Holocaust Museum
Holocaust Museum LA, founded in 1961 by survivors, is the oldest U.S. Holocaust museum providing free student tours, immersive exhibitions, and digital education. It serves K-12 schools, members, and corporate partners, expanding into a $70 million cultural center in 2026.
- Company typePrivate
- Founded1961
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Holocaust Museum does
Holocaust Museum LA is a 501(c)(3) nonprofit organization founded in 1961 by Holocaust survivors, making it the first and oldest Holocaust museum established in the United States. The museum is headquartered in Los Angeles at Pan Pacific Park and is temporarily closed for construction in preparation for reopening mid-August 2026 as part of the new $70 million Goldrich Cultural Center at 100 The Grove Drive. The expansion nearly doubles the physical footprint from 28,000 to 50,000 square feet and adds a 2,500-square-foot temporary exhibition gallery, a 200-seat theater, and two classrooms. The museum serves four primary customer segments: K-12 schools in Southern California (the primary volume segment, with 30,000 students served annually via free tours), individual and family members, corporate members ($10,000+ tier with DEI training), and the general public.
The museum's core product is its on-site exhibition and survivor testimony program, augmented by a portfolio of digital education products. These include an immersive 3D Virtual 360 Tour, the SOBIBOR AR App (free on Apple App Store), a Bloomberg Connects mobile guide with English and Spanish audio tours narrated by actress Mayim Bialik, and "Voices of the Forgotten" — a sanctioned virtual Holocaust museum within Fortnite Creative, launched in 2023 in partnership with Luc Bernard and Epic Games. Educational programming centers on free in-person student tours (2-3.5 hours), free virtual tours supporting up to 500 simultaneous participants, Holocaust survivor talks, and bus transportation grants of at least $800 per bus for eligible Title I schools. Reported student outcomes include 95% agreement that young people should learn about the Holocaust and 85% commitment to act against discrimination after visits.
The revenue model spans individual donations, foundation grants, eight membership tiers ($100 individual to $10,000+ corporate, with annual recurring billing), general admission (free Sundays; 50% Southern California resident discount), corporate partnerships, and ancillary programs (Jewish Heritage Travel, Barnes & Noble bookfairs, March of the Living). Disclosed funding includes a $1M Jack and Goldie Nomberg Foundation grant (December 2022). Strategic technology integrations include Bloomberg Connects (mobile), Epic Games (Fortnite), Arup (360 tour sponsor), and Blackbaud (donations); the museum holds self-attested WCAG 2.1 AA and Section 508 accessibility compliance.
Holocaust Museum firmographics
Firmographics- Name
- Holocaust Museum
- Legal name
- Holocaust Museum LA
- Website
- https://holocaustmuseumla.org
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holocaust Museum LA, founded in 1961 by survivors, is the oldest U.S. Holocaust museum providing free student tours, immersive exhibitions, and digital education. It serves K-12 schools, members, and corporate partners, expanding into a $70 million cultural center in 2026.
- Ownership category
- akta.pro rank
Holocaust Museum industry classification
Industry- Product category
- Museum Education Services
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industries
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), History, Heritage & Museum-Focused Study Tours (THAKAGAN)
Keywords
Where Holocaust Museum is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Holocaust Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Programs: Tiered annual membership program with individual, dual, Supporter ($250), Sponsor ($500), Steward ($2,500), Advocate ($1,000), Champion ($5,000), and Corporate ($10,000+) levels. Benefits include free admission, reciprocal museum privileges, bookstore discounts, exclusive events, and private tours.
- General Admission: Free admission on Sundays for all visitors including Adults, Seniors, Military (Blue Star Museums), EBT Cardholders, Teachers, Students, and Children. Southern California residents receive 50% off admission through September 15. Preview Day free admission on June 14th.
- Foundation Grants: Major grants from foundations such as the $1 million Jack and Goldie Nomberg Foundation grant to support free educational tours for students. These are philanthropic contributions rather than earned revenue.
- Donations: The museum accepts donations through its website to support its mission of commemorating, educating, and inspiring through Holocaust education.
- Corporate Partnerships: Corporate membership programs starting at $10,000+ with customized tours, tailored events, DEI trainings and initiatives, and sponsorship opportunities.
