Payentry

What Payentry does

Payentry, operating as a DBA of MPAY LLC (a California-governed LLC founded in 1994), is a US-focused payroll, human capital management (HCM), and benefits provider targeting small to mid-sized businesses across all 50 states. The company is headquartered in Huntersville, NC, with a marketing office in Peachtree Corners, GA, and operates with a workforce of 11-50 employees. Its core offering is a cloud-powered platform structured as three subscription tiers — Payentry Payroll (core payroll and tax filings), Payentry Comprehensive (adds HR, onboarding, time management, and QuickBooks integration), and Payentry Comprehensive+ (adds Workers' Compensation reporting and Employee Navigator benefit enrollment) — complemented by standalone HR Services, Insurance Services (employee benefits and business insurance), Retirement Plan Services, and Workforce Management modules. The platform is integrated with Equifax Workforce Solutions for automated employment verification, Employee Navigator for benefits enrollment, QuickBooks Online for accounting, ZayZoon for earned wage access, and Payro for payroll funding, and the company holds P&C/Workers' Compensation licenses across 29 states plus an NMLS money-services registration (ID 2570952).

Name

Payentry

Legal name

MPAY LLC

Website

https://www.payentry.com/

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Payroll & Human Capital Management

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Workers’ Compensation for Small Business & Pay-As-You-Go Programs (FSAJAEAG), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)

Keywords

• Payroll processing
• Human capital management
• HR services
• Benefits administration
• Workers compensation

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payroll Services: Core payroll processing services with tiered subscription plans (Payentry Payroll, Comprehensive, Comprehensive+) offering unlimited payroll processing, tax filings, direct deposit, and employee self-service.
2. HR Services: Complete personnel management including talent acquisition, employee relations, audits, compliance, policy development, and consultations - bundled in higher-tier plans or as add-on services.
3. Insurance Services: Business insurance solutions including workers' compensation, general liability, commercial property, and other coverage options, integrated with payroll and HR services.
4. Retirement Plan Services: Comprehensive retirement plan administration with payroll integration, designed to help ensure employees' financial future.
5. Pay-As-You-Go Workers' Compensation: Workers' compensation insurance with premiums calculated based on actual payroll, billed per payroll cycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Payentry provides cloud-powered payroll, HR, benefits, insurance, retirement, and workers' compensation services to small and mid-sized US businesses through a unified subscription platform. The company delivers its offering via three subscription tiers (Payentry Payroll, Comprehensive, and Comprehensive+) complemented by standalone HR, insurance, retirement, workforce management, and pay-as-you-go workers' compensation solutions, with dedicated client advocates supporting each account.

Product overview

Payentry (DBA of MPAY LLC) offers a unified human capital management platform providing integrated payroll, HR, benefits, and insurance services for growing businesses. The product portfolio consists of three tiers of payroll services: Payentry Payroll (core), Payentry Comprehensive (mid-tier with HR and reporting), and Payentry Comprehensive+ (full-service with benefits enrollment and workers' comp). These core payroll tiers are complemented by standalone HR Services, Insurance Services, Retirement Plan Services, and Workforce Management solutions. The platform integrates with third-party tools including Equifax Workforce Solutions (employment verification), ZayZoon (earned wage access), QuickBooks Online (accounting), and Employee Navigator (benefits enrollment). Business Insurance and Workers' Compensation are offered as additional coverage options. All solutions are designed to work together with a focus on payroll-tax-compliance integration and simplified administration for small to mid-sized businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll Services
• HR Services Complete personnel management services for small and mid-sized businesses covering talent acquisition, employee relations, HR audits, compliance, policy development, and HR consultations, bundled with higher-tier payroll plans or offered as a standalone service.
• Insurance Services (Employee Benefits) Employee benefits administration offering an extensive selection of benefits with seamless enrollment and payroll integration, designed to streamline the employee benefits experience and maximize value for employers and employees.
• Retirement Plan Services Comprehensive retirement plan solutions with complete payroll integration, easy administration, and expert support designed to help employees build their financial future through employer-sponsored retirement programs.
• Workforce Management Workforce management solutions including time tracking, scheduling, and labor optimization integrated directly with the payroll platform to support operational efficiency.
• Business Insurance Commercial business insurance coverage for small and mid-sized businesses including Workers' Compensation, Business Owner's Policy (BOP), General Liability, Professional Liability, Employer's Liability, Commercial Auto, Commercial Property, and Umbrella Insurance, with Property & Casualty/Workers' Compensation licensing in 29 states.
• Workers' Compensation Insurance Pay-as-you-go Workers' Compensation coverage integrated with the payroll platform. Premiums are calculated and billed based on actual payroll processed each cycle, eliminating upfront costs, improving cash flow, and reducing year-end audit adjustment risks.
• Enhancement Services Add-on services that extend the core payroll and HR platform capabilities, available to clients seeking to customize or expand their Payentry solution beyond the standard subscription tiers.

Quantifiable outcome

• Reduced payroll errors through automated processing
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Corporate Payroll Services (CPS)coreStrategic or Co-development Partner · 11 September 2025Merger under the Payentry brand announced September 11, 2025. The combined entity provides CPS clients with access to Payentry's human capital management tools and HR compliance resources, while Payentry clients gain expanded service capacity and new products. Full unification under Payentry name expected in mid to late 2026.
• Equifax Workforce SolutionscoreTechnology or Integration · 21 January 2025Strategic partnership integrating The Work Number® automated income and employment verification service with Payentry payroll. The Work Number is the nation's largest database of employment information with over 3.8M employer contributors and 48,000+ credentialed verifiers. This integration provides proof of income and employment for employees to help them secure loans, credit, and public aid.
• Employee NavigatorcoreTechnology or IntegrationBenefits enrollment platform integrated with Payentry payroll for seamless employee benefits management. Available as part of the Payentry Comprehensive+ tier.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Paychex: Large-cap SMB payroll and HR outsourcing incumbent serving hundreds of thousands of small and mid-sized US businesses with payroll, HR, benefits, and retirement services — direct overlap in the same customer segment and product suite Payentry targets.
• ADP (Automatic Data Processing): Largest US payroll/HR services provider with RUN, Workforce Now, and Vantage HCM products covering SMB through enterprise; competes head-to-head with Payentry in the small-to-mid-sized business segment with a much broader portfolio.
• Paylocity: Cloud-based payroll and HCM provider serving mid-market employers with comparable HR, benefits, talent, and workforce management modules; broader feature set and larger scale than Payentry but overlapping go-to-market toward mid-sized US employers.
• Heartland Payroll (Global Payments): Mid-market payroll, HR, and payments services provider with full-service tax filing and benefits administration; competes in the same SMB/mid-market segment with similar bundled-service positioning to Payentry.

Direct peers

• Gusto: Cloud-native payroll, HR, benefits, and tax platform purpose-built for US small businesses; directly competes for the same SMB buyer with transparent per-employee pricing and self-service onboarding, contrasting Payentry's sales-led model.
• OnPay: Full-service payroll and HR platform for small businesses with built-in benefits, workers' comp, and retirement; closely comparable pricing tiers, feature set, and target SMB customer to Payentry's three-tier structure.
• SurePayroll: Paychex-owned SMB-focused online payroll service with full-service tax filing, HR tools, and benefits; competes for the same small business buyer Payentry targets with a similar bundled-service value proposition.
• Justworks: PEO offering payroll, benefits, HR, and compliance for SMBs; comparable mid-market positioning and similar integrated payroll-plus-benefits product structure, though structured as a PEO/co-employment model.
• Patriot Software: US small business payroll and accounting software with full-service payroll, tax filing, and HR tools; closely comparable target customer (very small businesses) and online delivery model.

Emerging players

• ExtensisHR (and similar white-label PEO/reseller payroll back-office): White-label HR, payroll, and benefits back-office provider serving CPAs, PEOs, and resellers; mirrors Payentry's white-label partner channel from the other side of the relationship, operating a comparable model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/payentry
• YouTubeyoutube.com/@payentry6693
• Facebookfacebook.com/payentry
• LinkedInlinkedin.com/company/payentryservices
• Instagraminstagram.com/payentry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payentry