PracticingExcellence
PracticingExcellence is a healthcare workforce enablement company that sells an AI-powered coaching platform, Wexl, and a library of 10,000+ behavioral development assets to 80+ U.S. health systems and medical groups, targeting physicians, nurses, APPs, leaders, and staff.
- Company typePrivate
- Founded2012
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PracticingExcellence does
Practicing Excellence is a San Diego-based healthcare workforce enablement company founded in 2013 by Dr. Stephen Beeson that develops AI-powered skill development and behavioral coaching tools for healthcare organizations. The company serves 80+ health systems and medical groups across the United States, supporting physicians, nurses, advanced practice providers, healthcare leaders, and non-clinical staff through its "Workforce Enablement System" — including named enterprise customers such as Virtua Health, Banner Health, Hackensack Meridian Health, Corewell Health, and Ballad Health. Following its January 2026 acquisition of Sageful AI and the June 2026 launch of its Wexl platform, the company combines a proprietary healthcare-specific content library with an AI-powered "coach in your pocket" that delivers personalized behavioral guidance directly in the flow of clinical work.
The company's core product, Wexl, is powered by a proprietary Knowledge Engine that ingests organizational priorities and translates them into personalized coaching, supported by a content library of over 10,000 healthcare-specific assets and 2,300+ evidence-based microlearning videos. The platform offers four core capabilities — ASK, PREPARE, PRACTICE, and REFLECT — and surfaces organizational themes and barriers back to leadership through executive dashboards and board-ready reports. Practicing Excellence reports validated outcomes including HCAHPS improvements, reduced physician and nurse attrition, decreased burnout scores (Maslach Burnout Inventory depersonalization), and an 89 NPS from partner organizations.
The company operates a subscription-based enterprise SaaS model with quote-based annual pricing, supplemented by implementation and partner success services. Its go-to-market combines direct enterprise field sales targeting C-suite healthcare leadership with a flagship channel partnership with the American Medical Group Association (AMGA), supplemented by regional events, webinars, white papers, and an owned podcast ("This Clinical Life"). With a leadership team of 11-50 employees including executives drawn from NRC Health, Vocera, Booz Allen, Perceptyx, and Sageful AI, the company is positioned as a category leader in healthcare-specific behavioral coaching and workforce development.
PracticingExcellence firmographics
Firmographics- Name
- PracticingExcellence
- Legal name
- Practicing Excellence
- Website
- http://practicingexcellence.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PracticingExcellence is a healthcare workforce enablement company that sells an AI-powered coaching platform, Wexl, and a library of 10,000+ behavioral development assets to 80+ U.S. health systems and medical groups, targeting physicians, nurses, APPs, leaders, and staff.
- Ownership category
- akta.pro rank
PracticingExcellence industry classification
Industry- Product category
- Healthcare Workforce Enablement Software
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
- akta.pro secondary industries
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)
Keywords
Where PracticingExcellence is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PracticingExcellence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Workforce Enablement Platform Subscription: SaaS/platform subscription model for health systems and medical groups. Organizations pay for access to the Wexl platform, development library, and analytics tools. Likely structured as per-seat or organization-level licensing for healthcare workforces.
- Professional Services and Implementation: Healthcare experts partner with client teams, combining strategic and operational expertise with technology and content. Implementation, onboarding, and consulting services to help achieve meaningful outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription for health systems and medical groups |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels10 records
PracticingExcellence product offering
Product offeringCore offering
PracticingExcellence sells a Workforce Enablement System for healthcare organizations, built around Wexl, an AI-powered 'coach in your pocket' that delivers personalized, on-demand behavioral coaching to physicians, nurses, APPs, leaders and staff directly in the flow of work. The offering combines the Wexl platform, a Knowledge Engine, and a healthcare-specific development library of 10,000+ assets and 2,300+ microlearning videos, sold via enterprise subscription to health systems and medical groups.
Product overview
Practicing Excellence offers a Workforce Enablement System built around its core AI-powered coaching product Wexl. Wexl serves as a personalized 'coach in your pocket' delivering behavioral guidance in real-time during healthcare workflows. The system is powered by a Knowledge Engine that draws from The Library—a healthcare-specific development resource containing 10,000+ assets and 2,300+ microlearning videos. Additional offerings include the Wexl White Paper documenting outcomes and This Clinical Life, a podcast hosted by founder Stephen Beeson, MD. The platform targets health systems seeking to develop behaviors, skills, and capabilities across physicians, nurses, leaders, APPs, and staff.
