What Ownersroom does

OwnersRoom AS is a Norwegian private limited company founded in 2017 and headquartered in Oslo, with a secondary office in Copenhagen, Denmark. It operates a cloud-based SaaS investor portal that centralizes equity management, digital transactions, and corporate governance for private companies. The platform is delivered through three integrated modules: Equity Management (cap tables, securities register, transaction history, portfolio overview), Transactions (digital share issues, management incentive programs, options, and warrant grants with built-in digital signing and automatic cap table updates), and Governance (board and general meeting workflows, document management, stakeholder access control). An add-on Euronext Securities Extension synchronizes the cap table with the official Euronext Securities register.

The company serves three primary customer segments: VC and PE-owned companies (portfolio aggregation and incentive program management), startups and scaleups (cap table and fundraising support through the growth journey), and legal and financial advisors (transaction management across multiple clients). Disclosed scale metrics include €1.5bn+ in assets under management managed through the platform, 15,000+ registered investors, 3,000+ unique transaction parties, and presence in 70+ countries. The business runs a subscription-based revenue model under a single Premium Edition tier, with additional Add-ons such as storage and the Euronext extension priced separately via Order Confirmations. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical. The go-to-market combines consultative enterprise sales (consultative demos targeting VC/PE and larger startups) with a self-serve signup flow for smaller customers, supported by content marketing and email campaigns.

The company operates with a very small team (1-10 employees) and has raised limited external capital, with only two funding rounds disclosed (approximately $631,584 in February 2018 and an undisclosed round in October 2019). Customer logos include Norwegian and Nordic startups (Nofence, Momentum, Farmforce, Saga Robotics, Rentelligent, Vitalthings, Emma Systems, Adminkit) and VC/PE firms (Antler, Ignite, Credo Partners, Vind, Initial Force). The company is GDPR compliant and processes personal data under EU data protection requirements. No acquisitions, mergers, leadership changes beyond the founding team, or AI/ML capabilities are disclosed in the available data.

Name

Ownersroom

Legal name

OwnersRoom AS

Website

https://ownersroom.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

OwnersRoom is a Norwegian SaaS platform that centralizes cap table management, digital equity transactions, and corporate governance for private companies, serving VC/PE-owned firms, startups, and legal and financial advisors across 70+ countries on a subscription basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Premium Edition): OwnersRoom provides companies with an investor portal serviced as a Software-as-a-Service on a subscription basis. The company offers a single core service plan called 'Premium edition' with scope, features, and limits defined in separate Order Confirmations. Additional Add-ons are charged separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

OwnersRoom is a cloud-based SaaS investor portal that enables private companies, venture capital and private equity firms, and their advisors to manage equity ownership, run equity transactions, and execute corporate governance processes digitally. The platform combines cap table management, transaction execution (share issues, MIPs, options, warrant grants), digital signing, stakeholder administration, and board/general meeting workflows into a single subscription product called the Premium edition.

Product overview

OwnersRoom is a SaaS investor portal platform offered as a single subscription (Premium edition) with three core integrated modules: Equity Management (for cap table, securities register, and portfolio overview), Transactions (for share issues, MIPs, options, and warrants), and Governance (for board meetings, general meetings, documents, and digital signing). An add-on Euronext Securities Extension synchronizes the cap table with the official Euronext Securities register. The platform is priced on a per-customer subscription basis with typical storage of 5 GB included.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity Management

Quantifiable outcome

• 100+ hours saved on a yearly basis
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ledgy: Berlin-based equity management and cap table SaaS for European startups and scaleups. Most direct competitor to OwnersRoom in the European mid-market, with overlapping feature set across cap tables, transactions, and employee incentive programs.
• Carta: US-headquartered global leader in cap table management, equity administration, and 409A valuations. Competes with OwnersRoom for VC-backed private companies and is actively expanding across Europe, representing the largest competitive threat in the category.
• Pulley: Cap table management platform targeting venture-backed startups with cap table, 409A valuation, and equity compensation tooling. Directly comparable product offering and customer segment to OwnersRoom.
• Capdesk: European equity management platform offering cap table, shareholder management, and transaction support for private companies. Closely overlaps OwnersRoom's feature set and serves a similar VC/startup customer base.
• Vestd: UK-based equity management platform for UK startups, combining cap tables, EMI schemes, and share scheme administration. Comparable offering to OwnersRoom's Transactions module, particularly relevant given the EMI/incentive program overlap.
• Cake Equity: Australia-based cap table and equity management platform for startups and scaleups. Directly comparable product surface — cap tables, option plans, scenario modeling — and serves a similar high-growth private company segment.
• SeedLegals: UK legaltech platform for startup fundraising, equity management, and shareholder agreements. Overlaps with OwnersRoom on cap tables, shareholder management, and digital transaction execution, with particular strength in the UK/EU founder market.
• Eqvista: Cap table management and 409A valuation SaaS serving startups and law firms in North America and internationally. Comparable offering to OwnersRoom's Equity Management module with a particular focus on valuation and compliance.

Broad incumbents

• AngelList: Broader venture platform providing deal flow, fund administration, and equity management for startups and VCs. Adjacent competitor to OwnersRoom with a wider portfolio including fund management, but overlaps on cap table and stakeholder administration.
• Shareworks (Morgan Stanley): Equity administration and cap table platform now owned by Morgan Stanley at Work. Serves larger and more mature private/public companies than OwnersRoom's core customer, but represents a competitive incumbent for enterprise cap table deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ownersroom