Layered Reality
Layered Reality is a London-based immersive entertainment studio founded in 2017 that builds multimedia experiences using a proprietary three-layer method, primarily serving broadcasters and content creators such as Channel 4.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Layered Reality firmographics
Firmographics- Name
- Layered Reality
- Website
- https://layeredreality.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Layered Reality is a London-based immersive entertainment studio founded in 2017 that builds multimedia experiences using a proprietary three-layer method, primarily serving broadcasters and content creators such as Channel 4.
- Ownership category
- akta.pro rank
Layered Reality industry classification
Industry- Product category
- Immersive Entertainment
- NAICS
- Motion Picture and Video Industries (5121), Other Performing Arts Companies (711190), Performing Arts Companies (7111), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where Layered Reality is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Layered Reality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Layered Reality product offering
Product offeringCore offering
Layered Reality designs and develops immersive entertainment experiences using a proprietary three-layer multimedia method that combines physical scenography, digital projection, and interactive narrative. The company builds these experiences for broadcasters and content creators seeking to expand their immersive content portfolios. Its work targets the global immersive entertainment market, which is forecast to grow from £98 billion to £351 billion by 2030.
Differentiator
Problem solved
Functional benefit
Products and services
- Immersive Experience Development
Companies that use Layered Reality
Customer profileSegments1 record
Ideal customer profiles1 record
Layered Reality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Layered Reality partnerships and signals
Strategic signalScale indicators2 records
Layered Reality competitors and assessment
Company assessmentDirect peers
- Punchdrunk: UK-based pioneer of immersive theatre (notably Sleep No More), producing site-specific multimedia experiences that blend performance, design, and technology — directly comparable to Layered Reality's three-layers multimedia approach.
- Secret Cinema: UK-founded immersive entertainment company that builds participatory experiences around film and TV IP, combining narrative, performance, and staging — a close analog to Layered Reality's immersive experience builds for broadcasters.
- Meow Wolf: US-based immersive art and entertainment company that creates large-scale, multimedia, walk-through experiences; the most cited reference point for location-based immersive entertainment of the type Layered Reality operates in.
- teamLab: Japan-based interdisciplinary art collective producing immersive, real-time digital installations that fuse projection, sound, and interaction; comparable to Layered Reality as a creator of multimedia layered immersive experiences.
- Two Bit Circus: US-based immersive entertainment operator building micro-amusement parks and interactive venues blending games, VR, and theatrical environments — overlapping with Layered Reality's experiential entertainment model.
- Cosm: US-based operator of large-format immersive venues featuring shared-experience LED and dome environments for sports, entertainment, and art — a direct peer in location-based immersive entertainment infrastructure.
Broad incumbents
- Fever: Global live-entertainment discovery and ticketing platform that increasingly curates and co-produces immersive experiences; comparable to Layered Reality as an aggregator and producer of immersive consumer experiences.
- Disney (Walt Disney Imagineering / Disney Parks): Disney's theme park and Imagineering division sets the standard for large-scale, IP-driven immersive entertainment; relevant as a broad incumbent whose park innovations define the category Layered Reality competes in.
- Universal Destinations & Experiences: Major theme park operator investing heavily in immersive lands and attractions (e.g., Super Nintendo World, World of Wizardry); comparable as a broad incumbent defining consumer expectations for immersive experiences.
Emerging players
- Sandbox VR: Hong Kong-headquartered location-based VR entertainment franchise offering multiplayer immersive experiences; comparable as a technology-enabled immersive entertainment operator, though more VR-centric than Layered Reality.
Market position
Customer concentration
Layered Reality social profiles
Digital presenceLayered Reality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Layered Reality leadership team
Management profileNumber of profiles
Profiles6 records
Layered Reality funding detail
Funding detailFunding overview
Funding rounds7 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Layered Reality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Layered Reality
What does Layered Reality do?
Layered Reality designs and develops immersive entertainment experiences using a proprietary three-layer multimedia method that combines physical scenography, digital projection, and interactive narrative. The company builds these experiences for broadcasters and content creators seeking to expand their immersive content portfolios. Its work targets the global immersive entertainment market, which is forecast to grow from £98 billion to £351 billion by 2030.
Is Layered Reality a public or private company?
Layered Reality is a private company. It is classified as venture growth investor backed and is currently operating.
When was Layered Reality founded?
Layered Reality was founded in 2017. It employs 11 to 50 people.
Where is Layered Reality based?
Layered Reality is headquartered in London, United Kingdom, in the Europe region.
Who are Layered Reality's main competitors?
Direct peers on record are Punchdrunk, Secret Cinema, Meow Wolf, teamLab, Two Bit Circus and Cosm. Broad incumbents are Fever, Disney (Walt Disney Imagineering / Disney Parks) and Universal Destinations & Experiences. Sandbox VR is listed as an emerging player.
Does Layered Reality have an API?
No public API is recorded for Layered Reality.
What industry is Layered Reality in?
Layered Reality's product category is Immersive Entertainment. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 5121 and its SIC code is 7900.