Bodymindlife

What Bodymindlife does

Bodymindlife (BodyMindLife) is an Australian boutique yoga and Pilates studio operator founded in 2002 by Phil and Ferique Beach-Brown. The company runs three physical studios — Bondi Beach, Surry Hills, and Byron Bay — following the August 2023 closure of its Kirrawee location. Its core offerings are group yoga and Pilates classes, infrared sauna sessions, workshops, and a multi-tiered teacher training certification program (200hr, 350hr, and 500hr) that has produced 5,252 graduates across 413+ programs since 2007. The customer base is individual consumer wellness enthusiasts, with the teacher training vertical also serving career-track instructors.

Revenue is generated through four primary streams: unlimited weekly memberships priced at A$65 (yoga), A$75 (Pilates), and A$89 (combined); 10-class packs and casual drop-ins; Yoga Alliance-aligned certification programs; and ancillary infrared sauna at approximately A$39 per session, plus corporate/team wellness and gift cards. There is no disclosed enterprise contract base; the underlying distribution model is direct-to-consumer walk-in and member-driven booking.

On the technology side, BodyMindLife operates on the MINDBODY platform for booking, scheduling, and member management (migrated December 2021). In November 2024 it deployed a single-purpose AI agent to automate membership pause/resume requests, achieving 99% automation across ~350 requests in the first six weeks (~60 staff hours saved). A new website and integrated operating system were launched in 2024. The company is a private, founder-led business with 11–50 employees and minimal disclosed external capital (a A$250k round in November 2021 from undisclosed investors).

Name

Bodymindlife

Legal name

BodyMindLife Group Pty Ltd

Website

https://bodymindlife.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodymindlife is an Australian boutique yoga and Pilates studio operator founded in 2002, running three studios (Bondi Beach, Surry Hills, Byron Bay) and a Yoga Alliance-aligned teacher training certification program serving consumer wellness members and career-track instructors.

Ownership category

akta.pro rank

Product category

Yoga and Pilates Studio Services

NAICS

Diet and Weight Reducing Centers (812191), Dance Companies (71112), Independent Artists, Writers, and Performers (711510)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Yoga studio classes
• Reformer pilates
• Yoga teacher training
• Wellness studio services
• Infrared sauna therapy

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Weekly Memberships: Recurring weekly membership payments debited from credit card. Weekly memberships provide unlimited access to classes with no minimum contract period. Payments continue until cancelled by the member.
2. Class Packs: 10-class passes valid for 6 months at specific studios. Trial passes for new students valid for 14 days. Drop-in single class options available.
3. Teacher Training Programs: Certified yoga and Pilates teacher training courses including 200-hour, 350-hour, and 500-hour programs. Features payment plan options with 3% processing fee. $300 non-refundable deposit required.
4. Infrared Sauna Sessions: Private 45-minute infrared sauna sessions with full spectrum infrared and medical-grade chromotherapy. Single sessions at approximately $39 or bundled with membership.
5. Workshops: Individual workshops and multi-day immersions (e.g., 5-day Yin Yoga Immersion). Guest teacher workshops with separate cancellation terms. Retreats with deposit and full payment structure.
6. Gift Cards: Gift vouchers available for purchase, redeemable for classes, workshops, and other services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

BodyMindLife runs a multi-location yoga and reformer Pilates studio business in Australia, offering group classes, certified teacher training, infrared sauna sessions, and in-studio workshops. The company sells its services through class passes, recurring memberships, and tuition, supported by an online booking platform and a branded mobile app.

