Connecture
ConnectureDRX provides web-based shopping, quoting, enrollment, and retention technology for the U.S. Medicare market, serving health plans, FMOs, agencies, and individual agents across 160 carriers and 125,000 agents.
- Company typePrivate
- Founded1999
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Connecture does
Connecture, Inc. (operating as ConnectureDRX) is a Milwaukee, Wisconsin-based healthcare technology company founded around 2000 that provides web-based shopping, quoting, enrollment, and retention infrastructure for the U.S. Medicare market. The platform serves health insurance carriers (Medicare Advantage, MAPD, PDP, MedSupp, and ancillary), Field Marketing Organizations, insurance agencies, and individual agents, with claimed coverage of 95%+ of the PDP and MA/MAPD markets and 80%+ of the MedSupp market across 160 carriers and 6,500 plans.
The company's core technology stack centers on three PlanCompare platforms (ONE for health plans and large FMOs, Edge for small/mid agencies, and Edge for Agents for individual subscribers), supplemented by the Brokerlink distribution network, Active Analytics for member insights, DatabaseRX/DrugCompare for drug pricing transparency, a Medicare Retention Suite, and time-tested APIs for embedded integration. The recently introduced MedicareCopilot (in partnership with HealthcareGPS) adds AI-driven plan matching and conversational data capture, while a June 2026 Powervox partnership extends the platform into enterprise voice AI.
Connecture generates revenue primarily through SaaS subscriptions, API licensing, and transaction-enabling agent commissions across enterprise, mid-market, and self-serve SMB segments, and operates as a privately held subsidiary of Harris Computer Systems / Constellation Software.
Connecture firmographics
Firmographics- Name
- Connecture
- Legal name
- Connecture, Inc.
- Website
- http://www.connecture.com/
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ConnectureDRX provides web-based shopping, quoting, enrollment, and retention technology for the U.S. Medicare market, serving health plans, FMOs, agencies, and individual agents across 160 carriers and 125,000 agents.
- Ownership category
- akta.pro rank
Connecture industry classification
Industry- Product category
- Medicare Insurance Technology
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industry
- Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)
Keywords
Where Connecture is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Connecture business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Subscription-based platform fees for PlanCompare ONE, PlanCompare Edge, and PlanCompare Edge for Agents. Plans are sold to health plans, FMOs, agencies, and individual agents with varying tiers based on features and scale.
- MedicareCopilot AI Platform: AI-driven Medicare platform with 3-tiered pricing based on agent/agency needs. Includes smart plan matching, voice/photo/text data capture, automated CRM workflows, and AI-driven outreach for year-round engagement.
- Drug Savings Solutions: DatabaseRX for health plans (therapeutic alternatives, price transparency, analytics) and DrugCompare for member self-service. Solutions can be purchased individually or in tandem.
- API Licensing: API access licensing for health plans, PBMs, FMOs and other organizations requiring embedded Medicare shopping, quoting, enrollment and drug comparison capabilities on their own platforms.
- Agent Commissions: Platform enables agents to earn commissions from Medicare plan enrollments. MedSupp plans pay higher and more reliable commissions than PDPs, with steady commissions and high retention for long-term renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MedicareCopilot 3-tiered pricing |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Connecture product offering
Product offeringCore offering
ConnectureDRX provides web-based Medicare shopping, quoting, enrollment, and retention software for health plans, Field Marketing Organizations (FMOs), insurance agencies, and individual agents. The platform supports Medicare Advantage, MAPD, Medicare Supplement, Prescription Drug Plans, and ancillary products, with accurate drug pricing, real-time analytics, member retention tools, and APIs that embed these capabilities into third-party systems.
Product overview
ConnectureDRX is a platform-plus-modules architecture offering Medicare shopping, quoting, enrollment and retention solutions. The core products are PlanCompare ONE (for health plans, FMOs and large agencies), PlanCompare Edge (for small to mid-sized agencies), and PlanCompare Edge for Agents (for individual agents). These are supported by add-on modules including Medicare Retention Suite (retention and churn reduction), Brokerlink Network (distribution network connecting 120 agencies, 160 health plans, and 125K agents), Drug Savings Solutions (DatabaseRX for health plans and DrugCompare for members), Active Analytics (real-time member insights), and Ancillary Advantage (dental, vision, hearing, hospital indemnity). The platform also offers ConnectureDRX APIs for custom integrations and recently launched MedicareCopilot as an AI-driven alternative in partnership with HealthcareGPS.
