Outpost Central
Outpost Central, trading as Wildeye, designs cellular IoT hardware and a subscription web/mobile platform that connects industrial meters and environmental sensors directly to the cloud without gateways, serving water utilities, mining, agriculture, healthcare cold-chain, and infrastructure customers across Australia, New Zealand, the US, and the UK.
- Company typePrivate
- Founded2002
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Outpost Central does
Outpost Central, commercially operating as Wildeye, designs and sells cellular-connected remote monitoring hardware and a web/mobile software platform for reading industrial meters and environmental sensors. Founded in 2002, the company is built around a compact, IP68-rated RTU that connects to most industry-standard meters and sensors (via 4-20mA, SDI-12, and MODBUS protocols) and transmits data directly to the cloud over global CatM1/LTE-M (and fallback 3G/GPRS or satellite) networks, eliminating the need for customer-managed radio gateways or repeaters. Devices are available with ultra-long-life internal batteries or solar/battery/mains-rechargeable variants, with plug-and-play sensor connectors and single-button activation. The software stack includes a web dashboard with configurable alerts, mobile apps for iOS and Android, fleet management, and an API for export into customer analytical systems.
The company operates a hybrid revenue model combining one-time hardware sales with recurring per-device web subscription fees, plus optional end-to-end supply of compatible meters and sensors. Customer concentration is biased to enterprise and government accounts across multiple verticals: water utilities (Actew AGL, Water Corporation Western Australia), mining (Rio Tinto residual chlorine and diesel monitoring in the Pilbara), agriculture (Barossa Infrastructure irrigation, DAFWA grain monitoring, Field Capacity), healthcare cold-chain (Healthscope vaccine storage via the Galileo product), and large infrastructure projects (Hinkley Point C nuclear via RS Hydro). Distribution combines direct enterprise sales (notably for mining and utility accounts) with an extensive Australian agricultural reseller network covering NSW, SA, Tasmania, Victoria, Queensland and Western Australia, plus UK and channel partners for European infrastructure.
Operations span three offices - the primary commercial base in Stirling (Western Australia), with regional offices in Fresno, California and Auckland, New Zealand - employing approximately 40 staff. The company has accumulated multiple independent validations including the General Electric Ecomagination Challenge, US Irrigation Association New Product Contest, NZ Hitech and Innovators Awards, and three Deloitte Asia Pacific Fast500 placements, and reports delivery of more than 75,000 monitoring devices globally.
Outpost Central firmographics
Firmographics- Name
- Outpost Central
- Legal name
- Outpost Central Ltd.
- Website
- https://outpostcentral.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outpost Central, trading as Wildeye, designs cellular IoT hardware and a subscription web/mobile platform that connects industrial meters and environmental sensors directly to the cloud without gateways, serving water utilities, mining, agriculture, healthcare cold-chain, and infrastructure customers across Australia, New Zealand, the US, and the UK.
- Ownership category
- akta.pro rank
Outpost Central industry classification
Industry- Product category
- IoT Remote Monitoring Hardware and Telemetry Platform
- NAICS
- Water Supply and Irrigation Systems (221310), Satellite Telecommunications (51741)
- SIC
- Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Network Monitoring & Smart Water Sensors (Pressure/Flow/Noise Loggers, IoT) (EUANAKAB)
- akta.pro secondary industry
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)
Keywords
Where Outpost Central is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Outpost Central business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- IoT Hardware Devices: Sale of compact IoT monitoring devices - rugged RTU units with cellular connectivity for connecting meters and sensors. Devices are sold as a one-time hardware purchase with various power options (battery or solar rechargeable).
- Web-based Subscription: Recurring subscription for web-based access to monitoring data, dashboards, reports, alarm configuration, and device fleet management. End customers and third parties can be granted access to view data and reports. Includes access via web browser and iPhone/Android apps.
- Full System Supply: Wildeye can supply a full system including the right meter or sensor for the job, offering end-to-end IoT monitoring solutions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Outpost Central product offering
Product offeringCore offering
Outpost Central (trading as Wildeye) manufactures and sells compact, IP68-rated IoT cellular monitoring devices that connect industry-standard meters and sensors (flow, water level, soil moisture, weather, geotechnical, environmental) directly to the cloud via CatM1/LTE-M cellular networks. Customers access the resulting data through a web-based subscription dashboard and mobile applications with API integration, deployed across water utilities, agriculture, mining, and environmental monitoring use cases.
