Stellapps
- Company typePrivate
- Founded2011
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Stellapps firmographics
Firmographics- Name
- Stellapps
- Legal name
- Stellapps Technologies Private Limited
- Website
- https://stellapps.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Stellapps industry classification
Industry- Product category
- Dairy Technology / Dairy Supply Chain Software
- NAICS
- Dairy Product Manufacturing (3115)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)
- akta.pro secondary industries
- Supply Chain Traceability & Farm-to-Fork Data Systems (AFAAAFAJ), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG)
Keywords
Where Stellapps is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Stellapps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- IoT Solutions & Hardware: Deployment of IoT devices and hardware solutions for dairy supply chain digitization including sensors, wearables, milk analysers, and monitoring equipment. Revenue generated through hardware sales and installation.
- Software Platform & Analytics: Subscription-based access to SmartMoo IoT platform, mooOpt analytics, mooFlow ERP, and other software solutions. Ongoing software licensing and platform access fees.
- mooMark Contract Manufacturing: Value-added dairy products business through mooMark subsidiary focusing on contract manufacturing and private labeling of sustainable, traceable dairy products for domestic and export markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise B2B custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Stellapps product offering
Product offeringCore offering
Stellapps designs and deploys IoT-based dairy management software applications and proprietary hardware that digitize the dairy supply chain from farm to fork. Its SmartMoo IoT platform integrates sensors, cattle wearables, milk collection units, chilling centre devices, and cold chain monitors to acquire data, which is transmitted to a cloud-based Service Delivery Platform for analytics and delivered to stakeholders via mobile applications. The product portfolio spans cattle monitoring (mooON), milk procurement (smartAMCU, smartCC), cold chain management (ConTrak), analytics (mooOpt), enterprise resource planning (mooFlow ERP), and financial services (mooPay), with a contract manufacturing arm (mooMark) for value-added dairy products.
Product overview
Stellapps is an end-to-end dairy technology solutions company offering a unified platform architecture called SmartMoo, which integrates IoT devices, cloud analytics, and mobile applications across the dairy supply chain. The product portfolio includes: mooON (cattle wearable and herd management), smartAMCU (automated milk collection), smartCC (chilling centre management), ConTrak (cold chain monitoring), mooOpt (analytics and optimization), mooFlow ERP (business management), and mooPay (financial services). These products work together through the SmartMoo IoT platform, which acquires data from sensors embedded in milking systems, animal wearables, and chilling equipment, transmitting it to the cloud for analysis and actionable insights delivery to stakeholders via mobile devices.
Differentiator
Problem solved
Functional benefit
Brands
- SmartMoo: Full Stack IoT platform for dairy supply chain digitization covering milk production, procurement, and cold chain management.
- mooMark
Products and services
- mooON mooON is a cattle pedometer wearable combined with a herd management application that detects heat (estrus) and various disorders based on activity and resting behavior, while providing preventive healthcare alerts, estrus detection for timely artificial insemination, breeding management, peak yield management, and personalized nutrition advisory to optimize herd performance.
- smartAMCU smartAMCU is an IoT-based Android device deployed at milk collection centers that enables real-time acquisition and dissemination of milk procurement data, including adulteration detection, rate chart management, and integration with payment gateways and ERP systems for automated farmer payments.
- smartCC smartCC is a cloud-based chilling centre management solution controlled by an IoT device that acquires and disseminates real-time milk procurement data, detects quantity and quality mismatches between collection centres and chilling centres, manages tanker routes, and handles dynamic rate chart and CAN level tracking.
- ConTrak ConTrak is an IoT-based cold chain monitoring system providing real-time management of Bulk Milk Coolers (BMCs), silos, cold rooms, and deep freezers through web and mobile app portals, including real-time volume and temperature monitoring, power management, automated CIP, malfunction alerts, and pilferage/tamper alerts.
- mooOpt mooOpt is a data-driven analytics and supply chain optimization platform that acquires data from sensors embedded in animal wearables, milk procurement infrastructure, and chilling equipment to deliver actionable insights including supply chain optimization, dynamic product mix management, milk route optimization, farmer churning analysis, and milk traceability.
- mooFlow ERP mooFlow ERP is an end-to-end dairy business workflow management system that covers procurement, sales and distribution, production and packaging, HR and payroll, and plant maintenance on a single integrated platform for dairy companies.
- mooPay mooPay is a digital financial services platform that brings attractive financial products including loans and insurance to rural dairy farmers, enabling automated direct farmer payments, instant payment for milk pouring, digital lending, and insurance products with reduced premiums.
- mooMark (mooMark Pvt Ltd) mooMark is Stellapps' wholly-owned subsidiary operating in contract manufacturing and private labeling of sustainable, traceable value-added dairy products, including gelato and premium dairy items, for domestic and export markets including West Asia and Japan.
Quantifiable outcome
- 3% reduction in procurement cost
- +13 more outcomes
Companies that use Stellapps
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Stellapps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Stellapps partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core, strategic and minor.
- Akiba Farm HoldingsflagshipJapanese company specializing in artisanal dairy production. Strategic MoU signed for gelato initiative and broader dairy innovation collaboration spanning India and Japan. Combines mooMark's digital dairy ecosystem with Akiba's expertise in artisanal dairy production and Japanese Total Mixed Ration feeding protocols. Partnership includes dedicated innovation mini-lab for premium dairy product development.
