What Frank & Oak does

Frank & Oak is a Montreal, Canada-based direct-to-consumer menswear brand founded in 2012 by Ethan Song and Hicham Ratnani. The company designs and sells a focused range of essential men's apparel — woven shirts (including its signature Jasper Oxford line), linen shirts, tees, polos, chinos, trousers, denim, shorts, outerwear, and sweatshirts — with a stated emphasis on sustainable materials such as hemp, organic cotton, linen, and lyocell/TENCEL. It positions around "Designed in Canada" heritage and an essentials-driven wardrobe approach, serving a horizontal consumer segment of men seeking versatile, quality basics.

The business operates primarily through its own e-commerce storefront (frankandoak.com), currently hosted on Shopify, with global shipping, free shipping on orders over $99 CAD, and free returns. Revenue is generated through one-time online apparel sales priced in CAD across tiers ranging from ~$30 CAD entry-level tees to $275 CAD outerwear, supplemented by seasonal discounting of 25–35%. The company historically also employed subscription-based shopping models to drive recurring revenue and personalization. No proprietary technology, algorithms, or in-house platform is disclosed in the source data.

Frank & Oak appears to have experienced a closure or discontinuation around 2023 (evidenced by customer references to the brand's absence and return) and has since relaunched a men's collection, with a women's line announced as "Coming Fall '26." The company raised multiple venture rounds between 2012 and 2019 — including a $5M round (2012), $15M (2014), ~$3.8M (2015), and $16M (2018) — from investors such as La Caisse, Goodwater Capital, Investissement Québec, Lightbank, Real Ventures, Rho Canada Ventures, Version One Ventures, and 1745 Ventures. It is privately held with no identified parent company or subsidiaries and employs an estimated 51–100 people.

Name

Frank & Oak

Legal name

Frank & Oak

Website

https://frankandoak.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Frank & Oak is a Montreal-based direct-to-consumer menswear brand selling essential apparel — shirts, tees, pants, and outerwear made from sustainable materials — online via its Shopify storefront, serving style-conscious men seeking quality, versatile everyday basics.

Ownership category

akta.pro rank

Product category

Men's Apparel and Sustainable Casual Wear

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Men's apparel
• Direct-to-consumer fashion
• Sustainable menswear
• Essential clothing
• Online clothing store

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of menswear apparel including shirts, pants, shorts, jackets, sweatshirts, and tees. Transactions are one-time purchases with no subscription requirement for standard orders.
2. Subscription-Based Shopping: The company implements subscription-based shopping models to grow predictable, recurring revenue through personalization, flexibility, and trust-building to retain customers, as highlighted in industry analysis of successful retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Frank & Oak designs and sells a curated line of men's essential apparel — woven shirts, tees, polos, sweatshirts, shorts, chinos, denim, overshirts, and jackets — using sustainable fibers such as hemp, organic cotton, linen, and lyocell. Products are sold direct-to-consumer through the brand's own Shopify storefront at frankandoak.com, with free shipping on orders over $99 CAD and free returns. The assortment centers on everyday wardrobe staples, anchored by the signature Jasper Oxford shirt and seasonal warm-weather collections like The Linen Edit.

Product overview

Frank & Oak is a Canadian men's apparel retailer offering a focused collection of essential clothing designed for everyday wear. The product portfolio centers on shirts (woven shirts including the signature Jasper Oxford line, linen shirts, and resort shirts), t-shirts and tops (essential tees, knit shirts, tanks), pants (chinos, trousers, denim), shorts, outerwear (overshirts, jackets, coats), and sweatshirts. The brand emphasizes sustainable materials including hemp, organic cotton, linen, and lyocell. The Jasper shirt collection represents the brand's signature oxford-style offering, while the Linen Collection targets warm-weather needs. Products are sold primarily through the e-commerce platform at frankandoak.com with free shipping on orders over $99 CAD and free returns. The company operates as a Shopify-hosted e-commerce business.

Differentiator

Problem solved

Functional benefit

Brands

• The Linen Edit: A collection of linen-based clothing items for warm weather, including shirts and trousers.
• Jasper