Product overview
Wildeye (formerly Outpost Central) offers a unified IoT monitoring platform consisting of compact cellular-connected hardware devices and web/mobile software. The core product is the Wildeye IoT device—a rugged, waterproof, battery-powered remote monitoring unit that connects sensors to the cloud via 4G CatM1/LTE-M cellular networks without requiring gateways or repeaters. The product portfolio includes specialized monitoring modules: Flow Monitoring (with SGMA/SB88 compliance reporting), Soil Moisture Monitoring (for agriculture), Weather & Climate Monitoring, Water Level Monitoring, Geotechnical Monitoring (for piezometers, inclinometers, strain gauges), and Environmental Monitoring (for water quality and flood monitoring). Software layers include a web-based dashboard and fleet management platform, plus iPhone/Android mobile apps. The system is meter-agnostic, connecting to most major manufacturers' meters and sensors via protocols including 4-20mA, SDI-12, and MODBUS. The company reports over 75,000 devices delivered since 2002.
Differentiator
Problem solved
Functional benefit
Products and services
- Wildeye IoT Device Compact, rugged IP68-rated 4G IoT monitoring device with plug-and-play sensor connectors and single-button activation. Supports CatM1/LTE-M cellular connectivity directly to the cloud without gateways or repeaters. Available with ultra-long-life internal batteries or rechargeable power via solar panel, battery pack, or mains. Designed for harsh environments and global cellular coverage.
- Wildeye Flow Monitoring Standalone flow rate and volume monitoring solution offering compliance reporting for SGMA and SB88 regulations. Enables creation of virtual block-level meters using pressure sensors. For water utilities, irrigation districts, and agricultural users.
- Wildeye Soil Moisture Monitoring Soil moisture monitoring solution for vegetables, short-term crops, trees, vines, broadacre, dryland, pasture, turf, sports fields, parks, and gardens. Suitable for agricultural and landscape customers requiring subsurface moisture data.
- Wildeye Weather & Climate Monitoring Weather station and climate monitoring with frost alerts, chill portions tracking, ET0 calculations, rain and wind monitoring, hay dew detection, and heat alerts for worker safety. Used by growers, agronomists, and operations teams for crop decision support.
- Wildeye Water Level Monitoring Water level monitoring for reservoirs, ditches, weirs, standpipes, sumps, stock water tanks, potable water tanks, and chemical tanks. For water utilities, agricultural operations, and industrial customers.
- Wildeye Geotechnical Monitoring Geotechnical monitoring solution supporting piezometers, inclinometers, extensiometers, tilt sensors, strain gauges, and vibrating wire sensors for construction, mining, and infrastructure projects.
- Wildeye Environmental Monitoring Environmental monitoring for weather stations, water quality, bore level, flood monitoring, mining operations, and lift stations. For environmental consultancies, mining operators, and infrastructure customers.
- Wildeye Web Dashboard Web-based subscription platform providing data visualization through graphs, dashboards, and map views; alarm configuration; reporting; and fleet management with remote configuration of logging parameters. Accessible via web browser and accessed by Wildeye customers and authorized third parties.
- Wildeye Mobile App iPhone and Android mobile applications for real-time monitoring, providing instant access to data, alerting, and device management from anywhere. Companion to the Wildeye Web Dashboard.
Quantifiable outcome
- Perth Zoo reduced daily water use by 75% - overnight flows dropped from 50-100L/min to 8L/min
- +2 more outcomes
Companies that use Outpost Central
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Outpost Central technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Outpost Central partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- RS HydrocoreUK partner RS Hydro working with consortium Kier BAM and well-services contractor Stuart Group to monitor meters, environmental and geotechnical sensors throughout the $18 billion pound Hinkley Point C nuclear power station development in Somerset, England.
- Field CapacitycoreCarnarvon-based agronomy services provider Field Capacity partnered with Wildeye (Wildeye partner Scott Brain) working with Water Corporation Western Australia on soil moisture monitoring at the Rhodes grass pasture project using treated wastewater.
- Porosity ServicescoreAustralian Ag Reseller for New South Wales region. Contact: Brian Thomson 0418 849 161. Provides local service and support for Wildeye agricultural monitoring products.
- Ag LogiccoreAustralian Ag Reseller for Tasmania and SE Victoria region. Provides local service and support for Wildeye agricultural monitoring products.
- Alpha Group ConsultingcoreAustralian Ag Reseller for South Australia and West Victoria region. Located in Keith. Provides local service and support for Wildeye agricultural monitoring products.
- Reformed AgTechcoreAustralian Ag Reseller for Western Australia region. Contact: John Kammann 0428216720. Provides local service and support for Wildeye agricultural monitoring products.
