Kronos

What Kronos does

Kronos, founded in 1977, originally built its business on time-and-attendance tracking for enterprises and evolved into a leading workforce management (WFM) vendor. In 2020, Kronos merged with Ultimate Software to form UKG (Ultimate Kronos Group), backed by private equity sponsors Hellman & Friedman and GIC; the combined entity now operates under the UKG brand with Kronos retained as a product line for workforce management. The company is headquartered in Chelmsford/Lowell, Massachusetts, employs 5,001–10,000 people, and serves 80,000+ organizations across 150 countries, including 67% of the Fortune 1000.

Kronos/UKG's product portfolio spans an integrated HCM, workforce management, and payroll platform. Core offerings include UKG Pro (enterprise HCM), UKG Ready (SMB all-in-one HR/payroll), UKG Pro Workforce Management (the Kronos heritage product and Nucleus Research WFM Leader for seven consecutive years), UKG One View (global payroll consolidation), and the UKG Pro People Assist mobile experience. Underpinning these is Bryte AI, a people-first AI layer claimed to be powered by the largest collection of HR and workforce insights in the world, supporting natural language interactions, smart scheduling, predictive analytics, anomaly detection, autonomous agent guidance, and process automation across the platform. A UKG Developer Hub exposes APIs for third-party integrations, and the UKG Marketplace extends the platform via validated partner integrations.

Revenue is generated primarily through per-employee-per-month annual subscriptions across enterprise and SMB tiers, supplemented by managed payroll services and implementation/professional services. Go-to-market combines enterprise field sales targeting Fortune 1000 accounts, dedicated sales motions by business size, regional sales offices across the Americas, EMEA, and Asia-Pacific, and a partner ecosystem of implementation specialists and technology integrators. The company does not publicly disclose revenue or ARR.

Name

Kronos

Legal name

UKG Inc.

Website

https://kronos.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kronos (operating as UKG) provides cloud-based human capital management, workforce management, and payroll software to 80,000+ organizations across 150 countries, including 67% of the Fortune 1000. The platform spans enterprise (UKG Pro) and SMB (UKG Ready) tiers with AI-driven scheduling and analytics.

Ownership category

akta.pro rank

Product category

Human Capital Management & Workforce Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ), Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Workforce management software
• Human capital management
• Payroll processing
• Time and attendance
• HR analytics

Headquarters

HQ city

Chelmsford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise HCM Software Subscription: Annual subscription licensing for UKG Pro and UKG Ready HCM platforms targeting enterprise and mid-market customers with comprehensive HR, payroll, workforce management, and talent management capabilities
2. Workforce Management Solutions: Subscription-based workforce management software including time and attendance, scheduling, and strategic workforce planning solutions
3. Payroll Processing Services: Managed payroll services including payment services, global payroll processing, and payroll compliance management
4. Professional Services: Implementation services, managed services, and organizational readiness support for customer deployment

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Kronos (operating as part of UKG) sells cloud-based human capital management, workforce management, and payroll software to enterprises and small/midsize businesses. Core offerings include UKG Pro (enterprise HCM suite), UKG Ready (SMB all-in-one HR and payroll), UKG Pro Workforce Management (time, attendance, scheduling), and the Bryte AI / Workforce AI layer that delivers people-first AI, smart scheduling, and predictive analytics.

Product overview

UKG (Ultimate Kronos Group) offers a unified workforce operating platform that integrates Human Capital Management (HCM), Workforce Management, and Payroll solutions. The product portfolio includes UKG Pro (enterprise HCM), UKG Ready (small/mid-size business HCM), Bryte AI (AI assistant), UKG Pro Workforce Management, UKG One View (global payroll consolidation), and UKG Pro People Assist (mobile-first HR). Kronos products have been integrated into the UKG suite following the merger, with UKG Pro Workforce Management maintaining Kronos's market leadership position as recognized by Nucleus Research's WFM Technology Value Matrix for seven consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• UKG Pro: HCM solution for enterprise organizations featuring HR, payroll, workforce management, and talent management capabilities
• UKG Ready
• Bryte AI
• UKG Pro Workforce Management

