What EcoHero does

EcoHero (legal entity Eco Hero Organisation Ltd) is a London-based private climate technology company founded in 2022 that operates a carbon management platform serving two distinct customer groups: small and medium-sized enterprises seeking to become climate neutral, and individual consumers seeking to track and offset their personal carbon footprint. The platform enables users to measure emissions, identify reduction opportunities, and invest in certified carbon offset projects aligned with the Greenhouse Gas Protocol. The company serves its primary SME segment (under £500,000 turnover, ten or fewer employees, service or retail sectors) and a secondary consumer segment via the Vivify mobile app on Apple App Store.

The underlying technology consists of a cloud-hosted SaaS business dashboard and a consumer mobile application built on Amazon Web Services infrastructure. The company curates a portfolio of carbon offset projects certified by Gold Standard and Verra across more than ten countries spanning Africa (Kenya, Ethiopia, Malawi), Europe (Germany), Asia (India, China), and Latin America and the Caribbean (Haiti, Dominican Republic, Colombia). Proprietary customer-facing artifacts include the EcoHero Climate Neutral Certificate with a unique QR code for transparency, downloadable EcoHero badges integrable into websites and Shopify storefronts, and ESG-relevant impact reporting. Notable scale signals include a clean cookstoves project in Malawi that has served over 625,000 people, a biomass cogeneration project in China offsetting 150,000 tonnes of CO2 annually, and a German forest restoration project projected to reduce 20,591 tonnes of CO2 over 30 years.

EcoHero's revenue model is built on recurring monthly SME subscriptions priced for small businesses and consumer subscriptions through the Vivify app, with a 14-day free trial and self-serve onboarding. The go-to-market motion is hybrid: product-led growth with the free trial, sales-led demos for larger accounts, a channel partner program offering sustainability consultants 20% recurring commission for twelve months on referred subscriptions, and an affiliate program targeting customers and advocates. The company also operates a 30-minute demo-led enterprise sales motion with named account executives Lauren, Silvia, and Sana for businesses exceeding the standard SME eligibility criteria. In October 2023, EcoHero received its first disclosed institutional backing of $365,000 from FasterCapital.

Name

EcoHero

Legal name

Eco Hero Organisation Ltd

Website

https://ecohero.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

EcoHero is a London-based climate technology company that enables small businesses and individual consumers to measure, reduce, and offset carbon emissions through its SME business platform and Vivify mobile app, sourcing offsets from Gold Standard and Verra-certified projects across more than ten countries.

Ownership category

akta.pro rank

Product category

Carbon Management Software

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

akta.pro secondary industries

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD), Data Assurance, Audit & Attestation (ISAE 3000/3410, SOC, Chain-of-Custody) (EUABACAJ)

Keywords

• Carbon offset platform
• Climate neutral certification
• Carbon footprint tracking
• Sustainability SaaS
• Carbon management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. SME Business Subscriptions: Monthly rolling subscription plans for small businesses and sole traders. Includes Climate Neutral Certificate, company badge, access to business platform, and affiliate program. Eligibility criteria: annual turnover under £500,000, team of 10 or fewer employees, service or retail sector.
2. Vivify App Subscriptions: Subscription-based access to the Vivify personal carbon tracking app, enabling individuals to track and offset their carbon footprint through certified climate projects.
3. Partner Referral Commission: Partners receive 20% recurring commission on all active subscriptions referred for a full 12-month period, creating a secondary revenue stream from channel partnerships.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

EcoHero provides a cloud-based carbon management platform that enables small businesses and sole traders to measure, reduce, and offset their carbon emissions through subscriptions, delivering a Climate Neutral Certificate, branded badge, and access to a portfolio of Gold Standard and Verra-certified offset projects. It also offers the Vivify mobile app for individuals to track and offset personal carbon footprints via certified climate projects with social/community features.

Product overview

EcoHero operates as a climate neutral business platform offering two primary product lines: a business-facing Climate Neutral Platform enabling small businesses to measure, reduce, and offset carbon emissions with certificates and branded badges, and the Vivify personal climate action app for individuals. The EcoHero Business Platform serves as the central hub for managing subscriptions, tracking climate impact, and accessing marketing assets. Vivify enables personal carbon footprint tracking and community engagement around climate action. Additional offerings include Climate Neutral Certificates, EcoHero Badges for brand credibility, an Affiliate Program for referrals, and SME Subscription Plans with tiered pricing for eligible small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Vivify: A climate action social media platform and mobile app that allows individuals to calculate, reduce, and offset their carbon footprint, connect with eco-conscious communities, and track their environmental impact.

