SevenFifty

Name

SevenFifty

Legal name

SevenFifty Technologies, Inc.

Website

https://go.sevenfifty.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

B2B Beverage Alcohol Marketplace

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Beverage alcohol marketplace
• Wholesale distribution platform
• B2B ecommerce marketplace
• Three-tier alcohol system
• Distributor sales tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fees: SevenFifty operates as an e-commerce marketplace connecting buyers, distributors, and suppliers. The platform facilitates orders and likely earns commissions on transactions processed through the marketplace. The platform reached nearly $1 billion in sales in 2020.
2. Platform/Subscription Services: Provides technology solutions to distributors for listing portfolios and managing sales processes, suggesting a SaaS or subscription revenue component for distributor tools and services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SevenFifty operates a B2B ecommerce marketplace that connects wholesale buyers (bars, restaurants, retail) with distributors and suppliers (importers, breweries, distilleries, wineries) across the U.S. beverage alcohol industry. Following the 2022 merger with Provi, the unified platform aggregates 1,300+ distributor portfolios and 750,000+ products, enabling buyers to order from all distributors in one place and providing distributors with portfolio management, sales rep enablement, ERP integration, and real-time reporting tools.

Product overview

SevenFifty is a B2B ecommerce marketplace platform for the beverage alcohol industry, connecting buyers (restaurants, bars, retail), distributors, and suppliers (importers, breweries, distilleries, wineries) through a three-tier system. In 2022, SevenFifty merged with Provi to form a unified marketplace that combines SevenFifty's pricing and portfolio data with Provi's ordering and inventory management tools. The core offering — the SevenFifty/Provi Marketplace Platform — is supplemented by three product lines: (1) Buyer Marketplace Tools for product search, order management, express account applications, and order history; (2) Distributor Tools covering portfolio management, sales rep enablement (sell sheets, price books, sample logs), ERP/RAS integration, and real-time reporting; and (3) Producer/Importer Tools for brand listings and performance analytics. Additional offerings include SevenFifty Daily (an industry magazine), Secure Data Services (product data enrichment), Mobile-Optimized Tools (iOS/Android), and Webinars for training and product updates.

Differentiator

Problem solved

Functional benefit

Products and services

• SevenFifty B2B Marketplace Platform A B2B ecommerce marketplace connecting buyers, distributors, and suppliers in the U.S. beverage alcohol industry, enabling wholesale ordering of wine, beer, and spirits across the three-tier distribution system.
• Provi Marketplace Unified brand for the combined SevenFifty and Provi marketplace, integrating portfolio and pricing data with ordering, inventory management, and buyer-distributor connectivity tools, offering 750,000+ products to 200,000+ buyers.
• Buyer Marketplace Tools Tools for wholesale buyers at restaurants, bars, and retail stores including product search and filtering, order management, express account applications to multiple distributors, order history, instant reordering, and shared product lists for team ordering.
• Distributor Tools Suite of tools for wine, beer, and spirits distributors including portfolio enrichment and publishing, account management with active mapping, express account applications, sample logging and tracking, real-time sales and sampling reporting, customizable sell sheets and price books, ERP/RAS integration, and 24/7 buyer marketplace listing.
• Producer/Importer Tools Tools for importers, breweries, distilleries, and wineries to list portfolios, drive brand awareness through display options, access order performance data via a data and insights portal, and reach 100,000+ wholesale buyers on the Provi marketplace.
• Secure Data Services Data cleaning and enrichment services ensuring standardized product data including labels, bottle shots, product categorizations, and descriptions across 750,000+ products, enabling distributors to push enriched data into e-commerce channels and BI tools.
• SevenFifty Daily An online industry magazine covering the business and culture of the beverage alcohol industry, providing editorial content and career insights to trade professionals.

Quantifiable outcome

• Nearly $1 billion in sales processed through platform in 2020
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ProvicoreStrategic or Co-development Partner · 1 January 2022SevenFifty joined with Provi in 2022 to create a unified and expanded marketplace that streamlines operations for wholesale buyers, distributors, and suppliers. The combined entity leverages SevenFifty's portfolio data and pricing with Provi's ordering and inventory management tools.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SevenRooms: Restaurant guest experience and CRM platform serving many of the same bar/restaurant buyers that SevenFifty targets. Comparable at the buyer persona level (on-premise hospitality), though product categories do not directly overlap.
• Choco: B2B ordering platform for food wholesalers and restaurants. Comparable as a horizontal foodservice ordering marketplace with similar buyer-supplier connectivity mechanics, but not specialized in beverage alcohol.
• Otter: Restaurant ordering and delivery management platform. Adjacent to SevenFifty on the buyer-side restaurant workflow, though Otter focuses on consumer-facing delivery consolidation rather than wholesale ordering.

Regional players

• BevMo!: Multi-state specialty retailer of wine, beer, and spirits in the U.S. Comparable as a downstream retail channel that participates in the same three-tier system SevenFifty digitizes, though BevMo! operates retail storefronts rather than a wholesale marketplace.

Broad incumbents

• Drizly: Operates alcohol e-commerce at scale (B2C-focused with B2B roots) and is now owned by Uber. Comparable because it sits in beverage alcohol digital commerce and competes for distributor attention and shelf space, though its primary model is consumer delivery rather than wholesale.
• Toast: Dominant restaurant POS and commerce platform serving hundreds of thousands of U.S. restaurants. Comparable because it owns the buyer-side workflow that SevenFifty's marketplace connects into and could theoretically extend into wholesale alcohol ordering.
• Southern Glazer's Wine & Spirits: Largest U.S. beverage alcohol distributor. Comparable as both a potential enterprise customer of Provi/SevenFifty and as a latent competitor if it builds proprietary ordering technology for its massive retail and on-premise accounts.

Direct peers

• Provi: Direct peer and now merger partner of SevenFifty since 2022. Provi operates the combined B2B beverage alcohol marketplace with ordering and inventory management tools, making it the closest functional comparable to SevenFifty's core offering.
• BlueCart (Upserve): B2B ordering platform for restaurants and wholesalers (acquired by Upserve). Operates a similar wholesale marketplace model for foodservice buyers and suppliers, directly comparable on platform mechanics though broader in food category.
• MarketMan: B2B foodservice ordering and inventory platform serving restaurants and their suppliers. Comparable to SevenFifty's buyer-side tools for restaurants, though it is broader in food rather than specialized in beverage alcohol.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SevenFiftyHQ
• Facebookfacebook.com/sevenfiftyhq
• LinkedInlinkedin.com/company/sevenfifty

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SevenFifty