BODYBAR Pilates
BODYBAR Pilates is a Fort Worth-based boutique fitness franchise founded in 2012 and franchised since 2019, operating 81 Reformer Pilates studios across 21 US states serving over 18,000 members through subscription memberships and a 150+ franchisee network.
- Company typePrivate
- Founded2012
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BODYBAR Pilates does
BODYBAR Pilates, founded in 2012 and headquartered in Fort Worth, Texas, operates a boutique fitness franchise centered on Reformer-based Pilates classes delivered through the proprietary BODYBAR Method. The company began franchising in 2019 and had expanded to 81 studios across 21 states by early 2026, with over 18,000 members and nearly $44M in 2025 franchise system sales. Studios typically feature 12-14 Reformers and offer seven distinct class formats (Classic, Power Tower, Jump, Reformer Chair, Mixed Equipment, Express, and the signature Reformer class), supported by a 250-hour instructor certification program providing NASM/AFAA/ACE continuing education credits.
The business model is a hybrid of consumer subscription revenue and franchise licensing. Consumers access studios through two recurring monthly membership tiers — Speakeasy (2x per week) and Cheers (unlimited) — with optional private/semi-private sessions and mandatory retail (TAVI co-branded grip socks). Franchisees pay an initial investment of approximately $389,964 to $759,356, with the franchisor earning upfront fees and ongoing royalties, supported by AI-powered operations tooling (Delightree) and a 2026 national advertising campaign led by Kelly Scott Madison. Average franchisee net income was $182,143 in 2024, and the company has signed 150+ franchise agreements with 60+ additional studios planned for 2026.
The company is privately held as BODYBAR Franchising, LLC, with no institutional or parent-company ownership identified in the available data. Leadership includes COO Michael Piermarini, appointed in November 2024 from Orangetheory. BODYBAR has been recognized on the 2025 Entrepreneur Franchise 500 (#470) and Inc. 5000 (#727, 567% three-year growth) and operates across all major US regions with no international footprint.
BODYBAR Pilates firmographics
Firmographics- Name
- BODYBAR Pilates
- Legal name
- BODYBAR Franchising, LLC
- Website
- https://bodybarpilates.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BODYBAR Pilates is a Fort Worth-based boutique fitness franchise founded in 2012 and franchised since 2019, operating 81 Reformer Pilates studios across 21 US states serving over 18,000 members through subscription memberships and a 150+ franchisee network.
- Ownership category
- akta.pro rank
BODYBAR Pilates industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where BODYBAR Pilates is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BODYBAR Pilates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: BODYBAR offers two primary membership tiers: Speakeasy (2x-per-week membership) and Cheers (unlimited membership). Members access small group fitness classes led by instructors, with online and mobile booking, freeze options, flexible class times, and retail discounts included. Founding memberships offer lifetime discounts of up to 15-20%.
- Franchise Fees: Franchise opportunity with initial investment of approximately $389,964 to $759,356. Franchisees earn average net income of $182,143 in 2024. The company was founded in 2012 and began franchising in 2019.
- Retail Sales: Sale of grip socks and other retail merchandise in studios. Partnership with TAVI for co-branded grip socks and apparel. Grip socks are required for safety during classes.
- Private/Semi-Private Sessions: BODYBAR offers private and semi-private sessions at additional cost, scheduled by contacting local studios. Valid credit card required to reserve sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The 2x-per-week membership option |
| Subscription | Monthly | The unlimited membership option |
| One time/ perpetual license | Multi-year contract | Franchise ownership opportunity |
Distribution channels3 records
Marketing channels8 records
BODYBAR Pilates product offering
Product offeringCore offering
BODYBAR Pilates operates a franchise network of boutique fitness studios offering Reformer-based Pilates group classes under the proprietary BODYBAR Method. Studios deliver multiple class formats (Classic, Power Tower, Jump, Reformer Chair, Mixed Equipment, Express) led by certified instructors, sold through tiered monthly memberships and private/semi-private sessions. The company also licenses its brand and operating model to franchisees and runs an instructor certification program.
Product overview
BODYBAR Pilates is a boutique fitness franchise offering reformer-based Pilates classes through studio locations across the United States. The company's core product portfolio centers on its signature Reformer class alongside variations including Classic, Power Tower, Jump, Reformer Chair, Mixed Equipment, Express, and Stretch & Balance classes. Membership offerings include the unlimited Cheers membership and the 2x-per-week Speakeasy membership, with founding memberships providing lifetime discounts during new studio openings. The company operates a proprietary BODYBAR Instructor Training Program providing 250-hour certification with continuing education credits. BODYBAR also offers a mobile app for class scheduling and membership management. Founded in 2012 and franchised in 2019, the brand operates 81+ studios nationwide with franchise expansion ongoing.
Differentiator
Problem solved
Functional benefit
Products and services
- Reformer Pilates Group Classes Small-group Reformer-based Pilates classes (50 or 40 minutes) combining Pilates fundamentals with athletic intensity, offered in multiple formats (Reformer, Classic, Power Tower, Jump, Reformer Chair, Mixed Equipment, Express) for members at all experience levels.
- Cheers Membership
Quantifiable outcome
- 567% three-year growth rate
- +4 more outcomes
Companies that use BODYBAR Pilates
Customer profileSegments4 records
Ideal customer profiles2 records
BODYBAR Pilates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
BODYBAR Pilates partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Tegan DigitalcoreDallas-based agency selected to lead comprehensive redesign and rebuild of BODYBAR's website. Partnership focuses on improving usability, performance, and scalability while creating clearer digital journey for both members and franchise prospects.
