myTamarin

What myTamarin does

myTamarin operates a parenting and childcare support platform commercially branded as Nanny Louenna, centered on the personal brand of founder Louenna Hood BEM, a qualified Norland Nanny and Maternity Nurse with experience caring for over 100 children across high-profile and royal families. The platform delivers content and services through four interconnected channels: a mobile application (Louenna App) distributed on iOS and Android via the Apple App Store and Google Play; a published parenting book; a nanny placement agency (Louenna's Nannies) operating regionally in the United Kingdom; and personalized 1:1 support offerings including ad-hoc consultation calls and an in-house 48-Hour Rescue Package. An enterprise tier (Louenna for Business) extends the offering into corporate employee benefits programs.

The underlying technology is a standard Shopify-hosted e-commerce and content distribution stack with native iOS and Android apps, supplemented by an online consultation booking system. No proprietary AI/ML systems, data assets, or platform architecture are evidenced in the source material; the "AI-powered childcare matchmaker" framing in the firmographic header is not corroborated by any documented AI capabilities, models, or technical components in the product data.

The business operates as a founder-owned sole proprietorship/consultancy under the legal name Louenna Hood BEM, with no disclosed venture capital, private equity, or institutional investment beyond a single Innovate UK grant of approximately $131,435 in 2018 and participation in the Techstars accelerator program in 2019. Revenue derives from five streams: nanny placement transaction fees, app sales/subscriptions, book sales, paid 1:1 support services, and bespoke corporate program licensing. Pricing is quote-based and not publicly disclosed. The primary customer segments are parents seeking qualified childcare and expert parenting guidance, with secondary segments in qualified nannies seeking employment and corporate employers offering parenting benefits. The company maintains an active presence on Facebook, Instagram, and LinkedIn, and operates a weekly email newsletter as its primary community-building channel.

Name

myTamarin

Legal name

Louenna Hood BEM

Website

https://mytamarin.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

myTamarin (operating as Nanny Louenna) is a UK-based parenting and childcare support platform built around founder Louenna Hood BEM, offering a mobile app, nanny placement agency, book, 1:1 consultations, and corporate parenting benefits for parents and businesses.

Ownership category

akta.pro rank

Product category

Childcare & Parenting Services

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO), Infant & Toddler Nanny Services (HSAAABAJ)

Keywords

• Childcare placement services
• Parenting guidance platform
• Nanny agency services
• Mobile parenting app
• Corporate parenting benefits

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Nanny Placement Agency: Louenna's Nannies agency connecting qualified nannies with families, with fee structure for both parents and nannies
2. App Sales & Subscriptions: Mobile app available on iOS and Android platforms providing parenting content and resources
3. Book Sales: Louenna's parenting book available for purchase
4. 1:1 Support Services: Personalized consultation calls and support packages including rescue packages for urgent parenting needs
5. Corporate Partnerships: Bespoke parenting support programs for businesses (Louenna for Business)

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

myTamarin operates a parenting and childcare support ecosystem built around the Nanny Louenna brand. Its core offerings include a mobile parenting guidance app (iOS/Android), a published parenting book, a nanny placement agency connecting qualified nannies with families, personalized 1:1 parenting consultations and rescue packages, and a corporate employee benefits program (Louenna for Business). The firm supplements these with branded merchandise such as an eco-friendly recipe/growing kit for children.

Product overview

Nanny Louenna is a comprehensive parenting support platform offering a portfolio of products and services. The core offerings include the Louenna's App mobile application, Louenna's Book publication, and Louenna's Nannies agency service. The company provides personalized 1:1 Support services including consultations, rescue packages, and direct calls with Louenna Hood. Additional offerings include corporate services for businesses and the Stroodles eco-friendly product kit. The portfolio operates as interconnected services: the app and book serve as educational resources, the agency provides childcare placement, and 1:1 support offers personalized guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Louenna's Nannies: Nanny placement agency connecting qualified nannies with families seeking childcare support.
• Louenna App
• Louenna's Book

Products and services

• Louenna's App

Quantifiable outcome

• Trusted by parents seeking premium childcare and parenting support

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Expansion highlights5 records

Others

• Helpling: European home services marketplace extending into childcare. Adjacent business model (marketplace for in-home services) but broader scope; relevant as a comparable tech-enabled home services operator in the same geographies.

Direct peers

• Koru Kids: UK-based childcare marketplace and nanny platform targeting parents with vetted carers. Closest direct peer to myTamarin: same geography, same core problem (finding trusted childcare), and overlapping premium positioning for working parents.
• Childcare.co.uk: Largest UK directory/marketplace for childcare, nannies, babysitters, and tutors. Directly competes for the same parents seeking nannies and represents the supply-side benchmark myTamarin must differentiate against.
• Bubble: UK-focused app for booking trusted babysitters and nannies, with a vetted carer network. Competes head-to-head on mobile-first UX for on-demand childcare in the UK.
• Tinies: UK-wide nanny and childcare recruitment agency, established incumbent. Competes for the same families and nannies via a traditional agency model and offers a comparable fee structure.

Broad incumbents

• Norland Agency: The official placement agency run by Norland College, training institution that produces the credentialed nannies myTamarin markets. Competes directly at the high end of the nanny placement market using the same Norland talent pool.
• Care.com: Global incumbent in the caregiver matching category, covering nannies, babysitters, and senior care. Sets consumer expectations on UX, supply breadth, and pricing that myTamarin's UK boutique offering must justify with premium service.

Emerging players

• Yoopies: European online platform for childcare, nannies, and tutoring with broader geographic reach than myTamarin. Comparable marketplace model for parent–carer matching, though less premium-positioned.

Regional players

• UrbanSitter: US-based nanny and babysitter marketplace. Comparable technology-led matching model for parents, though operating in a different geography and with a broader mid-market positioning.
• Sittercity: Established US marketplace for babysitters and nannies. Similar parent/carer matching mechanics, but US-focused and broader mid-market rather than premium UK placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nannylouenna
• LinkedInlinkedin.com/company/mytamarin
• Instagraminstagram.com/nannylouenna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myTamarin