Beyond Main
- Company typePrivate
- Founded2019
- HeadquartersSummit, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Beyond Main firmographics
Firmographics- Name
- Beyond Main
- Legal name
- Beyond Main
- Website
- https://beyondmain.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Beyond Main industry classification
Industry- Product category
- Local Shopping Marketplace
- NAICS
- All Other General Merchandise Retailers (455219), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Beyond Main is headquartered
LocationHeadquarters
- HQ city
- Summit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beyond Main business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace Transaction Fees: Platform likely charges merchants transaction fees or listing fees for products sold through the marketplace. Specific fee structures not publicly disclosed.
- Gift Card Sales: Sale of digital and physical gift cards for participating local businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free sign-up for shoppers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Beyond Main product offering
Product offeringCore offering
Beyond Main operates a mobile-first online marketplace that connects local small businesses and merchants with consumers in their communities. The platform enables merchants to list products, manage online storefronts, and offer omnichannel fulfillment options including buy online pick-up in-store (BOPIS), curbside delivery, and mobile checkout, while giving shoppers a centralized place to discover and purchase from independent local retailers organized by geographic market.
Product overview
Beyond Main is a shop local online marketplace operating as a single unified platform that connects consumers with local small businesses. The core product is the Beyond Main Local Shopping Marketplace, which includes a directory of Local Shops/Retailers organized by geographic Markets (Small Town Markets), an item Browse/Discovery interface, and Gift Cards for purchases. Additional modules include Sign Up pathways for both Retailers and Shoppers, a New Arrivals discovery feature, and a Blog for small business support content. The platform enables local merchants to provide shoppers with buy online pick-up in-store, curbside delivery, and mobile checkout. The company is female-founded and operates at the intersection of mobile and main street retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Beyond Main Local Shopping Marketplace A mobile-first online marketplace that connects local small businesses and merchants with consumers in their communities, enabling product listings, online shopping, buy online pick-up in-store, curbside delivery, and mobile checkout.
- Local Gift Cards Digital gift cards for participating local businesses on the Beyond Main marketplace, allowing shoppers to purchase and send gift cards usable at specific local retailers.
- Retailer Seller Program An onboarding and seller program that allows local small businesses to apply, list products, manage inventory, and access the marketplace platform's online sales and omnichannel fulfillment features.
Quantifiable outcome
- Every order supports local
Companies that use Beyond Main
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Beyond Main technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beyond Main partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Summit Downtown, Inc.corePartnership announced January 2020 for the future of small business. Beyond Main and Summit Downtown, Inc. partnered to help local businesses in Summit, NJ leverage the digital marketplace platform.
- WeShopSCcoreWeShopSC (We Shop South Carolina) is a program that empowers small businesses across South Carolina. Beyond Main serves as the platform powering this initiative to browse, buy, and gift from locally-owned small businesses across the state.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Beyond Main competitors and assessment
Company assessmentDirect peers
- Goldbely: Goldbely curates and ships specialty foods from independent makers and shops across the US, functioning as a marketplace that elevates local SMB food brands — same local-merchant aggregation thesis.
- Faire: Faire operates a wholesale marketplace connecting independent retailers with brands, using a similar two-sided marketplace model and SMB-focused GTM that Beyond Main pursues on the consumer side.
- Mercato: Mercato powers online storefronts and delivery for independent grocery and specialty food retailers — a directly analogous 'operating system for local merchants' positioning.
- Bookshop.org: Bookshop.org is a marketplace that routes online book sales to independent local bookstores, sharing revenue with affiliated shops — a directly comparable shop-local marketplace model.
Broad incumbents
- Instacart: Instacart connects consumers to local grocers and retailers via marketplace + fulfillment tools, competing for both local merchant partnerships and consumer local-shopping intent.
- Shopify: Shopify provides SMB merchants with storefronts, payments, POS, and BOPIS/curbside fulfillment tooling — competing for the same independent Main Street retailers Beyond Main targets.
- Etsy: Etsy is the dominant marketplace for independent and handmade sellers globally, offering storefronts, payments, and shipping tools that overlap with Beyond Main's merchant enablement features.
- DoorDash: DoorDash offers local discovery, ordering, and delivery infrastructure that increasingly serves SMB merchants as an end-to-end commerce channel — adjacent to Beyond Main's curbside/local fulfillment thesis.
Others
- Yelp: Yelp is the dominant local business discovery platform in the US; its Yelp Nearby and ad products capture the upper-funnel local-discovery demand that Beyond Main aims to convert into transactions.
Emerging players
- GoLocal (Hoodline): GoLocal is an emerging shop-local marketplace and discovery network partnering with local news publishers and Main Street organizations — directly comparable community-led GTM motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Beyond Main social profiles
Digital presenceBeyond Main financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Main leadership team
Management profileNumber of profiles
Beyond Main funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Main M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Main
What does Beyond Main do?
Beyond Main operates a mobile-first online marketplace that connects local small businesses and merchants with consumers in their communities. The platform enables merchants to list products, manage online storefronts, and offer omnichannel fulfillment options including buy online pick-up in-store (BOPIS), curbside delivery, and mobile checkout, while giving shoppers a centralized place to discover and purchase from independent local retailers organized by geographic market.
Is Beyond Main a public or private company?
Beyond Main is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyond Main founded?
Beyond Main was founded in 2019. It employs 1 to 10 people.
Where is Beyond Main based?
Beyond Main is headquartered in Summit, United States, in the North America region.
How does Beyond Main make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are gift Card Sales.
Who are Beyond Main's main competitors?
Direct peers on record are Goldbely, Faire, Mercato and Bookshop.org. Broad incumbents are Instacart, Shopify, Etsy and DoorDash. Yelp is listed as an others. GoLocal (Hoodline) is listed as an emerging player.
Does Beyond Main have an API?
No public API is recorded for Beyond Main.
What industry is Beyond Main in?
Beyond Main's product category is Local Shopping Marketplace. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 455219 and its SIC code is 5961.