Valley Hope

What Valley Hope does

Valley Hope (legally Valley Hope Association) is a 501(c)(3) nonprofit addiction treatment organization founded in 1967 and headquartered in Norton, Kansas. The organization operates 16 treatment centers across six states — Colorado, Kansas, Missouri, Nebraska, Oklahoma, and Texas — and has served more than 350,000 individuals and families over its 58-year history. Its service portfolio spans a full continuum of care including medically-monitored detox, residential treatment, partial hospitalization (PHP), outpatient, and telehealth, with specialized therapies covering medication-assisted treatment (MAT), co-occurring disorders, spiritual care, and trauma-informed care for veterans. Differentiated programs include New Directions for Families (Littleton, CO) for women with children under 12 and a Veterans Treatment Program that serves as point of contact for VA Medical Centers across the Midwest and Southwest.

Valley Hope's business model is fundamentally clinical-services-based, with revenue generated primarily through insurance billing (in-network with Blue Cross Blue Shield, Optum, and other major carriers), self-pay rates, payment plans, and supplemental grants. A 24/7 phone-based admissions team, insurance verification services, and referral pathways from healthcare providers, employers, and community organizations constitute the core go-to-market motion, supplemented by digital marketing (website, blog, social, email newsletter) and community events. The organization is accredited by The Joint Commission (Gold Seal of Approval reaffirmed June 2026), certified by LegitScript, and is a member of the National Association of Addiction Treatment Providers (NAATP). Press Ganey surveys place Valley Hope in the top 5% of addiction treatment providers nationally for patient experience.

The underlying technology stack is operationally conventional rather than differentiated: Sunwave Health (SunwaveEMR) powers a multi-location patient portal, and telehealth is delivered through standard secure video infrastructure. There is no evidence of proprietary AI/ML, custom clinical decision support, or proprietary data assets. Revenue is not publicly disclosed, though the combination of 501-1000 employees, 16 multi-state centers, payer-recognized quality (Optum Platinum, Blue Distinction Specialty Care), and recent federal funding approval for treatment expansion implies a mid-to-large nonprofit operator. Recent strategic actions include the January 2024 closure of Arizona facilities (Chandler and Tempe) to refocus resources, new outpatient openings in Omaha (May 2024) and Tulsa (March 2025), the appointment of Dr. Patrick Hall as CEO in May 2025, and a significant federal funding award approved by Congress in February 2026 to support expansion of services.

Name

Valley Hope

Legal name

Valley Hope Association

Website

https://valleyhope.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Valley Hope is a 501(c)(3) nonprofit operating 16 residential and outpatient addiction treatment centers across six U.S. states, serving individuals and families with drug and alcohol use disorders through a full continuum of care including detox, MAT, telehealth, and specialty veteran and women's programs.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Addiction treatment services
• Substance use disorder care
• Residential rehabilitation programs
• Medication-assisted treatment
• Telehealth addiction counseling

Headquarters

HQ city

Norton

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Services Revenue: Valley Hope generates revenue through providing addiction treatment services billed to insurance providers (private insurance, Medicaid where applicable) and direct patient payments including self-pay rates and payment plans for uninsured or underinsured individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Valley Hope is a nonprofit addiction treatment organization delivering a full continuum of substance use disorder care including medically-monitored detox, residential inpatient treatment, partial hospitalization, outpatient programs, and telehealth counseling. Services are complemented by medication-assisted treatment, co-occurring disorders therapy, family programs, veterans-specific care, and lifelong alumni recovery support across 16 treatment centers in six U.S. states.

Product overview

Valley Hope is a nonprofit addiction treatment organization offering a full continuum of care with 16 treatment centers across six states (Colorado, Kansas, Missouri, Nebraska, Oklahoma, Texas). The organization provides a multi-level treatment approach consisting of Residential Treatment (24-hour inpatient care), Outpatient Treatment, Telehealth services, and Partial Hospitalization Program (PHP), along with specialized therapies including Medically-Monitored Detox, Medication-Assisted Treatment (MAT), Co-Occurring Disorders Treatment, Spiritual Care, Veterans Treatment Program, and Family Care. Support services include Alumni Services for lifelong recovery support and a Patient Portal integrated with Sunwave Health for patient record access. Founded in 1967, the organization has helped more than 350,000 individuals overcome addiction.

Differentiator

Problem solved

Functional benefit

Brands

• New Directions for Families: A specialized drug and alcohol addiction treatment center for women with children ages 0-12 or women who are pregnant, located in Littleton, Colorado.

