What Tootor does

Tootor is a subscription-based video training platform dedicated to the dental field, operated by EXAFLIX SRL, an Italian private limited company (SRL) registered in Rovigo, Italy on 21 February 2025 with a €10,000 share capital. The platform serves Italian dental professionals through two role-specific subscription tiers: a Dentist plan (covering clinical cases, patient communication, oral health, and technique training) and an ASO (Assistente di Studio Odontoiatrico, dental office assistant) plan with content mapped to that role's competencies. Content is curated and validated by a scientific board that selects videos based on clinical case quality rather than author notoriety, and the library is updated weekly. The company explicitly does not provide CE-accredited credits, but positions annual ASO subscriptions as satisfying the Italian mandatory 10-hour annual training requirement for dental assistants.

The product is delivered as a web-based streaming platform accessible on computers, tablets, smartphones, and (planned) smart TVs, with a companion iOS mobile app for content consumption. All subscription payments are processed exclusively through the website via Stripe; the app does not support in-app purchases. A light personalization layer uses user like/dislike signals to recommend videos while keeping preferences private. Account management includes a multi-device limit (2 devices on the standard plan, non-simultaneous) and a 30-day device swap window, with a 15-day refund policy and promo code support. There is no public API, SDK, or MCP integration surface disclosed.

Tootor runs a self-serve, product-led go-to-market aimed at individual dental SMB subscribers in Italy. Distribution is direct via www.tootor.it, supplemented by iOS app discovery. A dentist-to-staff gifting feature enables dentists to purchase discounted ASO subscriptions for their employees, creating a B2B2C channel inside dental practices. The company is privately held with 1-10 employees, no external investors or M&A activity disclosed, and no named enterprise customers; the only quantitative signal is an unverified '97%' indicator on the contact page of unspecified meaning. Marketing relies on content quality, word-of-mouth within the Italian dental community, and active collaboration outreach to dental speakers and partner companies.

Name

Tootor

Legal name

EXAFLIX SRL

Website

https://tootor.it

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Tootor is a subscription-based video training platform serving Italian dental professionals, offering role-specific clinical and continuing education content for dentists and dental office assistants (ASO) via web, mobile, and smart TV.

Ownership category

akta.pro rank

Product category

Dental Continuing Education

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industry

Interactive Video & Video-Based Learning Authoring (EDAFAHAC)

Keywords

• Dental education videos
• Continuing dental training
• Dental video platform
• Clinical case learning
• Dental professional development

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Subscription - Dentist Plan: Annual or monthly subscription offering unlimited access to all dental training videos on the platform. Includes content useful for dentists as well as dental hygienists and dental technicians. Videos provide continuous education and count toward ASO annual training requirements (10 hours).
2. Subscription - ASO Plan: Separate subscription plan specifically designed for ASO (Assistente di Studio Odontoiatrico - dental office assistants). Content is differentiated to match the competencies required for this professional role. Dentists can gift ASO subscriptions to their staff at discounted rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Tootor is a subscription-based online learning platform dedicated to the dental field, offering unlimited access to hundreds of clinical training videos updated weekly. Content is curated and validated by a scientific board based on clinical case quality rather than author reputation, and is delivered through a web platform and a mobile app. Two subscription tiers are offered — one for dentists and one for ASO (dental office assistants) — with content tailored to each role's professional competencies and the mandatory 10-hour annual ASO training requirement.

Product overview

Tootor is a subscription-based dental learning platform operated by EXAFLIX SRL that provides unlimited access to video-based training content for dental professionals. The platform operates on a two-subscription model: a Dentist plan and an ASO (dental assistant) plan, each offering role-specific content. Content is delivered via web platform and mobile app, with videos selected and validated by a scientific board based on clinical case quality rather than author notoriety.

Differentiator

Problem solved

Functional benefit

Products and services

• Tootor Dentist Subscription
• Tootor ASO Subscription Subscription plan designed specifically for ASO (dental office assistants), with content tailored to ASO professional competencies. Annual subscriptions qualify toward the mandatory 10-hour annual ASO training requirement in Italy. Dentists can purchase ASO subscriptions as gifts for their staff at discounted rates.
• Tootor Mobile App Mobile application available on the iOS AppStore that allows subscribers to stream all Tootor video content on smartphones and tablets. Users must first subscribe and register via the website (www.tootor.it) before signing into the app; in-app subscription purchases are not supported.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spear Education: Spear Education is a leading dental continuing-education provider offering online courses, workshops, and clinical training videos for dentists. Comparable to Tootor on clinical video CE and target audience, with a US-centric footprint.
• Dental Tribune International: Dental Tribune International is a dental media and education publisher producing clinical content, courses, and industry training across multiple markets. Overlaps with Tootor on dental professional education distribution and clinical content curation.
• DentalXP: DentalXP is a subscription-based dental education platform offering clinical videos, courses, and CE credits. It is the most directly comparable product to Tootor, with similar video-first dental CE positioning but operating globally.
• DT Study Club: DT Study Club offers online dental education and clinical case libraries for practitioners. Comparable to Tootor's clinical-video-plus-continuing-education model for the dental professional segment.

Broad incumbents

• Coursera: Coursera partners with universities and institutions to offer online courses, including dental topics. Overlaps with Tootor on subscription-style professional learning for the dental vertical, but as part of a much broader catalog.
• Udemy: Udemy is a broad online course marketplace with a sizeable catalog of dental courses from individual instructors. Not specialized like Tootor, but competes for the same dental professional learners and share-of-wallet.
• Osstem Implant (Osstem AIC / Implant Institute): Osstem operates a global implant-training program for dentists covering surgical and prosthetic workflows. Comparable to Tootor as a vendor-anchored dental professional education platform, but with an implant-focused curriculum.

Others

• Procare (Zimmer Biomet Dental Education): Zimmer Biomet runs dental professional education programs including clinical training videos and CE for restorative and surgical workflows. Adjacent comparison point for vendor-anchored dental CE content competing for practitioner time.
• Henry Schein One / Dental Education Partners: Henry Schein is a major dental product distributor with associated professional education offerings. Compares to Tootor as an ecosystem player in dental practice operations that touches continuing-education and practice management.

Regional players

• ITI (International Team for Implantology): ITI is an academic organization offering dental continuing education, fellowships, and curated clinical training, with strong presence in Europe. Comparable to Tootor in audience and CE mandate, but academic and event-driven rather than subscription-video.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tootor