What Khushi Baby does

Khushi Baby Association is a Section 8 non-profit company headquartered in Jaipur, India (founded 2014 in Udaipur) that builds and deploys digital health technology on behalf of state and district government health departments in India. The organization operates the CHIP (Community Health Integrated Platform), an offline-ready, unified digital platform that consolidates frontline health worker workflows across 12 national health programs, replacing 180+ redundant indicators with a single interface and integrating with 11 state and central government platforms including Poshan Tracker and Ni-kshay. Khushi Baby supports 85,000+ community health workers and reaches 60+ million people across Rajasthan, Maharashtra, and Karnataka.

The product portfolio extends beyond CHIP to include NURTURE (end-to-end SAM/MAM child nutrition tracking linked to ICDS pathways), MAHILA (computer vision-based non-invasive anemia screening validated at 94% sensitivity / 100% specificity), AshaBot (a vernacular WhatsApp-based LLM companion for ASHA workers), CHVI (India's first village-level Climate Health Vulnerability Index developed with Google), TeleHAC (forthcoming AI-augmented call center module), and embedded Health Action Centers co-established with district governments. The organization pairs its technology stack with lean multidisciplinary implementation teams embedded inside health departments to close the feedback loop from data collection to coordinated care.

Khushi Baby's revenue model is philanthropic grants plus government co-financing rather than commercial SaaS pricing. Funding comes from a diversified set of institutional donors including Google.org, Skoll, LGT, Patrick J. McGovern Foundation, OpenAI, Infosys, Bajaj Finserv, Rippleworks, 100X, ACT, IHF, and Khorakiwala Family. The organization is registered under Section 8 of the Indian Companies Act, holds 12A/80G tax-deductible status, and is FCRA-registered through 2028 for foreign contributions. GTM is enterprise field sales into government health departments, with the platform positioned as a digital public good.

Name

Khushi Baby

Legal name

Khushi Baby Association

Website

https://khushibaby.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Khushi Baby is a Jaipur-based Section 8 non-profit that builds the CHIP digital health platform and embedded Health Action Centers to strengthen primary healthcare delivery for 60+ million people across three Indian states. It partners with state and district governments, funded by philanthropic grants and government co-financing rather than commercial pricing.

Ownership category

akta.pro rank

Product category

Digital Public Health Platform

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC)

akta.pro secondary industries

Maternal, Child & Adolescent Health Administration (BPAIAJAJ), Maternal, Child & Family Health Departments (HLAJAAAK), Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL)

Keywords

• Digital health platform
• Community health workers
• Maternal child health
• Public health technology
• Health data analytics

Headquarters

HQ city

Udaipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Philanthropic Grants & Donations: Khushi Baby is a registered nonprofit Section 8 company (Khushi Baby Association) that raises funding from philanthropic foundations, corporations, and individual donors. Donations are tax-deductible under 12A and 80G provisions. Funding partners include Skoll, LGT, Patrick J McGovern Foundation, Google.org, OpenAI, Infosys, Bajaj Finserv, Rippleworks, 100X, ACT, IHF, and Khorakiwala Family.
2. Government Co-financing: District administrations (e.g., Nandurbar) co-finance the Health Action Centers from inception. State governments provide operational funding and budget lines for long-term ownership of platforms like NURTURE.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Khushi Baby builds and deploys the CHIP (Community Health Integrated Platform), an offline-ready digital platform that consolidates frontline health worker workflows across India's primary health care programs, reducing 180+ redundant indicators into a single interface. It pairs the technology platform with embedded Health Action Centers (HACs) that act as command centers turning data into action for high-risk mothers and children. Specialized modules include NURTURE (child nutrition tracking), MAHILA (AI anemia screening), AshaBot (WhatsApp-based health worker assistant), TeleHAC (AI-augmented outreach), and the Climate Health Vulnerability Index.