Differentiator
Problem solved
Functional benefit
Brands
- Wexl: AI-powered 'coach in your pocket' that delivers personalized, on-demand behavioral guidance to drive improved performance in Patient Experience, Team Engagement, Leadership Development, and Clinical Excellence right in the flow of work.
- This Clinical Life
Products and services
- Wexl An AI-powered 'coach in your pocket' that delivers personalized, on-demand behavioral guidance to physicians, nurses, APPs, healthcare leaders, and staff. Wexl provides real-time coaching through ASK, PREPARE, PRACTICE, and REFLECT capabilities, supporting performance improvement in Patient Experience, Team Engagement, Leadership Development, and Clinical Excellence directly in the flow of work at health systems and medical groups.
- Workforce Enablement System An integrated system combining technology, content, and healthcare expertise that helps health systems and medical groups develop the behaviors, skills, and capabilities that drive performance at scale. Delivers real-time, healthcare-specific actions when leaders and teams need it in the flow of work, with expert partner success consulting supporting organizational outcomes.
Quantifiable outcome
- Increase in HCAHPS (patient experience) scores
- +5 more outcomes
Companies that use PracticingExcellence
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles1 record
PracticingExcellence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
PracticingExcellence partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, flagship and standard.
- Virtua HealthcoreExisting partnership validated through My PE Coach proof of concept. Virtua Health VP & CMO Erik DeLu, MD describes Practicing Excellence as an 'upgrade to operating system.' Health system embeds human connection skills into its culture using the Wexl platform.
- Ballad HealthcoreExisting partnership validated through My PE Coach proof of concept. Ballad Health SVP Debbie Dover describes resources aligning with organizational priorities and delivering timely, personalized support. Ballad selected as enterprise skill-building partner.
- Sageful AIcoreAcquired AI-powered coaching technology company to enhance personalized behavioral change efforts. Sageful operates as an enablement and innovation hub while maintaining its current client base. Combines Practicing Excellence's scaled human development methodology with Sageful AI's technology to drive measurable behavior change.
- American Medical Group Association (AMGA)flagshipAMGA and Practicing Excellence partner to provide AI-powered human development platform for healthcare teams. Strategic collaboration delivers technology-enabled behavior change solutions to AMGA member health systems and medical groups nationwide. AMGA members gain access to personalized, evidence-based skill development scalable to every physician, APP, nurse, team member, and leader.
- Hackensack Meridian HealthcoreCase study partner bringing clinicians back to purpose. Rachel Mastellone, Nurse Manager featured as partner spotlight demonstrating skill-building impact.
- Banner HealthcoreEnterprise partnership for nursing staff retention through skill-building program. CMO Jeff Bacon, DO featured discussing impact of building leadership capabilities.
- Corewell HealthcorePartner organization featured in case studies and partner spotlight. Rehab Manager Rachel Koldenhoven featured discussing improvements seen through skill-building.
- Hannibal Regional Healthcare SystemstandardDeepens employee commitment through customized human development programs designed to develop teams.
- Salem Memorial District HospitalstandardSelected Practicing Excellence as partner in advancing leadership development of their organization.
- United Health ServicesstandardPartner to strengthen leadership skills among care team leaders through skill-building programs.
- INTEGRIS HealthstandardSelected Practicing Excellence to design and implement customized skill-building programs to develop their teams.
- Yuma Regional Medical CenterstandardPartner for advancing human development through skill-building programs aimed at strengthening workforce commitment.
- Samaritan Medical GroupcoreCase study partner creating outcomes by investing in people.
- Hoag HealthstandardPartner with front office lead Shelby Burk featured in spotlight sharing skill-building journey.
- St. Peter's HealthstandardPartner with Patient Access Specialist Diane Zimmerman featured sharing favorite skills.
- El Camino HealthstandardPartner with nurses inspired by actionable learning through Practicing Excellence.
- King's Daughters Medical CenterstandardPartner for decreasing nurse burnout through collaborative learning approach on Behavioral Health Unit.
- Baptist Memorial HealthstandardPartner with resident physician Dr. Michael Brunner strengthening patient and colleague relationships through skill-building.
- Onvida HealthstandardPartner with nurse leaders Josepha Weeks and Elizabeth Jones featured sharing LEAD program experience.
- Sturdy HealthstandardPartner with Lisa Bowie, MD, Medical Director of Primary Care discussing impact of human development.
- St. Elizabeth PhysiciansstandardPartner with CMO Ann Beers, MD featured sharing organizational commitment to skill development.