Products and services

• EcoHero Business Platform Cloud-based SaaS dashboard that enables small businesses to measure their carbon footprint following the Greenhouse Gas Protocol, access subscription and billing details, track climate impact metrics, and download marketing assets including certificates and badges.
• Vivify App Mobile application enabling individuals to calculate, reduce, and offset their personal carbon footprint via certified climate projects, with community engagement, public profiles, and personalized recommendations.
• Climate Neutral Certificate Unique QR-coded certificate awarded to subscribing businesses demonstrating verified carbon offsetting initiatives, designed to enhance transparency, brand trust, and customer loyalty.

Quantifiable outcome

• 20% increase in sales revenue for companies with corporate responsibility practices
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• Gold StandardcoreStrategic or Co-development PartnerCarbon offset projects supported by EcoHero are verified by Gold Standard, ensuring they meet the highest standards of environmental benefit and contribute to social and economic advancements in communities worldwide.
• VerracoreStrategic or Co-development PartnerVerra-certified carbon offset projects form part of EcoHero's verified project portfolio, guaranteeing real, measurable, and permanent emissions reductions.
• United NationscoreStrategic or Co-development PartnerAll EcoHero-supported carbon offset projects align with UN Sustainable Development Goals, contributing to clean energy (SDG 7), climate action (SDG 13), and poverty reduction (SDG 1).
• Pina EarthcoreStrategic or Co-development PartnerPina Earth partners with EcoHero on the Gut Herzfelde Forest Renewal Project in Brandenburg, Germany, transforming declining pine monocultures into biodiverse forests under the German Forest Climate Standard.
• HomeBiogasmajorStrategic or Co-development PartnerHomeBiogas provides small-scale biogas systems for rural Kenyan households and farms, converting organic waste into clean cooking energy. EcoHero supports this project for carbon offsetting, aiming to install 34,000 systems reaching 170,000 farmers by 2028.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Patch: Carbon offset API and embedded climate infrastructure for businesses, focused on high-quality verified credits. Closely mirrors EcoHero's mix of measurement plus offset purchasing and serves e-commerce and SMB customers.
• Cloverly: API-first carbon offsetting and emissions platform serving businesses of all sizes to purchase verified credits and integrate climate action into products. Directly comparable to EcoHero's SME-focused carbon management and offset marketplace model.
• Greenly: Carbon accounting SaaS with a strong focus on SME and mid-market customers, including offsetting and reporting. Comparable to EcoHero Business on account-level footprinting and offset recommendations.
• Pachama: Carbon credit marketplace and project quality ratings platform with both business APIs and consumer/brand offerings. Comparable to EcoHero's marketplace for verified offsets and adjacent climate action dashboards.
• Klima (KlimaDAO): Consumer-facing carbon offsetting app that helps individuals calculate and offset personal footprints. Directly comparable to EcoHero's Vivify app for the individual segment of the market.
• CarbonClick: E-commerce-focused carbon offsetting that adds branded badges to online stores. Directly comparable to EcoHero's Shopify-integrated Climate Neutral Certificate and badge offering for SMB merchants.
• Plan A: Carbon accounting and ESG software platform aimed at SMEs and mid-market companies. Highly comparable to EcoHero Business on measurement, reduction planning, and certification for smaller organisations.

Broad incumbents

• South Pole: Major global carbon project developer and climate consultancy enabling businesses to source and market offsets. Comparable as an offset supplier and consultative channel partner across the same registries EcoHero uses.
• Watershed: Enterprise-grade climate platform covering carbon accounting, reduction, and high-integrity offsets, primarily serving large enterprises. Comparable in product scope but operates at the upper end of the same category EcoHero addresses from the SME end.

Emerging players

• DOVU: Carbon and ESG data infrastructure provider offering APIs and dashboards for businesses. An emerging adjacently comparable platform serving climate data and offset use cases overlapping EcoHero's stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecohero-organisation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoHero