Panivox

What Panivox does

Panivox Limited is a UK private company (registered in England, Company No. 12823124, headquartered in Kenilworth) that builds and operates RichCast, a proprietary browser-based, no-code story engine for interactive audio-visual experiences. The platform lets curators, educators and the Panivox team author branching narratives with voice recognition, multilingual delivery, QR-code access and an integrated RichCoins virtual currency, targeting museums, heritage attractions, visitor venues, country parks and education partners. The company was founded and continues to be led by the Oliver Twins (Philip Oliver as CEO, Andrew Oliver as co-founder), bringing 40+ years and 200+ commercially released interactive titles of game-design experience to the cultural sector.

The product surface spans modular solutions built on RichCast — Interactive Guides, Installed Kiosks, Talking Portraits, Treasure Trails, Quizzes, Mobile Experience, Interactive Picture Frame and a Beyond-The-Visit storytelling layer — plus seasonal sub-brands such as Billy Bunny's Easter Egg Hunt and Santa's Little Helper. Showcase deployments include the Mary Rose Museum (Henry VIII Interactive Picture Frame), Derwent Pencil Museum (Graphite Miner kiosks), Roald Dahl Museum, Margam Country Park and the town of Trowbridge. AI is used inside RichCast to generate and perform curator-approved scripts, voice, translations and structured Q&A, but content authority remains human-authored.

Panivox monetises via a mix of revenue-share (visitors pay to play, Panivox shares with the venue), bespoke fixed-fee project work, multi-year installed kiosk/picture-frame contracts and a free seasonal pilot (Billy Bunny) used as a top-of-funnel conversion tool. The only disclosed funding event is a £500,000 Innovate UK grant awarded in September 2022 in collaboration with Staffordshire University; no equity investors or external shareholders are disclosed. Distribution is direct UK-focused via content marketing, SEO, sector events (Museums and Heritage Show 2026), co-development with cultural institutions and an early RichCast consumer/creator marketplace.

Name

Panivox

Legal name

Panivox Limited

Website

https://panivox.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Panivox is a UK private company that builds RichCast, a browser-based no-code interactive story engine for museums, heritage attractions and visitor venues. It monetises via revenue-share, bespoke projects and installed kiosks, and is led by the Oliver Twins founders.

Ownership category

akta.pro rank

Product category

Interactive Experience Software for Cultural Heritage

NAICS

Amusement Parks and Arcades (7131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Prepackaged Software (7372)

akta.pro primary industry

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)

akta.pro secondary industry

Cameo-Style Personalized Content & Shoutouts (MPACAFAI)

Keywords

• Interactive storytelling platforms
• Museum digital experiences
• Browser-based narrative engine
• Cultural heritage technology
• Visitor experience software

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Revenue-share with attractions (visitor-pays): Panivox's flagship commercial model: bespoke RichCast experiences are built with no upfront cost for the venue; visitors pay to play and Panivox shares revenue with the attraction (most popular on Mobile Experience).
2. Bespoke project fees (quote-based): Installed Kiosk and Interactive Picture Frame solutions are offered via quote ("Get A Quote"), including flexible pricing, hardware installation and ongoing managed content updates.
3. RichCast virtual-currency and in-app purchases: Within RichCast, Players purchase RichCoins (packs or subscriptions) to unlock paid Experiences and items; Creators receive royalties on their Experiences via third-party payment processors.
4. Seasonal free-trial acquisition funnel: Seasonal titles (e.g., Billy Bunny Easter Egg Hunt) are offered free with venue branding as a no-upfront-cost pilot, designed to convert venues into ongoing bespoke RichCast engagements.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Panivox builds and operates RichCast, a proprietary browser-based, no-code interactive story engine used to create, deliver and publish interactive audio-visual experiences for cultural attractions. On top of RichCast it delivers three commercial product formats — Mobile Experience (visitor's own device via QR code, no upfront cost, revenue-share), Installed Kiosk (offline-ready, remotely managed), and Interactive Picture Frame (multilingual, autoplay or interactive) — plus the seasonal Billy Bunny Easter Egg Hunt as a free branded pilot that converts venues into paid bespoke engagements.

