Fanatics Betting and Gaming

What Fanatics Betting and Gaming does

Fanatics Betting and Gaming is the sports betting, iGaming, and prediction markets division of Fanatics Holdings, Inc., the privately held parent company founded in 2011 and headquartered in Jacksonville, Florida. The division operates three interconnected consumer-facing products: Fanatics Sportsbook (online and retail real-money sports betting across major professional and college sports, including NFL, NBA, MLB, NHL, UFC, and NCAA), Fanatics Casino (online real-money casino games including slots, blackjack, and WWE-branded titles produced by Fanatics Game Studios), and Fanatics Markets (a federally regulated prediction market platform launched in December 2025 under CFTC oversight as the first major U.S. sportsbook operator to enter this category). Fanatics Betting and Gaming was established in 2021, acquired PointsBet's U.S. operations in April 2024, and currently operates in approximately 23 U.S. states for sportsbook and 24 states for prediction markets.

The division operates a transaction-fee revenue model across all three products, generating take on wagers and trades. Its technology stack integrates OpenBet's Protect Suite for geolocation, fraud prevention, and compliance across 23 U.S. sportsbook markets, and Neccton's responsible gaming platform for player protection. Nadex (owned by Crypto.com) serves as the broker for Fanatics Markets' prediction market operations, and the division acquired Paragon Global Markets to support CFTC-regulated event contract trading. Distribution leverages the broader Fanatics ecosystem of 100M+ reachable fans, 900+ sports properties, and 6,000+ athlete relationships through the Fanatics ONE loyalty program, alongside market access partnerships with casino operators such as Boyd Gaming (Missouri) and PENN Entertainment (Illinois), and creator-driven media partnerships with Complex Media (Complex Bets) and Jomboy Media.

Name

Fanatics Betting and Gaming

Legal name

Fanatics Holdings, Inc.

Website

https://fanaticsinc.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Fanatics Betting and Gaming is the sports betting, iGaming, and prediction markets division of Fanatics Holdings, operating Fanatics Sportsbook, Fanatics Casino, and Fanatics Markets across 23–24 U.S. states. It serves individual sports bettors, casino players, and prediction market users with a transaction-fee model and integrates with the broader Fanatics ecosystem of 100M+ fans.

Ownership category

akta.pro rank

Product category

Online sports betting and gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB), Peer-to-Peer Financial/Spread Betting Exchanges (MPAEAIAC), In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Online sports betting
• Mobile sportsbook
• Online casino gaming
• Prediction markets
• Retail sportsbook

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. Sports Betting: Online and retail sports betting real-money wagering platform offering sports betting markets for all major professional and college sports.
2. Online Casino: Online casino real-money wagering including slot machines, blackjack, and branded games such as WWE-themed games.
3. Fanatics Markets (Prediction Markets): Prediction markets platform enabling fans to engage with sports, cultural, economic, and political events, operating under CFTC oversight as a futures commission merchant.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fanatics Betting and Gaming operates an integrated real-money wagering portfolio built on three core products: Fanatics Sportsbook (online and retail sports betting across NFL, NBA, MLB, NHL, UFC, and college sports), Fanatics Casino (online real-money iGaming including branded slots, blackjack, and WWE-themed games), and Fanatics Markets (a federally regulated prediction market app for sports, cultural, economic, and political event contracts). Distribution is through state-licensed mobile apps, retail sportsbooks at partner casinos, and market-access arrangements with casino operators, with compliance and player protection handled via OpenBet's Protect Suite and Neccton's responsible gaming platform.

Product overview

Fanatics Betting and Gaming operates as an integrated digital sports wagering ecosystem comprising three interconnected products: Fanatics Sportsbook (online and retail sports betting), Fanatics Markets (prediction/futures markets), and Fanatics Casino (online real-money casino games). The portfolio spans sports betting, prediction/futures trading under CFTC oversight, and iGaming. Fanatics Markets launched in December 2025 as a standalone app and within the sportsbook app, making Fanatics the first major sportsbook operator to offer federally regulated prediction markets. Fanatics Casino expanded into WWE-branded games in 2025. The ecosystem is supported by OpenBet's Protect Suite for geolocation and fraud prevention, deployed across 23 U.S. states, and is accessible via the broader Fanatics ONE loyalty program connecting the entire Fanatics ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Fanatics Game Studios: Game studio producing branded online casino games including slot machines and blackjack, formed in partnership with Boom Entertainment and Games Global developers.

Products and services

• Fanatics Sportsbook Online and retail real-money sports betting platform offering wagering markets across major professional and college sports (NFL, NBA, MLB, NHL, UFC, NCAA). Operates through state-licensed mobile apps and retail sportsbooks at partner casinos, with compliance and player protection handled via OpenBet's Protect Suite and Neccton's responsible gaming platform across 23 U.S. states.
• Fanatics Casino Online real-money casino (iGaming) platform offering slot machines, blackjack, and branded games (including WWE-themed titles) produced by Fanatics Game Studios in partnership with Boom Entertainment and Games Global. Available in Michigan, New Jersey, Pennsylvania, and West Virginia with plans to expand further.
• Fanatics Markets (within the Fanatics app) Prediction markets product integrated inside the Fanatics sportsbook app, allowing fans to trade on real-world sports, cultural, economic, and political event outcomes under CFTC oversight as a futures commission merchant. Operates as the first federally regulated prediction-market offering from a major U.S. sportsbook operator.
• Fanatics Markets Standalone App Standalone prediction-market mobile application, separate from the Fanatics Sportsbook app, designed to serve U.S. states where Fanatics does not hold a sportsbook license. Operates under CFTC oversight as a federally regulated trading platform.

