macrocenter
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
macrocenter firmographics
Firmographics- Name
- macrocenter
- Legal name
- Macroonline
- Website
- https://macrocenter.com.tr
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
macrocenter industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- General Online Grocery (Full-Basket) (CRAHAIAA)
- akta.pro secondary industries
- Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
macrocenter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct product sales through online platform and mobile applications. Customers purchase groceries and household items at listed prices in Turkish Lira. Revenue generated through transaction-based product sales across multiple categories including fresh produce, dairy, meat, beverages, and general merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
macrocenter product offering
Product offeringCore offering
Macrocenter operates supermarkets and an online grocery platform (Macroonline) selling food, household, personal care, and lifestyle products to Turkish consumers. The platform offers categories including fresh produce, meat and poultry, dairy, bakery, frozen foods, snacks, beverages, cosmetics, baby products, home goods, electronics, and pet supplies, supported by private-label lines and curated specialty collections with home delivery.
Product overview
Macrocenter operates as an online grocery and retail platform (Macroonline) offering a comprehensive range of product categories including fresh produce, meat and poultry, dairy, bakery, frozen foods, snacks, beverages, personal care, baby products, home goods, electronics, and pet supplies. The company organizes its offerings through multiple sub-brands: Macrostyle (specialty/international products), Macrocooks (cooking-focused items), Macrobalance (health-oriented products), Homemade by Macrocenter (private label prepared foods), Ready To Cook (partially prepared meal kits), and The Bakery (fresh baked goods). The platform features curated collections including Mevsiminden (seasonal produce), Haftalık Alışveriş Listesi (weekly staples), Yeni Ürünler (new arrivals), and Macropicks (international specialty items).
Differentiator
Problem solved
Functional benefit
Brands
- Macrostyle: Featured products section highlighting quality imported and specialty items at competitive prices
- Macrocooks
- Macrobalance
- Macro & More
- Banquet
- Homemade by Macrocenter
- The Bakery
Products and services
- Macroonline E-commerce Grocery Platform
- Macrostyle
- Macrocooks
- Macrobalance
- Homemade by Macrocenter
- Ready To Cook
- The Bakery
- Macropicks
Companies that use macrocenter
Customer profileSegments1 record
Ideal customer profiles1 record
macrocenter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
macrocenter partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
macrocenter competitors and assessment
Company assessmentDirect peers
- Migros: Turkey's leading supermarket and online grocery chain, operating Migros Sanal Market and the mobile application referenced in Macrocenter's app store URL. Directly comparable as an omnichannel grocer serving Turkish consumers with full-basket grocery delivery.
- Getir: Turkish-origin quick-commerce player offering rapid grocery delivery. Comparable as a Turkish e-grocery disruptor competing on convenience and delivery speed, though at smaller basket sizes than Macrocenter's full-basket model.
- Istegelsin: Turkish online grocery platform (now part of Yemeksepeti/Getir ecosystem) focused on scheduled home delivery from partner stores. Comparable as an online-only or hybrid Turkish e-grocer competing for the same online basket.
- A101: Major Turkish discount grocery chain with broad national footprint and increasingly active e-commerce channel. Direct peer competing on price-led grocery assortment for Turkish households.
- Şok Marketler: Turkish discount supermarket chain expanding its private-label and online presence. Comparable Turkish grocer competing for the same mass-market grocery basket.
- CarrefourSA: Sabancı–Carrefour joint venture operating supermarkets and an online grocery platform across Turkey. Closely comparable omnichannel grocery competitor with physical stores plus e-commerce delivery.
- BIM: Turkey's largest discount grocery chain with thousands of stores nationwide and growing online presence. Comparable as a high-volume, price-competitive Turkish grocer targeting the same mass-market consumer.
Others
- Hepsiburada: Turkey's largest general e-commerce marketplace, which also sells grocery, household, and personal care items. Comparable as a Turkish e-commerce platform that intersects with Macrocenter's online grocery and household assortment, though broader in scope.
- Trendyol: Leading Turkish e-commerce platform (backed by Alibaba) expanding into grocery and quick commerce. Comparable as a Turkish digital retail ecosystem competitor encroaching on online grocery.
Regional players
- Yemeksepeti: Major Turkish food delivery platform (owned by Delivery Hero) that has expanded into grocery via Istegelsin. Comparable as a Turkish delivery ecosystem player, though primarily a food-ordering marketplace rather than a grocery retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
macrocenter social profiles
Digital presencemacrocenter financial estimates
Financial estimateRevenue estimate
Valuation estimate
macrocenter leadership team
Management profileNumber of profiles
Profiles1 record
macrocenter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
macrocenter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about macrocenter
What does macrocenter do?
Macrocenter operates supermarkets and an online grocery platform (Macroonline) selling food, household, personal care, and lifestyle products to Turkish consumers. The platform offers categories including fresh produce, meat and poultry, dairy, bakery, frozen foods, snacks, beverages, cosmetics, baby products, home goods, electronics, and pet supplies, supported by private-label lines and curated specialty collections with home delivery.
Is macrocenter a public or private company?
macrocenter is a private company. It is classified as corporate owned and is currently operating.
When was macrocenter founded?
macrocenter was founded in -1.
How does macrocenter make money?
One revenue line is on record: product Sales.
Who are macrocenter's main competitors?
Direct peers on record are Migros, Getir, Istegelsin, A101, Şok Marketler, CarrefourSA and BIM. Others are Hepsiburada and Trendyol. Yemeksepeti is listed as a regional player.
Does macrocenter have an API?
No public API is recorded for macrocenter.
What industry is macrocenter in?
macrocenter's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAHAIAA, General Online Grocery (Full-Basket), with a secondary code of CRAHAAAJ, Supermarket Operators with In-Store Foodservice/Prepared Foods Focus. Its NAICS code is 445110 and its SIC code is 5411.