Beacon Wellness Brands

What Beacon Wellness Brands does

Beacon Wellness Brands, Inc. is a privately held, multi-brand consumer products company headquartered in Newton, Massachusetts, that designs, manufactures, and distributes personal care appliances and intimate wellness products. The company operates two distinct business units: a national brand unit that sells branded goods through major North American retailers, and an OEM/ODM division that develops and supplies private-label consumer products for global retailers and brands. Its consumer brand portfolio spans seven labels — plusOne (sexual wellness and intimate care), Plum Beauty (nail care and facial cleansing), palmperfect (grooming appliances), beautytrim, Deia, mowbie, and protrim — covering product categories including nail care, facial care, grooming, and sexual wellness. The company is owned by private equity firm Yellow Wood Capital Partners following a 2021 recapitalization that rebranded the predecessor entity Clio into the current Beacon Wellness Brands platform.

The company reaches consumers through a multi-channel go-to-market combining direct-to-consumer e-commerce (myplusone.com and brand storefronts), mass and drug retail distribution across 25,000+ North American doors including Walmart, Target, CVS, Walgreens, Meijer, and Amazon, and an international OEM client base serving Boots No7, King of Shaves, Dermaflash, and A.S. Watson. Manufacturing and engineering operations span the United States (Newton, Torrance, Memphis), Canada (Mississauga), China (Dongguan and Yuyao), Hong Kong, New Zealand, and South Africa, supporting both brand and OEM volumes that the company describes as millions of units annually.

Pricing across branded SKUs is intentionally democratized, with lubricants at $9.98, cooling relief products at $9.99, and pheromone-inspired fragrance and sensual body oils at $14.99, positioning plusOne as an accessible rather than premium intimate wellness line. Recent strategic emphasis has shifted toward women's life-stage wellness — menopause, fertility, and temperature dysregulation — supported by the March 2025 launch of the Wellness Collective and a cluster of new product introductions in April-May 2026. Multiple SKUs are consistently ranked in the Nielsen top ten by volume in personal care appliances and sexual wellness, and several products are formulated as plant-based, hormone-free, and free from parabens, sulfates, and artificial fragrances.

Name

Beacon Wellness Brands

Legal name

Beacon Wellness Brands, Inc.

Website

https://beaconwb.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Beacon Wellness Brands is a multi-brand consumer products company that designs, manufactures, and distributes personal care appliances and intimate wellness products through owned brands like plusOne, Plum Beauty, and palmperfect, plus an OEM/private label division serving global retailers.

Ownership category

akta.pro rank

Product category

Personal Care Appliances

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Personal care appliances
• Intimate wellness products
• Private label manufacturing
• Consumer beauty brands
• Sexual wellness products

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. National Brand Sales: Sale of branded consumer products including personal care appliances (nail care, facial care, grooming devices) and intimate wellness products through national brand business unit supplying retailers across North America.
2. OEM/Private Label Manufacturing: Development and supply of private brand consumer products for resellers and retailers globally, including exclusive product offerings and premium own-brand programs. Serves clients ranging from start-ups to Fortune 100 companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels2 records

Core offering

Beacon Wellness Brands designs, manufactures, and markets consumer personal care appliances and intimate wellness products across multiple brand lines (plusOne, Plum Beauty, palmperfect, beautytrim, Deia, mowbie, protrim). The company operates a national brand business unit supplying branded goods to North American retailers and an OEM/ODM division developing private label consumer products for global resellers and retailers ranging from startups to Fortune 100 companies.

Product overview

Beacon Wellness Brands is a multi-brand consumer products company operating a portfolio of personal care and wellness brands. The company operates two distinct business units: a National Brand Business Unit supplying branded goods to North American retailers, and an OEM/ODM Division developing private brand products for global resellers and retailers. The consumer brand portfolio includes seven distinct brands: plusOne (sexual wellness and intimate care products including lubricants, fragrance oils, body oils, and cooling relief solutions), Plum Beauty (nail care systems and facial cleansing brushes), palmperfect (electric shavers and grooming appliances), beautytrim (personal trimming products), protrim (professional grooming products), Deia, and mowbie. Products span multiple categories including nail care, facial care, grooming, and sexual wellness. The company also provides private label and OEM services including product design, engineering, and manufacturing for clients ranging from startups to Fortune 100 companies.

Differentiator

Problem solved

Functional benefit

Brands

• plusOne®: Sexual wellness and intimate care brand offering products including lubricants, pheromone-inspired fragrances, sensual body oils, and cooling relief solutions for women across life stages.
• Plum Beauty™
• palmperfect®
• beautytrim®
• Deia™
• mowbie™
• protrim®

Quantifiable outcome

• Products ranked consistently in Nielsen top ten items by volume
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• DermaflashcoreOEM/ Whitelabel/ Licensing Partner
• Boots No7coreOEM/ Whitelabel/ Licensing Partner
• King of ShavescoreOEM/ Whitelabel/ Licensing Partner
• Walgreens, Target, WalmartcoreChannel Partner/ Reseller/ Distributor

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Church & Dwight: Major CPG company behind Trojan sexual wellness brand and Arm & Hammer personal care. Overlaps with Beacon across intimate wellness, mass retail distribution, and personal care categories; much larger scale and brand equity.
• Reckitt Benckiser: Global consumer health company owning Durex and K-Y intimate wellness brands. Direct overlap with plusOne lubricant and personal care businesses; Reckitt operates at significantly larger scale with established global distribution.
• Helen of Troy Limited: Public consumer products company owning brands like Revlon, Vidal Sassoon, and Hot Tools. Competes with Beacon in personal care appliances and grooming; broader portfolio and publicly traded scale.
• Spectrum Brands Holdings: Public consumer products company with Remington, Russell Hobbs, and personal care appliance brands. Direct overlap with Beacon's grooming and personal care appliance portfolio; established global manufacturing footprint similar to Beacon's China operations.
• Edgewell Personal Care: Public personal care company owning Schick, Intimate Care (Playtex), and Banana Boat brands. Competes with Beacon in personal grooming, intimate wellness, and mass retail distribution channels.

Direct peers

• Conair Corporation: Privately held manufacturer of personal care appliances (hair dryers, shavers, grooming devices) with mass retail distribution including Walmart, Target, and CVS. Closely aligned with Beacon's Plum Beauty, palmperfect, and beautytrim appliance portfolio.
• WOW Tech Group: European sexual wellness company behind Womanizer, We-Vibe, and Arcwave brands. Direct competitor to plusOne in intimate wellness; strong international DTC presence with growing mass retail partnerships.
• Lovehoney Group: Global sexual wellness retailer and brand owner. Direct competitor to plusOne in intimate wellness; recently expanded into US mass retail, mirroring Beacon's distribution-led growth strategy.
• Dame Products: DTC-focused sexual wellness brand with products targeting women's intimate health. Competes with plusOne in the same end-customer segment; differentiated by premium positioning versus Beacon's accessible pricing.
• CalExotics: Established sexual wellness brand with mass retail distribution including Walmart and Target. Direct competitor to plusOne in the intimate wellness mass-market channel; significantly longer operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beacon-wellness-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beacon Wellness Brands