Quantifiable outcome

• Fanatics provided over 600 manual markets with more than 3,000 selections for Super Bowl betting

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• New York Racing TeamminorGTM or Marketing Partner · 2 June 2026NASCAR team sponsorship for the No. 44 Chevrolet driven by J.J. Yeley at Michigan International Speedway and Chicagoland Speedway, marking Fanatics Casino's first NASCAR team sponsorship.
• Complex MediacoreGTM or Marketing Partner · 2 April 2026Complex partnered with Fanatics to launch Complex Bets, a sports betting and trading content platform combining sports fandom with pop culture. The platform features original programming including weekly YouTube shows and social content covering major leagues, powered by Fanatics Sportsbook and Fanatics Markets data.
• Responsible Online Gaming Association (ROGA)minorStrategic or Co-development Partner · 27 March 2026Seven of the largest U.S. online sports betting operators including Fanatics Betting & Gaming formed ROGA, marking the first binding agreement to share information about customers excluded due to problem gambling, collectively pledging over $20 million to fund the initiative.
• Jomboy MediacoreGTM or Marketing Partner · 12 March 2026Comprehensive multi-platform partnership establishing Fanatics Sportsbook as the Exclusive Sportsbook Partner for Talkin' Yanks, Talkin' Giants, and Breakdowns, while Fanatics Prediction Markets becomes the Exclusive Partner for Talkin' Baseball and other programming reaching 35+ million fans.
• PENN EntertainmentcoreChannel Partner/ Reseller/ Distributor · 28 January 2026Market access partnership enabling Fanatics to continue operating mobile sportsbooks in Illinois through PENN-owned Argosy Casino Alton, after switching from Hawthorne Race Course following license suspension.
• OpenBet (Sportingtech)coreTechnology or Integration · 9 December 2025Fanatics Sportsbook integrated OpenBet's Protect Suite including geolocation and fraud prevention tools, as well as Neccton's responsible gaming platform, deployed across twenty-three U.S. markets for compliance and player protection.
• Crypto.com/NadexcoreTechnology or Integration · 3 December 2025Fanatics partnered with Crypto.com-owned Nadex as its broker for prediction market operations and acquired Paragon Global Markets to legally facilitate bets through CFTC-regulated channels.
• Boyd Gaming CorporationcoreChannel Partner/ Reseller/ Distributor · 25 August 2025Multi-year partnership to offer sports betting in Missouri, operating mobile betting under Boyd Gaming's sports betting license and opening retail sportsbooks at Ameristar Casino properties in Kansas City and St. Charles, planned launch December 2025.
• WWEminorOEM/ Whitelabel/ Licensing Partner · 18 July 2025Multi-year licensing agreement to produce branded online casino games including slot machines and blackjack, launching in Michigan, New Jersey, Pennsylvania, and West Virginia by end of July 2025 before SummerSlam.
• PointsBet US OperationscoreStrategic or Co-development Partner · 1 April 2024Fanatics Betting and Gaming acquired PointsBet's US operations in April 2024 to expand its sportsbook reach, a key acquisition for market expansion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FanDuel: FanDuel, owned by Flutter Entertainment, is the U.S. market-leading online sportsbook and iGaming brand. It competes directly with Fanatics Sportsbook and Casino in mobile wagering, online casino, and customer acquisition across the same regulated states.
• Kalshi: Kalshi is a CFTC-regulated prediction market exchange for trading on real-world event outcomes, including sports, economics, and politics. It is the most direct competitor to Fanatics Markets in the federally regulated prediction markets category.
• BetMGM: BetMGM is the joint venture between MGM Resorts and Entain offering online sportsbook and iGaming across the U.S. It is a direct competitor to Fanatics Sportsbook and Casino, leveraging MGM's land-based casino base for market access similar to Fanatics' Boyd and PENN partnerships.
• DraftKings: DraftKings is a leading U.S. online sportsbook and iGaming operator offering sports betting, daily fantasy, and online casino across numerous states. It is the most direct head-to-head competitor to Fanatics Sportsbook and Casino.
• Polymarket: Polymarket is a crypto-based prediction market platform operating under CFTC oversight, allowing trading on sports, political, and cultural event outcomes. It is a direct competitor to Fanatics Markets in the federally regulated prediction markets space.
• ESPN BET (PENN Entertainment): ESPN BET is the U.S. online sportsbook operated by PENN Entertainment in partnership with ESPN. It competes directly with Fanatics Sportsbook in mobile wagering and notably is Fanatics' market access partner in Illinois (via PENN-owned Argosy Casino Alton).
• Rush Street Interactive (BetRivers): Rush Street Interactive operates the BetRivers and PlaySugarHouse online sportsbook and casino brands across multiple U.S. states. It is a direct competitor in mobile sports betting and iGaming with a comparable state footprint and partnership-driven market access model.
• Bally Bet: Bally Bet is the online sportsbook operated by Bally's Corporation, offering mobile wagering across selected U.S. states. It is a smaller direct peer competing in the same regulated sportsbook category as Fanatics Sportsbook.
• Caesars Sportsbook: Caesars Sportsbook & Casino is the digital sports betting and iGaming arm of Caesars Entertainment. It is a direct competitor in U.S. online sports betting and casino, using Caesars' casino licensing footprint for state market access.

Others

• Nadex (Crypto.com): Nadex is a CFTC-regulated binary options exchange owned by Crypto.com that serves as the broker for Fanatics Markets' prediction market operations. It is a partner/enabler in Fanatics' prediction markets stack rather than a direct competitor to its sportsbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fanatics
• Facebookfacebook.com/Fanatics
• YouTubeyoutube.com/fanatics
• Xtwitter.com/Fanatics
• LinkedInlinkedin.com/company/fanatics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanatics Betting and Gaming