Product overview

BodyMindLife is a yoga and Pilates studio offering in-studio classes at three locations (Bondi Beach, Surry Hills, and Byron Bay) with over 90 weekly classes. The core offering includes yoga classes (Essentials, Slow Flow, Flow/Vinyasa, Yin) and Reformer Pilates classes (Essentials, Flow), complemented by infrared sauna therapy, certified teacher training programs, workshops, and flexible membership options. Operations are managed through MINDBODY booking platform with a branded mobile app. The company also employs an AI agent for automated membership pause/resume functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga classes
• Reformer Pilates classes Group reformer Pilates sessions using specialised reformer equipment, delivered in-studio at BodyMindLife's Australian locations for adult consumers interested in strength and conditioning via Pilates.
• Yoga teacher training Certified yoga teacher training course designed for aspiring instructors, providing the practicum and contact hours required for recognised yoga teaching qualifications.
• Infrared sauna sessions Infrared sauna sessions offered in-studio as a recovery and wellness add-on service for BodyMindLife members and drop-in customers.
• Workshops and events Themed in-studio workshops and events hosted at BodyMindLife locations, providing deeper or specialised sessions beyond the standard class schedule.

Quantifiable outcome

• Participants in 90-minute Vinyasa class spend 60 minutes at 69-72% of maximum heart rate, achieving moderate-intensity exercise
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• HotelocominorGTM or Marketing Partner · 6 May 2025BodyMindLife partnered with Hoteloco, a 4.5-star boutique hotel in Alexandria, Sydney, for a promotional giveaway as part of the Yin Yoga Immersion program (May 21-25). One lucky participant received a complimentary overnight stay in a King Studio suite. Hoteloco is inspired by steam train locomotive aesthetics with 39 rooms combining modern design with comfort. The partnership celebrates the essence of Yin yoga (stillness and recovery) by pairing inner practice with outer luxury accommodation.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• KX Pilates: Australia's largest reformer Pilates chain operating a franchise model across dozens of studios. Directly comparable as a premium reformer Pilates operator in the same Australian market with overlapping customer base and product (reformer classes + memberships).
• Humming Puppy: Australian boutique yoga studio chain positioned in the premium segment with a focus on heated Vinyasa and Yin yoga. Directly comparable to BodyMindLife on product mix (yoga-led, premium pricing, studio experience) and customer persona in Sydney/Melbourne.
• One Hot Yoga: Australian hot yoga and Pilates studio chain with multiple locations in Sydney. Directly comparable to BodyMindLife as a membership-driven boutique yoga/Pilates operator in the same metro with overlapping teacher-training and class-pack offerings.
• Modo Yoga: International hot yoga franchise with Australian studios (e.g., Modo Yoga Sydney). Comparable to BodyMindLife as a multi-location Vinyasa/yin yoga operator offering memberships, workshops, and teacher training in a premium boutique format.
• BodyBar Pilates: Australian reformer Pilates studio chain with multiple locations. Directly comparable to BodyMindLife's Pilates side on product (reformer), pricing, and target demographic, competing in the same Australian metropolitan markets.

Regional players

• Barre Body: Australian boutique barre and yoga studio chain with multiple locations. Comparable as a premium boutique mind-body studio operator in Australia, though anchored in barre rather than Vinyasa/reformer.

Broad incumbents

• YogaWorks: US-based premium yoga and Pilates studio chain (now under CorePower Yoga). Comparable as a broader incumbent offering yoga classes, teacher training, and memberships in a multi-location premium format, but at significantly greater scale than BodyMindLife.
• CorePower Yoga: Largest US hot yoga and fitness chain, owner of YogaWorks. Comparable to BodyMindLife on core product (heated Vinyasa, memberships, teacher training) but operates at national scale with vastly larger capital and marketing resources.
• F45 Training: Australian-born global functional training franchise with hundreds of studios worldwide. Comparable as an Australian-headquartered boutique fitness brand using memberships and a franchise model, though focused on HIIT rather than yoga/Pilates.

Others

• MINDBODY (now part of Virtuagym / ClassPass ecosystem): Wellness studio management software platform that powers BodyMindLife's bookings, payments, and branded app. Comparable as a technology enabler/supplier that defines much of BML's digital booking and membership infrastructure, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BodyMindLife
• Instagraminstagram.com/bodymindlife
• Xx.com/BodyMindLife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodymindlife