Local Greens

What Local Greens does

Local Greens (legal entity: TAZE GELSİN TARIM SANAYİ VE TİCARET ANONİM ŞİRKETİ) is an Istanbul-based indoor hydroponic farming company founded in 2020 that cultivates pesticide-free leafy greens, herbs, microgreens, and select vegetables at its Beykoz production facility. Cultivation relies on recirculating nutrient-water hydroponics certified as using 90% less water than classical agriculture, with pesticide residue independently verified by Ministry of Agriculture-approved laboratories and reports published publicly. The harvest-to-delivery window is typically same-day within Istanbul and across the company's refrigerated vehicle fleet, positioning the brand around three claims: pesticide-verified safety, ultra-fresh "harvest hours earlier" delivery, and short-distance provenance versus the 1,200+ km conventional supply chain from Antalya.

The business is a multi-channel direct-to-consumer operation: its primary surface is a Shopify e-commerce storefront (localgreens.co) with a 600 TL minimum order, supplemented by listings on Tazedirekt, Macroonline, Getir, Getir Buyuk, Macrocenter, and Migros for digital and physical grocery buyers. Pricing is per-unit by weight (~50–500 TL per item), with subscription-style weekly orders evidenced in customer testimonials. Beyond core produce, the company has extended into a curated "Taze Dukkan" section reselling partner goods — Roda Farm olive oils, Beykoz Yumurta free-range eggs, Organik Life organic eggs, Organicasa produce, tahini, and jams — turning the storefront into a local-producer marketplace.

The company operates with 1–10 employees, has raised minimal disclosed outside capital (~$280K from Village Global in October 2020), and has completed the Hackquarters and İşbank/Workup accelerator programs. Revenue, ARR, and subscriber count are not publicly disclosed. Geographic footprint is concentrated in Istanbul year-round, with limited distribution to Ankara, İzmir, Bursa, and Kocaeli, and nationwide Turkey shipping only in winter months due to cold-chain constraints.

Name

Local Greens

Legal name

TAZE GELSİN TARIM SANAYİ VE TİCARET ANONİM ŞİRKETİ

Website

https://localgreens.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Local Greens is an Istanbul-based hydroponic vertical farm founded in 2020 that grows pesticide-free leafy greens, herbs, and microgreens in Beykoz, selling direct-to-consumer via its own Shopify storefront, multiple Turkish grocery marketplaces, and a proprietary refrigerated cold-chain delivery fleet serving Istanbul-area households and curated local-producer partner goods.

Ownership category

akta.pro rank

Product category

Hydroponic Farming (Fresh Produce)

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

akta.pro secondary industries

Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

Keywords

• Hydroponic farming
• Leafy greens production
• Pesticide-free produce
• Vertical farming
• Controlled environment agriculture

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direct E-Commerce Sales: Consumers purchase directly from the Local Greens website (localgreens.co). Orders are harvested to order, packed, and shipped via Yurtici Kargo or delivered via the company's own refrigerated fleet in Istanbul. Minimum order value of 600 TL applies. Standard shipping is 120 TL; free shipping for orders over 1,000 TL.
2. Marketplace Sales (Tazedirekt, Macroonline, Getir, Getir Buyuk): Products are listed and sold through third-party online grocery platforms including Tazedirekt, Macroonline, Getir, and Getir Buyuk. These platforms serve as additional distribution channels bringing products to a wider online audience.
3. Retail / Physical Store (Macrocenter): Products are available for purchase at physical Macrocenter retail store locations, providing brick-and-mortar shelf placement for customers who prefer in-store shopping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Local Greens is a Beykoz, Istanbul-based hydroponic vertical farm that cultivates more than 30 varieties of pesticide-free leafy greens, herbs, microgreens, and select vegetables (cucumbers, tomatoes, zucchini, peppers, radish, celery) using soilless recirculating-nutrient cultivation. The company sells these products directly to consumers via its Shopify-powered website and mobile platform, ships them through third-party marketplaces (Tazedirekt, Macroonline, Getir, Getir Buyuk), and distributes through Macrocenter stores, with Istanbul customers served by a proprietary refrigerated cold-chain fleet and other Turkish cities served by Yurtici Kargo courier.

Product overview

Local Greens is a hydroponic vertical farming company operating from Beykoz, Istanbul, that grows leafy greens, herbs, and vegetables without pesticides or fungicides. The core product portfolio is organized around several categories: (1) Ayıklanmış & Paketli Yeşillikler — cleaned and packaged hydroponic greens including Akdeniz Salata, Mini Yedikule Marul, Kale, Kişniş, and mixed salad blends (Maskolin, Aromatik Yaz, Ege, Bebek Marul Mix); (2) Yaşayan Marullar — living lettuce varieties sold with roots intact for extended freshness; (3) Mikro Filizler — microgreens (mixed, wheatgrass, pea shoots); (4) Gurme Soslar — pesto sauces made from homegrown greens; (5) Sebze ürünleri — cucumbers (Tombul Çengelköy, standard), cherry tomatoes, pink tomatoes, mini zucchini, sweet peppers, village peppers, radish, celery, leafy vegetables; (6) Taze Dükkan — a curated section of partner products including sugar-free jams (blueberry, forest fruits), tahini; (7) Roda Farm Zeytinyağları — premium olive oils and flavored oils from partner Roda Farm; (8) Yumurta — free-range (Serbest Gezen) and organic eggs sourced from local partners (Beykoz Yumurta, Organik Life); (9) Pestisit Analiz Raporları — publicly available pesticide residue analysis reports; and (10) Soğutuculu İstanbul Teslimat — proprietary cold-chain delivery fleet serving Istanbul residents on scheduled days. The company also operates an e-commerce platform at www.localgreens.co and sells through third-party platforms (Tazedirekt, Macroonline, Getir, Migros). The tagline is 'Tazelikle Aranıza Kimse Girmesin' (No One Comes Between You and Freshness).

Differentiator

Problem solved

Functional benefit

Products and services

• Akdeniz Salata - 150G Paket Pre-mixed, cleaned, and packaged Mediterranean salad combining lollo rosso, çıtır marul, kırmızı palamut, yeşil palamut, endivyen, and gül marul varieties, hydroponically grown without pesticides for ready-to-eat home use.
• Mini Yedikule Marul - 3'lü Paket Three-pack of mini Yedikule lettuce, hydroponically grown in Beykoz without pesticides, providing a crisp texture and high content of vitamins A, C, K, folate, and fiber for home salad preparation.
• Kale Yaprakları - 100G Paket Cleaned, packaged green and purple kale leaves, hydroponically grown in Beykoz without pesticides, rich in vitamins, fiber, and protein with approximately 30 calories per 100g serving.
• Kişniş - 25G Paket Fresh coriander/cilantro, hydroponically grown in Beykoz without pesticides, offering a citrus aroma and refreshing taste with high content of vitamins, minerals, and antioxidants for culinary use.
• Yaşayan Marullar (Living Lettuce Line) A line of living lettuce varieties sold with roots intact — including Yağlı Marul (Butterhead), Kıvırcık Marul, Kırmızı Lolorosso, Çıtır Marul, Kırmızı/Yeşil Palamut Marul, Kırmızı/Yeşil Gül Marul, and Kırmızı/Yeşil Endivyen — kept fresh in water at home for up to 10 days after delivery.
• Mikro Filizler (Microgreens) Microgreens including Karışık Mikro Filiz (mixed), Buğday Çimi (wheatgrass), and Bezelye Mikro Filiz (pea shoots), hydroponically grown in Beykoz without pesticides for culinary garnish, juicing, and salad enhancement.
• Gurme Soslar (Gourmet Pesto Sauces) Gourmet, vegan, and spicy pesto sauces in 190g jars, made with hydroponically grown greens from Local Greens' own production, sold as a value-added prepared-food extension of the core leaf line.
• Serbest Gezen Tavuk Yumurtası (Free-Range Eggs) Free-range eggs supplied by Beykoz Yumurta from hens raised in natural outdoor environments in Beykoz, rich in Omega-3, vitamin E, and vitamin A, available in 10-pack and 15-pack, delivered via the Local Greens refrigerated cold-chain fleet within Istanbul.
• Organik Yumurta (Organic Eggs) Organic-certified eggs from free-range hens supplied by partner Organik Life, rich in Omega-3 and vitamins, available in 10-pack and 15-pack, distributed via Local Greens' Istanbul delivery service under the 'Sadece Istanbul' section.
• Roda Farm Zeytinyağları (Olive Oils Line) Award-winning olive oils from partner Roda Farm, including Gemlik and Memecik natural cold-pressed varieties (500ml, 1000ml) and flavored olive oils (basil, chili pepper, truffle, thyme) in 175ml, sold through the Local Greens Taze Dükkan section.
• Taze Dükkan (Curated Local Market Section) A curated marketplace section aggregating products from local Turkish producers, including Yaban Mersini Reçeli (sugar-free blueberry jam, 290g), Orman Meyveleri Reçeli (sugar-free forest-fruit jam, 280g), Fethiye Tahini (320g), and seasonal produce such as Can Erik, strawberries, organic avocados, and organic carrots from Antalya orchards, delivered through the Local Greens platform.
• Soğutuculu Araçlarla İstanbul İçi Teslimat (Cold-Chain Istanbul Delivery) Proprietary refrigerated vehicle delivery service covering both Anatolian and European sides of Istanbul on scheduled days, maintaining cold-chain integrity from harvest to doorstep for all temperature-sensitive Local Greens products including eggs.