- Marubeni CorporationcoreJapanese trading company that facilitated the mooMark-Akiba Farm Holdings partnership. Plays a role in enabling cross-border dairy innovation collaboration between India and Japan.
- AgrialstrategicFrench agricultural cooperative based in Normandy, France. Partner for Stellapps France operations providing dairy technology solutions and market access in the European region.
- Normandie RegionminorRegional government support for Stellapps France operations in Caen, Normandie through various regional support programs.
Scale indicators15 records
Recent moves9 records
Expansion highlights5 records
Stellapps competitors and assessment
Company assessmentBroad incumbents
- DeLaval: Swedish global leader in dairy farming equipment and solutions, with milking systems, herd management software (DelPro), and farm advisory serving the same large dairy cooperatives that are Stellapps' core customers in India and globally. Direct overlap on milk procurement digitization, cold chain, and herd management.
- GEA Group: German industrial group with a major Dairy Farming & Processing division offering milking parlors, automated milk collection, cold chain equipment, and herd management software. Competes head-to-head with Stellapps for large cooperative and private dairy modernization contracts in India and emerging markets.
- BouMatic: US-headquartered dairy equipment and technology company providing milking systems, cooling tanks, and on-farm automation, with growing software/IoT capabilities. Competes with Stellapps' procurement and cold-chain stack in large dairy markets including India.
Regional players
- Ecozen Solutions: Indian agritech company providing solar cold chain and IoT solutions for perishables (including dairy), with a comparable rural-India go-to-market and product overlap on ConTrak cold chain monitoring and farm-to-processor traceability.
- Cropin: Indian agritech SaaS company offering farm management, traceability, and supply chain intelligence to agribusinesses. Comparable to Stellapps' mooOpt analytics and mooFlow ERP on the supply-chain-digitization layer, though Cropin is crop-focused and Stellapps is livestock-focused.
Emerging players
- Cainthus: Ireland/US computer-vision dairy cattle monitoring company (acquired by Ever.Ag) using imaging and AI to track individual cow behavior and productivity. Emerging peer to mooON with partial overlap on herd analytics for large dairies.
- Smaxtec: Austria-based precision dairy cattle monitoring company providing in-rumen bolus sensors and herd analytics for health, reproduction, and nutrition — a technology-adjacent peer to mooON with overlapping enterprise dairy customers in Europe and emerging markets.
- Connecterra: Netherlands-based dairy AI startup behind the Ida cattle monitoring platform (wearables + analytics). Direct comparable on the mooON cattle wearable and herd management product line, focused on yield optimization and health alerts.
Direct peers
- Afimilk: Israel-based dairy farm management technology company offering cow wearables, milking sensors, herd management software, and milk analysis. Closest pure-play dairy IoT/analytics peer to Stellapps' mooON and SmartMoo platform, serving similar enterprise dairy customers worldwide.
- DairyMaster: Ireland-based dairy technology company offering milking parlors, milk cooling, automated milk collection, and herd management solutions. Closely comparable to Stellapps' smartAMCU and smartCC products, particularly in the cooperative and smallholder-to-large-dairy segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Stellapps social profiles
Digital presenceStellapps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stellapps leadership team
Management profileNumber of profiles
Profiles8 records
Stellapps subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stellapps funding detail
Funding detailFunding overview
Funding rounds12 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stellapps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stellapps
What does Stellapps do?
Stellapps designs and deploys IoT-based dairy management software applications and proprietary hardware that digitize the dairy supply chain from farm to fork. Its SmartMoo IoT platform integrates sensors, cattle wearables, milk collection units, chilling centre devices, and cold chain monitors to acquire data, which is transmitted to a cloud-based Service Delivery Platform for analytics and delivered to stakeholders via mobile applications. The product portfolio spans cattle monitoring (mooON), milk procurement (smartAMCU, smartCC), cold chain management (ConTrak), analytics (mooOpt), enterprise resource planning (mooFlow ERP), and financial services (mooPay), with a contract manufacturing arm (mooMark) for value-added dairy products.
Is Stellapps a public or private company?
Stellapps is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stellapps founded?
Stellapps was founded in 2011. It employs 101 to 250 people.
Where is Stellapps based?
Stellapps is headquartered in Bangalore, India, in the Asia region.
How does Stellapps make money?
Three revenue lines are on record. IoT Solutions & Hardware is the primary driver. The others are software Platform & Analytics and mooMark Contract Manufacturing.
Who are Stellapps's main competitors?
Broad incumbents on record are DeLaval, GEA Group and BouMatic. Regional players are Ecozen Solutions and Cropin. Emerging players are Cainthus, Smaxtec and Connecterra. Direct peers are Afimilk and DairyMaster.
Does Stellapps have an API?
No public API is recorded for Stellapps.
What industry is Stellapps in?
Stellapps's product category is Dairy Technology / Dairy Supply Chain Software. Its primary akta.pro industry code is AFAEACAO, Dairy Farm Data, Monitoring & Precision Dairy Operations, with a secondary code of AFAAAFAJ, Supply Chain Traceability & Farm-to-Fork Data Systems. Its NAICS code is 3115 and its SIC code is 3523.