- Concord Medical GroupstandardPartner with EVP Jordan Tuckett featured spotlighting human development impact.
- Med Center HealthstandardPartner with Cardiothoracic Surgeon Dr. Lee Warren III featured sharing skill-building experience.
- Phoebe Physicians GroupstandardPartner with CMIO Derek J. Heard, MD featured discussing human development impact.
- Children's Primary Care Medical GroupstandardPartner with Physician Assistant Tim Crafts featured sharing skill-building journey.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
PracticingExcellence competitors and assessment
Company assessmentDirect peers
- HealthStream: HealthStream is a leading provider of workforce development, training, and performance solutions for healthcare organizations, directly competing with Practicing Excellence in healthcare-focused learning and staff development.
- Relias: Relias provides online training, compliance, and workforce enablement solutions specifically for healthcare and human services, overlapping directly with Practicing Excellence's healthcare workforce behavior-change mission.
- Medbridge: Medbridge offers healthcare professional development, patient education, and clinical training through a digital platform, comparable to Practicing Excellence's clinical skill-building and microlearning focus.
- Perceptyx: Perceptyx is an employee listening and behavior change platform; Practicing Excellence's CSO Michael Papay and CTO Drew Batshaw both came from Perceptyx, signaling direct product overlap in behavior-change analytics for healthcare and enterprise workforces.
Broad incumbents
- Press Ganey: Press Ganey is a large patient experience and healthcare workforce analytics provider, addressing similar HCAHPS and clinician engagement outcomes that Practicing Excellence targets but at a broader enterprise scale.
- Cornerstone OnDemand: Cornerstone OnDemand is a broad talent management and learning platform with healthcare deployments, overlapping with Practicing Excellence's workforce enablement and leadership development capabilities.
- Vocera Communications: Vocera (now part of Stryker) provides clinical communication and workforce collaboration solutions for healthcare; Practicing Excellence's CEO Gidon Margolin held leadership there, and the companies intersect in healthcare workforce enablement.
Emerging players
- BetterUp: BetterUp is an AI-powered coaching and workforce development platform; compared to Practicing Excellence, it is broader and less healthcare-specialized but operates in the same AI-coaching-in-the-flow-of-work category.
- Schwartz Center for Compassionate Healthcare: Schwartz Center offers healthcare workforce compassion and patient experience programs, addressing a similar behavioral and cultural change niche as Practicing Excellence, primarily through nonprofit programs.
Others
- Waggl: Waggl is an employee listening and crowdsourced insights platform previously co-founded by Practicing Excellence's CSO (Papay) and CTO (Batshaw), making it a closely affiliated ecosystem participant in workforce behavior change.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PracticingExcellence social profiles
Digital presencePracticingExcellence financial estimates
Financial estimateRevenue estimate
Valuation estimate
PracticingExcellence leadership team
Management profileNumber of profiles
Profiles7 records
PracticingExcellence subsidiaries and ownership
Company hierarchySubsidiaries1 record
PracticingExcellence funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PracticingExcellence M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PracticingExcellence
What does PracticingExcellence do?
PracticingExcellence sells a Workforce Enablement System for healthcare organizations, built around Wexl, an AI-powered 'coach in your pocket' that delivers personalized, on-demand behavioral coaching to physicians, nurses, APPs, leaders and staff directly in the flow of work. The offering combines the Wexl platform, a Knowledge Engine, and a healthcare-specific development library of 10,000+ assets and 2,300+ microlearning videos, sold via enterprise subscription to health systems and medical groups.
Is PracticingExcellence a public or private company?
PracticingExcellence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PracticingExcellence founded?
PracticingExcellence was founded in 2012. It employs 11 to 50 people.
Where is PracticingExcellence based?
PracticingExcellence is headquartered in San Diego, United States, in the North America region.
How does PracticingExcellence make money?
Two revenue lines are on record. Workforce Enablement Platform Subscription is the primary driver. The others are professional Services and Implementation.
Who are PracticingExcellence's main competitors?
Direct peers on record are HealthStream, Relias, Medbridge and Perceptyx. Broad incumbents are Press Ganey, Cornerstone OnDemand and Vocera Communications. Emerging players are BetterUp and Schwartz Center for Compassionate Healthcare. Waggl is listed as an others.
Does PracticingExcellence have an API?
No public API is recorded for PracticingExcellence.
What industry is PracticingExcellence in?
PracticingExcellence's product category is Healthcare Workforce Enablement Software. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching), with a secondary code of BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions). Its NAICS code is 61143 and its SIC code is 7372.