- Bookfair Support: Partnership with Barnes & Noble for bookfair events where purchases support the museum, with book talks hosted at The Grove Barnes & Noble location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free Student Tours - All grades 5 and up |
| Freemium | One time | Free Virtual Student Tours |
| Freemium | One time | Free Sunday Admission |
| Other | One time | Southern California Resident Discount |
| Subscription | Annual | Member - Individual $100/year |
| Subscription | Annual | Member - Dual $150/year |
| Subscription | Annual | Supporter $250/year |
| Subscription | Annual | Sponsor $500/year |
| Subscription | Annual | Steward $2,500/year |
| Subscription | Annual | Advocate $1,000/year |
| Subscription | Annual | Champion $5,000/year |
| Subscription | Annual | Corporate $10,000+/year |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Holocaust Museum product offering
Product offeringCore offering
Holocaust Museum LA operates a Holocaust education museum that delivers in-person and virtual exhibitions, survivor testimony programs, and free K-12 student tours, supported by a portfolio of digital products including a 360-degree virtual tour, Bloomberg Connects mobile audio guide, SOBIBOR AR exhibit app, and a Fortnite-based virtual museum. Its primary outputs are educational experiences, museum admissions, tiered memberships, corporate DEI partnerships, and public programs such as film screenings and book talks.
Product overview
Holocaust Museum LA is a single-site museum founded in 1961 by Holocaust survivors, offering in-person and virtual educational experiences centered on its core exhibition and archival collection. The museum operates as a unified institution providing admission-based access to physical exhibitions, supported by a portfolio of digital products including a Bloomberg Connects mobile guide, Virtual 360 Tour, and SOBIBOR AR App. Educational programs include free Student Tours (in-person and virtual), while public programming features the Teicholz Film Series, Book Talks, and performances. The museum also extends its reach through partnerships including Jewish Heritage Travel and a Fortnite virtual museum integration. Membership tiers provide enhanced access and benefits for individual and corporate supporters.
Differentiator
Problem solved
Functional benefit
Products and services
- Holocaust Museum LA Core Museum Experience A Holocaust education museum in Los Angeles providing permanent and temporary exhibitions, survivor oral histories, archival artifacts, and public programs focused on commemorating the Holocaust and promoting tolerance. Open to the general public with free Sunday admission and discounted rates for Southern California residents.
- Student Tours (K-12 Field Trips) Free educational tours for students from fourth grade through high school, primarily from underserved communities. Includes customized docent-led experiences and conversations with Holocaust survivors, available in-person (2-3.5 hours) or virtually (1 hour with up to 500 participants). Bus transportation grants of $800+ are available for eligible Title I schools in Southern California.
- Virtual 360 Tour Immersive virtual 3D museum experience accessible globally via web browser, allowing visitors to explore galleries, zoom in to examine artifacts, and engage with the Museum's archival collection and robust survivor oral history collection from any location.
- Bloomberg Connects Mobile Guide Free mobile guide on the Bloomberg Connects app providing self-guided audio tours in English and Spanish, gallery exploration, survivor stories, and artifact information. Includes a 37-minute Family Audio Tour narrated by actress Mayim Bialik for ages 8 and up with survivor testimony.
- SOBIBOR AR Exhibit App Free augmented reality exhibit app available for download from the Apple App Store, providing an immersive educational experience about the Sobibor concentration camp.
- Fortnite Holocaust Museum (Voices of the Forgotten) Virtual Holocaust museum within Fortnite Creative, designed by Luc Bernard and approved by Epic Games, providing Holocaust education to gaming audiences. 67% of Fortnite players are between ages 18-24, enabling the museum to reach a young demographic that traditional channels do not.
- Museum Membership Program Annual membership program with tiers including Individual ($100), Dual ($150), Supporter ($250), Sponsor ($500), Steward ($2,500), Advocate ($1,000), Champion ($5,000), and Corporate ($10,000+). Benefits include free year-round admission, membership e-newsletter, personalized pass, bookstore discounts, priority reservations, member-only events, reciprocal museum privileges at 1,000+ NARM museums, private docent-led tours, archive tours, and reserved parking.
- Jewish Heritage Travel Programs Partnership with Jewish Heritage Travel offering exclusive travel experiences combining exploration of Jewish history and culture, scholarly discussions, important local sites, deluxe accommodations, and like-minded travelers. Destinations include Morocco, Portugal, Spain, Cuba, Argentina, Poland, Germany, Croatia, Denmark, Sweden, and others.
Quantifiable outcome
- 95% of students agreed that young people should learn about the Holocaust to stop something like it from happening again after participating in a museum tour
- +3 more outcomes
Companies that use Holocaust Museum
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Holocaust Museum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Holocaust Museum partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, core and minor.
- Epic Games (Fortnite)majorVirtual Holocaust museum called 'Voices of the Forgotten' designed by Luc Bernard and approved by Epic Games, providing Holocaust education to gaming audience through Fortnite Creative platform. The 'To Paint Is to Live' exhibit launched January 2024 within the Fortnite museum.
- Jewish Heritage TravelcoreHolocaust Museum LA partnered with Jewish Heritage Travel to offer exclusive access to unique travel experiences combining exploration of Jewish history and culture, scholarly discussions, important local sites, deluxe accommodations, and like-minded travelers. Destinations include Morocco, Portugal, Spain, Cuba, Argentina, Poland, Germany, Croatia, Denmark, Sweden, and more.
