The National Cancer Society of Malaysia (NCSM)

What The National Cancer Society of Malaysia (NCSM) does

The National Cancer Society of Malaysia (NCSM) is Malaysia's first and only not-for-profit cancer organization, founded in 1966 by the country's first oncologist, Dato' Dr S.K. Dharmalingam. Headquartered in Kuala Lumpur with five centres across Kuala Lumpur, Melaka, Penang, and Perak, NCSM delivers an integrated continuum of cancer-related services spanning education, screening, treatment support, and palliative care. Core service lines include the Cancer and Health Screening Clinic, Nuclear Medicine Centre, Resource and Wellness Centre, Quit Smoking Clinic, and two Homes of Hope for underprivileged adult and child patients. The organization also operates the Tun Abdul Razak Digital Library, a bilingual Cancer Matters content platform (English and Malay), the Beauty & Health Programme microsite, a toll-free helpline (1-800-88-1000), and WhatsApp-based engagement.

NCSM's service portfolio encompasses subsidised cancer screenings (breast, cervical, colorectal, prostate), nuclear imaging at subsidised rates, psychosocial support, clinical trial access, dietetics and nutrition services, wellness classes, wigs and prosthesis, and five peer support groups (PINK Unity, Lung Cancer, Young Cancer Survivors, Caregivers, Prostate Male). Mobile screening is delivered via the Truck Movement unit and pharmacy partnerships such as Project Blue Dot with BIG CARiNG Group (3,000 free PSA screenings for B40 men aged 45+, November 2025 to January 2026).

As a non-profit, NCSM is entirely financed by voluntary contributions and does not receive fixed grants or direct government funding. The Direct Debit Donor Programme (DDDP) is the primary recurring giving channel, with monthly plans from RM50, 6-monthly plans from RM300, and annual plans from RM600, recruited via face-to-face and telefundraising campaigns run by third-party partners Salesworks, Omniraise, and OneSixty Asia. Annual expenditure is approximately RM10 million on education, prevention, advocacy, and patient services. NCSM contributes expertise to Malaysia's National Blueprint for Behavioural Insights in Health alongside the Ministry of Health.

Name

The National Cancer Society of Malaysia (NCSM)

Legal name

National Cancer Society Malaysia

Website

https://cancer.org.my

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

The National Cancer Society of Malaysia (NCSM) is a non-profit founded in 1966 that operates five centres nationwide providing cancer education, subsidised screening, peer support, and accommodation services for patients, survivors, caregivers, and underserved Malaysian communities, funded entirely through voluntary donations.

Ownership category

akta.pro rank

Product category

Non-Profit Cancer Care Services

NAICS

Social Assistance (624), Health Care and Social Assistance (62), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Gynecologic Oncology & Women’s Cancer Centers (HLAFAJAK)

akta.pro secondary industry

Non-Communicable Disease Prevention & Chronic Disease Programs (BPAIAJAI)

Keywords

• Cancer screening services
• Cancer education outreach
• Patient support programmes
• Community health awareness
• Charitable fundraising programmes

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct Debit Donor Programme (DDDP): NCSM's primary fundraising channel where donors pledge recurring donations (monthly, 6-monthly, or annually) via credit or debit card autodeduct. Monthly plans start at RM50, 6-monthly at RM300, and annual at RM600. The programme uses face-to-face brand ambassadors deployed by third-party partners at public venues and workplaces. As a non-profit, NCSM receives no fixed government grants and is entirely dependent on voluntary contributions.
2. Telefundraising: NCSM conducts phone-based fundraising campaigns to reach potential donors who cannot contribute through other channels such as visiting the office or donating online.
3. Donations and Corporate Partnerships: One-time and recurring donations from individual donors, corporate partners, and grant-making organizations. NCSM's Direct Debit Donor Programme and corporate partnership programmes serve as primary engagement mechanisms. The organization also provides tax-deductible receipts for all qualifying donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

NCSM provides holistic cancer-related services through five physical centres, delivering subsidised cancer screening (breast, cervical, colorectal, prostate), nuclear imaging, smoking cessation, peer support groups, psychosocial counselling, dietetics, and Homes of Hope accommodation for underprivileged patients. Services are funded entirely through voluntary donations and corporate partnerships, with no fixed government grants.

