Fazoli's
Fazoli's is the largest U.S. QSR Italian chain, operating 208+ corporate and franchise restaurants across 28 states under FAT Brands ownership. Founded in 1988 in Lexington, Kentucky, it serves families with affordable pasta, pizza, subs, and signature unlimited garlic breadsticks via dine-in, online ordering, mobile app, catering, and franchise channels.
- Company typePrivate
- Founded1988
- HeadquartersLexington, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Fazoli's does
Fazoli's is the largest quick-service restaurant (QSR) Italian chain in the United States, founded in 1988 in Lexington, Kentucky, and operating as a wholly-owned subsidiary of FAT Brands since 2017. The company operates 208+ corporate and franchise restaurants across 28 states, serving fast-casual Italian cuisine including freshly prepared pasta entrees, baked chicken dishes, pizza, sub sandwiches, salads, and signature unlimited garlic breadsticks. The brand is headquartered at 2470 Palumbo Drive, Lexington, Kentucky, with website operations controlled from Beverly Hills, California per its terms of service.
The business runs a multi-channel digital and physical platform. Customers can dine in at restaurant locations or order online via order.fazolis.com and a Punchh-powered mobile rewards app on iOS and Android. The Fazoli's Rewards loyalty program earns one point per dollar spent, redeemable for menu items starting at 15 points, with points valid for five years. A dedicated catering platform at cater.fazolis.com supports group events including business meetings, corporate functions, family meals, and weddings, with booking available up to six months in advance. The company also sells gift cards through the CashStar platform and operates a franchise program under the FAT Brands umbrella with competitive startup costs and franchisee support.
Fazoli's revenue is generated through three primary streams: restaurant food sales from dine-in, takeout, and delivery orders; catering transactions for events; and franchise fees from licensed operators. Pricing follows standard QSR unit pricing, with pasta entrees priced $6-$15, pizzas $8-$20, and family meals starting around $25. The customer base is primarily individual consumers and families seeking affordable Italian dining, with a secondary catering segment serving business and social events. The company holds a registered trademark on the Fazoli's brand and maintains WCAG 2.1 Level A and AA digital accessibility compliance audited by ABILITY.
Fazoli's firmographics
Firmographics- Name
- Fazoli's
- Legal name
- Fazoli's System Management
- Website
- https://fazolis.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fazoli's is the largest U.S. QSR Italian chain, operating 208+ corporate and franchise restaurants across 28 states under FAT Brands ownership. Founded in 1988 in Lexington, Kentucky, it serves families with affordable pasta, pizza, subs, and signature unlimited garlic breadsticks via dine-in, online ordering, mobile app, catering, and franchise channels.
- Ownership category
- akta.pro rank
Fazoli's industry classification
Industry- Product category
- Quick-Service Italian Restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where Fazoli's is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fazoli's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Food Sales: Quick service restaurant revenue from dine-in, takeout, and delivery orders at corporate and franchise locations.
- Catering Services: Catering orders for events including business meetings, corporate events, family meals, and weddings. Includes full pans and boxed lunch options.
- Franchise Fees: Franchise opportunities with competitive start-up costs and best-in-class franchisee support. Part of FAT Brands family.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quick service Italian menu pricing |
| Freemium | Pay-as-you-go | Rewards Program - Free enrollment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Fazoli's product offering
Product offeringCore offering
Fazoli's operates a quick-service Italian restaurant chain offering made-to-order pasta entrees, baked pastas, subs, pizza, salads, and unlimited signature garlic breadsticks across 208+ dine-in, takeout, and delivery locations in 28 states. The chain also provides catering services for corporate and social events, a points-based loyalty rewards program accessible via mobile app, gift cards, and franchise opportunities under FAT Brands.
Product overview
Fazoli's is the largest QSR Italian chain in America, founded in 1988 in Lexington, Kentucky, operating over 208 restaurants across 28 states. The core product is fast-casual Italian dining offering freshly prepared pasta entrees (Spaghetti, Fettuccine Alfredo, Lasagna, Baked dishes), sub sandwiches, salads, pizza, desserts, and unlimited signature garlic breadsticks. The company operates as a platform business with multiple service modules including: online ordering via order.fazolis.com, a loyalty/rewards program with dedicated iOS/Android mobile apps backed by Punchh, catering services via cater.fazolis.com for events of any size, gift cards through CashStar, and franchise opportunities under FAT Brands. The product ecosystem integrates in-restaurant dining, digital ordering, loyalty engagement, and event catering into a unified customer experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Fazoli's Restaurant (In-Restaurant Dining) Fast-casual Italian dining experience offering freshly prepared pasta entrees, sub sandwiches, salads, pizza, desserts, and unlimited signature garlic breadsticks across 208+ restaurants in 28 states.
- Fazoli's Menu Full menu offerings including Signature Pastas (Baked Spaghetti, Fettuccine Alfredo, Lasagna, Ziti), Baked Chicken dishes, Chicken Carbonara, Breadsticks, Pizza, Subs, Salads, Kids Meals, Desserts, and Beverages available at all Fazoli's locations.
- Fazoli's Online Ordering Online ordering platform for takeout and delivery, accessible via website and mobile app, allowing customers to order menu items for pickup or delivery from participating Fazoli's locations.
- Fazoli's Rewards Program Free loyalty program available via mobile app and web, offering points earning (1 point per $1 spent), tiered rewards redemption starting at 15 points, birthday rewards, and welcome bonus ($5 off $15 orders). Points expire 5 years from earning date.
- Fazoli's Rewards Mobile App Mobile application for iOS and Android devices enabling reward point earning, redemption via QR codes (valid 2 hours), receipt scanning within 3 days of purchase, and access to exclusive offers. Backed by Punchh loyalty platform.
- Fazoli's Catering Full-service catering for business meetings, corporate events, family meals, holidays, team dinners, and weddings. Offers pasta favorites, pizza, salads, wings, and signature garlic breadsticks. Includes Small Half Pan (serves 8), Large Full Pan (serves 20), boxed lunches, and individually packaged salads. Orders accepted up to 6 months in advance with 12-hour minimum notice.
- Fazoli's Gift Cards Gift cards available for purchase, enabling recipients to enjoy Italian cuisine at any Fazoli's location. Distributed via CashStar platform.
- Fazoli's Franchise Program Franchise opportunities under the FAT Brands umbrella, offering competitive startup costs, attractive food costs, and best-in-class franchisee support for operating Fazoli's restaurants.
Companies that use Fazoli's
Customer profileSegments2 records
Ideal customer profiles3 records
Fazoli's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fazoli's partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PunchhcorePunchh provides the loyalty platform powering Fazoli's Rewards program, including offer management, loyalty tracking, and real-time transactional data capture.
- Google Play StorecoreMobile app distribution partnership for Fazoli's Rewards app on Android devices.
- Apple App StorecoreMobile app distribution partnership for Fazoli's Rewards app on iOS devices.
- The Cheesecake Factory BakeryminorSupplier of New York Style Cheesecake featured on the dessert menu, made on a Graham Cracker Crust with Strawberry Topping.
- Great American CookiesminorPartner brand providing Fudge Brownie and Chocolate Chip Cookie desserts available in the rewards program.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Fazoli's competitors and assessment
Company assessmentBroad incumbents
- Olive Garden (Darden Restaurants): Olive Garden is the dominant US Italian casual-dining chain (owned by Darden). Both serve Italian pastas/pasta-based meals to families at value pricing, but Olive Garden operates at full-service casual scale versus Fazoli's QSR model.
- Carrabba's Italian Grill: Carrabba's is an Italian full-service casual dining chain owned by Bloomin' Brands. Both compete for Italian-leaning family diners, though Carrabba's offers a higher check experience.
- Chipotle Mexican Grill: Chipotle is the category-leading fast-casual chain at similar price points, representing both a competitive analogue (build-your-own fresh meals) and a strategic benchmark for digital loyalty adoption in QSR/fast-casual.
Direct peers
- Pizza Hut: Pizza Hut is a global QSR chain with a menu of pizzas, pastas, and side items overlapping Fazoli's Italian QSR positioning. Both target families and groups with affordable pasta-and-pizza combo meals.
- Sbarro: Sbarro is a direct Italian QSR peer focused on pizza, pasta, and stromboli served in malls and quick-service formats. Both compete for Italian-craving QSR customers at similar price points.
- Domino's Pizza: Domino's is the largest US QSR pizza chain with a digital ordering and loyalty platform analogous to Fazoli's. Both operate franchise-heavy QSR models with strong digital ordering infrastructure.
- Noodles & Company: Noodles & Company is a US fast-casual chain specializing in noodle/pasta dishes at similar price points to Fazoli's. Both target the same customer need for affordable, quick pasta meals with broader menu variety.
- Papa John's: Papa John's is a major QSR pizza chain with strong digital ordering and loyalty engagement overlapping Fazoli's digital ordering and rewards operations. Comparable franchise model and casual family positioning.
- Romano's Macaroni Grill: Romano's Macaroni Grill is an Italian casual-dining chain serving pasta-forward menus at moderate price points. Both target families seeking Italian dining experiences with budget-friendly meals.
Emerging players
- Mod Pizza: MOD Pizza is a fast-casual pizza chain with an Italian-inspired menu similar to Fazoli's pizza-and-pasta combination. Comparable QSR/fast-casual price points and digital-first ordering experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fazoli's social profiles
Digital presenceFazoli's compliance and trust
Trust signalCompliance1 record
Fazoli's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fazoli's leadership team
Management profileNumber of profiles
Fazoli's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fazoli's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fazoli's
What does Fazoli's do?
Fazoli's operates a quick-service Italian restaurant chain offering made-to-order pasta entrees, baked pastas, subs, pizza, salads, and unlimited signature garlic breadsticks across 208+ dine-in, takeout, and delivery locations in 28 states. The chain also provides catering services for corporate and social events, a points-based loyalty rewards program accessible via mobile app, gift cards, and franchise opportunities under FAT Brands.
Is Fazoli's a public or private company?
Fazoli's is a private company. It is classified as corporate owned and is currently operating.
When was Fazoli's founded?
Fazoli's was founded in 1988. It employs 5,001 to 10,000 people.
Where is Fazoli's based?
Fazoli's is headquartered in Lexington, United States, in the North America region.
How does Fazoli's make money?
Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services and franchise Fees.
Who are Fazoli's's main competitors?
Broad incumbents on record are Olive Garden (Darden Restaurants), Carrabba's Italian Grill and Chipotle Mexican Grill. Direct peers are Pizza Hut, Sbarro, Domino's Pizza, Noodles & Company, Papa John's and Romano's Macaroni Grill. Mod Pizza is listed as an emerging player.
Does Fazoli's have an API?
No public API is recorded for Fazoli's.
What industry is Fazoli's in?
Fazoli's's product category is Quick-Service Italian Restaurant. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus). Its NAICS code is 722513 and its SIC code is 5812.