- Bloomberg ConnectscoreBloomberg Connects app provides free mobile guide for Holocaust Museum LA with self-guided audio tours in English and Spanish, including 37-minute Family Audio Tour narrated by actress Mayim Bialik. The app allows exploration of galleries, artifact details, and survivor stories from anywhere.
- Barnes & Noble (The Grove)minorAnnual bookfair events where book purchases support Holocaust Museum LA. The museum also partners with Barnes & Noble for book talks featuring authors discussing Holocaust-related topics.
- NARM AssociationminorReciprocal membership privileges with over 1,000 NARM museums nationwide, providing Advocate-level members access to partnering Holocaust museums including Illinois Holocaust Museum, Dallas Holocaust and Human Rights Museum, Holocaust Museum Houston, Florida Holocaust Museum, Museum of Jewish Heritage (NY), and Holocaust Memorial Center (Detroit).
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Holocaust Museum competitors and assessment
Company assessmentDirect peers
- Holocaust Museum Houston: Houston-based Holocaust education museum offering survivor testimony and student tours; NARM reciprocal partner with HMLA and competes for Texas-region donors and visitors.
- U.S. Holocaust Memorial Museum: The national Holocaust museum in Washington, D.C., operating as a public-private institution with similar survivor testimony, educational programming, and Holocaust remembrance mission. Direct competitor for donor dollars, attention, and educational influence.
- Simon Wiesenthal Center / Museum of Tolerance: Los Angeles-based Jewish human rights organization with a Holocaust and tolerance-focused museum. Direct competitor for LA-area visitors, school field trips, and corporate DEI partnerships.
- Illinois Holocaust Museum & Education Center: Skokie, IL-based Holocaust museum and one of the largest in the U.S. Reciprocal NARM partner with HMLA; competes for donor support, survivor testimony programming, and educational tours.
- Dallas Holocaust and Human Rights Museum: Dallas-based Holocaust and human rights museum with similar survivor testimony and educational programming; a reciprocal NARM partner of HMLA.
- Museum of Jewish Heritage – A Living Memorial to the Holocaust: New York City-based Holocaust museum emphasizing living memorial and survivor testimony; NARM reciprocal partner and direct competitor for East Coast donor base.
- Holocaust Memorial Center (Detroit): Detroit-area Holocaust memorial and education center; NARM reciprocal partner competing for Midwest visitors and educational programming partnerships.
- Florida Holocaust Museum: St. Petersburg-based Holocaust museum offering survivor testimony and educational programming; a NARM reciprocal partner with HMLA.
Regional players
- Skirball Cultural Center: Los Angeles-based Jewish cultural center with educational programming, exhibits, and family programming; not focused exclusively on the Holocaust but competes for the same LA Jewish community donors, members, and event audiences.
Broad incumbents
- Yad Vashem: The World Holocaust Remembrance Center in Jerusalem; the global authority on Holocaust education and a major competitor for international scholarly influence, donor attention, and digital audience engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Holocaust Museum social profiles
Digital presenceHolocaust Museum compliance and trust
Trust signalCompliance2 records
Holocaust Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holocaust Museum leadership team
Management profileNumber of profiles
Profiles3 records
Holocaust Museum funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holocaust Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holocaust Museum
What does Holocaust Museum do?
Holocaust Museum LA operates a Holocaust education museum that delivers in-person and virtual exhibitions, survivor testimony programs, and free K-12 student tours, supported by a portfolio of digital products including a 360-degree virtual tour, Bloomberg Connects mobile audio guide, SOBIBOR AR exhibit app, and a Fortnite-based virtual museum. Its primary outputs are educational experiences, museum admissions, tiered memberships, corporate DEI partnerships, and public programs such as film screenings and book talks.
Is Holocaust Museum a public or private company?
Holocaust Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Holocaust Museum founded?
Holocaust Museum was founded in 1961. It employs 11 to 50 people.
Where is Holocaust Museum based?
Holocaust Museum is headquartered in Los Angeles, United States, in the North America region.
How does Holocaust Museum make money?
Six revenue lines are on record. Membership Programs are the primary driver. The others are general Admission, foundation Grants, donations, corporate Partnerships and bookfair Support.
Who are Holocaust Museum's main competitors?
Direct peers on record are Holocaust Museum Houston, U.S. Holocaust Memorial Museum, Simon Wiesenthal Center / Museum of Tolerance, Illinois Holocaust Museum & Education Center, Dallas Holocaust and Human Rights Museum, Museum of Jewish Heritage – A Living Memorial to the Holocaust, Holocaust Memorial Center (Detroit) and Florida Holocaust Museum. Skirball Cultural Center is listed as a regional player. Yad Vashem is listed as a broad incumbent.
Does Holocaust Museum have an API?
No public API is recorded for Holocaust Museum.
What industry is Holocaust Museum in?
Holocaust Museum's product category is Museum Education Services. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 712110 and its SIC code is 7900.