Product overview

The National Cancer Society of Malaysia (NCSM) is a not-for-profit cancer organisation offering holistic, integrated cancer-related services through five main centres: the Cancer and Health Screening Clinic, Nuclear Medicine Centre, Resource and Wellness Centre, Quit Smoking Clinic, and Homes of Hope (Children's and Adults'). The organisation provides a comprehensive ecosystem of services including cancer screening and diagnosis, nutrition and dietetics services, psychosocial support, peer support groups (PINK Unity, Lung Cancer, Young Cancer Survivors, Caregivers, Prostate Male), clinical trials access, and fundraising programmes (Telefundraising, Direct Debit Donor Programme). NCSM also operates Cancer Matters, a bilingual digital platform for cancer education and awareness, and conducts outreach initiatives including the Truck Movement mobile screening service and Relay For Life Malaysia community events.

Differentiator

Problem solved

Functional benefit

Brands

• Cancer Matters: A bilingual initiative by NCSM dedicated to raising awareness and providing valuable knowledge about cancer prevention, treatment, and care.
• PINK Unity
• Children's Home of Hope
• Adults' Home of Hope

Products and services

• Cancer and Health Screening Clinic

Quantifiable outcome

• RM10 million annually spent on education, prevention, advocacy, and patient services across Malaysia
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core, support and minor.

• BIG CARiNG GroupflagshipStrategic or Co-development Partner · 15 November 2025BIG CARiNG Group collaborated with Rotary Club of Kuala Lumpur DiRaja and NCSM to roll out Project Blue Dot — a nationwide initiative offering 3,000 free Prostate-Specific Antigen (PSA) screenings for B40 Malaysian men aged 45 and above. Screenings are conducted at selected BIG Pharmacy and CARiNG Pharmacy outlets across the Klang Valley from 15 November 2025 to 11 January 2026.
• Rotary Club of Kuala Lumpur DiRaja (RCKL DiRaja)flagshipStrategic or Co-development Partner · 15 November 2025RCKL DiRaja partnered with BIG CARiNG Group and NCSM for Project Blue Dot, providing 3,000 free PSA screenings for underprivileged Malaysian men. The Rotary club contributes community outreach expertise and volunteer support for the screening programme.
• Malaysia Ministry of HealthflagshipStrategic or Co-development Partner · 16 October 2025Malaysia's Ministry of Health developed the National Blueprint for Behavioural Insights in Health, integrating behavioural science into health policy and service delivery across the country. NCSM contributes expertise as a key stakeholder in cancer prevention and early detection, with over 500 personnel trained since 2023 as part of this initiative aligned with the Thirteenth Malaysia Plan and Malaysia Health White Paper.
• Pink Unity (National Cancer Society Malaysia)coreStrategic or Co-development Partner · 1 October 2025Pink Unity, NCSM's women cancer support group, collaborated with the Malaysian Official Designers Association (MODA) for the ELEVATION 2025 fashion showcase. On the opening day, 20 breast cancer survivors modelled designs by Malaysian designers, promoting cancer awareness and celebrating survivorship as part of a major fashion and innovation event.
• OneSixty Asia Sdn BhdcoreChannel Partner/ Reseller/ Distributor · 1 November 2024Engaged by NCSM in November 2024 to conduct face-to-face fundraising for DDDP. Deploys trained NCSM Brand Ambassadors alongside Salesworks and Omniraise at venues across Malaysia. Part of the third-party fundraising ecosystem ensuring NCSM can scale its donor acquisition efforts.
• Omniraise Sdn BhdcoreChannel Partner/ Reseller/ Distributor · 1 May 2020Engaged by NCSM in May 2020 to conduct face-to-face and telefundraising for DDDP. Deploys trained NCSM Brand Ambassadors at events, streets, shopping malls, residential areas, and workplaces across Malaysia. Receives a fee from NCSM's pre-allocated fundraising budget. Contact: Tel: 03-2859 2061 / 03-2856 7839.
• Salesworks Sdn Bhd (formerly APPCO Sdn Bhd)coreChannel Partner/ Reseller/ Distributor · 1 September 2018Engaged by NCSM in September 2018 to conduct face-to-face fundraising through DDDP. Deploys trained NCSM Brand Ambassadors at popular venues in the Klang Valley and other Malaysian states. Salesworks receives a fee from NCSM's pre-allocated fundraising budget — not commission on donations. Contact: Tel: 03-2262 2316.
• SG Support Services Sdn Bhd (SG Global Support Services Sdn Bhd)supportImplementation/ SI/ Consulting PartnerBusiness Process Outsourcing (BPO) partner supporting administrative aspects of the DDDP programme, ensuring efficient management of donor-related processes including donor detail management and card/bank deduction arrangements. Contact: Level 18, Axiata Tower, No 9 Jalan Stesen Sentral 5, 50470 Kuala Lumpur. Tel: 03-2773 2800.
• Etiqa (NCSM Collaboration)minorStrategic or Co-development PartnerCollaboration with Etiqa insurance to develop and distribute a Digital Self Breast Examination Kit, making breast self-examination tools accessible to the public through an integrated digital platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cancer Council Australia: Australia's leading independent cancer charity delivering research funding, prevention programmes, patient support, and advocacy. Comparable multi-pillar model and DDDP-style mass-donor fundraising approach, though operating at materially larger scale.
• Cancer Research Malaysia: Malaysian cancer research-focused non-profit conducting epidemiological and translational research. Competes for cancer-specific donations and Ministry of Health engagement in Malaysia.
• Canadian Cancer Society: Canada's national cancer charity delivering research, support, prevention, and advocacy. Comparable multi-pillar non-profit model with mass-market donor programmes and digital health information services.
• MAKNA (Majlis Kanser Nasional): Malaysian national cancer non-profit providing financial assistance, screening subsidies, and patient support. Direct competitor for donor funds and corporate CSR partnerships within Malaysia.
• Singapore Cancer Society: Singapore's flagship cancer-focused charity providing screening, education, patient support, and community outreach. Most directly comparable to NCSM given shared Southeast Asian context, multi-pillar service model (educate, screen, support), and not-for-profit funding structure.
• American Cancer Society: US-based voluntary health organisation delivering cancer research, patient support, screening programmes, and 24/7 helpline (similar to NCSM's 1-800-88-1000). Comparable integrated service model at much larger scale.
• Cancer Research UK: UK's largest cancer charity combining research, public education, and patient information services. Comparable holistic model spanning prevention through survivorship, with analogous donor-dependence and digital content platforms.

Regional players

• Hong Kong Anti-Cancer Society: Hong Kong's leading cancer charity offering cancer education, patient support services, and screening subsidies. Regional peer with similar holistic model but different operating geography and regulatory environment.
• National Cancer Centre Singapore: Singapore government-funded tertiary cancer centre providing multidisciplinary care, screening, and survivorship programmes. Comparable clinical service portfolio but publicly funded rather than donation-driven.

Others

• Etiqa (on partnership axis): Malaysian insurer partnering with NCSM on the Digital Self Breast Examination Kit. Listed as an ecosystem partner rather than peer, but exemplifies the type of insurance/corporate ally enabling NCSM's digital product distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/NCSMalaysia
• Facebookfacebook.com/nationalcancersocietymalaysia
• Instagraminstagram.com/nationalcancersocietymy/?hl=en
• Xx.com/ncsmalaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The National Cancer Society of Malaysia (NCSM)