Silverback Gym Wear

What Silverback Gym Wear does

Silverback Gym Wear is a UK-based, direct-to-consumer ecommerce gymwear brand founded in 2013 and headquartered in Stoke Prior, Bromsgrove, England. The company operates exclusively through its Shopify-hosted online storefront (silverbackgymwear.com), shipping men's and women's strength-apparel and gym accessories globally from a single UK warehouse. Its product range spans T-shirts, hoodies, vests, shorts, joggers, pump covers, women's leggings and sports bras, plus a dedicated accessories line (belts, knee/elbow sleeves, wraps, straps, bags, headwear, socks, gripper shirts) priced roughly $15-$219. Inventory is organized into thematic sub-brands including Vital & Ventis, Redemption, End Zone, Gods of Strength, Alpha, Vitruvian, Ancient Warrior, and X-Ray, with sizes running S-5XL (and up to 7XL on select women's lines).

The company's business model is pure DTC e-commerce with one-time product purchases, supplemented by bundle promotions (e.g., Buy 3 Get 1 Free on T-shirts) and a 10% newsletter-discount acquisition mechanic. Marketing is digital-first across Instagram, Facebook, TikTok, email, and SEO, with social proof anchored by 6,000+ TrustPilot reviews (4.6/5.0). Payments include Klarna, PayPal, Shop Pay, and major cards; orders over £75 ship free via tracked couriers (Yodel, DPD, Royal Mail, DHL) to the UK, US, Europe, Australia, and Rest of World.

Growth is being funded via a £650,000 investment from the Midlands Engine Investment Fund (MEIF) in February 2024, earmarked for new product development, hiring, relocation to larger premises, and entry into adjacent sports verticals such as professional rugby and MMA. The company has 11-50 employees and no parent company or institutional investor backing beyond MEIF.

Name

Silverback Gym Wear

Legal name

Silverback Gymwear

Website

https://silverbackgymwear.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Silverback Gym Wear is a UK-based direct-to-consumer ecommerce brand selling men's and women's strength-apparel and gym accessories exclusively through its Shopify storefront, serving strength athletes, bodybuilders, and general fitness enthusiasts globally from its Bromsgrove warehouse.

Ownership category

akta.pro rank

Product category

Athletic Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Training & Cross-Training Footwear & Apparel Retail (CRAMACAD)

akta.pro secondary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Gym apparel
• Strength training clothing
• Athletic wear
• Lifting accessories
• Fitness e-commerce

Headquarters

HQ city

Stoke Prior

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Sales - Apparel: Direct-to-consumer sales of gym wear and accessories through the company's e-commerce platform. Revenue is generated through one-time product purchases with occasional bundle promotions.
2. E-commerce Sales - Accessories: Sale of gym accessories including belts, sleeves, straps, wraps, bags, and other strength training equipment. These are one-time purchase items complementing the apparel line.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Silverback Gym Wear is a UK-based direct-to-consumer e-commerce brand that designs, sources, and sells strength-training apparel and gym accessories under its own brand. The product range spans men's and women's clothing — T-shirts, hoodies, vests, shorts, joggers, pump covers, leggings, sports bras — plus a Fortis-branded accessories line including belts, sleeves, wraps, straps, bags, socks, caps, and headwear.

Product overview

Silverback Gym Wear is a UK-based ecommerce gymwear brand founded in 2013, operating as a direct-to-consumer strength apparel company. Its core offering spans men's and women's apparel across T-shirts, hoodies, vests, shorts, joggers, and pump covers, complemented by a women's line of leggings, sports bras, and shorts. The portfolio is organized into distinct sub-brands — Vital & Ventis (clean essentials), Redemption (bold acid-wash designs), End Zone (NFL-inspired game day jerseys), Gods of Strength (mythology-themed), Alpha, Vitruvian (2026 earthy-toned colorway), Ancient Warrior (limited-edition warrior themes), and X-Ray (blueprint aesthetic) — alongside a gym accessories range (bags, belts, sleeves, wraps, straps, socks, headwear, shakers) and a global shipping service. The company sells exclusively through its Shopify-hosted online store with free and express delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's T-Shirts Strongman-inspired T-shirts engineered with reinforced, durable fabrics and physique-focused fits. Available in sizes S-5XL with bold prints designed to withstand heavy use. Targeted at strength athletes and gym-goers.
• Men's Hoodies Heavy-duty pullover and zip-up hoodies in heavyweight cotton blends with relaxed, oversized fits. Designed for warm-up, loading plates, and cold-weather training, available in sizes S-5XL.
• Men's Vests & Sleeveless Tees Sleeveless gym tops and stringer vests designed for maximum freedom and breathability during intense training, in sizes S-5XL with tapered and relaxed fits.
• Men's Shorts Gym shorts built for strength athletes with durable materials, reinforced seams, dual side pockets, and full range of motion. Sizes range from S to 5XL.
• Men's Joggers Heavy-duty joggers for lifters with relaxed and performance-tapered cuts, secure pockets, open hems, towel loops, and reinforced stitching. Available in sizes S-5XL.
• Men's Pump Covers Oversized, heavyweight pump covers worn during warm-up sets and heavy work, with open-cut necks exposing upper chest and traps. Sized S-5XL.
• Women's Leggings Women's athletic leggings designed for gym training and everyday wear, available in sizes XS-XXXL across styles including Alpha, Storm, and Redemption.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gymshark: UK-founded, direct-to-consumer fitness apparel brand built around athletic and training wear for gym-goers. Closest comparable in geography, GTM (DTC + social-led), and category, with substantially greater scale and capital.
• YoungLA: Aesthetic-led fitness apparel DTC brand targeting gym-culture and bodybuilding demographics through Instagram/TikTok. Strong overlap with Silverback's customer base and themed drop model.
• Born Primitive: US-based fitness apparel brand serving strength athletes, crossfitters, and gym enthusiasts through a DTC storefront with strong sub-culture positioning and athlete-driven marketing — directly comparable niche and customer profile.
• Alphalete: Premium aesthetic fitness apparel brand built around gym/strength culture with a DTC model. Comparable target customer (muscular, style-conscious lifters) and pricing tier.
• Ryval Apparel (formerly Barbell Apparel): Strength-athlete focused apparel brand historically centred on functional gym wear with bold designs. Highly comparable niche positioning and DTC first approach.

Broad incumbents

• 1st Phorm: Larger US fitness/lifestyle brand spanning apparel, supplements, and accessories sold via DTC. Overlaps with Silverback in performance apparel but operates at significantly greater scale and breadth.
• MyProtein: UK-founded, global DTC fitness brand with an expanding own-label apparel range in addition to its dominant supplements business. Comparable DTC and shipping infrastructure but materially broader portfolio.
• Adidas: Global athletic apparel incumbent with performance training lines and strong UK distribution. Relevant as both an incumbent and potential partner/competitor in Silverback's planned rugby market expansion.
• Lululemon: Global premium athletic apparel incumbent. While not strength-niche focused, it dominates the broader athletic wear category and is the primary benchmark Silverback's premium Fortis belt and women's line implicitly compete against.
• Nike Training: Global athletic apparel giant with a deep training and performance line. Represents the ceiling competitor for any strength/training apparel brand, with category-defining marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/silverback.gymwear.2016
• Instagraminstagram.com/silverback
• TikToktiktok.com/@silverback
• LinkedInlinkedin.com/company/silverback-gym-wear-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverback Gym Wear