- Rob Abbas ConsultingcoreAustralian Ag Reseller for SE Queensland region. Contact: 0418 797100. Provides local service and support for Wildeye agricultural monitoring products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Outpost Central competitors and assessment
Company assessmentDirect peers
- Particle: Particle offers a cellular IoT platform with hardware modules, a cloud platform, and developer tools for connecting sensors to the internet. It is a direct competitor to Wildeye in plug-and-play cellular IoT monitoring, though Particle skews more developer/prototyping-oriented while Wildeye targets field-deployed industrial assets.
- Davis Instruments: Davis Instruments manufactures weather stations, soil moisture sensors, and environmental monitoring hardware widely used in agriculture and research. It competes with Wildeye in weather and soil-moisture sensing, though Davis historically relies on on-site loggers rather than native cellular IoT.
- Ayyeka: Ayyeka provides cellular and satellite IoT monitoring for water, wastewater, and environmental infrastructure. It is a direct peer to Wildeye, offering rugged remote monitoring devices and a cloud platform for utilities and municipalities.
Broad incumbents
- Sierra Wireless (Semtech): Sierra Wireless (now part of Semtech) is a leading provider of cellular IoT modules, gateways, and connectivity services for industrial applications. It competes with Wildeye at the cellular connectivity layer but serves a much broader set of verticals and has substantially greater scale.
- Xylem (Sensus): Xylem's Sensus brand provides smart water meters and AMI/AMR solutions for utilities globally. It is a broad incumbent in the water utility smart-metering space that Wildeye serves, but Xylem/Sensus typically owns the meter itself whereas Wildeye is meter-agnostic.
- Trimble: Trimble offers precision agriculture and water management software/hardware at scale. It overlaps with Wildeye in irrigation and agricultural monitoring but serves a much broader precision-ag portfolio including guidance, telematics, and farm management software.
- Orbcomm: Orbcomm provides satellite and cellular IoT connectivity plus industrial monitoring solutions for transportation, heavy equipment, and remote assets. It overlaps with Wildeye in cellular IoT for remote industrial monitoring but with a heavier satellite and asset-tracking focus.
- Mueller Water Products: Mueller Water Products manufactures water infrastructure products including smart water meters and pressure monitoring. It is a broad incumbent in the North American water utility market where Wildeye sells leak detection and AMI solutions through its California office.
Emerging players
- CropX: CropX provides soil moisture sensors and an analytics platform for precision agriculture. It is an emerging competitor in the soil-moisture and irrigation intelligence segment where Wildeye is active, with stronger agronomic analytics but a narrower hardware footprint.
- Sensoterra: Sensoterra manufactures wireless soil moisture sensors for smart irrigation and agriculture. It is an emerging player in the precision-irrigation sensing space where Wildeye competes, focused more narrowly on soil moisture than Wildeye's broader water/flow/weather portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outpost Central social profiles
Digital presenceOutpost Central financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outpost Central leadership team
Management profileNumber of profiles
Outpost Central funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outpost Central M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outpost Central
What does Outpost Central do?
Outpost Central (trading as Wildeye) manufactures and sells compact, IP68-rated IoT cellular monitoring devices that connect industry-standard meters and sensors (flow, water level, soil moisture, weather, geotechnical, environmental) directly to the cloud via CatM1/LTE-M cellular networks. Customers access the resulting data through a web-based subscription dashboard and mobile applications with API integration, deployed across water utilities, agriculture, mining, and environmental monitoring use cases.
Is Outpost Central a public or private company?
Outpost Central is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outpost Central founded?
Outpost Central was founded in 2002. It employs 11 to 50 people.
Where is Outpost Central based?
Outpost Central is headquartered in Auckland, New Zealand, in the Oceania region.
How does Outpost Central make money?
Three revenue lines are on record. IoT Hardware Devices are the primary driver. The others are web-based Subscription and full System Supply.
Who are Outpost Central's main competitors?
Direct peers on record are Particle, Davis Instruments and Ayyeka. Broad incumbents are Sierra Wireless (Semtech), Xylem (Sensus), Trimble, Orbcomm and Mueller Water Products. Emerging players are CropX and Sensoterra.
Does Outpost Central have an API?
Yes. Wildeye offers API access for retrieving data into user-owned analytical software packages. The platform enables users to interface data with their own systems. End customers and third parties can be granted access to view data and reports via the API.
What industry is Outpost Central in?
Outpost Central's product category is IoT Remote Monitoring Hardware and Telemetry Platform. Its primary akta.pro industry code is EUANAKAB, Network Monitoring & Smart Water Sensors (Pressure/Flow/Noise Loggers, IoT), with a secondary code of AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT). Its NAICS code is 221310 and its SIC code is 3829.