Product overview

Panivox offers a single unified platform called RichCast — a browser-based, no-code story engine for interactive audio-visual experiences — plus a portfolio of named solution modules and seasonal titles built on top of it. The core RichCast platform powers modular offerings including Interactive Guides, Installed Kiosks, Talking Portraits, Treasure Trails, Quizzes, the Mobile Experience, the Interactive Picture Frame, and the Beyond-The-Visit storytelling layer, as well as the seasonal Billy Bunny's Easter Egg Hunt sub-brand. RichCast uses a built-in virtual currency called RichCoins and supports AI-enhanced (but human-authored) voices, translations, and conversational characters, delivering every experience in the browser via QR codes with no app install required.

Differentiator

Problem solved

Functional benefit

Brands

• RichCast: Panivox's proprietary browser-based interactive story engine and platform for creating, playing and publishing interactive audio experiences enhanced with graphics, audio and touch input; powers all Panivox projects and used by Creators and Players.
• Billy Bunny (Billy Bunny's Easter Egg Hunt)
• Santa's Little Helper

Products and services

• RichCast Browser-based, no-code interactive story engine and platform for playing, creating and publishing interactive audio-visual experiences enhanced with graphics, audio and touch input. Built by veteran game designers (the Oliver Twins) and used as the technology backbone for all Panivox museum, heritage and cultural-attraction offerings; supports branching narratives, voice recognition, multilingual AI-supported voices, QR-code delivery and the RichCoins virtual currency.
• Mobile Experience Low-cost RichCast delivery format in which visitors use their own smart device to access the experience via a QR code in the browser — no app install, no login — with optional on-screen buttons or voice control. Most popular commercial format, offered on a no-upfront-cost revenue-share model with remote setup and visitor-pays billing.
• Installed Kiosk Offline-ready, on-site RichCast kiosk installed by the Panivox team in different sizes and orientations, with on-screen buttons or voice control, no permanent internet dependency (temporary connection used for remote updates), multilingual support and the ability to host multiple experiences per device. Quote-based, multi-year contract pricing.
• Interactive Picture Frame Offline-ready, remotely managed RichCast picture frame that brings historical characters to life, available with interactive or autoplay options and multilingual support. Quote-based, multi-year contract pricing; live example is the Henry VIII Interactive Picture Frame at the Mary Rose Museum.
• Billy Bunny's Easter Egg Hunt Free, browser-based interactive Easter story game built on RichCast in which families help Billy Bunny track down missing eggs stolen by Crafty Crow. Accessible via QR codes with no app required, fully brandable for partner venues, and used as a low-cost pilot by attractions such as Margam Country Park, Roald Dahl Museum and the town of Trowbridge.

Quantifiable outcome

• Over 45 million games sold across the team's career (founders' track record)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship annual event partner, flagship showcase partner, core sector partner, core, flagship showcase customer and minor / historical.