- Kelly Scott Madison (KSM)coreKelly Scott Madison, a Chicago-based independent media agency, named as agency of record to lead brand strategy, media planning, digital marketing, and analytics. Implementing full-funnel strategy across CTV, audio, social, and search using AI-powered targeting and predictive insights to accelerate national expansion.
- TAVIminorPartnership with TAVI, a studio activewear and grip-sock brand, running April 1-30, 2026. New members joining with qualifying Cheers or Speakeasy Membership receive free limited-edition TAVI grip socks. Plans to expand partnership later in 2026 with limited-edition co-branded apparel line.
- The Worthy Co.minorBODYBAR Does Good campaign supporting survivors of trafficking through sale of co-branded candles. All proceeds from candle sales benefit The Worthy Co.'s programs for women rebuilding their lives. Candles available nationwide at BODYBAR studios.
- DelightreecoreAI-powered franchise operations platform selected to transform BODYBAR's franchise operations. Partnership supports scaling the franchise business and managing growth across expanding studio network.
Scale indicators8 records
Recent moves11 records
Expansion highlights6 records
BODYBAR Pilates competitors and assessment
Company assessmentEmerging players
- Pvolve: Pvolve is a newer boutique fitness brand offering low-impact, Pilates-informed strength workouts, and notably is co-located with BODYBAR at the Modera Higley Commons mixed-use development in Gilbert, Arizona. It targets a similar premium, professional-women demographic with comparable membership pricing.
Broad incumbents
- F45 Training: F45 Training is a global functional-training fitness franchise with a small-group, multi-format class model and rapid studio expansion. It is comparable to BODYBAR in franchise model, class-format diversification, and growth-stage franchise economics, though the underlying workout modality differs.
- Xponential Fitness: Xponential Fitness is the public franchisor of Club Pilates, Pure Barre, StretchLab, CycleBar, Rumble, and other boutique fitness brands. It is the most relevant strategic competitor and likely consolidation/roll-up counterparty, given its control of the largest Pilates franchise brand.
- StretchLab: StretchLab is a one-on-one assisted stretching franchise under the same Xponential Fitness umbrella as Club Pilates. It targets a similar wellness-oriented customer with a complementary flexibility/recovery offering and competes for retail space and franchisees.
- Orangetheory Fitness: Orangetheory Fitness is a national boutique fitness franchise with a broader heart-rate-based interval training model rather than Pilates. It is highly comparable as a franchise-driven boutique fitness business and is the prior employer of BODYBAR's COO, Michael Piermarini.
Direct peers
- Solidcore: Solidcore is a boutique fitness brand built around a Pilates-inspired workout on proprietary machines with a premium, small-group format. It competes for overlapping customer segments in many of the same metro areas BODYBAR is expanding into.
- Club Pilates: Club Pilates is the largest Reformer Pilates franchise in the U.S. with hundreds of studios and substantially larger system revenue than BODYBAR. It is the closest direct competitor, targeting a similar mass-market Pilates customer with comparable membership structures and franchise economics.
- Pure Barre: Pure Barre is a national boutique barre/Pilates-style fitness franchise offering small-group classes with a similar membership-based, multi-format class model. It competes directly with BODYBAR for the same professional-women wellness customer and franchisee pool.
- Pilates Plus: Pilates Plus is a Pilates-focused fitness franchise combining Reformer Pilates with cardio intervals in a small-group format. Its class structure and target customer closely mirror BODYBAR's BODYBAR Method offering.
- SLT: SLT is a boutique Pilates/Lagree-style studio franchise offering small-group classes on reformer-like equipment with a premium positioning. It targets a similar high-end, urban professional demographic and competes for retail real estate and members.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BODYBAR Pilates social profiles
Digital presenceBODYBAR Pilates financial estimates
Financial estimateRevenue estimate
Valuation estimate
BODYBAR Pilates leadership team
Management profileNumber of profiles
Profiles1 record
BODYBAR Pilates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BODYBAR Pilates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BODYBAR Pilates
What does BODYBAR Pilates do?
BODYBAR Pilates operates a franchise network of boutique fitness studios offering Reformer-based Pilates group classes under the proprietary BODYBAR Method. Studios deliver multiple class formats (Classic, Power Tower, Jump, Reformer Chair, Mixed Equipment, Express) led by certified instructors, sold through tiered monthly memberships and private/semi-private sessions. The company also licenses its brand and operating model to franchisees and runs an instructor certification program.
Is BODYBAR Pilates a public or private company?
BODYBAR Pilates is a private company. It is classified as unknown and is currently operating.
When was BODYBAR Pilates founded?
BODYBAR Pilates was founded in 2012. It employs 11 to 50 people.
Where is BODYBAR Pilates based?
BODYBAR Pilates is headquartered in Fort Worth, United States, in the North America region.
How does BODYBAR Pilates make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are franchise Fees, retail Sales and private/Semi-Private Sessions.
Who are BODYBAR Pilates's main competitors?
Pvolve is listed as an emerging player. Broad incumbents are F45 Training, Xponential Fitness, StretchLab and Orangetheory Fitness. Direct peers are Solidcore, Club Pilates, Pure Barre, Pilates Plus and SLT.
Does BODYBAR Pilates have an API?
No public API is recorded for BODYBAR Pilates.
What industry is BODYBAR Pilates in?
BODYBAR Pilates's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7997.