Wongnai
Wongnai is Thailand's leading restaurant review and local business discovery platform, serving 26+ million users and 700,000+ merchants. It offers iOS/Android apps, website reviews, LINE MAN food delivery integration, Wongnai POS restaurant management software, and merchant advertising services across restaurants, beauty, hotels, and attractions.
- Company typePrivate
- Founded2010
- HeadquartersBangkok, Thailand
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wongnai does
Wongnai, formally Wongnai Media Co., Ltd., is Thailand's leading restaurant review and local business discovery platform, founded in 2010 and headquartered in Bangkok. The company operates a mobile-first consumer platform — iOS and Android applications plus a website — where Thai users search, read reviews, rate, and rank restaurants, cafes, beauty salons, spas, hotels, and travel attractions. As of the Users' Choice 2026 program, the platform lists more than 700,000 restaurants and serves 26+ million users across Thailand, supporting categories including restaurant recommendations, food ordering, reservations, and travel discovery. The platform is closely integrated with LINE MAN, the LINE-affiliated food delivery service that holds 41% of Thailand's food delivery market and is preparing for an IPO by 2027.
Wongnai's product surface extends beyond consumer discovery into merchant-side SaaS and operations tools. Wongnai POS is a point-of-sale and restaurant management system offered to business operators, while the Wongnai Merchant App allows restaurants to receive and manage delivery orders routed through the LINE MAN integration. The company also runs the annual "LINE MAN Wongnai Users' Choice Best of 2026" award, a recognition program that selected 685 restaurants in 2026 based on aggregated reviews, ratings, and orders.
Wongnai's revenue model combines three streams: (1) advertising and marketing services sold to restaurants and local businesses to promote their listings on the platform, (2) subscription revenue from Wongnai POS restaurant-management software, and (3) transaction-based commissions on food delivery orders facilitated through the LINE MAN integration. The company is privately held under Wongnai Media Co., Ltd., with prior disclosed funding participation including Recruit Strategic Partners and the Google Launchpad Accelerator, and operates a Thailand-domestic single-country footprint.
Wongnai firmographics
Firmographics- Name
- Wongnai
- Legal name
- Wongnai Media Co., Ltd.
- Website
- https://wongnai.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wongnai is Thailand's leading restaurant review and local business discovery platform, serving 26+ million users and 700,000+ merchants. It offers iOS/Android apps, website reviews, LINE MAN food delivery integration, Wongnai POS restaurant management software, and merchant advertising services across restaurants, beauty, hotels, and attractions.
- Ownership category
- akta.pro rank
Wongnai industry classification
Industry- Product category
- Restaurant Review Platform
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
Keywords
Where Wongnai is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Wongnai business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising and Marketing Services: Wongnai offers advertising and marketing services for restaurants and businesses to promote their establishments on the platform
- Wongnai POS Subscription: Restaurant management system (POS) subscription service for business operators
- Food Delivery Commission: Platform facilitates food delivery orders through LINE MAN integration, generating commission revenue
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Wongnai product offering
Product offeringCore offering
Wongnai operates Thailand's leading restaurant review platform and mobile application, allowing users to discover, review, and rate restaurants, cafes, beauty services, hotels, and attractions. The platform integrates food delivery through LINE MAN, enabling users to place delivery orders directly. It also offers business-facing products including Wongnai POS, a point-of-sale restaurant management system, and the Wongnai Merchant App for handling delivery orders.
Product overview
Wongnai is Thailand's No.1 restaurant review platform operating as a multi-category discovery app covering restaurants, cafes, beauty services, hotels, and attractions. The core product is the Wongnai mobile app and website where users search, review, and rate local businesses. The platform integrates delivery services through a partnership with LINE MAN (Wongnai x LINE MAN), allowing users to order food directly. Additional merchant-facing products include Wongnai POS (point-of-sale system) and the Wongnai Merchant App for restaurant management and delivery order handling. The platform also hosts annual awards like the Users' Choice Best of 2026, recognizing top-rated restaurants based on community reviews.
Differentiator
Problem solved
Functional benefit
Brands
- Wongnai POS: Restaurant point-of-sale management system for business owners
Products and services
- Wongnai (Consumer Platform)
- Wongnai POS
- Wongnai Merchant App
Quantifiable outcome
- 26+ million users participated in selecting award winners
- +1 more outcomes
Companies that use Wongnai
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Wongnai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Wongnai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LY Corporation (Japan)coreLY Corporation is the parent company of Line Man, which operates Wongnai. Line Man holds 41% market share in Thailand's food delivery market and plans an IPO by 2027. Wongnai is integrated with Line Man's food delivery service, allowing users to order directly through the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Wongnai competitors and assessment
Company assessmentDirect peers
- Zomato: Zomato is India's leading restaurant discovery and food delivery platform, directly comparable to Wongnai in business model — restaurant reviews/ratings, online ordering, and merchant services — and operating in a similar emerging-market consumer-discovery context.
- Yelp: Yelp is the global benchmark for user-generated restaurant and local business reviews; while US-centric, it shares Wongnai's core review-driven discovery and merchant advertising monetization model.
- Grab (GrabFood): Grab's food delivery and merchant services compete directly with Wongnai's delivery and POS-adjacent offerings across SE Asia, while Grab's super-app model threatens Wongnai's discovery traffic.
- OpenRice: OpenRice is the dominant restaurant review platform across Hong Kong and several Asian markets, with a comparable model of restaurant reviews, ratings, and booking — making it one of the closest direct comps to Wongnai's core review business.
- LINE MAN: LINE MAN is Wongnai's strategic partner and the leading Thai food delivery platform with 41% market share, sharing overlapping consumer base, delivery integration, and joint branding (e.g., Users' Choice awards) with Wongnai.
Regional players
- HungryGoWhere: HungryGoWhere is a Singapore-based restaurant discovery platform that is comparable in review-driven business model but operates regionally in Singapore/Malaysia rather than Thailand.
Broad incumbents
- TripAdvisor: TripAdvisor operates a global restaurant and attraction review platform with a much broader international footprint; relevant as a comparable review/advertising business, though it spans travel rather than specializing in local F&B.
- Dianping (Meituan): Dianping, part of Meituan, is China's leading restaurant review and group-buying platform with integrated delivery — a regional incumbent analogous to Wongnai's category-leading position in Thailand.
- Foodpanda (Delivery Hero): Foodpanda is a major SE Asia food delivery operator owned by Delivery Hero; it competes in the same Thai delivery market as LINE MAN/Wongnai and represents a comparable delivery-led business model.
Emerging players
- Chope: Chope is a SE Asia restaurant reservations and discovery platform; it overlaps with Wongnai's reservations use case and restaurant merchant services, though with a narrower geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wongnai social profiles
Digital presenceWongnai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wongnai leadership team
Management profileNumber of profiles
Wongnai subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wongnai funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wongnai M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wongnai
What does Wongnai do?
Wongnai operates Thailand's leading restaurant review platform and mobile application, allowing users to discover, review, and rate restaurants, cafes, beauty services, hotels, and attractions. The platform integrates food delivery through LINE MAN, enabling users to place delivery orders directly. It also offers business-facing products including Wongnai POS, a point-of-sale restaurant management system, and the Wongnai Merchant App for handling delivery orders.
Is Wongnai a public or private company?
Wongnai is a private company. It is classified as corporate owned and is currently operating.
When was Wongnai founded?
Wongnai was founded in 2010. It employs 501 to 1,000 people.
Where is Wongnai based?
Wongnai is headquartered in Bangkok, Thailand, in the Asia region.
How does Wongnai make money?
Three revenue lines are on record. Advertising and Marketing Services are the primary driver. The others are wongnai POS Subscription and food Delivery Commission.
Who are Wongnai's main competitors?
Direct peers on record are Zomato, Yelp, Grab (GrabFood), OpenRice and LINE MAN. HungryGoWhere is listed as a regional player. Broad incumbents are TripAdvisor, Dianping (Meituan) and Foodpanda (Delivery Hero). Chope is listed as an emerging player.
Does Wongnai have an API?
No public API is recorded for Wongnai.
What industry is Wongnai in?
Wongnai's product category is Restaurant Review Platform. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators.