Noora Health

What Noora Health does

Noora Health is a 501(c)(3) nonprofit headquartered in San Francisco, California, with operating subsidiaries in India (Noora Health India Private Limited), Bangladesh, and Indonesia (Yayasan Noora Health Indonesia), and a Nepal country presence via partnership. Founded in 2012 at Stanford's d.school by four co-founders and officially launched in 2014 through Y Combinator, the organization is co-led by Co-CEOs Dr. Shahed Alam and Edith Elliott and employs 500+ staff, with approximately 98% located in program-delivery regions.

The company's core offering is the Care Companion Program (CCP) — a structured, government-integrated caregiver training model in which healthcare workers (nurses and doctors) deliver contextualized education to family members of patients during and after hospitalization. Program areas span maternal and newborn care, cardiac care, tuberculosis, HIV/AIDS, noncommunicable diseases, primary care, oncology, and COVID-19. The CCP is supported by a software layer: the Mobile Care Companion platform (an AI-enabled, WhatsApp-delivered system powered by Twilio with an AI Copilot for on-demand nurse/doctor support), the Care Companion App for healthcare-worker workflow and reporting, and Noora Academy for worker upskilling. By 2024, the organization had trained 58M+ caregivers and patients across 16,300+ partner facilities in four countries (India, Bangladesh, Indonesia, Nepal) and 8+ languages, with quantified clinical outcomes (71% reduction in post-surgical cardiac complications, 18% reduction in newborn mortality, 54% reduction in newborn readmissions) published in peer-reviewed journals.

Revenue mechanics are hybrid for a nonprofit: donations and philanthropic grants (through a 501(c)(3) structure) provide the majority of unrestricted funding, while government partnerships function as the primary go-to-market channel — states and ministries commit budget and integrate CCP into public health-system operations at no direct cost to caregivers. Distribution is exclusively institutional and government-led (no direct-to-consumer motion); strategic partners include the WHO under a three-year MoU signed in 2025, the Indian government across 12+ states, Bangladesh's Ministry of Health, Indonesian regional health departments, and UNICEF.

Name

Noora Health

Legal name

Noora Health

Website

https://noorahealth.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Noora Health is a San Francisco-based 501(c)(3) nonprofit that partners with governments and hospitals across India, Bangladesh, Indonesia, and Nepal to deliver its Care Companion Program, an AI-enabled, WhatsApp-supported family caregiver training model that has reached 58 million caregivers and patients across 16,300 facilities.

Ownership category

akta.pro rank

Product category

Family Caregiver Training and Health Education

NAICS

Social Assistance (624), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH)

Keywords

• Caregiver training programs
• Family health education
• Mobile health platform
• Public health partnerships
• Community health worker training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Philanthropy: Noora Health is a 501(c)(3) nonprofit organization funded through donations. Every donation goes directly to building programs that equip and train caregivers.
2. Government Partnerships: Partnerships with state and national governments where governments commit key resources to ensure ongoing success and implementation of the program. Programs are integrated into existing facility operations and budgets.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Noora Health designs and implements the Care Companion Program (CCP), a structured family caregiver training and education curriculum delivered inside hospitals and clinics in India, Bangladesh, Indonesia, and Nepal across maternal/newborn, cardiac, TB, HIV/AIDS, oncology, and primary care. The organization pairs this facility-based program with the AI-enabled Mobile Care Companion platform, a WhatsApp-integrated digital tool that delivers continuous post-discharge coaching, multimedia content, and on-demand nurse support to caregivers at home.

Product overview

Noora Health operates as a platform-plus-modules architecture centered on the Care Companion Program (CCP). The CCP is the core offering—a structured caregiver training program delivered within healthcare facilities by trained staff. The Mobile Care Companion extends this work digitally, providing AI-enabled remote support through WhatsApp with personalized behavioral coaching and on-demand nurse/doctor access. Supporting modules include the Care Companion App for healthcare worker workflow management and Noora Academy for healthcare worker training and upskilling. The AI Copilot powers intelligent query resolution within the Mobile Care Companion. Together, these products form an integrated ecosystem that supports caregivers from facility-based training through post-discharge home care.

Differentiator

Problem solved

Functional benefit

Brands

• Care Companion Program (CCP): The core program model - an adaptable, context-specific, and human-centered suite of educational tools and training for patients and caregivers.
• Mobile Care Companion
• Care Companion App
• Noora Academy
• The Caregiving Lab

Products and services

• Care Companion Program (CCP) Structured caregiver training and education program delivered inside hospitals and clinics. Trains healthcare staff to transfer essential health skills to family caregivers and patients through facility-based sessions covering maternal and newborn care, cardiac care, tuberculosis, HIV/AIDS, oncology, noncommunicable diseases, and primary care.
• Mobile Care Companion AI-enabled digital platform delivered via WhatsApp that provides continuous post-discharge caregiver support. Delivers Family Health Profiles, Proactive Behavioral Coaching nudges, observability on progression, on-demand care support, and automated referral to the health system. Supports text, voice, image, and video content in 8+ languages.
• Care Companion App

Quantifiable outcome

• 71% reduction in 30-day post-surgical cardiac complications
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship, core and foundational.

• World Health Organization (WHO)flagshipStrategic or Co-development Partner · 29 July 2025Three-year MoU signed at 78th World Health Assembly to enhance global support for family caregivers. Focus areas: creating training materials for caregiver knowledge and self-care practices; building evidence base for family caregiver-inclusive health systems; conducting research to understand caregiver needs globally. Aligns with Global Strategy for Women's, Children's, and Adolescents' Health, UN Decade of Healthy Ageing, and Rehabilitation 2030 initiative.
• One Heart WorldwidecoreImplementation/ SI/ Consulting Partner · 1 January 2024Three-year partnership agreement to implement maternal and child health Care Companion Program in Nepal. One Heart Worldwide brings over a decade of experience in reducing maternal and neonatal mortality in remote and underserved regions.
• Punjab State AIDS Control SocietycoreStrategic or Co-development Partner · 1 January 2023Co-created HIV/AIDS caregiver training program supporting people living with HIV/AIDS, caregivers, peer educators, and community members with culturally-grounded tools addressing stigma and promoting prevention, treatment adherence.
• MAMTA Health Institute for Mother and ChildcoreImplementation/ SI/ Consulting Partner · 1 January 2022First-of-its-kind implementing partnership model to expand Care Companion Program to Himachal Pradesh, India.
• Sri Jayadeva Institute of Cardiovascular Sciences and ResearchcoreStrategic or Co-development PartnerImplementation of Cardiac Care Companion Program at facilities in Bangalore, Mysore, and Gulbarga. Longstanding partnership since early program development.
• Ariadne Labs (Harvard)coreStrategic or Co-development PartnerResearch partnership with Harvard's Ariadne Labs and Stanford's Center for Health Education to conduct rigorous research on Care Companion Programs. Joint studies published in BMJ Global Health and PLOS Global Public Health.
• J-PAL (MIT)coreStrategic or Co-development PartnerIqbal Dhaliwal, Global Executive Director of J-PAL, serves on Noora Health's board. Research and evaluation collaboration.
• Narayana HealthfoundationalStrategic or Co-development PartnerOriginal pilot program location starting in 2013 with ICU nurse Anand Kumar leading training sessions. Partnership continues today with Anand guiding training curriculum.
• Stanford Center for Health EducationcoreStrategic or Co-development PartnerResearch collaboration on digital health and mobile messaging interventions. Joint studies including cluster-randomized trial published in Bulletin of WHO.
• UNICEFcoreStrategic or Co-development PartnerPartnership to create Special Newborn Care Unit program complementing antenatal and postnatal care initiatives.
• Government of India - Multiple StatesflagshipStrategic or Co-development PartnerState government partnerships across Andhra Pradesh, Punjab, Karnataka, Madhya Pradesh, Maharashtra, Haryana, Himachal Pradesh, Goa, Odisha, Telangana for Care Companion Program implementation integrated into public health systems.
• Government of Bangladesh - Ministry of HealthflagshipStrategic or Co-development PartnerPartnership with Directorate General of Health Services to strengthen access to caregiver education across all eight divisions of Bangladesh.
• Government of Indonesia - Regional PartnerscoreStrategic or Co-development PartnerPartnership with public health system across seven regencies in East Java, Central Java, West Java, and Yogyakarta. MoU signed with Ponorogo and Pamekasan regencies.
• Government of Nepal - Ministry of HealthcoreStrategic or Co-development PartnerPartnership through One Heart Worldwide for maternal and child health Care Companion Program implementation.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Last Mile Health: Nonprofit that trains community health workers to deliver care in remote, last-mile settings across Africa. Highly comparable to Noora Health's model of training frontline health workers and family caregivers to extend the health system into homes, though Last Mile Health focuses on community health workers in Africa rather than family caregivers in South/Southeast Asia.
• Living Goods: Operates a digitally enabled community health worker network across East Africa with measurable reductions in child mortality. Directly comparable to Noora in the way it combines a frontline health worker force with a digital platform to drive measurable health outcomes in LMICs.
• ARMMAN: India-based nonprofit that uses mobile health programs (mMitra, Arogya Sakhi) to deliver maternal and child health information to pregnant women and new mothers. Closely mirrors Noora Health's maternal/newborn Care Companion Program in target population, delivery channel (mobile messaging), and India geography.

Broad incumbents

• BRAC: One of the world's largest development NGOs, with deep Bangladesh presence in health, education, and microfinance. Overlaps with Noora on caregiver/community health programming in Bangladesh and on government-partnered health delivery, though BRAC operates a far broader portfolio.
• PATH: Global health nonprofit that partners with governments in LMICs to scale health innovations across maternal, newborn, infectious disease, and digital health verticals. Comparable as a government-partnered health innovator in the same South and Southeast Asian geographies, though with a much broader portfolio than Noora's caregiver-training focus.

Emerging players

• Jacaranda Health: East Africa-based nonprofit using digital tools and government partnerships to improve maternal and newborn health outcomes. Comparable on the intersection of maternal health, digital platforms, and government integration, though smaller scale and focused on Kenya rather than South Asia.
• Maternity Foundation: Denmark-based nonprofit behind the Safe Delivery App, which trains skilled birth attendants in low-resource settings via mobile. Comparable in using mobile-first training to improve maternal and newborn outcomes in LMICs, with similar global health funder base.
• Dimagi: Builds CommCare, an open-source digital platform used by community health workers globally, including in many of the same LMIC settings Noora Health operates in. Comparable as a digital infrastructure provider for frontline health worker and caregiver programs, though Dimagi sells to implementers rather than running its own programs.
• Whydots (formerly Microwd): Digital health organization focused on improving maternal and child health in emerging markets through community engagement and digital tools. Overlaps with Noora on the intersection of community-led caregiver engagement and mobile-enabled health education in LMICs.

Others

• CaringBridge: US-based nonprofit platform that supports family caregivers through personal health journals and coordinated care tools. Adjacent in mission (supporting family caregivers) but operates as a direct-to-consumer platform in high-income settings rather than a government-integrated LMIC health system partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NooraHealth
• YouTubeyoutube.com/channel/UCs0VlJM1W9l7PT5aCIQqDqQ
• Facebookfacebook.com/noorahealth
• LinkedInlinkedin.com/company/3657133
• Instagraminstagram.com/noorahealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noora Health