Product overview

Khushi Baby offers a unified public health technology platform (CHIP - Community Health Integrated Platform) augmented by embedded Health Action Centers and specialized modules. CHIP is a consolidated, offline-ready digital platform for frontline health workers that reduces 180+ redundant indicators across 12 national health programs. Supporting products include NURTURE (child nutrition tracking), MAHILA (AI-powered anemia screening), AshaBot (WhatsApp-based health companion), TeleHAC (AI-augmented outreach module), and the Climate Health Vulnerability Index (village-level climate-health assessment). The platform integrates with national systems including Poshan Tracker and Ni-kshay, serving 85,000+ health workers and reaching 60+ million people across Rajasthan, Maharashtra, and Karnataka.

Differentiator

Problem solved

Functional benefit

Products and services

• CHIP (Community Health Integrated Platform) Unified, offline-ready digital health platform that consolidates frontline health worker workflows across all primary health care programs into a single interface, supporting digital health census, longitudinal tracking, and AI/GIS-based dashboards.
• Health Action Centers (HAC) Lean, multidisciplinary units co-established with government health departments that operate command centers converting routine health data into real-time action, including call center operations for high-risk mother and child follow-up.
• NURTURE End-to-end child nutrition and health tracking system that bridges identification and treatment for SAM/MAM children, linking national Poshan Tracker data with treatment pathways across ICDS and Nutrition Rehabilitation Centres.
• MAHILA Non-invasive, smartphone-based anemia screening tool using machine learning to classify anemia severity from images of the conjunctiva, trained on 3,021 pregnant women with 94%+ sensitivity and 100% specificity for moderate-or-worse anemia.
• AshaBot WhatsApp-based vernacular LLM companion for ASHA community health workers, grounded in public health curriculum to answer medical knowledge questions and provide guidance.
• Climate Health Vulnerability Index (CHVI) India's first village-level climate-health vulnerability index combining CHIP health/social vulnerability data with Google Earth Engine climate data and Indian Meteorological Department weather data to enable targeted climate-health action.
• TeleHAC AI-augmented module within the CHIP dashboard that transforms manual call center operations into scalable community outreach with automated triage prioritization, structured counseling support, and longitudinal tracking of conversation quality.

