Coolplay

What Coolplay does

Coolplay (酷玩部落) is a Beijing-based smart fitness technology company founded in 2013 that builds an integrated intelligent fitness platform spanning both consumer and commercial use cases. Its two flagship product lines are Coolplay Fitness Center (酷玩健身馆), a multi-device fitness entertainment platform available on smart TVs, OTT boxes, iOS, and Android with home and commercial versions featuring cloud-synced user data, personalized training plans derived from physical test results, virtual scenic racing, and online marathon events; and the Power Smart Heart Rate Training System, a commercial-grade ECG-based heart rate monitor with Bluetooth 4.0 BLE connectivity that supports up to 100 simultaneous users per session and delivers zone-based training guidance (warm-up, fat burning, cardio, anaerobic, anaerobic limit). The portfolio is rounded out by a campus physical fitness and physical education assessment system for schools and a personal fitness app for individual users, all sharing a common cross-device data architecture.

The company monetizes through three streams: (1) hardware sales of its own heart rate monitoring devices and smart fitness equipment, (2) B2B enterprise subscriptions for smart gym management systems, member tracking, and instructor efficiency tools sold to commercial fitness centers, and (3) a freemium consumer app with premium content and livestream personal training courses. Distribution is multi-channel: consumer apps on iOS, Android, and smart TV app stores are augmented by pre-installation partnerships with three major Chinese TV manufacturers — Hisense (海信), Skyworth (创维), and Coocaa (酷开) — while enterprise sales occur via direct relationships with gyms and equipment brands such as Xiaoqiao, Kanshang, Zhengxing, Shangti, and Lejian. The company is led by founder and CEO Nie Xuezhen (聂学真), with co-founder Shufeng Gu (顾淑凤).

Financially, Coolplay has raised approximately $4.0M across two disclosed rounds — early-stage funding from Shenzhen Capital Group and Wisdom Sports Group in 2015 and an A+ round in March 2017 from Guangzhou Qin Yue earmarked for commercial smart treadmill development — and remains privately held with 11–50 employees. No revenue, ARR, or customer logos are publicly disclosed, and the company's AI/ML positioning centers on rules-based biometric algorithms and big-data metabolic modeling rather than explicitly named machine learning systems.

Name

Coolplay

Website

https://coolplay.cn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Coolplay is a Beijing-based smart fitness platform serving commercial gyms, individual consumers, and schools with ECG-based heart rate training systems, multi-device fitness apps, and campus physical assessment tools, distributed via Chinese smart TV OEM partnerships.

Ownership category

akta.pro rank

Product category

Smart Fitness Technology

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Smart fitness platform
• Heart rate training system
• Gym management software
• Fitness entertainment solutions
• Connected fitness equipment

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Smart Hardware Sales: Sale of heart rate monitoring devices (Power system) and smart fitness equipment to gyms and consumers
2. Enterprise Gym Solutions: B2B smart fitness management systems and equipment upgrade solutions for commercial gyms, including training management, member tracking, and instructor efficiency tools
3. Consumer App Platform: Free consumer apps with premium content features, online personal training courses, and live streaming fitness classes

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coolplay builds an intelligent fitness technology platform that delivers the Power Smart Heart Rate Training System (ECG-based monitoring with personalized training zones) for commercial gyms, the Coolplay Fitness Center multi-device app (smart TV, iOS, Android, tablet) for home fitness, a campus physical fitness assessment system for schools, and personal fitness applications. The platform unifies heart rate monitoring, cloud data synchronization, virtual reality exercise scenarios, and connected equipment management across consumer and commercial segments.

Product overview

Coolplay offers an integrated intelligent fitness portfolio comprising two primary product lines: 酷玩健身馆 (Coolplay Fitness Center), a multi-platform fitness entertainment platform available in home and commercial versions, and Power 智能心率训练系统, a commercial smart heartrate training system. The portfolio also includes a 校园体质&体育评价系统 (Campus Physical Fitness & Physical Education Assessment System) targeting educational institutions, and personal fitness applications for individual users. The products share a cloud-synced data architecture spanning smart TVs, mobile devices, and gym equipment, enabling unified fitness tracking and management across consumer and commercial segments.