• Museums and Heritage Show (show.museumsandheritage.com)flagship annual event partnerGTM or Marketing Partner · 13 May 2026Panivox is exhibiting at stand B4 at the Museums and Heritage Show, London Olympia, 13–14 May 2026, using the show for live demos of RichCast and direct engagement with museum and heritage buyers.
• Margam Country Parkflagship showcase partnerStrategic or Co-development Partner · 1 March 2026Trialling Panivox's Billy Bunny Easter Egg Hunt across a nine-stop QR-coded trail in Margam's formal gardens during the two-week Easter 2026 holiday. Described as a flagship co-branded pilot demonstrating browser-based interactive storytelling at an outdoor heritage attraction.
• Trowbridge Chamberflagship showcase partnerGTM or Marketing Partner · 1 March 2026Using the free Billy Bunny Easter game as the backbone for a town-wide Easter Egg Hunt in Trowbridge, with QR codes and printed eggs placed in shops, parks and public spaces to drive footfall across the town centre during Easter 2026.
• Roald Dahl Museum and Story Centreflagship showcase partnerStrategic or Co-development Partner · 1 March 2026Running a free Easter 2026 trial of Billy Bunny as a paper-free digital pilot to test visitor engagement with interactive digital trails, exploring future digital visitor-experience opportunities.
• Arts Council England (ACE)core sector partnerGTM or Marketing Partner · 1 February 2026From April 2026, ACE will recognise Digital Arts as its tenth supported artform (dedicated portfolio from April 2027). Panivox publicly welcomed the move, citing its alignment with RichCast; CEO Philip Oliver framed it as opening deeper collaboration between Panivox and museums/galleries/arts organisations across England.
• Staffordshire UniversitycoreStrategic or Co-development Partner · 27 September 2022Collaborated with Panivox on the Innovate UK-funded RichCast project to enhance educational and serious games, with plans to use RichCast for teaching first-year students game development.
• Mary Rose Museumflagship showcase customerTechnology or IntegrationHosts Panivox's Interactive Henry VIII Picture Frame, an in-character interactive experience where Henry VIII narrates the story of the Mary Rose and quizzes visitors. Featured as a flagship RichCast customer showcase.
• Derwent Pencil Museumflagship showcase customerTechnology or IntegrationHosts Panivox's interactive "Graphite Miner" and character kiosks (Black Sal and Bill) telling the story of the Borrowdale graphite mines. Highlighted by ACE Digital Arts coverage as a RichCast example.
• Disney, DreamWorks, BBC, Universal (historical)minor / historicalStrategic or Co-development PartnerPanivox states its team has worked with global entertainment leaders including Disney, DreamWorks, BBC and Universal over 40+ years of interactive storytelling. Treated here as a historical/credentialing relationship rather than an active commercial alliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Layered Reality: London-based immersive experiences studio producing story-driven interactive experiences (e.g., The Gunpowder Plot, The Traitors: Live Experience) for cultural and entertainment venues. Directly comparable as a UK competitor building immersive, story-led attractions, though Layered Reality leans more on VR/location-based formats than browser/QR delivery.
• Holovis: UK-based immersive experience technology company serving entertainment and cultural venues with interactive installations, AR/VR and sensory experiences. Comparable as a UK immersive-tech supplier for attractions, though typically delivering larger-scale hardware-led installations than Panivox's browser-first model.
• GuideID: Audio guide platform built for museums and visitor attractions, with mobile/QR-driven delivery and curator-controlled content. Closely comparable on the digital audio guide and mobile/visitor-experience layer, though GuideID is more general-purpose audio rather than a branching narrative engine.
• Mad Systems: US-based provider of interactive AV systems, kiosks, and digital installations for museums, theme parks and visitor centres. Comparable on the installed-kiosk and interactive-display side of Panivox's offering (Installed Kiosks and Interactive Picture Frames), but a much larger, hardware-heavy incumbent.
• Cuseum: US-based digital engagement platform for museums and cultural institutions, offering mobile apps, beacons, AR and interactive interpretation. Directly comparable product category — digital visitor engagement for museums — but primarily US-focused and broader in scope than Panivox's no-code story engine.

Broad incumbents

• Simworx: UK manufacturer and integrator of immersive attractions (dark rides, motion platforms, media-based experiences) for theme parks and visitor attractions. Overlaps on the cultural/attractions vertical but operates at much larger hardware CAPEX than Panivox's no-code, browser-first model.
• teamLab: Japan-based interdisciplinary digital art collective producing immersive, interactive installations that combine narrative, technology and visitor participation. Comparable thematically on immersive storytelling for cultural audiences, but operates at a global venue/brand scale vastly larger than Panivox.
• Meow Wolf: US-based immersive experience company creating large-scale, story-driven interactive art installations. Comparable on the 'story-led, interactive visitor experience' axis but operates its own venue footprint and at substantially larger scale than Panivox's B2B platform.

Emerging players

• Eyeframe: UK digital agency building interactive installations, apps and digital experiences for museums, heritage and public-sector clients. Comparable on the museum digital installations niche, though more agency-led services than platform-led recurring revenue.
• Zubr: UK digital studio building interactive exhibitions and web-based cultural experiences. Comparable on the cultural-sector digital interactive offering, though smaller and more project-services oriented rather than operating a reusable platform like RichCast.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Panivox
• LinkedInlinkedin.com/company/panivox
• Xx.com/panivox

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panivox