Products and services

• UKG Pro Enterprise-grade Human Capital Management solution providing comprehensive HR, payroll, talent management, workforce management, and workforce analytics for large organizations with 1,000+ employees.
• UKG Ready All-in-one HR and payroll software designed for small and mid-sized businesses, providing simplified payroll processing, scheduling, time tracking, and compliance management.
• UKG Bryte AI AI-powered assistant integrated across the UKG platform, providing natural language interactions, predictive insights, and intelligent guidance for HR, payroll, and workforce management decisions.
• UKG Pro Workforce Management Comprehensive workforce management solution including time and attendance tracking, scheduling, labor optimization, and strategic workforce planning; ranked a Leader in the Nucleus Research WFM Technology Value Matrix for seven consecutive years.
• UKG One View Global payroll consolidation and visibility platform enabling organizations to manage multi-country payroll from a single unified view with standardized reporting and compliance oversight.
• UKG Pro People Assist Mobile-first HR technology enabling employees and managers to access workforce management features, time tracking, scheduling, and HR self-service from mobile devices.
• UKG Workforce AI Real-time workforce intelligence platform providing agentic AI guidance, continuous workforce optimization, and operational analytics for frontline workforce management.
• UKG Payment Services Managed payroll payment services, including money transmission, provided to UKG customers through subsidiary Kronos SaaShr, Inc.

Quantifiable outcome

• 2 Sisters Food Group saves 5,000 hours per year with UKG
• +1 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• IvaluacoreTechnology or IntegrationKronos by EPSA implemented Ivalua's Supplier Relationship Management platform for Laiterie des Ardennes, a Belgian dairy cooperative. The deployment centralizes supplier information, streamlines onboarding and performance tracking, and provides unified data visibility to enhance procurement decision-making.
• Third-Party Integration PartnerscoreTechnology or IntegrationUKG Marketplace provides validated third-party integrations extending platform capabilities. Partners include technology integrators and independent software vendors offering complementary solutions.
• Implementation and Consulting PartnerscoreImplementation/ SI/ Consulting PartnerPartner ecosystem includes implementation partners, system integrators, and consulting firms supporting customer deployment, configuration, and optimization of UKG solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ADP: ADP is the largest payroll and workforce management provider globally, serving both enterprise (ADP Vantage HCM) and SMB (RUN, Workforce Now) segments. It competes head-to-head with UKG across payroll, WFM, and HCM.
• Workday: Workday is the leading cloud-native HCM and financial management suite for mid-market and enterprise customers. It is the most direct competitor to UKG Pro in cloud HCM, with overlapping AI roadmaps and Fortune 1000 customer base.
• Paylocity: Paylocity is a cloud HCM and payroll platform focused on mid-market US employers, with strong emphasis on employee experience and modern UI. It is a frequent UKG Ready competitor in the mid-market space.
• Paycom: Paycom provides single-database HCM and payroll software primarily for mid-market US employers. It directly competes with UKG Ready in the SMB segment and increasingly in mid-market accounts.
• Dayforce (formerly Ceridian): Dayforce offers a single-platform HCM, payroll, WFM, and talent solution primarily targeting mid-market and enterprise customers. It is a direct competitor to UKG Pro and UKG Pro Workforce Management with comparable vertical coverage.

Emerging players

• HiBob: HiBob is a modern, mid-market-focused HCM platform with strong employee experience and people analytics capabilities. It competes with UKG Ready for fast-growing, technology-forward mid-market customers globally.
• BambooHR: BambooHR is a leading cloud HCM platform for small and mid-sized businesses, competing with UKG Ready at the lower end of the SMB segment with a modern, simplified user experience.

Broad incumbents

• Oracle HCM Cloud: Oracle Fusion Cloud HCM is part of Oracle's broader cloud application suite and competes with UKG Pro for large enterprise HCM and global payroll deals, particularly where customers already run Oracle ERP.
• Infor (HCM / WFM): Infor offers HCM and workforce management solutions as part of its industry-specific CloudSuite portfolio, with particular strength in manufacturing, healthcare, and public sector — verticals where UKG also competes.
• SAP SuccessFactors: SAP SuccessFactors is the HCM suite within SAP's broader enterprise application portfolio, targeting large global enterprises. It competes with UKG Pro in multi-country HCM and global payroll, often bundled with SAP ERP deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/UKGinc
• Xx.com/KronosInc
• Facebookfacebook.com/KronosIncorporated
• LinkedInlinkedin.com/company/kronos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kronos