Neurita Tequila
Neurita Tequila is a UK-based premium flavoured tequila brand founded in 2022 by Lucy Smith, selling a four-SKU range of 100% agave tequilas from Jalisco, Mexico, direct-to-consumer via its website and Amazon UK, positioned as a single-base Margarita product targeting UK cocktail and health-conscious social drinkers.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Neurita Tequila does
Neurita Tequila is a UK-based premium flavoured tequila brand operating as Neurita Ltd, a private limited company registered in Hove, East Sussex, and founded in 2022 by Lucy Smith. The company produces a four-SKU range of 100% agave Blanco tequilas sourced from Jalisco, Mexico, manufactured using traditional methods — brick-oven cooking, tahona stone-wheel crushing, and copper-pot double distillation — and then infused with natural fruit extracts. The flavoured variants (Citrus infused with Sicilian Orange and Tangerine; Rosa with Raspberry, Strawberry and Pomegranate; Picante with Scotch Bonnet Chilli, Green Chilli and Tangerine) are bottled at 35% ABV and priced at £33.99 per 70cl; an unflavoured Blanco at 40% ABV is priced at £35.00. The product architecture is explicitly designed as a single-base Margarita, eliminating the need for triple sec or Cointreau and reducing sugar versus conventional recipes.
The business model is direct-to-consumer transactional commerce, with revenue generated from one-time bottle sales through the company's own e-commerce site (neurita-tequila.com, with £4.99 flat-rate UK mainland shipping and 48-hour fulfilment) and the Amazon UK marketplace. Marketing is concentrated in content-led channels: an owned blog with extensive Margarita and tequila-cocktail recipe content, an Instagram presence built around the #neuritayourmargarita user-generated-content campaign, and an email newsletter ('Join the Margarita Revolution'). Distribution is UK-domestic only; there is no disclosed wholesale, on-trade, or international presence.
Neurita targets two horizontal consumer segments — Margarita Enthusiasts (cocktail makers seeking a simplified 3-ingredient recipe) and Health-Conscious Social Drinkers (lower-calorie alternatives to wine and traditional cocktails, with the Margarita Spritz cited at 64 calories per serve). The brand has secured back-to-back 'Best Flavoured Tequila' wins at the World Tequila Awards (2023 and 2024) and a 2023 London Spirits Competition recognition, providing third-party validation in a competitive category. The company is founder-owned with no disclosed institutional funding, no published headcount, and no disclosed revenue figures.
Neurita Tequila firmographics
Firmographics- Name
- Neurita Tequila
- Legal name
- Neurita Ltd
- Website
- https://neurita-tequila.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Neurita Tequila is a UK-based premium flavoured tequila brand founded in 2022 by Lucy Smith, selling a four-SKU range of 100% agave tequilas from Jalisco, Mexico, direct-to-consumer via its website and Amazon UK, positioned as a single-base Margarita product targeting UK cocktail and health-conscious social drinkers.
- Ownership category
- akta.pro rank
Neurita Tequila industry classification
Industry- Product category
- Premium Flavoured Tequila / Spirits
- NAICS
- Distilleries (312140)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Neurita Tequila is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Neurita Tequila business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: Sale of bottled tequila products through company e-commerce website and Amazon UK marketplace. Products include flavoured tequilas (Citrus, Rosa, Picante) at £33.99 and Blanco at £35.00 per 70cl bottle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flavoured Tequila variants (Citrus, Rosa, Picante) - 70cl bottle |
| Unit Pricing | Pay-as-you-go | Blanco Tequila - 70cl bottle |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Neurita Tequila product offering
Product offeringCore offering
Neurita Tequila produces and sells premium flavoured tequila made from 100% Blue Agave sourced from Jalisco, Mexico, crafted specifically as the ideal base for Margaritas. The product range includes three flavoured Blanco tequilas (Citrus with Sicilian Orange and Tangerine, Rosa with Raspberry/Strawberry/Pomegranate, and Picante with Scotch Bonnet Chilli and Tangerine) and an unflavoured Blanco, all designed to eliminate the need for triple sec in margarita recipes.
Product overview
Neurita Tequila is a premium flavoured tequila brand launched in 2022, offering a range of four Blanco Tequila variants crafted from 100% Blue Agave sourced from Jalisco, Mexico. The portfolio includes three flavoured varieties (Citrus infused with Sicilian Orange and Tangerine, Rosa infused with Raspberry, Strawberry and Pomegranate, and Picante infused with Scotch Bonnet Chilli and Tangerine) plus an unflavoured Blanco. All products are designed to be the perfect base for Margaritas, eliminating the need for triple sec or additional liqueurs, resulting in lower sugar cocktails. The brand emphasizes traditional production methods including brick oven cooking, tahona crushing, and copper pot still distillation combined with natural fruit infusion.
Differentiator
Problem solved
Functional benefit
Products and services
- Neurita Tequila Blanco - Citrus Premium 100% Agave Tequila Blanco sourced from Jalisco, Mexico, infused with Sicilian Orange and Tangerine natural fruit extracts. Winner of 'Best Flavoured Tequila' at the World Tequila Awards 2023 and 2024. Designed as the perfect base for classic Margarita cocktails with smooth citrus notes and sweet orange flavours. 70cl bottle, 35% ABV, priced at £33.99.
- Neurita Tequila Blanco - Rosa Premium 100% Agave Tequila sourced from Jalisco, Mexico, infused with Raspberry, Strawberry and Pomegranate natural fruit extracts. Naturally pink tequila with a plush pink colour, sweet berry aroma, and smooth finish with a hint of agave. Designed as the perfect base for sweeter Margarita cocktails. 70cl bottle, 35% ABV, priced at £33.99.
- Neurita Tequila Blanco - Picante Premium 100% Agave Tequila sourced from Jalisco, Mexico, infused with Scotch Bonnet Chilli, Green Chilli and Tangerine. Ruby red colour with chilli pepper heat balanced by citrus notes. Designed as the perfect Tequila for Spicy Margaritas (Picantes) with a warming, intense spice finish. 70cl bottle, 35% ABV, priced at £33.99.
- Neurita Tequila Blanco (100% Agave) 100% Agave Blanco Tequila sourced from Jalisco, Mexico, described as the smoothest Tequila Blanco with natural vanilla and caramel notes. Best used as the base for a Tommy's Margarita with lime juice and agave syrup, and also suitable for Tequila Soda. 70cl bottle, 40% ABV, priced at £35.00.
Quantifiable outcome
- Neurita Margarita Spritz contains only 64 calories per serve when using plain soda or diet citrus soda
- +1 more outcomes
Companies that use Neurita Tequila
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Neurita Tequila technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Neurita Tequila partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon UKcoreAmazon UK serves as a marketplace distribution channel for Neurita Tequila products. Products are available for purchase on Amazon UK with links provided on product pages. This partnership expands the brand's reach to Amazon's existing customer base in the UK.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Neurita Tequila competitors and assessment
Company assessmentEmerging players
- 818 Tequila: Kendall Jenner's celebrity-backed premium tequila brand that launched DTC and quickly scaled to retail. Comparable to Neurita as a culturally-positioned, premium tequila brand leveraging modern brand storytelling to compete with legacy players. https://www.drink818.com
- Código 1530: Premium 100% agave tequila from Jalisco with strong bartender and on-trade following. Comparable to Neurita on the craft, tradition-anchored production side (brick ovens, tahona) and premium positioning, though focused on sipping/sipping-cocktail rather than flavoured-margarita use case. https://codigo1530.com
- Teremana Tequila: Dwayne Johnson-founded premium 100% agave tequila that disrupted the category with DTC marketing and celebrity-led storytelling. Comparable to Neurita as a founder-led, premium, modern-brand tequila targeting cocktail occasions, though larger and US-focused. https://teremana.com
- Calirosa Tequila: Adam Levine's premium tequila brand positioned as additive-free and crafted for cocktail occasions. Comparable to Neurita as a premium celebrity-founded brand targeting cocktail-mixability, though larger and US-focused. https://www.calirosa.com
Direct peers
- Casamigos: Premium tequila brand (George Clooney-founded, now Diageo-owned) famous for its smooth Blanco profile and flavoured-infusion variants. Direct peer because both brands target smooth, accessible, slightly flavoured tequila for casual/cocktail consumption rather than traditional sipping. https://casamigos.com
Broad incumbents
- 1800 Tequila: Premium tequila brand owned by Becle (Jose Cuervo parent), with flavoured variants aimed at cocktail occasions. Direct competitor in the flavoured/premium cocktail-mix positioning; far broader distribution and portfolio. https://www.1800tequila.com
- Patrón Tequila: Premium 100% agave tequila with flavoured variants, owned by Bacardi. Competes on premium positioning and cocktail-mixability; broader portfolio includes reposado and añejo expressions Neurita does not offer. https://www.patrontequila.com
- Jose Cuervo: World's largest tequila producer and category-defining brand. While not a flavoured-Margarita-base specialist, its Tradicional and Especial lines directly compete for the same shelf space and home-Margarita occasion that Neurita targets. https://www.cuervo.com
- Don Julio: Premium tequila portfolio owned by Diageo, with Blanco, Reposado, and Añejo expressions. Comparable on the premium 100% agave production process and Jalisco origin, though Neurita is differentiated by the flavoured/Margarita-base positioning Don Julio does not lead with. https://www.donjulio.com
Others
- Cointreau: Premium orange liqueur (triple sec) that Neurita's products are explicitly designed to displace in Margarita recipes. Functionally a substitute/adjacent competitor for the same at-home Margarita occasion — Neurita's value proposition is built around not needing this product. https://www.cointreau.com
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Neurita Tequila social profiles
Digital presenceNeurita Tequila financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neurita Tequila leadership team
Management profileNumber of profiles
Profiles1 record
Neurita Tequila funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neurita Tequila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neurita Tequila
What does Neurita Tequila do?
Neurita Tequila produces and sells premium flavoured tequila made from 100% Blue Agave sourced from Jalisco, Mexico, crafted specifically as the ideal base for Margaritas. The product range includes three flavoured Blanco tequilas (Citrus with Sicilian Orange and Tangerine, Rosa with Raspberry/Strawberry/Pomegranate, and Picante with Scotch Bonnet Chilli and Tangerine) and an unflavoured Blanco, all designed to eliminate the need for triple sec in margarita recipes.
Is Neurita Tequila a public or private company?
Neurita Tequila is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neurita Tequila founded?
Neurita Tequila was founded in 2022. It employs 1 to 10 people.
Where is Neurita Tequila based?
Neurita Tequila is headquartered in London, United Kingdom, in the Europe region.
How does Neurita Tequila make money?
One revenue line is on record: direct Product Sales.
Who are Neurita Tequila's main competitors?
Emerging players on record are 818 Tequila, Código 1530, Teremana Tequila and Calirosa Tequila. Casamigos is listed as a direct peer. Broad incumbents are 1800 Tequila, Patrón Tequila, Jose Cuervo and Don Julio. Cointreau is listed as an others.
Does Neurita Tequila have an API?
No public API is recorded for Neurita Tequila.
What industry is Neurita Tequila in?
Neurita Tequila's product category is Premium Flavoured Tequila / Spirits. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 312140 and its SIC code is 2080.