Differentiator

Problem solved

Functional benefit

Brands

• Power 智能心率训练系统 (Power Smart Heart Rate Training System): A smart heart rate monitor and fitness training system for gyms, providing intelligent management and visual guidance using ECG monitoring principles, supporting up to 100 users simultaneously.
• 酷玩健身馆 (Coolplay Fitness Center)

Products and services

• Coolplay Fitness Center (酷玩健身馆) A multi-platform fitness entertainment platform covering smart TVs, OTT boxes, smartphones, and tablets. The home version tailors fitness tasks and systematic plans based on user physical test results; the commercial version targets gym operators with equipment interconnection, multi-user role management, and livestream personal training courses.
• Power Smart Heart Rate Training System A commercial smart heart rate training system for gyms delivering medical-grade ECG heart rate monitoring and personalized workout guidance based on user biometrics, metabolism modeling, and multi-zone training modes (warm-up, fat burn, cardio, anaerobic, anaerobic limit). Supports BLE connectivity for up to 100 simultaneous users across multiple receivers, with cloud-synchronized data accessible via backend, in-gym display, and WeChat.
• Campus Physical Fitness & Physical Education Assessment System (校园体质&体育评价系统) A school-oriented physical fitness assessment and physical education evaluation system that provides structured testing and tracking of student physical health metrics for institutional use.

Quantifiable outcome

• Theoretically supports barrier-free transmission distance of up to 300 meters
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Hisense (海信)coreTechnology or IntegrationSmart TV OEM partnership for embedding Coolplay Fitness Hall app on Hisense smart TV platforms, expanding consumer reach through hardware distribution channel.
• Skyworth (创维)coreTechnology or IntegrationSmart TV OEM partnership embedding Coolplay fitness application on Skyworth smart TV products, providing fitness content to TV users.
• Coocaa (酷开)coreTechnology or IntegrationStrategic partnership with Coocaa (Skyworth's smart TV subsidiary) for smart fitness content integration and distribution.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Keep: Keep is China's leading consumer fitness app platform with on-demand classes, hardware (smart bikes, treadmills), and branded content — directly comparable to Coolplay's consumer app + smart hardware + live training strategy in the same Chinese market.
• Wondercise: Wondercise offers AI motion-capture fitness content for connected home equipment (bikes, treadmills, mirrors) with multi-device sync — overlapping heavily with Coolplay's connected equipment ecosystem and virtual competition features.
• Technogym: Technogym provides commercial-grade smart gym equipment with cloud-connected training content and member management — directly comparable to Coolplay's Power system and enterprise gym management solutions.
• Polar Electro: Polar is a long-established heart rate monitoring specialist with ECG-accurate chest straps and group training systems used in commercial gyms — the closest pure-play technology peer to Coolplay's Power ECG system.
• Wahoo Fitness: Wahoo makes connected fitness sensors, indoor smart bikes, and treadmill integrations with third-party apps — comparable to Coolplay's BLE-connected heart rate hardware and equipment interoperability layer.
• FitTime (Zhidou): FitTime is an early Chinese online fitness platform with paid content, live classes, and a community layer — overlapping with Coolplay's freemium-to-premium consumer app and certified trainer model.

Broad incumbents

• Peloton: Peloton operates the most mature connected fitness + content + hardware subscription model globally; while not China-focused, it is the canonical reference architecture for what Coolplay's Power + Fitness Hall combination aspires to become at scale.
• Huawei Health: Huawei's wearables plus Huawei Health app form a hardware-plus-platform smart fitness stack in China — a broad incumbent competing for the same consumer attention and gym partnership pipeline as Coolplay.
• Xiaomi Mi Fitness: Xiaomi's smart bands, watches, and Mi Fitness app create a low-cost consumer fitness platform across China — a scale competitor that could undercut Coolplay's hardware economics on price.
• Apple Fitness+: Apple Fitness+ bundles trainer-led classes with Apple Watch heart rate integration across TV and mobile — the global benchmark for the cross-device, biometric-linked fitness subscription experience Coolplay is building toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolplay