Seagull Scientific
Seagull Scientific (Seagull Software, LLC) develops the BarTender enterprise labeling platform — barcode, RFID, and label design and printing software with optional cloud delivery and track-and-trace modules — serving 250,000+ customers in 175+ countries across manufacturing, logistics, retail, and regulated industries such as pharmaceutical, medical device, food and beverage, and chemical.
- Company typePrivate
- Founded1985
- HeadquartersBellevue, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Seagull Scientific does
Seagull Scientific, operating legally as Seagull Software, LLC (Washington, USA), is a privately held enterprise software company founded in 1985 that develops the BarTender platform for barcode, RFID, and label design, printing, and management. The platform is composed of three core product lines: BarTender Labeling (the on-premises design and print engine with Create, Manage, and Print capabilities), BarTender Cloud (a cloud-delivered subscription variant), and BarTender Track & Trace (an add-on module for item-level inventory visibility with Count, Find, and Report functions). Underpinning the platform are proprietary Intelligent Templates that allow a small number of master templates to generate thousands of unique label variants, Print Connectors integrating with a broad range of enterprise label printers, and built-in support for GS1, UDI, RFID, and Amazon Transparency standards.
Seagull sells to enterprises and SMBs across manufacturing, warehouse and distribution, retail, transportation and logistics, and regulated verticals including aerospace, chemical, food and beverage, medical devices, and pharmaceuticals. Customer logos include Walmart, Amazon, DHL, BASF, Exxon, Sysco, H&M, Yaskawa, Cla-Val, Madura Tea Estates, Perry Ellis, Tosca, and Centauro, with a stated installed base of 250,000+ customers across 175+ countries producing 110+ billion labels annually. Go-to-market combines direct regional field sales (Redmond, Madrid, Taipei, Tokyo), a certified reseller and system-integrator channel with a Partner Portal, and a product-led growth motion via 30-day free trials and BarTender Cloud self-service.
The business model is hybrid: perpetual on-premises licensing with optional annual maintenance, subscription pricing for BarTender Cloud and enterprise tiers, tiered support plans, and professional services for implementation and training. Pricing is quote-based and not publicly disclosed. The firm is bootstrapped (no venture or private-equity funding recorded), has 51–100 employees, and in October 2024 acquired Mojix to extend capabilities into RFID-driven item-level visibility. BarTender 12, released in March 2026, unified on-premises and cloud deployment into a single platform release.
Seagull Scientific firmographics
Firmographics- Name
- Seagull Scientific
- Legal name
- Seagull Software, LLC
- Website
- https://seagullscientific.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Seagull Scientific (Seagull Software, LLC) develops the BarTender enterprise labeling platform — barcode, RFID, and label design and printing software with optional cloud delivery and track-and-trace modules — serving 250,000+ customers in 175+ countries across manufacturing, logistics, retail, and regulated industries such as pharmaceutical, medical device, food and beverage, and chemical.
- Ownership category
- akta.pro rank
Seagull Scientific industry classification
Industry- Product category
- Enterprise Labeling Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)
- akta.pro secondary industry
- Labeling, Coding & Marking Systems (IMAHAOAE)
Keywords
Where Seagull Scientific is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Seagull Scientific business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: BarTender software is sold through perpetual licenses and subscription plans. The platform offers on-premises software and cloud deployment options with corresponding licensing models.
- Professional Services: Professional services including implementation support, training, and consulting services for enterprise deployments.
- Support Plans: Tiered support plans offered to customers for technical assistance and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with full feature access |
| One time/ perpetual license | Multi-year contract | On-premises perpetual license option |
| Subscription | Monthly | Cloud subscription model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Seagull Scientific product offering
Product offeringCore offering
Seagull Scientific develops and sells the BarTender platform, an enterprise labeling and track-and-trace software that enables businesses to design, manage, and print barcode labels, RFID tags, and related markings. The platform is offered via on-premises software, cloud deployment, or hybrid configurations, and includes an add-on Track & Trace module for inventory and asset visibility.
Product overview
Seagull Scientific offers a unified labeling and track-and-trace platform built around BarTender. The core product is BarTender Labeling, which provides Create, Manage, and Print capabilities for designing, managing, and printing barcode labels, RFID tags, and related markings. BarTender Track & Trace operates as an add-on module for item and asset tracking, offering Count, Find, and Report functions for inventory visibility and accountability. Users can access the platform via on-premises installation (BarTender On-Premise Software) or cloud deployment (BarTender Cloud). Key supporting features include Intelligent Templates for efficient label design and Print Connectors for printer integration. The platform supports standards including GS1 and RFID, and serves industries such as manufacturing, healthcare, food & beverage, retail, and logistics.
Differentiator
Problem solved
Functional benefit
Brands
- BarTender Labeling: Barcode label design and printing software that simplifies, streamlines, and scales labeling operations to ensure regulatory compliance and get products to market faster.
- BarTender Track & Trace
- BarTender Cloud
Products and services
- BarTender Labeling Barcode label design and printing software that enables enterprise users to create, manage, and print labels, barcodes, and RFID tags for manufacturing, warehouse, retail, and regulated-industry operations.
- BarTender Track & Trace Item and asset tracking solution that delivers inventory counting, finding, and reporting across operations, providing visibility and accountability for enterprise supply chains.
- BarTender Cloud Cloud-based deployment of the BarTender labeling platform that enables customers to manage labeling operations without on-premises infrastructure.
- BarTender On-Premises Software On-premises installation of BarTender labeling software for enterprise environments requiring local deployment and infrastructure control.
Quantifiable outcome
- Tripled production output for Cla-Val
- +4 more outcomes
Companies that use Seagull Scientific
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles2 records
Seagull Scientific technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Seagull Scientific partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Seagull Scientific competitors and assessment
Company assessmentDirect peers
- Loftware: Loftware is the leading direct competitor to BarTender in enterprise barcode labeling software, serving regulated industries with on-premises and cloud labeling platforms. Both compete for the same Fortune 100 enterprise labeling RFPs in pharma, medical devices, and manufacturing.
- TEKLYNX: TEKLYNX (now part of Honeywell) offers CODESOFT, LABELVIEW, and SENTINEL barcode labeling software directly competing with BarTender in industrial and regulated labeling. Both target manufacturing, logistics, and compliance-heavy verticals with similar template-driven label design capabilities.
- NiceLabel: NiceLabel (acquired by Loftware in 2022) provides enterprise labeling software with a similar template-driven design and cloud/on-prem deployment model. It is a direct functional competitor to BarTender in mid-market and enterprise labeling.
Broad incumbents
- Zebra Technologies: Zebra Technologies is a broad incumbent in barcode printing, RFID, and enterprise asset intelligence, combining label printer hardware with software offerings. Zebra competes with BarTender through its Printer Profile Manager Enterprise and broader identification solutions portfolio.
- Brady Corporation: Brady Corporation offers industrial labeling and identification solutions spanning printers, labels, and software for safety/compliance and asset tracking. While more hardware-centric, Brady overlaps with BarTender in industrial and compliance labeling use cases.
- SATO Holdings: SATO is a global provider of barcode printing, labeling, and RFID solutions with significant presence in APAC. SATO competes with BarTender for enterprise labeling and traceability deployments, particularly in manufacturing, retail, and logistics.
- Honeywell Productivity and Workflow Solutions: Honeywell's Safety and Productivity Solutions division provides enterprise printing, mobile computing, and labeling software. After acquiring TEKLYNX in 2021, Honeywell became a closer direct competitor to BarTender in enterprise labeling software.
Emerging players
- Avery Dennison: Avery Dennison is a global leader in label materials and RFID inlay technology, increasingly expanding into digital identification and item-level intelligence. Overlaps with BarTender's RFID-driven track and trace capabilities following the Mojix acquisition.
Others
- Cognex Corporation: Cognex is a leading provider of machine vision and industrial barcode readers used in manufacturing and logistics. While Cognex focuses on image-based identification rather than label printing software, it is an ecosystem peer in the industrial identification stack.
- Newell Brands (DYMO): DYMO (part of Newell Brands) offers consumer and prosumer label printing hardware and software. While more focused on smaller-scale labeling, DYMO competes at the lower end of the labeling software market where BarTender also offers SMB and trial editions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Seagull Scientific social profiles
Digital presenceSeagull Scientific compliance and trust
Trust signalCompliance1 record
Seagull Scientific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seagull Scientific leadership team
Management profileNumber of profiles
Profiles4 records
Seagull Scientific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seagull Scientific M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seagull Scientific
What does Seagull Scientific do?
Seagull Scientific develops and sells the BarTender platform, an enterprise labeling and track-and-trace software that enables businesses to design, manage, and print barcode labels, RFID tags, and related markings. The platform is offered via on-premises software, cloud deployment, or hybrid configurations, and includes an add-on Track & Trace module for inventory and asset visibility.
Is Seagull Scientific a public or private company?
Seagull Scientific is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seagull Scientific founded?
Seagull Scientific was founded in 1985. It employs 251 to 500 people.
Where is Seagull Scientific based?
Seagull Scientific is headquartered in Bellevue, United States, in the North America region.
How does Seagull Scientific make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services and support Plans.
Who are Seagull Scientific's main competitors?
Direct peers on record are Loftware, TEKLYNX and NiceLabel. Broad incumbents are Zebra Technologies, Brady Corporation, SATO Holdings and Honeywell Productivity and Workflow Solutions. Avery Dennison is listed as an emerging player. Others are Cognex Corporation and Newell Brands (DYMO).
Does Seagull Scientific have an API?
No public API is recorded for Seagull Scientific.
What industry is Seagull Scientific in?
Seagull Scientific's product category is Enterprise Labeling Software. Its primary akta.pro industry code is IMALAOAD, Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser), with a secondary code of IMAHAOAE, Labeling, Coding & Marking Systems. Its NAICS code is 334511 and its SIC code is 3823.