Quantifiable outcome

• 90% less water consumption compared to classical agriculture through recirculating hydroponic system
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TazedirektcoreChannel Partner/ Reseller/ DistributorTazedirekt is an online grocery marketplace through which Local Greens products are available for purchase, expanding the brand's reach to Tazedirekt's customer base.
• MacroonlinecoreChannel Partner/ Reseller/ DistributorMacroonline is an online grocery platform through which Local Greens distributes its products alongside other premium food items.
• GetircoreChannel Partner/ Reseller/ DistributorGetir is a quick-commerce delivery platform. Local Greens products are listed on Getir for rapid on-demand delivery to consumers in covered areas.
• Getir BuyukcoreChannel Partner/ Reseller/ DistributorGetir Buyuk is Getir's larger-format delivery service for bigger basket sizes. Local Greens is available through this channel for customers needing larger quantities.
• MacrocentercoreChannel Partner/ Reseller/ DistributorMacrocenter is a premium supermarket chain. Local Greens products are sold at Macrocenter physical retail store locations, providing in-store distribution.
• Roda FarmminorChannel Partner/ Reseller/ DistributorRoda Farm's award-winning olive oils and specialty products (Gemlik and Memecik natural olive oils, flavored olive oils, pomegranate molasses) are sold through Local Greens' Taze Dukkan (Fresh Market) section, adding complementary gourmet products to the platform.
• Beykoz YumurtaminorOthersBeykoz Yumurta supplies free-range (serbest gezen) eggs from hens raised in natural outdoor environments in Beykoz. These eggs are sold through Local Greens' 'Sadece Istanbul' (Istanbul Only) section via the company's refrigerated delivery fleet.
• Organik LifeminorOthersOrganik Life supplies organic-certified eggs from free-range hens. These are sold through Local Greens' Istanbul delivery service under the 'Sadece Istanbul' section.
• OrganicasaminorOthersOrganicasa supplies organic products including jumbo organic avocados from Antalya orchards and organic carrots. These are sourced for the Taze Dukkan section of the Local Greens platform.
• Taze Dukkan (Fresh Market) Local ProducersminorOthersLocal Greens aggregates products from local producers under 'Taze Dukkan' including blueberry jam (Yaban Mersini Reçeli) from Yalova, tahini from Fethiye (Taze Dukkan Fethiye Tahini), and seasonal fruits (Can Erik, strawberries). These are curated selections from local producers delivered through the Local Greens platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bowery Farming: US indoor vertical farming operator producing pesticide-free leafy greens, herbs, and microgreens for retail and D2C channels. Highly comparable in technology (hydroponic CEA), product mix, and pesticide-free marketing narrative.
• AeroFarms: US-based aeroponic indoor vertical farming pioneer focused on leafy greens with sustainability-led marketing. Direct peer in indoor CEA, pesticide-free positioning, and B2B/retail distribution.
• Gotham Greens: US hydroponic greenhouse company producing leafy greens, herbs, and salad dressings sold through retail and foodservice. Comparable in CEA methodology, urban-located production, and branded value-added product strategy (e.g., pestos).
• BrightFarms: US hydroponic greenhouse operator supplying pesticide-free leafy greens to supermarkets via regional greenhouses. Comparable in CEA methodology and 'locally-grown' supermarket distribution thesis.
• 80 Acres Farms: US indoor vertical farming company producing leafy greens, microgreens, and herbs using hydroponics with sustainability messaging. Direct peer in product mix and CEA technology.
• Plenty: US-based vertical farming company using indoor hydroponic systems to grow leafy greens and herbs. Direct peer in the controlled-environment agriculture category with similar product portfolio and D2C/retail distribution focus.
• Infarm: Berlin-based indoor vertical farming company that grows leafy greens and herbs in hydroponic modular units placed in supermarkets and distribution centers. Direct competitor in operating model (hydroponic CEA) and product mix (leafy greens/herbs), though at much larger scale and geographic footprint.

Emerging players

• Mighty Greens (Mighty): Smaller-scale US hydroponic microgreens/leafy greens brand sold through retail and D2C. Comparable in product focus (microgreens, herbs) and premium positioning though at much smaller scale.

Regional players

• Plant Factory: Turkish indoor vertical farming startup producing leafy greens in Istanbul. The most direct regional comparable to Local Greens in terms of geography, customer segment, and operating model.

Broad incumbents

• Migros (Mavi Jeans / Mipam / Migros Fresh): Turkey's largest supermarket chain with an expanding 'pesticide-controlled' and local-produce assortment across its stores. Already a listed distribution partner of Local Greens and the principal competitive incumbent targeting the same Istanbul health-conscious shopper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/localgreensco
• YouTubeyoutube.com/@localgreens.istanbul
• Instagraminstagram.com/localgreens.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Greens