Products and services

• Jasper Shirt Frank & Oak's signature Oxford shirt, available in long and short sleeve versions, cut from 100% cotton with a classic fit. Inspired by 19th-century Scottish weaving tradition and popularized by British polo players, it functions as the brand's anchor woven shirt for men.
• Hemp Herringbone Short Above-the-knee men's shorts in a 55% hemp and 45% organic cotton herringbone blend, featuring an elasticated waistband with drawcord, side pockets, back patch pocket, and a subtle stripe texture. Marketed for breathability, UV resistance, and durability in warm weather.
• Hemp Herringbone Overshirt Short-sleeve men's overshirt in an organic cotton and hemp blend with utility-inspired patch pockets, straight hem, front button closure, convertible collar, and a relaxed fit suited to warm-weather layering.
• Linen Shirt Relaxed-fit button-up men's shirt in 100% linen, with hollow fibers for airflow and moisture absorption, hypoallergenic and quick-dry properties, and a textured wrinkled finish for casual summer style. Available in long and short sleeve versions.
• Relaxed Linen Trouser Relaxed straight-leg men's trouser in a 55% linen and 45% cotton blend, with front button and fly zipper closure, partially elasticated waistband with drawcord, and warm-weather moisture-wicking and quick-dry performance.
• Lyocell Resort Shirt Camp-collar (Cuban collar) men's shirt cut from lightweight plain-weave 100% lyocell derived from wood cellulose. The fabric is biodegradable and compostable, with a soft drape, breathable comfort, a notch collar, and a chest patch pocket.
• Essential Slim Tee Foundational men's slim-fit t-shirt in 100% cotton at 180gsm weight, with a ribbed crew neck, stay-stitched collar for shape retention, and natural breathability and hypoallergenic comfort.
• Boxy Textured Knit Tee Boxy-fit men's t-shirt with a subtle horizontal texture created through alternating stitch patterns, in structured knit fabric that allows airflow while maintaining shape. Features a wider body, dropped shoulders, and a ribbed collar.
• Mac Coat Full-length men's coat in a sand dune colorway, part of the brand's jackets collection and a higher-priced outerwear piece.
• Essential Slim Chino Pant Classic men's chino pant in a slim fit, available in black and meadow mist colors, with front button and zipper closure.
• Dark Indigo Straight Leg Denim Straight-leg men's denim jeans in a dark indigo wash, positioned as a core everyday denim style.
• Workwear Overshirt Utility-inspired men's overshirt with multiple patch pockets and durable construction, available in canvas and dusted ochre colorways.
• Essential Crew Sweatshirt Classic men's crew neck sweatshirt in a core neutral colorway, part of the brand's sweatshirts lineup.

Quantifiable outcome

• Jasper Shirt maintains 4.8/5.0 rating from 13 reviews, indicating strong customer satisfaction
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Everlane: Everlane is a DTC apparel brand built on transparent pricing and sustainable materials — directly mirroring Frank & Oak's positioning around eco-friendly fabrics and accessible essentials for the modern consumer.
• Outerknown: Outerknown is a sustainable menswear brand founded by surfer Kelly Slater that emphasizes organic and recycled materials — a close analog to Frank & Oak's hemp, organic cotton, and TENCEL-driven sustainability positioning.
• Bonobos: Bonobos is a US-based DTC menswear brand specializing in well-fitting essentials (shirts, chinos, suits) — the closest direct comparison to Frank & Oak's product mix, customer (men seeking better-fitting basics), and DTC e-commerce go-to-market.
• Ministry of Supply: Ministry of Supply is a performance menswear DTC brand using technical fabrics for dress shirts, pants, and travel wear — overlapping with Frank & Oak on men, e-commerce, and elevated essential apparel, though with a more performance-tech angle.
• Mack Weldon: Mack Weldon is a DTC men's basics brand offering tees, underwear, socks, and shirts — comparable to Frank & Oak in target customer (men upgrading from fast fashion), subscription-friendly essentials catalog, and direct e-commerce distribution.
• Todd Snyder: Todd Snyder is a premium menswear brand offering essentials and tailored clothing with a modern-American heritage aesthetic — comparable to Frank & Oak in product category (oxfords, chinos, outerwear) and aspirational male customer profile.
• Buck Mason: Buck Mason is a US menswear essentials brand known for American-made heritage tees, oxfords, and denim — directly comparable to Frank & Oak's oxford-and-essential-driven product strategy and design-forward DTC positioning.

Broad incumbents

• Aritzia: Aritzia is a Canadian-founded apparel retailer with a much broader women's-led portfolio and physical retail footprint — relevant as a Canadian apparel benchmark and competitive presence, though not a direct menswear competitor.
• Mr Porter: Mr Porter is a global online luxury menswear retailer — broader assortment and price tier than Frank & Oak, but comparable in being a curated online menswear destination serving style-conscious male shoppers.
• Lululemon: Lululemon is a Vancouver-based global apparel giant — not a direct menswear-essential peer, but a Canadian-founded apparel success benchmark demonstrating the scale Canadian DTC-born apparel brands can reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frankandoak
• LinkedInlinkedin.com/company/frank-&-oak
• Instagraminstagram.com/frankandoak
• Xx.com/FrankandOak

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank & Oak