Products and services

• Residential Treatment Inpatient addiction treatment providing 24-hour support in a safe, comfortable setting where patients can fully focus on recovery.
• Outpatient Treatment Flexible treatment option for patients balancing recovery with daily responsibilities, offering intensive therapy and support on a schedule that allows them to live at home.
• Telehealth Secure online access to outpatient counseling and therapy, allowing individuals to engage in treatment from the comfort and convenience of home.
• Partial Hospitalization Program (PHP) Highly structured specialized outpatient option providing intensive therapy and support without requiring an overnight stay.
• Family Care Family programs that educate and support families affected by substance abuse, helping them navigate recovery alongside their loved ones.
• Medically-Monitored Detox Detoxification services with 24/7 medical supervision to manage withdrawal symptoms and ensure patient comfort and safety.
• Medication-Assisted Treatment (MAT) A proven approach combining medication and therapy to support long-term recovery from opioid or alcohol addiction.
• Co-Occurring Disorders Treatment Integrated treatment addressing both substance use and mental health conditions for comprehensive healing.
• Spiritual Care Optional non-denominational support helping individuals explore faith and inner strength during recovery, including chaplains and optional chapel services.
• Veterans Treatment Program Specialized care designed for military veterans with trauma-informed support and a strong sense of community.
• Alumni Services Lifelong recovery support providing peer connections, ongoing events, resources, and community support for patients after completing treatment.
• Patient Portal Secure online portal powered by Sunwave Health allowing patients to access their records and manage their care across multiple Valley Hope locations.
• New Directions for Families Specialized program for women with children under age 12 or pregnant women, offering addiction treatment without separation from children.

Quantifiable outcome

• 350,000+ individuals and families helped find recovery
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core, major and strategic.

• The Joint CommissioncoreOthersValley Hope maintains Joint Commission accreditation at all treatment centers, the largest standards-setting healthcare accreditation focused on patient safety and quality of care.
• National Association of Addiction Treatment Providers (NAATP)coreOthersValley Hope is a member of NAATP, a national organization representing addiction treatment providers and advancing quality care standards.
• Blue Cross and Blue ShieldmajorChannel Partner/ Reseller/ DistributorBlue Cross and Blue Shield insurance plans provide in-network coverage for Valley Hope treatment services at multiple locations. Valley Hope has received Blue Distinction recognition for better patient outcomes.
• Press GaneystrategicOthersValley Hope partners with Press Ganey to collect patient satisfaction ratings and benchmark performance against other treatment providers nationally.
• OptummajorChannel Partner/ Reseller/ DistributorOptum provides in-network insurance coverage for Valley Hope treatment services, with Kansas, Missouri, Nebraska, and Texas locations receiving Optum Platinum Recognition.
• VA Medical CentersstrategicOthersValley Hope's Veterans Program serves as point of contact for VA Medical Centers across the Midwest and Southwest, providing addiction treatment services to eligible veterans.
• LegitScriptcoreOthersValley Hope is LegitScript certified, a certification ensuring addiction treatment providers meet established standards for legality, safety and transparency.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Recovery Centers of America: Multi-site residential and outpatient SUD treatment operator in the Eastern U.S., offering a similar continuum-of-care model with strong payer and referral relationships.
• Promises Behavioral Health: Multi-state residential and outpatient addiction treatment provider with comparable service lines (detox, residential, PHP, IOP) and an insurance-driven admissions model.
• Hazelden Betty Ford Foundation: Largest U.S. nonprofit addiction treatment provider offering a comparable continuum of care (residential, outpatient, MAT, family programs) with a similar multi-state footprint and 12-step-integrated clinical model.
• Phoenix House: Nonprofit residential and outpatient SUD treatment provider with a national footprint, sharing Valley Hope's 12-step-informed, evidence-based clinical philosophy and community-based model.
• Summit Behavioral Health: Multi-site addiction and mental health treatment provider operating residential and outpatient programs across several U.S. states with a similar patient demographic.
• Caron Treatment Centers: Nonprofit addiction treatment operator with residential and outpatient programs, MAT, and family services serving adults and adolescents—closely aligned with Valley Hope's clinical model and payer mix.
• American Addiction Centers (AAC): Multi-state for-profit addiction treatment provider with residential, outpatient, and detox services; a directly comparable service-line competitor though structured as a for-profit chain.

Emerging players

• CleanSlate Centers: Multi-state outpatient MAT provider treating opioid and alcohol use disorders; overlaps with Valley Hope's MAT and outpatient services in shared geographies.
• BrightView Health: Outpatient-focused addiction treatment provider with strong MAT emphasis across multiple states; a partial competitor that overlaps with Valley Hope's outpatient, MAT, and telehealth services.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral health operator with inpatient psychiatric and addiction treatment programs; a broader incumbent that competes in some service lines (residential SUD, detox) at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valleyhopeassoc
• YouTubeyoutube.com/channel/UCWVeYwMd2TLNDjIhtMrejCw/featured
• Facebookfacebook.com/ValleyHopeAssociation
• LinkedInlinkedin.com/company/valleyhope
• Instagraminstagram.com/valleyhopeassoc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Hope