Quantifiable outcome

• 85,000+ community health workers supported across Rajasthan, Maharashtra, and Karnataka
• +7 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• GooglecoreStrategic or Co-development PartnerGoogle provides funding, AI infrastructure, and geospatial modeling capabilities for the Climate Health Vulnerability Index (CHVI). Google Health provides Environmental Insights Explorer data. Google.org provides philanthropic funding. Partnership produces India's first village-level climate-health vulnerability index.
• PATHcoreStrategic or Co-development PartnerPATH and Khushi Baby co-develop and deploy digital health solutions. PATH's Climate X Health Challenge winner. PATH's India Primary Health Care Tech Challenge winner. Neeraj Jain from PATH provides testimonial endorsement of Khushi Baby's integrated model.
• World Health Organization (WHO)coreStrategic or Co-development PartnerWHO TDR (Special Programme for Research and Training in Tropical Diseases) supports SIHI India Healthcare Excellence Award recognition. WHO collaborates on evidence generation and health system strengthening initiatives.
• UNICEFcoreStrategic or Co-development PartnerUNICEF Wearables for Good Challenge winner (2015). UNICEF collaborates on child health programs and supports evidence generation for digital health interventions in India.
• AIIMS JodhpurcoreStrategic or Co-development PartnerAIIMS Jodhpur partnered with Khushi Baby for development and validation of MAHILA anemia screening tool. AIIMS is part of the validation network for the AI-powered diagnostic tool.
• ICMR (Indian Council of Medical Research)coreStrategic or Co-development PartnerICMR partnered with Khushi Baby for MAHILA anemia screening tool development and validation. ICMR NIE (National Institute of Epidemiology) and ICMR NIRRCH are additional ICMR-affiliated research partners.
• Public Health Foundation of India (PHFI)coreStrategic or Co-development PartnerPHFI partnered with Khushi Baby for Climate Health Vulnerability Index (CHVI) development. PHFI supports impact evaluation and evidence generation for climate-health interventions.
• Indian Institute of Public Health (IIPH)minorStrategic or Co-development PartnerIIPH is listed as a research partner supporting public health research and evidence generation for Khushi Baby's interventions.
• J-PAL South Asia at IFMRcoreStrategic or Co-development PartnerJ-PAL South Asia at IFMR partnered with Khushi Baby for CHVI impact evaluation and evidence generation. Provides rigorous research methodology support.
• CEEW (Council on Energy, Environment and Water)minorStrategic or Co-development PartnerCEEW partnered with Khushi Baby for climate-health vulnerability assessment and research.
• Government of RajasthancoreStrategic or Co-development PartnerState government partnership for CHIP deployment, zero-dose immunization strategy, TB surveillance, and family planning programs. Formal mandate letters direct health workers to use CHIP due-lists.
• Government of MaharashtracoreStrategic or Co-development PartnerState government partnership for CHIP deployment, Health Action Centers, and NURTURE child nutrition tracking. District Administration of Nandurbar co-finances Health Action Center.
• Government of KarnatakacoreStrategic or Co-development PartnerState government partnership for CHIP deployment and CHVI validation across primary health centers.
• UNFPAminorStrategic or Co-development PartnerUNFPA is listed as a partner collaborating on reproductive and maternal health programs.
• IPASminorStrategic or Co-development PartnerIPAS is listed as a partner for reproductive health and family planning initiatives.
• ARMMANminorStrategic or Co-development PartnerARMMAN is listed as a partner for maternal and child health programs.
• ArtparkminorStrategic or Co-development PartnerArtpark is listed as a technology partner supporting innovation initiatives.
• Mahila Housing TrustminorStrategic or Co-development PartnerMahila Housing Trust is listed as a partner for social vulnerability and housing-related health initiatives.
• AuderecoreStrategic or Co-development PartnerAudere partnered with Khushi Baby for CHVI impact evaluation and evidence generation. Audere provides technical support for health analytics and research.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• ARMMAN: India-based non-profit running large-scale maternal and child health programs (mMitra, Kilkari) that use mobile technology to deliver health information to pregnant women and families. Directly comparable to Khushi Baby's maternal and child health focus, frontline-worker enablement, and India state-government partnership model.
• Dimagi (CommCare): Builds CommCare, an open-source digital platform for community health workers used across 80+ countries. Most direct global comparable on platform offering, frontline-worker workflow consolidation, and government deployment in low-resource settings.
• Medic (formerly Medic Mobile): Open-source digital health platform for community health workers with strong presence in Africa and Asia. Comparable on technology stack (open-source, offline-first), user base (CHWs), and deployment model through NGO and government partnerships.
• Avni: India-based non-profit building an open-source digital public good for frontline health and nutrition workers, with deployments across Indian states. Closest India-native peer on platform model, target user (ASHAs/Anganwadi workers), and state-government partnership approach.
• Noora Health: Non-profit operating in India and Bangladesh that trains family members with health skills during hospital stays via video and in-person programs. Comparable on India hospital-system partnerships, maternal and neonatal health focus, and Y-Combinator-backed scale model.
• Living Goods: Non-profit supporting community health workers in sub-Saharan Africa with digital tools, training, and supervision. Comparable on CHW enablement, government co-financing model, and use of mobile technology for last-mile health service delivery.
• CareMessage: Non-profit providing SMS and messaging-based health programs for underserved populations in the US and globally. Comparable on targeting underserved communities with digital health tools, NGO operating model, and focus on social determinants of health.
• Last Mile Health: Non-profit training and deploying community health workers in remote African settings with digital support tools. Comparable on CHW-centric model, government partnership approach, and focus on rural last-mile primary care delivery.

Emerging players

• OpenMRS: Open-source electronic medical record platform widely used in low-resource settings including India and Africa. Comparable on open-source health software philosophy and government/NGO deployment, though more focused on facility-based clinical records than community-level workflows.
• Praekelt.org (Praekelt): Non-profit technology organization building mobile health platforms (including maternal messaging programs like MomConnect in South Africa). Comparable on mobile-first maternal health platform delivery, government partnerships, and emerging-market focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamkhushibaby
• LinkedInlinkedin.com/company/khushi-baby
• Facebookfacebook.com/teamkhushibaby

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khushi Baby