and premium customer base.
• Shapoorji Pallonji Real Estate: Listed and private Indian developer with luxury residential projects in Mumbai and Pune; comparable on Mumbai premium-residential positioning and luxury customer overlap.

Emerging players

• Assetz Property Group: Bengaluru-based premium residential developer active in plotted and apartment developments across South India; comparable as an emerging branded residential player competing on design and customer experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheHouseofAbhinandanLodha
• Facebookfacebook.com/HoABLOfficial
• LinkedInlinkedin.com/company/hoabl
• Instagraminstagram.com/thehouseofabhinandanlodha/?igshid=MmIzYWVlNDQ5Yg%3D%3D
• Xx.com/HoABL_Official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The House of Abhinandan Lodha