Differentiator
Problem solved
Functional benefit
Brands
- Brokerlink: Digital network connecting health plans, FMOs and agencies, agents and beneficiaries for Medicare distribution.
- Active Analytics
- Drug Savings Solutions
- PlanCompare ONE
- PlanCompare Edge
- PlanCompare Edge for Agents
- Medicare Retention Suite
- MedicareCopilot
Products and services
- PlanCompare ONE Enterprise platform enabling health plans, FMOs, and large agencies to shop, quote, enroll, and retain Medicare members. Supports MA, MAPD, PDP, MedSupp, and Ancillary plans with gold standard drug pricing, flexible API or hosted delivery, omni-channel support, and DocuSign enrollment integration.
- PlanCompare Edge Plan comparison, quoting, and enrollment platform for small to mid-sized Medicare insurance agencies. Includes agent dashboard, notes & tasks, reports, training materials, enrollments, personalized quotes, scope of appointments, and CRM integrations with AgencyBloc, Medicare PRO I CRM, and RetireFlo.
- PlanCompare Edge for Agents Self-serve subscription platform for individual Medicare agents offering 90+ carriers, personalized URLs and Super PURLs, RetireFlo survey bundle, CRM integration options (AgencyBloc, Medicare PRO I CRM), and Active Analytics included for AEP 2027.
- Brokerlink Network Digital Medicare distribution network connecting health plans, FMOs, agencies, agents, and beneficiaries. Provides multi-carrier plan visibility, smooth quoting, electronic enrollment, daily data transmission, and an Insights Module with transactional, behavioral, and benchmarking data.
- Drug Savings Solutions Drug pricing and cost transparency suite including DatabaseRX (therapeutic alternatives database, price transparency, and analytics engine for health plans) and DrugCompare (online member-facing drug comparison tool on health plan websites). All drug datasets clinically reviewed by physicians and pharmacists.
- Active Analytics Real-time member insights platform analyzing member personas and buying tendencies. Provides data-driven insights for targeted member outreach, identifies SNP-eligible opportunities, drug cost pressure analysis, enrollment growth tracking, and smarter sales prospecting.
- ConnectureDRX APIs APIs enabling health plans, PBMs, FMOs, and other organizations to embed Medicare shopping, quoting, enrollment, and drug comparison capabilities into their own platforms. Supports MA, MAPD, PDP, MedSupp, and Ancillary plan types with monthly out-of-pocket cost estimates, dosage-specific pricing, and therapeutic drug alternatives.
- MedicareCopilot AI-driven Medicare platform in partnership with HealthcareGPS offering smart plan matching and built-in CRM. Captures drugs, providers, and client data via voice, photo, or text; auto-fills CRM from conversations and transcripts; provides AI-driven plan recommendations; and automates year-round outreach for engagement and renewals. Available in 3-tiered pricing.
- Medicare Retention Suite Member retention platform with pre-loaded beneficiary data, three plan options, lower-cost alternatives, customized messaging, personalized shopping links, and custom landing pages. Addresses retiree transitions, switch prevention, age-in members, and plan changes/terminations.
Quantifiable outcome
- 95%+ market share in PDP and MA/MAPD markets; 80%+ in MedSupp market
- +5 more outcomes
Companies that use Connecture
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Connecture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature9 records
Connecture partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PowervoxcoreStrategic partnership to deliver enterprise voice AI across the Medicare distribution ecosystem. Combines ConnectureDRX's Medicare platform capabilities with Powervox's voice AI technology to enhance member engagement and enrollment processes.
- The Baldwin GroupminorThe Baldwin Group offers Active Analytics free to agents in their network, instantly showing which clients are impacted by upcoming changes and exactly who to reach out to.
Scale indicators19 records
Recent moves1 record
Expansion highlights6 records
Connecture competitors and assessment
Company assessmentDirect peers
- HealthCare.com: Direct competitor in the Medicare shopping and comparison space, offering online tools that help beneficiaries compare Medicare Advantage, MedSupp, and Part D plans. Operates a similar shop-quote-enroll model targeting both consumers and agents.
- eHealth: Publicly traded Medicare and health insurance marketplace with proprietary plan comparison and enrollment technology. Competes directly with Connecture in powering shop-and-enroll experiences for carriers, agents, and beneficiaries.
- SelectQuote: Publicly traded direct-to-consumer and agent Medicare distribution company using proprietary technology to compare and enroll beneficiaries into Medicare plans. Overlaps significantly on carrier relationships, agent tooling, and shop-and-enroll workflows.
- GoHealth: Medicare-focused insurance distribution platform combining proprietary technology with a large agent call-center network for MA, MAPD, and MedSupp enrollment. Highly comparable as both a tech vendor to carriers and an operator in the agent distribution channel.
- SmartMatch Insurance Agency: Insurance marketplace and comparison platform that distributes Medicare plans through agent partnerships. Overlaps with Connecture's Brokerlink-style agent enablement and multi-carrier visibility.
- HealthPlanOne: Medicare-focused distribution and technology company offering comparison and enrollment tools for Medicare Advantage and MedSupp through agent and call-center channels. Comparable in distribution model and target carrier/agent segments.
Emerging players
- Stride Health: Digital health and Medicare insurance marketplace offering personalized plan recommendations through a tech-first, consumer-oriented experience. Adjacent competitor leveraging AI recommendation engines similar to MedicareCopilot.
- HealthcareGPS: AI-driven Medicare plan matching and CRM partner powering Connecture's MedicareCopilot sub-brand, and an emerging competitor in agent-facing AI tools for Medicare enrollment.
Others
- AgentCubed: Insurance CRM and agency-management technology provider serving insurance agents and FMOs, including Medicare-focused agencies. Comparable as enabling technology for the same FMO/agent distribution channels Connecture serves through Brokerlink.
Broad incumbents
- EverQuote: Publicly traded insurance lead-generation marketplace operating across personal lines including Medicare. Broader incumbent in insurance customer acquisition with overlapping carrier relationships and agent demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Connecture social profiles
Digital presenceConnecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connecture leadership team
Management profileNumber of profiles
Profiles10 records
Connecture funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connecture M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connecture
What does Connecture do?
ConnectureDRX provides web-based Medicare shopping, quoting, enrollment, and retention software for health plans, Field Marketing Organizations (FMOs), insurance agencies, and individual agents. The platform supports Medicare Advantage, MAPD, Medicare Supplement, Prescription Drug Plans, and ancillary products, with accurate drug pricing, real-time analytics, member retention tools, and APIs that embed these capabilities into third-party systems.
Is Connecture a public or private company?
Connecture is a private company. It is classified as corporate owned and is currently operating.
When was Connecture founded?
Connecture was founded in 1999. It employs 101 to 250 people.
Where is Connecture based?
Connecture is headquartered in Chicago, United States, in the North America region.
How does Connecture make money?
Five revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are medicareCopilot AI Platform, drug Savings Solutions, API Licensing and agent Commissions.
Who are Connecture's main competitors?
Direct peers on record are HealthCare.com, eHealth, SelectQuote, GoHealth, SmartMatch Insurance Agency and HealthPlanOne. Emerging players are Stride Health and HealthcareGPS. AgentCubed is listed as an others. EverQuote is listed as a broad incumbent.
Does Connecture have an API?
Yes. ConnectureDRX APIs enable health plans, PBMs, FMOs, and other organizations to deliver a seamless customer experience for Medicare shopping, quoting, and enrollment. APIs also power advanced drug comparison tools in Medicare and U65 group markets. Capabilities include: plan data from multiple carriers, support for MA/MADP/PDP/MedSupp/Ancillary plan types, monthly out-of-pocket cost estimates, dosage-specific pricing, and an extensive database of therapeutic drug alternatives. Delivery models include API and hosted options.
What industry is Connecture in?
Connecture's product category is Medicare Insurance Technology. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of HLALACAK, Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored). Its NAICS code is 524292 and its SIC code is 6411.